August 1, 2009
| Article
Fill empty slots in your next day's schedule by using broadcast e-mail or a telephone call-in line.
Keywords: client scheduling time management web marketing
August 1, 2009
| Article
What's the appeal of attending tradeshows when the experience can be quite frustrating?
Keywords: education Hannah Lee On My Mind tradeshows
August 1, 2009
| Article
Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.
Keywords: business building keeping your business competitive marketing/promotions recession
August 1, 2009
| Article
With concern for the environment growing and some cities banning the use of disposable bags, reusable shopping bags are becoming a must-have for many.
Keywords: eco-conscious products eco-friendly retail boutique items
July 1, 2009
| Article
Nails Magazine was honored with a record five Maggie Awards from the Western Publications Association.
Keywords: awards
June 1, 2009
| Article
Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.
Keywords: business tools marketing/promotions opening a new salon professional image promoting your services
June 1, 2009
| Article
How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.
Keywords: alternative careers business tools marketing/promotions mobile salons promoting your services
May 1, 2009
| Article
"I live 30 miles from anything and my book stays full." Her secret: Pens!
Keywords: advertising/promotions marketing/promotions
May 1, 2009
| Article
It might be time to offer a short term "stimulus package" to keep your clients' business in this uncertain economy.
Keywords: keeping your business competitive marketing/promotions On My Mind sustainable business
May 1, 2009
| Article
A likeable salon name can make a powerful emotional connection with your clientele, which makes it easy to remember and generates buzz, says Alexandra Watkins, chief innovation officer of Eat My Words. “The more memorable your name and the more people talk about it, the less advertising you have to do,” she says.
Keywords: marketing/promotions opening a new salon
May 1, 2009
| Article
At Recess in Los Angeles, owner Nidhi Lal pays more than just lip service to the salon’s eco-conscious reputation. She’s made an offer to clients who might otherwise dispose of their half-empty polish bottles improperly: Bring them into the salon and for every 10 bottles, they will receive a free manicure. For every 15 bottles, they earn a free pedicure.
Keywords: customer service eco-conscious salons marketing/promotions product disposal
April 1, 2009
| Article
Personal and systemic treatment can make for a better connection with customers.
Keywords: Bio Creative Labs marketing/promotions retail merchandising
March 1, 2009
| Article
You’ve got your place on the web. Now… how do you get people to go there? Using smart search-engine optimization (SEO) techniques, such as using common keywords, and updating your site are two good places to start.
Keywords: business tools promoting your services web marketing
March 1, 2009
| Article
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
Keywords: advertising/promotions business tools keeping your business competitive marketing/promotions Mother's Day
