Business > Marketing & Promotions

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25 Business-Building Tips for Booth Renters

November 17, 2010  | Article

Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.

Keywords: adding new services   advertising/promotions   booth rental   business   business tools  

Meet the Media at Community Events

November 17, 2010  | Article

"Go to where the media is!” says Nanette Miner, a small-business marketing expert and co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers.

Keywords: business   marketing/promotions   networking   promoting your services  

NSI Launches Business Development E-Book

November 17, 2010  | Article

A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.

Keywords: business   business tools   keeping your business competitive   marketing/promotions   NSI  

Action Bag Company Purse Bags

November 4, 2010  | Product

Purse Bags from Action Bag Company are perfect for holding a gift card or small products. Available in nine colors with matching ribbon tie closure. Add your logo with our Free Art Options!

Keywords: Action Bag Company   marketing/promotions   retailing  

A Video Can Make Your Salon a Star

September 1, 2010  | Article

For many potential clients, the Internet is their first stop in the search for salons. While a salon menu, contact information, and great pictures of your salon (and even your nails) are a necessity, a snazzy, snappy promo-video can really help set your salon apart from the rest.

Keywords: keeping your business competitive   marketing/promotions   promoting your services   social media   video training  

Get a Doctor in Your Corner

September 1, 2010  | Article

Medical and beauty professionals need not be at odds with each other. Instead, techs can help create a bridge between professions, with multiple benefits to both tech and doctor.

Keywords: business tools   diabetic clients   nail diseases   networking  

Catch the Momentum

September 1, 2010  | Article

With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?

Keywords: adding new services   business   keeping your business competitive   marketing/promotions   social media  

Client Appreciation

September 1, 2010  | Article

"It’s a small price to pay to help set myself apart from the rest of the salons in my area," says Melodie Hand of Nail Designs by Mel in Clayton, N.C. She’s talking about her new client gift packs, a special gesture to welcome new clients to her salon.

Keywords: Action Bag Company   client gift ideas   keeping your business competitive   promoting your services  

Just My Type

August 1, 2010  | Article

Get the down low for how to cater to four common client types — the glamour girl, control freak, escapist, and eco-conscious client — with nail styles, colors, services, and more that are fine-tuned to the needs of each.

Pre-Selling Makes Loyal Clients

July 1, 2010  | Article

Clients who come back to redeem their pre-sold service usually purchase something else as well.

Keywords: building your clientele   client retention   loyalty programs   marketing/promotions   retailing  

Online Press Releases Get the Word Out

July 1, 2010  | Article

Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.

Keywords: business   business tools   marketing/promotions   web marketing  

How to Bring the Party to the Kids

June 1, 2010  | Article

“I have found in recessionary times people will find the money to spend on their children more then they will on themselves,” says Carolyn McNairn, the owner of a mobile spa business who started offering kids spa parties two years ago in response to a growing demand. McNairn shares all she’s learned in her new guide, “How To Start a Kids Mobile Spa Business.”

Keywords: mobile salons   mommy and me manicures   Mother's Day   youth marketing  

On My Mind: Are You Evolving? Your Clients Are.

May 1, 2010  | Article

Whether you decide to add a new service, or completely rethink how you’ve set up your salon, commit to making at least one change in your business this year.

Keywords: adding new services   building your clientele   continuing education   expanding your services   Hannah Lee  

Manufacturers Abuzz with Social Networking

May 1, 2010  | Article

Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.

Keywords: business   Facebook   Facebook marketing   marketing/promotions   networking  

Is It Time for a Change? It's the Best Way to Stay Motivated

May 1, 2010  | Article

Veteran nail techs have seen significant changes in the nail industry, and they may fear the best years are over. However, growth is still possible when you stretch yourself and your business to meet the demands of the new customer. It’s never too late to reinvent yourself.

Keywords: adding new services   customer service   keeping your business competitive   motivation  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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