Business > Marketing & Promotions

196 - 210 of 357
Previous Next

Slow No More

February 1, 2010  | Article

Fill those slow days with a once-a-week special.

Keywords: marketing/promotions  

A Walk Down Blog Avenue

February 1, 2010  | Article

Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.

Keywords: blogs   business tools   networking   social media   web marketing  

VIP Keychain Cards Have Clients Coming Back

January 1, 2010  | Article

A little keychain card can encourage client retention in a big way.

Keywords: client retention   loyalty programs  

Make 2010 Your Best Year Ever

January 1, 2010  | Article

Log onto www.nailsmag.com/2010project for business building and winning marketing ideas.

Keywords: 2010 Project   business building   marketing/promotions   salon parties  

That’s So Pedi Gets the Votes

January 1, 2010  | Article

Despite having been in business just six months, San Jose, Calif.-based That’s So Pedi Nail Salon beat out well established salons to be voted #1 for manicures and #2 for pedicures in the Metro newspaper’s 2009 Best of Silicon Valley reader survey.

Keywords: contests   customer service   marketing/promotions  

Car Wraps: An Advertisement on Wheels

January 1, 2010  | Article

To advertise his salon, Robbie Schaeffer, owner of ROB|B: An OPI Concept Salon, wrapped up a couple of Smart Cars with reflective graphics of OPI bottles and his salon logo.

Keywords: advertising/promotions   business building   marketing/promotions   OPI products  

Keep In Touch

December 1, 2009  | Article

Four easy opportunities to show clients that you care and also attract back clients who have not returned recently.

Keywords: client relationships   marketing/promotions  

Say It in 30 Seconds

December 1, 2009  | Article

Create a 30 second elevator speech and use it.

Keywords: business cards   marketing/promotions  

31 Days of an Organized Holiday Season

December 1, 2009  | Article

If you’re already feeling stressed about the holidays, try this simple trick: Schedule one thing per day from your to-do list into your appointment book now. Once it’s written down, you can stop worrying about it because you know you’ve scheduled time to get it done. You can make your own salon to-do list for the month of December or use ours. We’ve included 31 tasks to pencil into each day that will help make celebrating easier this year.

Keywords: holidays   stress-free holidays   time management  

Lotions Are Key to Lunch-Break Massage

December 1, 2009  | Article

With 500 locations nationwide, the folks at Massage Envy know a thing or two about marketing massage services — and they say the key to getting clients in to indulge in lunchtime services is the lotion.

Keywords: lotions   massage  

Week 16: Is Your Website Fresh Enough?

November 16, 2009  | Article

Did you know the mysterious Google algorithm that determines your search page ranking favors websites that update their content frequently? So if it’s been a while since you’ve freshened up your site, a little tweaking may be in order; this will keep it interesting to both the search engines and to your clients.

Keywords: 2010 Project   business building   recession   web marketing  

Week 15: Check Your E-mail List…Check It Twice

November 10, 2009  | Article

For the last five years retailers have followed a trend that spa owners need to be aware of. Don’t forget the Internet. Four of the eight biggest retail e-mail volume days of the year occurred in the weeks before Christmas last year. These days actually have names, “Cyber Monday” (November 27) with the following three Mondays being referred to as “Echo Mondays” (December 4, 11 and 18). Sending out e-mails to your data base around these dates makes good sense.

Keywords: 2010 Project   holidays   recession   web marketing  

Survive the Holiday Season With Ease

November 1, 2009  | Article

Tips on how to survive and prosper this holiday season and end the year with a bang.

Keywords: client scheduling   gift bags   gift certificates   holidays   minimizing stress  

On My Mind: Is Your Salon a Party Spot?

November 1, 2009  | Article

Here are some ideas on how to make your salon the "IT" place to party.

Keywords: Hannah Lee   marketing/promotions   niche marketing   On My Mind   salon parties  

Seven Ways to Market to Seniors

November 1, 2009  | Article

When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.

Keywords: elderly clients   keeping your business competitive   Mother's Day   niche marketing   special needs clients  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

View All

VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

Subscribe to NAILS & SAVE!

Get a free preview issue and a Free Gift
Subscribe Today!

Please sign in or register to .    Close
Loading...
 
Subscribe Today
Subscribe Today