Business > Marketing & Promotions

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You’re the Inspiration

April 1, 2010  | Demo

Even just the service names sound enticing — coconut milk pedicure, eucalyptus manicure, cosmopolitan mani-pedi — but how do you come up with these ideas? Brainstorming experts and salon owners share how to turn even a small idea into a big nail service that will liven up your menu.

Keywords: adding new services   business building   customer service   service recipes   Valentine's Day services  

Typical Networking Day From Beauty Tech

March 15, 2010  | Video

See what a typical Networking day entails.. lots of hands on, one-on-one, products demos, speaking to some of the top educators in the industry, up close and personal.. get to know other local techs and discuss business ideas with them.

Keywords: Debbie Doerrlamm   networking   tradeshows  

For Members Only

March 1, 2010  | Article

From cafés to pharmacies, customer loyalty programs are earning people points that translate into savings. Some salons have taken advantage of these programs as a creative way to expand their customer base. “Loyalty programs open an opportunity to develop relationships with your clients, and they create repeat business because there is an incentive to return to your salon,” says Nicole Leinbach Reyhle, founder of Retail Minded in Chicago.

Keywords: loyalty programs   marketing/promotions  

Groupon: Quick Sales, New Clients

March 1, 2010  | Article

Recently, Groupon’s New York City website featured a $25 Hot Lavender Cream Manicure at Sweet Lily Natural Nail Spa for just $12. When the day was over, Sweet Lily had sold 1,661 Groupons, far surpassing its 200-purchase minimum.

Keywords: advertising/promotions   marketing/promotions   web marketing  

If You Don’t Have an Enticing Service Brochure, You’ll Hate Yourself Later

March 1, 2010  | Article

In the world of salon and spa brochures, what separates the good from the great? While there is no one-size-fits-all formula, here are nine tips for better brochures to get you going in the right direction.

Keywords: advertising/promotions   marketing/promotions   promoting your services   salon menus  

Slow No More

February 1, 2010  | Article

Fill those slow days with a once-a-week special.

Keywords: marketing/promotions  

A Walk Down Blog Avenue

February 1, 2010  | Article

Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.

Keywords: blogs   business tools   networking   social media   web marketing  

VIP Keychain Cards Have Clients Coming Back

January 1, 2010  | Article

A little keychain card can encourage client retention in a big way.

Keywords: client retention   loyalty programs  

Make 2010 Your Best Year Ever

January 1, 2010  | Article

Log onto www.nailsmag.com/2010project for business building and winning marketing ideas.

Keywords: 2010 Project   business building   marketing/promotions   salon parties  

That’s So Pedi Gets the Votes

January 1, 2010  | Article

Despite having been in business just six months, San Jose, Calif.-based That’s So Pedi Nail Salon beat out well established salons to be voted #1 for manicures and #2 for pedicures in the Metro newspaper’s 2009 Best of Silicon Valley reader survey.

Keywords: contests   customer service   marketing/promotions  

Car Wraps: An Advertisement on Wheels

January 1, 2010  | Article

To advertise his salon, Robbie Schaeffer, owner of ROB|B: An OPI Concept Salon, wrapped up a couple of Smart Cars with reflective graphics of OPI bottles and his salon logo.

Keywords: advertising/promotions   business building   marketing/promotions   OPI products  

Keep In Touch

December 1, 2009  | Article

Four easy opportunities to show clients that you care and also attract back clients who have not returned recently.

Keywords: client relationships   marketing/promotions  

Say It in 30 Seconds

December 1, 2009  | Article

Create a 30 second elevator speech and use it.

Keywords: business cards   marketing/promotions  

31 Days of an Organized Holiday Season

December 1, 2009  | Article

If you’re already feeling stressed about the holidays, try this simple trick: Schedule one thing per day from your to-do list into your appointment book now. Once it’s written down, you can stop worrying about it because you know you’ve scheduled time to get it done. You can make your own salon to-do list for the month of December or use ours. We’ve included 31 tasks to pencil into each day that will help make celebrating easier this year.

Keywords: holidays   stress-free holidays   time management  

Lotions Are Key to Lunch-Break Massage

December 1, 2009  | Article

With 500 locations nationwide, the folks at Massage Envy know a thing or two about marketing massage services — and they say the key to getting clients in to indulge in lunchtime services is the lotion.

Keywords: lotions   massage  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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