November 1, 2008
| Article
A salon in Florence, Kentucky helps with a blood drive in Cincinnati.
Keywords: charity nail techs doing good public relations
November 1, 2008
| Article
The kiddie and teen demographic for money-making potential is anything by tiny.
Keywords: building your clientele children's services mommy and me manicures niche marketing party themes
November 1, 2008
| Article
Joi Nail Spa in Berkeley, Calif., enriches its community with a unique assortment of services, including authentic Chinese reflexology.
Keywords: eco-conscious salons massage mommy and me manicures natural ingredients reflexology
October 1, 2008
| Article
Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.
Keywords: building your clientele gift certificates holidays marketing/promotions web marketing
October 1, 2008
| Article
Through its website, SignatureB Communications works with salon and spa owners to create customized, branded stationery that serves as the basis for a wide variety of marketing activities, including client newsletters.
Keywords: communicating with customers marketing/promotions web marketing
October 1, 2008
| Article
When Colleen VanDurme designed business cards for her own nail business, another venture designing salon marketing materials for others took off.
Keywords: advertising/promotions business cards business tools marketing/promotions
October 1, 2008
| Article
Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.
Keywords: building your clientele business tools keeping your business competitive logo marketing/promotions
September 1, 2008
| Article
“The award-winning M&M Nails and Wellness Center is currently holding auditions for a dream team member,” reads salon owner Maisie Dunbar’s recruitment postcard. “I send it out to schools as well as names I get from beauty business search engines,” she says.
Keywords: hiring nail technicians Maisie Dunbar marketing/promotions recruiting
September 1, 2008
| Article
To announce her new neighborhood salon, owner found that a newspaper article that included pictures of her "older" staff was the best advertising!
Keywords: advertising/promotions marketing/promotions opening a new salon
September 1, 2008
| Article
Special care must be taken when performing service consultations for those in the health care industry and related fields. Turn this into a positive by marketing a healthy, natural nail regime for this client base.
Keywords: natural nail care niche marketing nurses and artificial nails
August 1, 2008
| Article
What do Madonna, Steve Jobs, and Vicki Peters all have in common? They continue to be at the top of their field and the top of their game by constantly reinventing themselves. What could you have in common with these movers and shakers? More than you might think!
Keywords: business combatting burnout marketing/promotions preventing burnout professional advancement
July 1, 2008
| Article
Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.
Keywords: building your clientele business education educational materials retail merchandising
July 1, 2008
| Article
Becoming a household name is important for any business -- salons included. The winner and finalists in our Best Salon Brand contest prove they have what it takes to build a strong brand. From interesting logos to unique promotional materials such as pocket mirrors and brushes, these salons prove that consistency can build brand loyalty.
Keywords: business marketing/promotions
