May 1, 2008
| Article
It costs a lot more to gain a new client than to keep an old one.
Keywords: client retention gift certificates marketing/promotions sustainable business
May 1, 2008
| Article
For many techs, taking pictures of your work allows you to create portfolios for your clients, advertise themselves on Internet sites like MySpace, or share your work with peers on forums and websites. Here are some tips from techs who have made a habit of photographing nails.
Keywords: creating a portfolio nail art photographing nails
April 1, 2008
| Article
Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.
Keywords: couple services male clients marketing/promotions men's services niche marketing
April 1, 2008
| Article
NAILS readers share the salon promotions that got new and existing clients clamoring for their services.
Keywords: advertising/promotions business building gift certificates marketing/promotions
April 1, 2008
| Article
Some nail techs have taken YouTube’s invitation to “broadcast yourself” seriously. That opens up a world of free training for techs to access whenever they need a helping hand.
Keywords: nail art how-to social media video training
April 1, 2008
| Article
What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.
Keywords: building your clientele business building niche marketing
March 1, 2008
| Article
Your manufacturer can be your greatest ally when starting your salon’s own private label product line. Learn how to make the most of this important relationship, ensuring you get products that you’re proud to put your name on.
Keywords: private labeling retail merchandising
March 1, 2008
| Article
We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.
Keywords: CND cuticle treatments Entity Beauty Essie files
March 1, 2008
| Article
Digital frames can store hundreds of nail art photos, run a clear, continual slideshow of your work, and some can even organize pictures into themed albums and show video clips.
Keywords: business tools creating a portfolio nail art
February 1, 2008
| Article
Airport salon distributes business-card-sized menus that clearly detail their services in a minimal amount of space.
Keywords: business cards promoting your services salon menus
February 1, 2008
| Article
Three business-savvy spa consultants offer support to Star and Cuccio Naturalé customers.
Keywords: business building consultants Cuccio Naturale keeping your business competitive marketing/promotions
February 1, 2008
| Article
Five marketing tips to push your salon to achieve extraordinary results.
Keywords: commissions Cuccio Naturale gift certificates incentive structures retailing
February 1, 2008
| Article
Ready to take salon communication to the next level? Want to make it even easier for current clients to recommend you to others? Want more traffic on your website? It's time for a salon e-newsletter. We've road tested some of the e-newsletter options available and found it's easier than you think to get started.
Keywords: marketing/promotions promoting your services web marketing
February 1, 2008
| Article
For those of a certain generation, there’s no question about having a MySpace page — at least for online socializing. But are MySpace, Facebook, and other social networking sites effective and appropriate venues when it comes to advertising and promoting your business? Here’s what your fellow techs have to say on the subject.
Keywords: social media web marketing
February 1, 2008
| Article
Nail artist Dawn Minton has her works of art showcased in her county's public library.
Keywords: competitions handpainted nail art nail art
