Business > Marketing & Promotions

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Week 15: Check Your E-mail List…Check It Twice

November 10, 2009  | Article

For the last five years retailers have followed a trend that spa owners need to be aware of. Don’t forget the Internet. Four of the eight biggest retail e-mail volume days of the year occurred in the weeks before Christmas last year. These days actually have names, “Cyber Monday” (November 27) with the following three Mondays being referred to as “Echo Mondays” (December 4, 11 and 18). Sending out e-mails to your data base around these dates makes good sense.

Keywords: 2010 Project   holidays   recession   web marketing  

Survive the Holiday Season With Ease

November 1, 2009  | Article

Tips on how to survive and prosper this holiday season and end the year with a bang.

Keywords: client scheduling   gift bags   gift certificates   holidays   minimizing stress  

On My Mind: Is Your Salon a Party Spot?

November 1, 2009  | Article

Here are some ideas on how to make your salon the "IT" place to party.

Keywords: Hannah Lee   marketing/promotions   niche marketing   On My Mind   salon parties  

Seven Ways to Market to Seniors

November 1, 2009  | Article

When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.

Keywords: elderly clients   keeping your business competitive   Mother's Day   niche marketing   special needs clients  

Week 13: Suggestive Selling — Not Pushy, Just Persistent

October 27, 2009  | Article

Suggestive selling is one aspect of merchandising that is often overlooked, yet it can make a tremendous difference in the total retail sales of a salon. It is a proven statistic that close to 40% of clients will say yes when asked by a staff member if they wish to upgrade in size or quantity. There is a fine line to being perceived as pushy or merely suggestive, though.

Keywords: 2010 Project   recession   retailing  

The Do's and Dont's of Advertising on Craigslist

October 1, 2009  | Article

Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.

Keywords: advertising/promotions   marketing/promotions   web marketing   websites  

Make It Personal

October 1, 2009  | Article

Make your salon the kind of place clients can’t wait to return to. These six little tips can yield big results by lending a personal touch to your business.

Keywords: client gift ideas   customer service   professional image  

Mixing Business With Pleasure

October 1, 2009  | Article

In designing the spa and lounge, Dunlap went for chic simplicity and clean lines. She wanted a place where girlfriends could congregate.

Keywords: customer service   Facebook marketing   opening a new salon   salon profiles   social media  

Week 9: There’s No Such Thing as Overexposure

September 29, 2009  | Article

As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:

Keywords: 2010 Project   business building   marketing/promotions   recession   Washington D.C  

Week 7: Becoming the “It” Place to Party

September 15, 2009  | Article

These days, most salons offer party packages of some type or another. You may service the occasional bridal or birthday party, or maybe you market a “Girl’s Night Out” party package for clients to book with their friends, but have you fully tapped into the party market? Have you ever thought about actually throwing the party yourself?

Week 6: Seven (Truly) New Marketing Ideas

September 4, 2009  | Article

If you’re looking to build your clientele, there’s no need to discount your services, but you can run specials and use some creative marketing, says Sharon Frenz, co-owner of Fusion Hair and Nail Studio in Tomah, Wis. “I’ve gone from a so-so book to a completely full book in less than a year,” says Frenz, who shares these tips.

Keywords: 2010 Project   building your clientele   business building   marketing/promotions  

Living the Dream

September 1, 2009  | Article

From getting initial experience and photos to selling yourself at an appointment with an agent, this is a handy how-to guide for finding an agent for freelance manicuring work.

Keywords: celebrities   creating a portfolio   doing nails for photo shoots   fashion   photographing nails  

Five Ways to Market Your Green Salon

September 1, 2009  | Article

You offer services using natural products, and you and your staff make earth-friendly choices for your salon whenever you can. How do you let your clients know about your commitment to going green? Below are five ways to spread your message

Keywords: advertising/promotions   educating clients   networking   OPI products   public relations  

Save a Tree

September 1, 2009  | Article

Making a conscious effort to be green is important not only from an environmental point of view but also from a marketing and public relations point of view.

Keywords: green business   recycled materials   recycling   web marketing  

Day Spa, Night Life

September 1, 2009  | Article

Under owner Misha Parham’s direction, My Sassy Nail Spa in Washington, D.C., has come to specialize in parties that include martinis, pole dancing, and tattoos.

Keywords: customer service   salon decor/design   salon profiles   theme salons  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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