February 1, 2008
| Article
Three business-savvy spa consultants offer support to Star and Cuccio Naturalé customers.
Keywords: business building consultants Cuccio Naturale keeping your business competitive marketing/promotions
February 1, 2008
| Article
Five marketing tips to push your salon to achieve extraordinary results.
Keywords: commissions Cuccio Naturale gift certificates incentive structures retailing
February 1, 2008
| Article
Ready to take salon communication to the next level? Want to make it even easier for current clients to recommend you to others? Want more traffic on your website? It's time for a salon e-newsletter. We've road tested some of the e-newsletter options available and found it's easier than you think to get started.
Keywords: marketing/promotions promoting your services web marketing
February 1, 2008
| Article
For those of a certain generation, there’s no question about having a MySpace page — at least for online socializing. But are MySpace, Facebook, and other social networking sites effective and appropriate venues when it comes to advertising and promoting your business? Here’s what your fellow techs have to say on the subject.
Keywords: social media web marketing
February 1, 2008
| Article
Nail artist Dawn Minton has her works of art showcased in her county's public library.
Keywords: competitions handpainted nail art nail art
December 1, 2007
| Article
Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?
Keywords: building your clientele business building marketing/promotions niche marketing
December 1, 2007
| Article
In a bustling, shop-filled area of Seattle, Julep Nail Parlor offers an oasis of a space where girlfriends, moms and daughters, and couples can reconnect, celebrate, and be themselves.
Keywords: salon atmosphere salon profiles
November 1, 2007
| Article
Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.
Keywords: business keeping your business competitive marketing/promotions public relations web marketing
September 1, 2007
| Article
Veteran competitor Trang Nguyen finishes first for the second year in a row on the NAILS Top 25 list. John Hauk, another former number-one finisher, comes in second. And relative newcomer Rachel Mouritsen makes a big jump from her 2006 23rd place finish to round out the top three. Just who are these top competitors?
Keywords: competing Top 25 Competitors
August 1, 2007
| Article
Clients can’t come to you if they can’t find you. With a little know-how, you can greatly improve your salon’s ranking on popular search engines like Google and Yahoo. Learn what easy steps you can take so these search engines help to build your business for you.
Keywords: marketing/promotions web marketing
July 1, 2007
| Article
Clients come in for the beautiful nails, but they sure do enjoy the extra touches you provide. With a little flair you can make hospitality part of your client care program. The key to keeping your clients entertained in the salon is to give them plenty to think about — new services, local art and culture, and multimedia are a few examples.
Keywords: marketing/promotions salon atmosphere salon decor/design
June 1, 2007
| Article
If you’re ready to introduce a new product or service, you’ll want to do all you can to make sure it explodes onto the scene and into your clients’ consciousness. Keep reading to learn how your peers successfully launched a new product line or service offering.
Keywords: marketing/promotions open house
June 1, 2007
| Article
Build your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.
Keywords: building your clientele business building direct mail marketing/promotions
April 1, 2007
| Article
You’re finally ready to hit the male-client-recruiting scene, but which guy is right for you and your salon? Here are four common male clients…and tips on how to get them for good.
Keywords: male clients men's services niche marketing
February 1, 2007
| Article
The nails industry is one business segment that is not seeing a shift toward “DIY” (doing it yourself) to save money. Instead, sales for store-bought polishes and removers have declined and the purchase of professional nail salon services has gone up.
Keywords: industry research
