Business > Marketing & Promotions

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Day Spa, Night Life

September 1, 2009  | Article

Under owner Misha Parham’s direction, My Sassy Nail Spa in Washington, D.C., has come to specialize in parties that include martinis, pole dancing, and tattoos.

Keywords: customer service   salon decor/design   salon profiles   theme salons  

Social Networking for Nail Techs

September 1, 2009  | Article

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.

Keywords: advertising/promotions   business   business tools   Facebook marketing   marketing/promotions  

Week 5: Add a New Service and Create a Buzz

September 1, 2009  | Article

Sometimes it’s not that you need to get more clients (we’ve already told you that it costs more to get a new client than it does to keep an old one), but that you need to get more out of your clients. That might mean sending them home with a service-preserving retail item (we’ll get to retail in the very near future) or an incentive to entice them to try a new service.

Keywords: 2010 Project   adding new services   Minx   New Hampshire  

Week 4: Empty Slots in Your Book? Just Tweet It.

August 25, 2009  | Article

Last-minute openings in your appointment book are inevitable, but these days filling them can mean the difference between being able to pay all of your bills and, well, not being able to. Thankfully, up-to-the-minute social networking sites like Twitter and Facebook are starting to hit their stride, just in time for you to take advantage of the marketing capabilities they have to offer.

Keywords: 2010 Project   client scheduling   Facebook marketing   social media   Twitter  

Week 2: Guerilla Marketing: Thinking Outside Your Salon

August 12, 2009  | Article

Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.

Keywords: 2010 Project   building your clientele   business building   marketing/promotions   youth marketing  

Alert Your Customers To Openings In Your Schedule

August 1, 2009  | Article

Fill empty slots in your next day's schedule by using broadcast e-mail or a telephone call-in line.

Keywords: client scheduling   time management   web marketing  

On My Mind: What's the Appeal?

August 1, 2009  | Article

What's the appeal of attending tradeshows when the experience can be quite frustrating?

Keywords: education   Hannah Lee   On My Mind   tradeshows  

Survival Tips:Staying Afloat in a Sinking Economy

August 1, 2009  | Article

Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.

Keywords: business building   keeping your business competitive   marketing/promotions   recession  

Retail Boutique: Reusable Shopping Bags

August 1, 2009  | Article

With concern for the environment growing and some cities banning the use of disposable bags, reusable shopping bags are becoming a must-have for many.

Keywords: eco-conscious products   eco-friendly   retail boutique items  

NAILS Magazine Wins Best Overall Trade Publication

July 1, 2009  | Article

Nails Magazine was honored with a record five Maggie Awards from the Western Publications Association.

Keywords: awards  

Salon Delivers De-Stress Dollars

June 1, 2009  | Article

Keywords: add-on services   coupons   email marketing   expanding your services  

Let’s Do Launch

June 1, 2009  | Article

Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.

Keywords: business tools   marketing/promotions   opening a new salon   professional image   promoting your services  

Mobile Marketing

June 1, 2009  | Article

How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.

Keywords: alternative careers   business tools   California   Georgia   Illinois  

Write This Down: Pens!

May 1, 2009  | Article

"I live 30 miles from anything and my book stays full." Her secret: Pens!

Keywords: advertising/promotions   marketing/promotions  

On My Mind: What Is Your Stimulus Package?

May 1, 2009  | Article

It might be time to offer a short term "stimulus package" to keep your clients' business in this uncertain economy.

Keywords: keeping your business competitive   marketing/promotions   On My Mind   sustainable business  

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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