Business > Marketing & Promotions

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Write This Down: Pens!

May 1, 2009  | Article

"I live 30 miles from anything and my book stays full." Her secret: Pens!

Keywords: advertising/promotions   marketing/promotions  

On My Mind: What Is Your Stimulus Package?

May 1, 2009  | Article

It might be time to offer a short term "stimulus package" to keep your clients' business in this uncertain economy.

Keywords: keeping your business competitive   marketing/promotions   On My Mind   sustainable business  

What’s in a [Salon] Name?

May 1, 2009  | Article

A likeable salon name can make a powerful emotional connection with your clientele, which makes it easy to remember and generates buzz, says Alexandra Watkins, chief innovation officer of Eat My Words. “The more memorable your name and the more people talk about it, the less advertising you have to do,” she says.

Keywords: marketing/promotions   opening a new salon  

Take My Polish Bottles, Please

May 1, 2009  | Article

At Recess in Los Angeles, owner Nidhi Lal pays more than just lip service to the salon’s eco-conscious reputation. She’s made an offer to clients who might otherwise dispose of their half-empty polish bottles improperly: Bring them into the salon and for every 10 bottles, they will receive a free manicure. For every 15 bottles, they earn a free pedicure.

Keywords: customer service   eco-conscious salons   marketing/promotions   product disposal  

Take a Tip From ... Bio Creative Laboratories' Frania Garcia

April 1, 2009  | Article

Personal and systemic treatment can make for a better connection with customers.

Keywords: Bio Creative Labs   marketing/promotions   retail merchandising  

In Their Sites

March 1, 2009  | Article

You’ve got your place on the web. Now… how do you get people to go there? Using smart search-engine optimization (SEO) techniques, such as using common keywords, and updating your site are two good places to start.

Keywords: business tools   promoting your services   web marketing  

The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009  | Article

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.

Keywords: advertising/promotions   business tools   keeping your business competitive   marketing/promotions   Mother's Day  

Get Your Pedi Menu in Shape

March 1, 2009  | Article

Race off with new clients when you add a runner’s pedi.

Keywords: pedicures   runners pedicure   Signature Services   sports pedicures  

When Empty is Better

January 31, 2009  | Article

Sanitation-conscious patrons may prefer to be able to inspect the pedicure basin’s cleanliness and see you draw fresh water just for them.

Keywords: disinfection   pedicure equipment   pedicure safety   salon sanitation  

Come and Find Me

January 23, 2009  | Article

When potential clients go looking for conscious salons, make sure you appear on their radar.

Keywords: green business   green salons  

She's Got the Nicest Nails in NASCAR

January 1, 2009  | Article

Julie Catalano gets her salon's logo placed on the No. 99 Office Depot Ford driven by NASCAR star Carl Edwards.

Keywords: advertising/promotions   marketing/promotions  

Get Them to Post Positive Reviews

January 1, 2009  | Article

Posted positive reviews are great advertising.

Keywords: advertising/promotions   business building   web marketing  

It's Your Birthday Nail Art (January)

January 1, 2009  | Article

Michele Baker of Van Goe’s Salon and Day Spa in Cumming, Ga., is developing a year’s worth of nail art based on each month’s birth flower and birthstone to share with NAILS readers.

Keywords: 3-D nail art   EZ Flow   floral nail art  

Be Your Own Web Guy

December 1, 2008  | Article

SalonBuilder.com can help you have a fully functioning website running in no time.

Keywords: customer service   gift certificates   marketing/promotions   web marketing   websites  

Eight Steps to Building a Successful Brand

December 1, 2008  | Article

Help your business flourish with these must-do tips for instilling your brand in the market place.

Keywords: branding   coaching   marketing/promotions   professional image  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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