Business > Marketing & Promotions

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Get Your Pedi Menu in Shape

March 1, 2009  | Article

Race off with new clients when you add a runner’s pedi.

Keywords: pedicures   runners pedicure   Signature Services   sports pedicures  

When Empty is Better

January 31, 2009  | Article

Sanitation-conscious patrons may prefer to be able to inspect the pedicure basin’s cleanliness and see you draw fresh water just for them.

Keywords: disinfection   pedicure equipment   pedicure safety   salon sanitation  

Come and Find Me

January 23, 2009  | Article

When potential clients go looking for conscious salons, make sure you appear on their radar.

Keywords: green business   green salons  

She's Got the Nicest Nails in NASCAR

January 1, 2009  | Article

Julie Catalano gets her salon's logo placed on the No. 99 Office Depot Ford driven by NASCAR star Carl Edwards.

Keywords: advertising/promotions   marketing/promotions  

Get Them to Post Positive Reviews

January 1, 2009  | Article

Posted positive reviews are great advertising.

Keywords: advertising/promotions   business building   web marketing  

It's Your Birthday Nail Art (January)

January 1, 2009  | Article

Michele Baker of Van Goe’s Salon and Day Spa in Cumming, Ga., is developing a year’s worth of nail art based on each month’s birth flower and birthstone to share with NAILS readers.

Keywords: 3-D nail art   EZ Flow   floral nail art  

Be Your Own Web Guy

December 1, 2008  | Article

SalonBuilder.com can help you have a fully functioning website running in no time.

Keywords: customer service   gift certificates   marketing/promotions   web marketing   websites  

Eight Steps to Building a Successful Brand

December 1, 2008  | Article

Help your business flourish with these must-do tips for instilling your brand in the market place.

Keywords: branding   coaching   marketing/promotions   professional image  

When Feet Are Beat: Marketing to Marathoners

December 1, 2008  | Article

Salon gives runners a post-race treat.

Keywords: niche marketing   runners pedicure  

Your Salon Can Make a Difference This Holiday Season

December 1, 2008  | Article

’Tis the season for giving. Use your salon’s clout and expertise to give back to the community with these easy ideas.

Keywords: business tools   charity   marketing/promotions   professional image  

No Bad Blood at Mi Salon & Spa

November 1, 2008  | Article

A salon in Florence, Kentucky helps with a blood drive in Cincinnati.

Keywords: charity   nail techs doing good   public relations  

Tiny Tootsies: Grow Your Base With Kids

November 1, 2008  | Article

The kiddie and teen demographic for money-making potential is anything by tiny.

Keywords: building your clientele   children's services   mommy and me manicures   Mother's Day   niche marketing  

Pride and Joi

November 1, 2008  | Article

Joi Nail Spa in Berkeley, Calif., enriches its community with a unique assortment of services, including authentic Chinese reflexology.

Keywords: eco-conscious salons   massage   mommy and me manicures   natural ingredients   reflexology  

They Do the Marketing, You Get the Business

October 1, 2008  | Article

Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.

Keywords: building your clientele   gift certificates   holidays   marketing/promotions   web marketing  

Site Offers Personalized E-Mail Marketing

October 1, 2008  | Article

Through its website, SignatureB Communications works with salon and spa owners to create customized, branded stationery that serves as the basis for a wide variety of marketing activities, including client newsletters.

Keywords: communicating with customers   marketing/promotions   web marketing  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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