Business > Marketing & Promotions

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Eight Steps to Building a Successful Brand

December 1, 2008  | Article

Help your business flourish with these must-do tips for instilling your brand in the market place.

Keywords: branding   coaching   marketing/promotions   professional image  

When Feet Are Beat: Marketing to Marathoners

December 1, 2008  | Article

Salon gives runners a post-race treat.

Keywords: niche marketing   runners pedicure  

Your Salon Can Make a Difference This Holiday Season

December 1, 2008  | Article

’Tis the season for giving. Use your salon’s clout and expertise to give back to the community with these easy ideas.

Keywords: business tools   charity   marketing/promotions   professional image  

No Bad Blood at Mi Salon & Spa

November 1, 2008  | Article

A salon in Florence, Kentucky helps with a blood drive in Cincinnati.

Keywords: charity   nail techs doing good   public relations  

Tiny Tootsies: Grow Your Base With Kids

November 1, 2008  | Article

The kiddie and teen demographic for money-making potential is anything by tiny.

Keywords: building your clientele   children's services   mommy and me manicures   Mother's Day   niche marketing  

Pride and Joi

November 1, 2008  | Article

Joi Nail Spa in Berkeley, Calif., enriches its community with a unique assortment of services, including authentic Chinese reflexology.

Keywords: eco-conscious salons   massage   mommy and me manicures   natural ingredients   reflexology  

They Do the Marketing, You Get the Business

October 1, 2008  | Article

Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.

Keywords: building your clientele   gift certificates   holidays   marketing/promotions   web marketing  

Site Offers Personalized E-Mail Marketing

October 1, 2008  | Article

Through its website, SignatureB Communications works with salon and spa owners to create customized, branded stationery that serves as the basis for a wide variety of marketing activities, including client newsletters.

Keywords: communicating with customers   marketing/promotions   web marketing  

Tech Has a Gift for Graphic Design

October 1, 2008  | Article

When Colleen VanDurme designed business cards for her own nail business, another venture designing salon marketing materials for others took off.

Keywords: advertising/promotions   business cards   business tools   marketing/promotions  

Graphic Design 101

October 1, 2008  | Article

Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.

Keywords: building your clientele   business tools   keeping your business competitive   logo   marketing/promotions  

Help Wanted? Put It in a Postcard

September 1, 2008  | Article

“The award-winning M&M Nails and Wellness Center is currently holding auditions for a dream team member,” reads salon owner Maisie Dunbar’s recruitment postcard. “I send it out to schools as well as names I get from beauty business search engines,” she says.

Keywords: hiring nail technicians   Maisie Dunbar   marketing/promotions   recruiting  

Press Release Yields Big Bookings

September 1, 2008  | Article

To announce her new neighborhood salon, owner found that a newspaper article that included pictures of her "older" staff was the best advertising!

Keywords: advertising/promotions   marketing/promotions   opening a new salon  

Nurses and Nails

September 1, 2008  | Article

Special care must be taken when performing service consultations for those in the health care industry and related fields. Turn this into a positive by marketing a healthy, natural nail regime for this client base.

Keywords: natural nail care   niche marketing   nurses and artificial nails  

On My Mind: Girls Just Want to Have Pedicures

August 1, 2008  | Article

Keywords: building your clientele   children's services   Hannah Lee   niche marketing   On My Mind  

Learn the Keys to Reinventing Yourself

August 1, 2008  | Article

What do Madonna, Steve Jobs, and Vicki Peters all have in common? They continue to be at the top of their field and the top of their game by constantly reinventing themselves. What could you have in common with these movers and shakers? More than you might think!

Keywords: business   combatting burnout   marketing/promotions   preventing burnout  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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