Business > Marketing & Promotions

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Take My Polish Bottles, Please

May 1, 2009  | Article

At Recess in Los Angeles, owner Nidhi Lal pays more than just lip service to the salon’s eco-conscious reputation. She’s made an offer to clients who might otherwise dispose of their half-empty polish bottles improperly: Bring them into the salon and for every 10 bottles, they will receive a free manicure. For every 15 bottles, they earn a free pedicure.

Keywords: customer service   eco-conscious salons   marketing/promotions   product disposal  

Take a Tip From ... Bio Creative Laboratories' Frania Garcia

April 1, 2009  | Article

Personal and systemic treatment can make for a better connection with customers.

Keywords: Bio Creative Labs   marketing/promotions   retail merchandising  

In Their Sites

March 1, 2009  | Article

You’ve got your place on the web. Now… how do you get people to go there? Using smart search-engine optimization (SEO) techniques, such as using common keywords, and updating your site are two good places to start.

Keywords: business tools   promoting your services   web marketing  

The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009  | Article

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.

Keywords: advertising/promotions   business tools   keeping your business competitive   marketing/promotions   Mother's Day  

Get Your Pedi Menu in Shape

March 1, 2009  | Article

Race off with new clients when you add a runner’s pedi.

Keywords: pedicures   runners pedicure   Signature Services   sports pedicures  

When Empty is Better

January 31, 2009  | Article

Sanitation-conscious patrons may prefer to be able to inspect the pedicure basin’s cleanliness and see you draw fresh water just for them.

Keywords: disinfection   pedicure equipment   pedicure safety   salon sanitation  

Come and Find Me

January 23, 2009  | Article

When potential clients go looking for conscious salons, make sure you appear on their radar.

Keywords: green business   green salons  

She's Got the Nicest Nails in NASCAR

January 1, 2009  | Article

Julie Catalano gets her salon's logo placed on the No. 99 Office Depot Ford driven by NASCAR star Carl Edwards.

Keywords: advertising/promotions   marketing/promotions  

Get Them to Post Positive Reviews

January 1, 2009  | Article

Posted positive reviews are great advertising.

Keywords: advertising/promotions   business building   web marketing  

It's Your Birthday Nail Art (January)

January 1, 2009  | Article

Michele Baker of Van Goe’s Salon and Day Spa in Cumming, Ga., is developing a year’s worth of nail art based on each month’s birth flower and birthstone to share with NAILS readers.

Keywords: 3-D nail art   EZ Flow   floral nail art  

Be Your Own Web Guy

December 1, 2008  | Article

SalonBuilder.com can help you have a fully functioning website running in no time.

Keywords: customer service   gift certificates   marketing/promotions   web marketing   websites  

Eight Steps to Building a Successful Brand

December 1, 2008  | Article

Help your business flourish with these must-do tips for instilling your brand in the market place.

Keywords: branding   coaching   marketing/promotions   professional image  

When Feet Are Beat: Marketing to Marathoners

December 1, 2008  | Article

Salon gives runners a post-race treat.

Keywords: niche marketing   runners pedicure  

Your Salon Can Make a Difference This Holiday Season

December 1, 2008  | Article

’Tis the season for giving. Use your salon’s clout and expertise to give back to the community with these easy ideas.

Keywords: business tools   charity   marketing/promotions   professional image  

No Bad Blood at Mi Salon & Spa

November 1, 2008  | Article

A salon in Florence, Kentucky helps with a blood drive in Cincinnati.

Keywords: charity   nail techs doing good   public relations  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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