Business > Marketing & Promotions

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On My Mind: Are You Focused?

July 1, 2008  | Article

Keywords: client surveys   clients   On My Mind  

Education Leads to Retail Sales

July 1, 2008  | Article

Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.

Keywords: building your clientele   business   education   educational materials   retail merchandising  

A Winning [Brand] Combination

July 1, 2008  | Article

Becoming a household name is important for any business -- salons included. The winner and finalists in our Best Salon Brand contest prove they have what it takes to build a strong brand. From interesting logos to unique promotional materials such as pocket mirrors and brushes, these salons prove that consistency can build brand loyalty.

Keywords: business   marketing/promotions  

Group Mailings Make Sense

June 1, 2008  | Article

Gathering  with like-minded or neighboring businesses to mail your fliers together is just one of the ideas from "101 Media & Marketing Tips For Salon Owners, Stylists and Managers."

Keywords: advertising/promotions   business building   keeping your business competitive   marketing/promotions  

Let’s Do Lunch

June 1, 2008  | Article

The lunch hour presents a unique time slot for you to draw in new customers who can try your salon “with no strings attached.” It’s also a time for regulars to pop in for a quick treat between their regularly scheduled appointments. Here are some great service ideas that’ll tempt clients.

Keywords: adding new services   alternative services   keeping your business competitive   marketing/promotions   promoting your services  

Is Your Business Drying Up?

June 1, 2008  | Article

With the country facing an economic slowdown of mass proportions, many in the industry are having to adjust the way they do business. But how much of our financial concerns can be blamed on the economy — and how much is simply the result of a change in the industry?

Keywords: business   economy   keeping your business competitive   marketing/promotions   recession  

The Coaching Chronicles: Installment #2, Add-on Services and Referrals

June 1, 2008  | Article

In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.

Keywords: add-on services   blogs   building your clientele   marketing/promotions   networking  

Coupons That Make the Cut

May 1, 2008  | Article

Direct mail company Money Mailer offers tips that make sure your coupon gets noticed.

Keywords: advertising/promotions   coupons   promoting your services  

Come Back Here

May 1, 2008  | Article

 It costs a lot more to gain a new client than to keep an old one.

Keywords: client retention   gift certificates   marketing/promotions   sustainable business  

Just Like You Picture It - Tips from Techs on Photographing Nails

May 1, 2008  | Article

For many techs, taking pictures of your work allows you to create portfolios for your clients, advertise themselves on Internet sites like MySpace, or share your work with peers on forums and websites. Here are some tips from techs who have made a habit of photographing nails.

Keywords: creating a portfolio   nail art   photographing nails  

12 Things You Can Do to Attract the Manly Market

April 1, 2008  | Article

Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.

Keywords: couples services   male clients   marketing/promotions   men's services   niche marketing  

Promotions With Pop

April 1, 2008  | Article

NAILS readers share the salon promotions that got new and existing clients clamoring for their services.

Keywords: advertising/promotions   business building   gift certificates   marketing/promotions  

YouTube Training

April 1, 2008  | Article

Some nail techs have taken YouTube’s invitation to “broadcast yourself” seriously. That opens up a world of free training for techs to access whenever they need a helping hand.

Keywords: nail art   nail art techniques   niche marketing   social media   video training  

Back Where I Belong

April 1, 2008  | Article

What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.

Keywords: building your clientele   business building   niche marketing  

Your Name Here: Private Labeling

March 1, 2008  | Article

Your manufacturer can be your greatest ally when starting your salon’s own private label product line. Learn how to make the most of this important relationship, ensuring you get products that you’re proud to put your name on.

Keywords: private labeling   retail merchandising  

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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