Business > Marketing & Promotions

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What's New on Retail Shelves

March 1, 2008  | Article

We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.

Keywords: CND   cuticle treatments   Entity Beauty   Essie   files  

Showcasing Nail Art in Digital Frames

March 1, 2008  | Article

Digital frames can store hundreds of nail art photos, run a clear, continual slideshow of your work, and some can even organize pictures into themed albums and show video clips.

Keywords: business tools   creating a portfolio   nail art  

Salon Business Card Tells All

February 1, 2008  | Article

Airport salon distributes business-card-sized menus that clearly detail their services in a minimal amount of space.

Keywords: business cards   promoting your services   salon menus  

Spa Consultants on Call World-Wide

February 1, 2008  | Article

Three business-savvy spa consultants offer support to Star and Cuccio Naturalé customers.

Keywords: business building   consultants   Cuccio Naturale   keeping your business competitive   marketing/promotions  

Cuccio Helps Rev Up Your Revenue

February 1, 2008  | Article

Five marketing tips to push your salon to achieve extraordinary results.

Keywords: commissions   Cuccio Naturale   gift certificates   incentive structures   retailing  

Spread the Word: e-Newsletters Are Easy

February 1, 2008  | Article

Ready to take salon communication to the next level? Want to make it even easier for current clients to recommend you to others? Want more traffic on your website? It's time for a salon e-newsletter. We've road tested some of the e-newsletter options available and found it's easier than you think to get started.

Keywords: marketing/promotions   promoting your services   web marketing  

Are Salons and MySpace a Good Match?

February 1, 2008  | Article

For those of a certain generation, there’s no question about having a MySpace page — at least for online socializing. But are MySpace, Facebook, and other social networking sites effective and appropriate venues when it comes to advertising and promoting your business? Here’s what your fellow techs have to say on the subject.

Keywords: social media   web marketing  

[Nail] Art Appreciation

February 1, 2008  | Article

Nail artist Dawn Minton has her works of art showcased in her county's public library.

Keywords: competitions   handpainted nail art   nail art  

Point of View: Do you think it’s beneficial to target niche clientele?

December 1, 2007  | Article

Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?

Keywords: building your clientele   business building   marketing/promotions   niche marketing  

A Taste of Southern Hospitality — in Seattle

December 1, 2007  | Article

In a bustling, shop-filled area of Seattle, Julep Nail Parlor offers an oasis of a space where girlfriends, moms and daughters, and couples can reconnect, celebrate, and be themselves.

Keywords: salon atmosphere   salon profiles  

Be the “Best of” Your Town

November 1, 2007  | Article

Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.

Keywords: business   keeping your business competitive   marketing/promotions   public relations   web marketing  

Oops, He Did It Again!

September 1, 2007  | Article

Veteran competitor Trang Nguyen finishes first for the second year in a row on the NAILS Top 25 list. John Hauk, another former number-one finisher, comes in second. And relative newcomer Rachel Mouritsen makes a big jump from her 2006 23rd place finish to round out the top three. Just who are these top competitors?

Keywords: competitions   Top 25 Competitors  

Websites That Work for You

August 1, 2007  | Article

Clients can’t come to you if they can’t find you. With a little know-how, you can greatly improve your salon’s ranking on popular search engines like Google and Yahoo. Learn what easy steps you can take so these search engines help to build your business for you.

Keywords: marketing/promotions   web marketing  

Keeping the Salon Experience Fresh and Fun

July 1, 2007  | Article

Clients come in for the beautiful nails, but they sure do enjoy the extra touches you provide. With a little flair you can make hospitality part of your client care program. The key to keeping your clients entertained in the salon is to give them plenty to think about — new services, local art and culture, and multimedia are a few examples.

Keywords: marketing/promotions   salon atmosphere   salon decor/design  

The Big Bang: Surefire Ideas for a Successful Launch

June 1, 2007  | Article

If you’re ready to introduce a new product or service, you’ll want to do all you can to make sure it explodes onto the scene and into your clients’ consciousness. Keep reading to learn how your peers successfully launched a new product line or service offering.

Keywords: marketing/promotions   open house  

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The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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