February 1, 1996
| Article
A couple nail vocabulary words ... in German
January 1, 1996
| Article
To keep new talent flowing into your salon you need to create a strong working relationship with the nail education director at your local cosmetology school.
May 1, 1994
| Article
Choose a name for your salon that will stick in client’ minds, create a professional image, and attract the type of clientele you want to attract.
January 1, 1994
| Article
January 1, 1994
| Article
Virgin Atlantic Airways’ Body and Soul, a salon in London’s Heathrow Airport, may be a trendsetter that will inspire other airlines.
Keywords: alternative careers
June 1, 1993
| Article
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
Keywords: advertising/promotions business coupons direct mail marketing/promotions
December 1, 1992
| Article
One of the primary missions of the Nail Manufacturers Council is “to establish guidelines that maintain high ethics in the advertising and promotion of products.” But besides applying peer pressure on companies that mislead consumers or misrepresent their products, there isn't much the council can do to ensure that the messages you're getting are honest and accurate.
February 1, 1983
| Article
A basic understanding is a must for this effective medium
Keywords: marketing/promotions yellow pages advertising
