Business > Marketing & Promotions

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Just Like You Picture It - Tips from Techs on Photographing Nails

May 1, 2008  | Article

For many techs, taking pictures of your work allows you to create portfolios for your clients, advertise themselves on Internet sites like MySpace, or share your work with peers on forums and websites. Here are some tips from techs who have made a habit of photographing nails.

Keywords: creating a portfolio   nail art   photographing nails  

12 Things You Can Do to Attract the Manly Market

April 1, 2008  | Article

Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.

Keywords: couples services   male clients   marketing/promotions   men's services   niche marketing  

Promotions With Pop

April 1, 2008  | Article

NAILS readers share the salon promotions that got new and existing clients clamoring for their services.

Keywords: advertising/promotions   business building   gift certificates   marketing/promotions  

YouTube Training

April 1, 2008  | Article

Some nail techs have taken YouTube’s invitation to “broadcast yourself” seriously. That opens up a world of free training for techs to access whenever they need a helping hand.

Keywords: nail art   nail art techniques   niche marketing   social media   video training  

Back Where I Belong

April 1, 2008  | Article

What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.

Keywords: building your clientele   business building   niche marketing  

Your Name Here: Private Labeling

March 1, 2008  | Article

Your manufacturer can be your greatest ally when starting your salon’s own private label product line. Learn how to make the most of this important relationship, ensuring you get products that you’re proud to put your name on.

Keywords: private labeling   retail merchandising  

What's New on Retail Shelves

March 1, 2008  | Article

We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.

Keywords: CND   cuticle treatments   Entity Beauty   Essie   files  

Showcasing Nail Art in Digital Frames

March 1, 2008  | Article

Digital frames can store hundreds of nail art photos, run a clear, continual slideshow of your work, and some can even organize pictures into themed albums and show video clips.

Keywords: business tools   creating a portfolio   nail art  

Salon Business Card Tells All

February 1, 2008  | Article

Airport salon distributes business-card-sized menus that clearly detail their services in a minimal amount of space.

Keywords: business cards   promoting your services   salon menus  

Spa Consultants on Call World-Wide

February 1, 2008  | Article

Three business-savvy spa consultants offer support to Star and Cuccio Naturalé customers.

Keywords: business building   consultants   Cuccio Naturale   keeping your business competitive   marketing/promotions  

Cuccio Helps Rev Up Your Revenue

February 1, 2008  | Article

Five marketing tips to push your salon to achieve extraordinary results.

Keywords: commissions   Cuccio Naturale   gift certificates   incentive structures   retailing  

Spread the Word: e-Newsletters Are Easy

February 1, 2008  | Article

Ready to take salon communication to the next level? Want to make it even easier for current clients to recommend you to others? Want more traffic on your website? It's time for a salon e-newsletter. We've road tested some of the e-newsletter options available and found it's easier than you think to get started.

Keywords: marketing/promotions   promoting your services   web marketing  

Are Salons and MySpace a Good Match?

February 1, 2008  | Article

For those of a certain generation, there’s no question about having a MySpace page — at least for online socializing. But are MySpace, Facebook, and other social networking sites effective and appropriate venues when it comes to advertising and promoting your business? Here’s what your fellow techs have to say on the subject.

Keywords: social media   web marketing  

[Nail] Art Appreciation

February 1, 2008  | Article

Nail artist Dawn Minton has her works of art showcased in her county's public library.

Keywords: competitions   handpainted nail art   nail art  

Point of View: Do you think it’s beneficial to target niche clientele?

December 1, 2007  | Article

Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?

Keywords: building your clientele   business building   marketing/promotions   niche marketing  

Encyclopedia

(Solon, Ohio) Nail Tek A self-avowed “beauty biz lifer,” Haynam started her career at 16, traveled the world getting experience, “...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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