October 1, 2008
| Article
Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.
Keywords: building your clientele business tools keeping your business competitive logo marketing/promotions
September 1, 2008
| Article
“The award-winning M&M Nails and Wellness Center is currently holding auditions for a dream team member,” reads salon owner Maisie Dunbar’s recruitment postcard. “I send it out to schools as well as names I get from beauty business search engines,” she says.
Keywords: hiring nail technicians Maisie Dunbar marketing/promotions recruiting
September 1, 2008
| Article
To announce her new neighborhood salon, owner found that a newspaper article that included pictures of her "older" staff was the best advertising!
Keywords: advertising/promotions marketing/promotions opening a new salon
September 1, 2008
| Article
Special care must be taken when performing service consultations for those in the health care industry and related fields. Turn this into a positive by marketing a healthy, natural nail regime for this client base.
Keywords: natural nail care niche marketing nurses and artificial nails
August 1, 2008
| Article
have you considered adding a few youth-focused services? They don’t need to include as many extras and you can charge a lower price so it’s affordable.
Keywords: building your clientele children's services Hannah Lee niche marketing On My Mind
August 1, 2008
| Article
What do Madonna, Steve Jobs, and Vicki Peters all have in common? They continue to be at the top of their field and the top of their game by constantly reinventing themselves. What could you have in common with these movers and shakers? More than you might think!
Keywords: business combatting burnout marketing/promotions preventing burnout
July 1, 2008
| Article
Keywords: client surveys clients On My Mind
July 1, 2008
| Article
Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.
Keywords: building your clientele business education educational materials retail merchandising
July 1, 2008
| Article
Becoming a household name is important for any business -- salons included. The winner and finalists in our Best Salon Brand contest prove they have what it takes to build a strong brand. From interesting logos to unique promotional materials such as pocket mirrors and brushes, these salons prove that consistency can build brand loyalty.
Keywords: business marketing/promotions
June 1, 2008
| Article
Gathering with like-minded or neighboring businesses to mail your fliers together is just one of the ideas from "101 Media & Marketing Tips For Salon Owners, Stylists and Managers."
Keywords: advertising/promotions business building keeping your business competitive marketing/promotions
June 1, 2008
| Article
The lunch hour presents a unique time slot for you to draw in new customers who can try your salon “with no strings attached.” It’s also a time for regulars to pop in for a quick treat between their regularly scheduled appointments. Here are some great service ideas that’ll tempt clients.
Keywords: adding new services alternative services keeping your business competitive marketing/promotions promoting your services
June 1, 2008
| Article
With the country facing an economic slowdown of mass proportions, many in the industry are having to adjust the way they do business. But how much of our financial concerns can be blamed on the economy — and how much is simply the result of a change in the industry?
Keywords: business economy keeping your business competitive marketing/promotions recession
June 1, 2008
| Article
In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.
Keywords: add-on services blogs building your clientele marketing/promotions networking
May 1, 2008
| Article
Direct mail company Money Mailer offers tips that make sure your coupon gets noticed.
Keywords: advertising/promotions coupons promoting your services
May 1, 2008
| Article
It costs a lot more to gain a new client than to keep an old one.
Keywords: client retention gift certificates marketing/promotions sustainable business
