May 24, 2011
| Article
There could hardly be a more appropriate business card for a nail tech than Live Industry’s Nail File Card. It’s just what is sounds like — a business card that does double-duty as a nail file.
Keywords: business cards marketing/promotions
April 28, 2011
| Article
The new “walk-ins welcome” floor mat from Backscratchers invites customers in and lets them know that whether they have an appointment or not, you’re ready to care for them.
April 27, 2011
| Article
“I don’t charge for nail art,” says Sharon Frenz, owner of The Nail Boutique in Tomah, Wis. “Of all the services we can offer, it’s the least expensive for us. Nail art paint and polish is inexpensive and application only involves a little bit of our time.”
Keywords: handpainted nail art marketing/promotions nail art
April 27, 2011
| Article
Store Vantage is a free, web-based scheduling and marketing tool that helps you schedule your appointments, track client preferences, and send automatic appointment reminders.
Keywords: client scheduling
April 21, 2011
| Article
A press release is one of the easiest and most cost-effective ways of getting your message out when you have a business announcement.
Keywords: consumer marketing consumer press marketing/promotions media coverage
April 19, 2011
| Article
One of the best holidays to entice clients in the door, Mother’s Day offers special opportunities for not only pampered mothers but maybe even doting sons and daughters as well.
Keywords: marketing/promotions Mother's Day Mother's Day promotions nail art seasonal nail art
March 29, 2011
| Article
There are more than 500 million people on Facebook. Increase awareness of your salon and get new clients in your doors with smartly written Facebook advertising campaigns. We’ll show you how.
Keywords: Facebook marketing marketing/promotions web marketing
March 27, 2011
| News
Sara Cole, owner of Parisian Nails of Sequim in Sequim, Wash. started a business Facebook fan page when she began nail school because it was the best way she knew to hit the ground running when she graduated. And it worked.
March 20, 2011
| News
With Action Bag Company’s Custom Stationery line, nail techs can create their own sophisticated, professional-looking marketing materials.
Keywords: business cards business tools marketing/promotions
March 19, 2011
| Article
Peekaboo Mobile is a free smartphone app that enables the user to pull up a map on her screen that shows all businesses within 50 miles of her current location that are offering some type of immediate offer.
Keywords: marketing/promotions
February 25, 2011
| Article
As many techs struggle to get clients to take the plunge and dare to wear art on their nails, Tara Deck, owner of Tara Lea Esthetics in Chetwynd, British Columbia, Canada, can boast that 85% of her clientele wear nail art all the time. She credits her success with creating unique designs for each individual.
Keywords: handpainted nail art marketing/promotions nail art winter promotions
February 25, 2011
| Article
Choose one day a week or one day a month for a do-it-yourself workshop — facials, manicures, pedicures, makeup application, cut your own bangs — you get the idea
Keywords: marketing/promotions
January 31, 2011
| Article
The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.
Keywords: advertising/promotions marketing/promotions public relations social media
December 1, 2010
| Article
“Within our industry there are three categories with which you can choose to align yourself: budget/economy, intermediate/midsection, and luxury/top end,” says salon consultant Maxim Titter. There is no right or wrong category, she emphasizes, only the danger of not knowing which category you belong to.
Keywords: clients marketing/promotions
December 1, 2010
| Article
If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.
Keywords: advertising/promotions business building marketing/promotions referrals
