November 1, 2009
| Article
Tips on how to survive and prosper this holiday season and end the year with a bang.
Keywords: client scheduling gift bags gift certificates holidays minimizing stress
November 1, 2009
| Article
Here are some ideas on how to make your salon the "IT" place to party.
Keywords: Hannah Lee marketing/promotions niche marketing On My Mind salon parties
November 1, 2009
| Article
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
Keywords: elderly clients keeping your business competitive Mother's Day niche marketing special needs clients
October 27, 2009
| Article
Suggestive selling is one aspect of merchandising that is often overlooked, yet it can make a tremendous difference in the total retail sales of a salon. It is a proven statistic that close to 40% of clients will say yes when asked by a staff member if they wish to upgrade in size or quantity. There is a fine line to being perceived as pushy or merely suggestive, though.
Keywords: 2010 Project recession retailing
October 1, 2009
| Article
Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.
Keywords: advertising/promotions marketing/promotions web marketing websites
October 1, 2009
| Article
Make your salon the kind of place clients can’t wait to return to. These six little tips can yield big results by lending a personal touch to your business.
Keywords: client gift ideas customer service professional image
October 1, 2009
| Article
In designing the spa and lounge, Dunlap went for chic simplicity and clean lines. She wanted a place where girlfriends could congregate.
Keywords: customer service Facebook marketing opening a new salon salon profiles social media
September 29, 2009
| Article
As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:
Keywords: 2010 Project business building marketing/promotions recession Washington D.C
September 15, 2009
| Article
These days, most salons offer party packages of some type or another. You may service the occasional bridal or birthday party, or maybe you market a “Girl’s Night Out” party package for clients to book with their friends, but have you fully tapped into the party market? Have you ever thought about actually throwing the party yourself?
September 4, 2009
| Article
If you’re looking to build your clientele, there’s no need to discount your services, but you can run specials and use some creative marketing, says Sharon Frenz, co-owner of Fusion Hair and Nail Studio in Tomah, Wis. “I’ve gone from a so-so book to a completely full book in less than a year,” says Frenz, who shares these tips.
Keywords: 2010 Project building your clientele business building marketing/promotions
September 1, 2009
| Article
From getting initial experience and photos to selling yourself at an appointment with an agent, this is a handy how-to guide for finding an agent for freelance manicuring work.
Keywords: celebrities creating a portfolio doing nails for photo shoots fashion photographing nails
September 1, 2009
| Article
You offer services using natural products, and you and your staff make earth-friendly choices for your salon whenever you can. How do you let your clients know about your commitment to going green? Below are five ways to spread your message
Keywords: advertising/promotions educating clients networking OPI Products public relations
September 1, 2009
| Article
Making a conscious effort to be green is important not only from an environmental point of view but also from a marketing and public relations point of view.
Keywords: green business recycled materials recycling web marketing
September 1, 2009
| Article
Under owner Misha Parham’s direction, My Sassy Nail Spa in Washington, D.C., has come to specialize in parties that include martinis, pole dancing, and tattoos.
Keywords: customer service salon decor/design salon profiles theme salons
September 1, 2009
| Article
Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.
Keywords: advertising/promotions Business business tools Facebook marketing marketing/promotions
