October 1, 2006
| Article
Ready to snag publicity for yourself and your salon? Armed with effective PR tools and a lot of determination, you can create a media buzz that helps draw new clientele.
Keywords: marketing/promotions Valentine's Day services
September 1, 2006
| Article
There’s no arguing that kids these days are growing up faster than they did 25 years ago. But just because they want to be older faster, does that mean you should help them? Manufacturers, experts, and techs discuss just how young is too young for various nail services and how to perform services on and attract younger clients.
Keywords: youth marketing youth services
September 1, 2006
| Article
According to TheWeddingReport.com, the average American wedding costs between $22,000 and $26,000. Is your salon getting its piece of the wedding cake, er, pie? It takes targeted advertising, smart scheduling and retailing, superior service, and a referral program, and you’ll be on your way to salon-wedded bliss.
Keywords: bridal styles marketing/promotions niche marketing salon parties
August 1, 2006
| Article
To reward good customers and increase client loyalty, some salons are implementing VIP programs where members pay a yearly fee in exchange for special privileges. A well-implemented VIP program will increase your salon’s bottom line as well.
Keywords: customer service loyalty programs marketing/promotions
June 1, 2006
| Article
Five o’clock isn’t necessarily quitting time for all techs, stylists, and massage therapists. Salons and spas across the country have started tapping into new markets by staying open late — and not just 7 p.m. late, but 9, 10, or even 12 a.m. late.
Keywords: boutique nail salon marketing/promotions salon profiles
May 1, 2006
| Article
Mother’s Day is coming soon and bringing with it great opportunity for salons to reach out to moms. Cross-marketing with other businesses and e-mail campaigning are just some of the ways salon owners get their gift certificates out and new clients in.
Keywords: marketing/promotions Mother's Day Mother's Day promotions niche marketing
March 1, 2006
| Article
How does a new graduate go about building her clientele? Veteran salon owner Shari Finger has 10 tips to get started.
Keywords: building your clientele business building marketing/promotions
March 1, 2006
| Article
More and more salons are discovering the benefits of e-newsletters. From featuring coupons to promoting a new product or service, they’re helping salons reach out to new and loyal clients in a fun, up-to-date way. Find out how you can get your own e-newsletter in your customers’ inboxes.
Keywords: customer service email marketing marketing/promotions
January 1, 2006
| Article
Enhancing your windows does not have to be an expensive or time-consuming ordeal. With a little imagination, you can really make your front window stand out. Use this monthly planner with plenty of practical tips to get you going.
Keywords: advertising/promotions holiday decorating holidays salon decor/design
February 1, 2005
| Article
Grab passers-by's attention with good graphics, a simple message, and a clear message.
Keywords: advertising/promotions business signage
December 1, 2003
| Article
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
Keywords: building your clientele client gift ideas coupons email marketing gift certificates
November 1, 2003
| Article
You may not look around your salon or nail station and think "spa." And you may not look in the mirror and see a publicist. But chances are your services are just as luxurious, relaxing, and satisfying as those at the spa down the street-your clients just wouldn't know it by reading your menu. Here we show you how to spruce up the language to make your services sound as good as they are.
Keywords: all-natural keeping your business competitive promoting your services vegan services
November 1, 2003
| Article
An old fashioned wooden nickel keeps the referrals coming in.
Keywords: building your clientele referrals
February 1, 2003
| Article
Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.
Keywords: boutique nail salon elderly clients men's services natural nail care opening a new salon
