Business > Marketing & Promotions

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Nailing the Right Hashtag

January 21, 2015  | Article

New Orleans-base nail tech credits her social media fan base of 40,000 followers to detailed hashtags. Get her tips here. 

Keywords: hashtags   nail art   social media   step-by-step  

Five Ways to Ensure Your Marketing Video Will Suck

December 30, 2014  | Article

Jennifer Santoro of InVidz Smart Video Technology outlines five factors that will destine your video for failure.

Keywords: marketing/promotions   web marketing  

Fancy Schmancy Menu

December 30, 2014  | Article

V.I.P. Salon & Spa owner Reneé Borowy ordered her specialty menus online from a restaurant menu company and had them embossed with the salon’s logo.

Keywords: salon menus   service menus  

9 Ways to Winterize Your Services

December 4, 2014  | Article

NAILS spoke to nail techs across the country to find out what they’re doing to entice customers during this season.

Keywords: cold weather promotions   manicures   paraffin   pedicures   Signature Services  

Click Here: www.weebly.com

November 29, 2014  | Article

Weebly site builder allows you to start a website, blog, or online store easily and affordably.

Keywords: websites   websites to watch  

On My Mind: Where Are Your (Virtual) Manners?

November 5, 2014  | Article

Editor Hannah Lee urges us to examine our online manners.

Keywords: etiquette   Facebook   Hannah Lee   Instagram   On My Mind  

7 Tips for Better Tweeting

October 28, 2014  | Article

Bernard Perrine, CEO of social media marketing company HipLogiq, offers tips for composing ideal Tweets that will boost business.

Keywords: social media   Twitter  

Longer Nails, Higher Price Tag

October 28, 2014  | Article

If stylists can charge more to trim long hair, then why can’t nail techs charge more to fill longer nails? Actually, some do.

Keywords: service pricing  

Spruce Up Your Storefront

October 28, 2014  | Article

Marketing and brand consultant Shawn Graham shares his advice for improving your storefront appeal. 

Keywords: signage  

The Art of Barter: A Mural for a Mani

October 28, 2014  | Article

Nail tech Bryan Nguyen Thien Vu demonstrated a bit of ingenuity when he commissioned a group of art students to paint a mural on the ceiling of his salon.

Keywords: bartering  

Best Social Marketing Tips

September 3, 2014  | Article

We asked, you answered. What’s your best social media marketing tip?

Keywords: business building   Facebook marketing   Instagram   marketing/promotions   smartphone apps  

Spilo Brands Get a New Look

August 31, 2014  | News

Professional beauty products distributor Spilo Worldwide has rebranded five of its signature lines — including Flowery and ToolWorx.

Keywords: Flowery   Spilo  

ICMAD Honors Orly, Kallista

August 31, 2014  | News

Orly’s “It All Started With Pink” campaign won this year’s ICMAD Cosmetic Innovator of the Year (CITY) Award for Marketing/Advertising Innovation: Print Ad Marketing. Kallista Daily Moisturizing Cream for Creative Hands won the award for Product Innovation in the Bath & Body category.

Keywords: advertising/promotions   Kallista   Orly  

Senior Specials

August 27, 2014  | Article

Salon owner Shari Finger designed a simple menu just for her older clientele.

Keywords: elderly clients   service menus  

The Rendezvous Appointment Book

August 25, 2014  | Video

The Rendezvous Appointment Book for the iPad presents a simpler way to create and manage appointments. The app is intentionally a very uncluttered and limited featured utility. It’s sole purpose is to replace the paper appointment book for specific business segments for virtually anyone who provides services to many clients a day, including nail techs. 

Keywords: appointment tracking   online booking  

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