April 30, 2014
More and more salons are making use of step-and-repeat-style backgrounds when photographing their nail art for the web. Take a look at why these chic and simple advertising tools are catching on and how you can join the party.
Keywords: branding Instagram marketing/promotions nail art photographing nails
April 26, 2014
While the value of using social media to gain clients is a steady drumbeat these days, don’t discount the power of handing out business cards to your favorite customers.
Keywords: business cards referrals
April 25, 2014
Prom is expensive. That’s why Khai Nguyen, owner of Koi Nails in Ellicott City, Md., has had such success with the salon’s $30 prom package.
Keywords: advertising/promotions prom
April 14, 2014
Mother’s Day is just a flip of the calendar away, and what mom couldn’t use a little TLC for her special day? We contacted a few spas to see how they plan to pamper moms.
Keywords: Mother's Day Mother's Day promotions
March 30, 2014
“Have you ever noticed that women tend to downplay their accomplishments, while men routinely highlight their achievements and use them to advance?” asks Vickie Milazzo, author of Wicked Success Is Inside Every Woman.
March 6, 2014
This month we asked nail techs: Is it best to offer a wide-ranging salon menu or to hone in on a specialty or two?
Keywords: add-on services crowdsourcing Reader to Reader salon menus
March 4, 2014
For your clients who are nail nuts, Mani Diaries is a free iPhone application that allows them to track, manage, and share pictures and details about their manicures and pedicures.
Keywords: smartphone apps social media
March 3, 2014
This useful new marketing tool may leave you looking at the popular social networking site in a whole new way.
Keywords: business building hashtags marketing/promotions
February 27, 2014
SalonBooker, a provider of web-based salon management software, recently launched Promote. With Promote, salons automatically book more appointments from existing clients by offering them smart discounts based on the customer’s last visit.
Keywords: online booking salon software
January 13, 2014
This week, Nail School News brings you part one of a two-part story from guest editor Royan Williams on how to start a successful nail business. Roy has been a licensed nail technology educator, nail school operator, and continuing education instructor for over 20 years. His experience as a school operator has helped him understand the needs of nail technicians, especially those of new students breaking into the nail industry.
Keywords: building your clientele business building education web marketing
January 3, 2014
A day spa and two med spas were among 19 companies cited by New York Attorney General Eric T. Schneiderman for posting fake consumer reviews online — a practice called “astroturfing.”
Keywords: social media Yelp
December 30, 2013
CJ Murray has learned plenty of tricks in her 26 years as a licensed nail tech. Chief among them was her wine-and-dine promotion that successfully upgraded clients from a $25 to a $45 pedicure, while also boosting retail sales.
Keywords: Footlogix pedicures upselling
November 28, 2013
E-mail marketing is one of the best, most cost-effective ways to help spas and salons grow. When properly utilized, e-mail marketing campaigns can be an effective tool to promote products and services, increase client retention, and bring in new clients.
Keywords: client relationships client retention email marketing web marketing
November 28, 2013
| Photo Gallery
Keep your clients out of the crowded stores and in your salon this holiday season by selling gift wrap and boxes topped with ribbon and bows.
Keywords: client gift ideas gift bags holiday retailing retail boutique items retailing
November 27, 2013
Your logo not only says who you are, but is used to brand your products and merchandise.
Keywords: marketing/promotions private labeling