Business > Marketing & Promotions

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On My Mind: The Art of Networking

July 19, 2017  | Article

Executive editor Beth Livesay discusses the joys of networking.

Keywords: Ashley Gregory   BeautyTech.com   Debbie Doerrlamm   Jan Arnold   LaShaun Brown-Glenn  

CIDESCO Offers This Year's Membership Free

July 6, 2017  | Article

CIDESCO, the world standard for beauty and spa therapy, offers free membership for this year to salons and spas that meet the association's entry and inspection requirements. 

Keywords: cidesco   Industry News   spas  

Be Bold With Your Guarantee

June 27, 2017  | Article

Salon consultant Tammy Dennis recommends that owners offer an unconditional guarantee for their services to get customers through the door.

Keywords: business building   business management   customer service   salon services  

Partner With Charities and Other Businesses to Build Your Salon Clientele

June 27, 2017  | Article

Broaden your marketing reach by partnering with other businesses — charities, local companies, and even other salons.    

Keywords: charity   cross-promotions  

MyTime Enables Booking and Payment via Facebook

June 27, 2017  | Article

MyTime manages client records, handles in-store purchases, tracks inventory, and creates reports and analytics.

Keywords: business management   client scheduling  

CND and Beauty Changes Lives Announce First Recipients of Master Scholarship

June 20, 2017  | Article

Introduced in this February, the BCL|CND Master Scholarship is funded through a $150,000 commitment by CND.

Keywords: Beauty Changes Lives   CND   scholarships  

Something to Talk About: Turning Male Clients Into Regulars

June 5, 2017  | Article

You know how to convert female clients into loyal customers, but do you have the same success with men? 

Keywords: building your clientele   male clients   Something to Talk About  

How to Take Great-Looking Photos With Your Phone

June 5, 2017  | Article

Improving the quality of your client photos is a great way to boost your business without having to spend any extra cash. 

Keywords: photographing nails   Sarah Waite   social media  

Crowdsourcing: What's are upsides and downsides of being self-employed?

May 30, 2017  | Article

This month we asked nail techs: What’s the biggest upside and downside of being self-employed?

Keywords: crowdsourcing  

Book Clients With BBforME

May 24, 2017  | Article

BBforME wants to make the process of booking easy for both business owners and consumers.

Keywords: business management   online booking   smartphone apps  

Clientele Makes the Switch to Long-Lasting Polish

May 24, 2017  | Article

Returning clients were impressed to see their polish lasting for several weeks with little-to-no wear at the free edge, yet unlike with gel-polish, they could remove it easily.

Keywords: clients   long-lasting nail polish   natural nails  

Nail Nation Expo & Competition Debuts in Edmonton

May 16, 2017  | Article

This new global competition, organized and cofounded by Sammi “Sparkles” Newell, was created so competitors could have a place to grow and expand their boundaries. 

Keywords: canada   nail art   nail competitions  

2017 NAHA Finalists: Nail Professional

May 10, 2017  | News

See the beautiful entries from Nail Professional finalists at the North American Hairstyling awards. 

Keywords: competitions   NAHA  

What You Need to Know Before Competing in a Nail Contest

April 27, 2017  | Article

Competing is one of the best ways to hone your craft and get noticed. In the world of nails, there are many opportunities to showcase your talents and grow as a result. We talked to some regulars on the competition circuit to find out what you’ll need to know if you want to compete — and possibly win big.  

Keywords: Celebrity Face Off Contest   competitions   Cover Tech Contest   NAHA   nail art contests  

Orchard Nails: Loyal Clients, Loyal Techs

April 27, 2017  | Article

For most people, the 2007 subprime mortgage crisis was anything but a blessing. But for Orchard Nails owner Thomas Kent Irwin, there was an unexpected opportunity hidden in the chaos.

Keywords: marketing/promotions   salon profiles  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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