Business > Marketing & Promotions

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Photograph, Post, Repeat

April 30, 2014  | Article

More and more salons are making use of step-and-repeat-style backgrounds when photographing their nail art for the web. Take a look at why these chic and simple advertising tools are catching on and how you can join the party.  

Keywords: branding   Instagram   marketing/promotions   nail art   photographing nails  

Go Old School: Distribute Business Cards

April 26, 2014  | Article

While the value of using social media to gain clients is a steady drumbeat these days, don’t discount the power of handing out business cards to your favorite customers.

Keywords: business cards   referrals  

Prom Promotion

April 25, 2014  | Article

Prom is expensive. That’s why Khai Nguyen, owner of Koi Nails in Ellicott City, Md., has had such success with the salon’s $30 prom package.

Keywords: advertising/promotions   prom  

Making the Most of Mother’s Day

April 14, 2014  | Article

Mother’s Day is just a flip of the calendar away, and what mom couldn’t use a little TLC for her special day? We contacted a few spas to see how they plan to pamper moms.  

Keywords: Mother's Day   Mother's Day promotions  

Be Your Own Number-One Fan

March 30, 2014  | Article

“Have you ever noticed that women tend to downplay their accomplishments, while men routinely highlight their achievements and use them to advance?” asks Vickie Milazzo, author of Wicked Success Is Inside Every Woman.

Keywords: marketing/promotions  

Crowdsourcing: Specialties vs. a Wide-Ranging Menu

March 6, 2014  | Article

This month we asked nail techs: Is it best to offer a wide-ranging salon menu or to hone in on a specialty or two?

Keywords: add-on services   crowdsourcing   Reader to Reader   salon menus  

An iPhone App for Manicure Lovers

March 4, 2014  | Article

For your clients who are nail nuts, Mani Diaries is a free iPhone application that allows them to track, manage, and share pictures and details about their manicures and pedicures.

Keywords: smartphone apps   social media  

The New Facebook Hashtag

March 3, 2014  | Article

This useful new marketing tool may leave you looking at the popular social networking site in a whole new way.

Keywords: business building   hashtags   marketing/promotions  

SalonBooker’s “Promote” Automates Customer Loyalty

February 27, 2014  | Article

SalonBooker, a provider of web-based salon management software, recently launched Promote. With Promote, salons automatically book more appointments from existing clients by offering them smart discounts based on the customer’s last visit.

Keywords: online booking   salon software  

How to Build a Successful Nail Business After Graduating: Part One

January 13, 2014  | Article

This week, Nail School News brings you part one of a two-part story from guest editor Royan Williams on how to start a successful nail business. Roy has been a licensed nail technology educator, nail school operator, and continuing education instructor for over 20 years. His experience as a school operator has helped him understand the needs of nail technicians, especially those of new students breaking into the nail industry.

Keywords: building your clientele   business building   education   web marketing  

Online Review Fakers Get Caught

January 3, 2014  | Article

A day spa and two med spas were among 19 companies cited by New York Attorney General Eric T. Schneiderman for posting fake consumer reviews online — a practice called “astroturfing.”

Keywords: social media   Yelp  

Best Foot Forward: Pedicure Upgrade

December 30, 2013  | Article

CJ Murray has learned plenty of tricks in her 26 years as a licensed nail tech. Chief among them was her wine-and-dine promotion that successfully upgraded clients from a $25 to a $45 pedicure, while also boosting retail sales.

Keywords: Footlogix   pedicures   upselling  

Opting In — A Second Look at E-mail Marketing Campaigns

November 28, 2013  | Article

E-mail marketing is one of the best, most cost-effective ways to help spas and salons grow. When properly utilized, e-mail marketing campaigns can be an effective tool to promote products and services, increase client retention, and bring in new clients.

Keywords: client relationships   client retention   email marketing   web marketing  

Retail Boutique: Gift Wrap Items

November 28, 2013  | Photo Gallery

Keep your clients out of the crowded stores and in your salon this holiday season by selling gift wrap and boxes topped with ribbon and bows.

Keywords: client gift ideas   gift bags   holiday retailing   retail boutique items   retailing  

Show [Us] Your… Private Label Logos

November 27, 2013  | Article

Your logo not only says who you are, but is used to brand your products and merchandise. 

Keywords: marketing/promotions   private labeling  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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