July 19, 2016
At Coatroom — a new nails and waxing salon in Arlington, Va. — salon staffers are called upon to write and produce their very own magazine.
July 18, 2016
You don’t have to own a medical spa to host a Botox party.
Keywords: hosting events
June 29, 2016
According to Relate (www.therelationaleconomy.com) there are four questions you should ask yourself when figuring out which trends to jump on board with.
Keywords: branding social media trends
June 21, 2016
Offering discounts can sometimes turn out to be more trouble than it’s worth, but if done correctly, discounting can translate into increased loyalty, bigger service tickets, and more retail sales. Learn the right and wrong ways to offer special pricing.
June 13, 2016
Elizabeth Kraus offers four tips to encourage clients to leave reviews and beef up your online presence.
Keywords: social media Yelp
May 18, 2016
Sometimes the best advice for marketing your nail salon begins with what not to do. Whether you are revamping your marketing plan, planning for an upcoming event, or just beginning your business, a review of the potential trouble spots can help you avoid costly mistakes that eat up your time and money.
Keywords: client referral systems marketing/promotions
May 17, 2016
This month we asked nail techs:How do you encourage male clients to come into your salon and become regulars?
Keywords: crowdsourcing male clients marketing/promotions
May 9, 2016
This global online directory of beauty services offers free salon listings along with the ability to share your work.
Keywords: web marketing websites to watch
March 28, 2016
Instagram is changing its algorithm. Here's how to stay in the know.
Keywords: Instagram social media
March 16, 2016
America's Beauty Show dedicated a large section of the show floor to the Nails Central. NAILS editors interviewed some key exhibitors to find out what's flying off the shelves.
Keywords: ABS Chicago CND EzFlow Famous Names Lexor
January 12, 2016
What are the puniest salon names in America?
January 5, 2016
When you’re trying to lure back clients you haven’t seen in a while, what kind of offers prove most tempting?
Keywords: building your clientele client retention
January 5, 2016
Not only does Essie regularly create striking nail art looks using its seasonal collections, the company also provides tent cards to display them to your clients.
Keywords: Essie Nail art nail art displays
December 10, 2015
Jason Olsen, co-founder of Utah-based Image Studios 360, offers salon professionals tips on how to use Instagram most effectively.
Keywords: Instagram social media web marketing
December 9, 2015
In celebration of the entrepreneurial spirit of the beauty industry, the Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) debuted the inaugural Beauty Pitch event at PBA Beauty Week 2015 in July.
Keywords: Cosmoprof North America PBA