August 21, 2013
Nobody knows better than Las Vegas and San Francisco-based nail tech Sindy Mark the value of a photo when it comes to inspiring clients to try something new.
August 15, 2013
Wondering how you can make more of your website as an important marketing tool? Locu provides tools to manage, edit, design, and publish your service menu-wherever it shows up-from one place.
Keywords: customer service marketing/promotions web marketing websites
August 14, 2013
Va-Va Varnish salon in San Diego, Calif., offers active military members and their spouses a 15% discount on all services, add-ons, and retail.
Keywords: business military nail techs niche marketing
August 13, 2013
| Photo Gallery
A round-up of gift certificates from seven stylish salons.
Keywords: gift certificates
August 5, 2013
Salon owner Jae'tte Burneo found a clever way to introduce herself and her salon by creating nail art masterpieces based on the business cards of neighboring businesses.
Keywords: marketing/promotions product displays
July 9, 2013
If you’ve ever seen a nail salon mentioned in your city magazine or on the local TV news and thought, “I wish they’d feature my salon,” we think it’s time to make your wish come true. Use this template to e-mail out a salon announcement that will have the media shouting “Extra! Extra! Check out this unique salon!”
Keywords: consumer press public relations
June 13, 2013
My advice: Find out from your clients what sites they are active on before adding these sites to your lineup. Set up your accounts across the platforms where the majority of your clients already are.
Keywords: Hannah Lee On My Mind Pinterest social media Twitter
June 12, 2013
An online marketplace for graphic design, 99designs uses “crowd-sourcing” to get your graphic design needs met, whether it’s a logo, website design, or branded T-shirt.
June 3, 2013
The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.
Keywords: male clients men's services niche marketing
June 1, 2013
It’s the biggest day of your client’s life. It could also mean big business for you, as you prepare to do the nails of the bride, her party, and possibly even those of the groom. Helping your client nail her big day is a process that could begin months in advance. Learn what you have to do to prepare yourself and your bride for nails that will live on in photos happily ever after.
May 29, 2013
The fact that all her clients have their own nails is the direct result of a marketing decision Walters made a few years ago.
Keywords: gel overlays
May 9, 2013
The new Footlogix packaging presents a more informative and highly efficacious look.
Keywords: Footlogix pedicure products retail merchandising
April 19, 2013
Foot massage can make a great addition to spa pedicures, but how does it fare as a stand-alone service?
Keywords: business massage reflexology
April 19, 2013
Newly licensed nail tech Breanne Trammell (who graduated from TW Nail Technology Inc.) embarks on a cross-country road trip this summer, in which she'll take a canned ham trailer renovated as a mobile nail salon and do manicures all over the U.S. "This experiential project is about more than simply ail art. By transforming a 1968 Shasta Compact camper into a mobile salon, I aim to create an intimate platform to exchange ideas and conversation," Trammell says.
Keywords: manicures mobile salons
April 14, 2013
Appsbar — a leading “create your own app” platform — is now available for free for salon owners to create their own apps even if they have no technical experience.
Keywords: smartphone apps