October 28, 2014
Marketing and brand consultant Shawn Graham shares his advice for improving your storefront appeal.
October 28, 2014
Nail tech Bryan Nguyen Thien Vu demonstrated a bit of ingenuity when he commissioned a group of art students to paint a mural on the ceiling of his salon.
September 3, 2014
We asked, you answered. What’s your best social media marketing tip?
Keywords: business building Facebook marketing Instagram marketing/promotions smartphone apps
August 31, 2014
Professional beauty products distributor Spilo Worldwide has rebranded five of its signature lines — including Flowery and ToolWorx.
Keywords: Flowery Spilo
August 31, 2014
Orly’s “It All Started With Pink” campaign won this year’s ICMAD Cosmetic Innovator of the Year (CITY) Award for Marketing/Advertising Innovation: Print Ad Marketing. Kallista Daily Moisturizing Cream for Creative Hands won the award for Product Innovation in the Bath & Body category.
Keywords: advertising/promotions Kallista Orly
August 27, 2014
Salon owner Shari Finger designed a simple menu just for her older clientele.
Keywords: elderly clients service menus
August 25, 2014
The Rendezvous Appointment Book for the iPad presents a simpler way to create and manage appointments. The app is intentionally a very uncluttered and limited featured utility. It’s sole purpose is to replace the paper appointment book for specific business segments for virtually anyone who provides services to many clients a day, including nail techs.
Keywords: appointment tracking online booking
August 4, 2014
Cross-marketing is your most effective marketing tool, if handled properly.
Keywords: cross-marketing gift certificates
August 1, 2014
Girls love nails — and many do their own manis and pedis instead of visiting the salon. But there are things you can do to bring them in and keep them coming back for more.
Keywords: children's services nail art teens web marketing
July 21, 2014
Your service menu is often a client’s first impression of your salon. Does yours give an accurate picture of who you are or is it time to tweak this powerful marketing tool?
Keywords: salon menus
July 10, 2014
The Internet is the source for a lot of fun (Pinterest, Facebook, eBay, Etsy, Buzzfeed, etc.) but if you are a salon owner with a website, it can be a scary place too. Sure, clients can find you by Googling (which accounts for sending 91% of traffic to a particular site according to Moz.com), but they can also find your competitors or DIY tutorials as well. You’ve spent the time and resources on running a salon and building a website, so here’s how to make sure your business gets found and not lost in the shuffle.
July 5, 2014
A good PR firm is worth its weight in gold, naturally, but what many people don’t know is that if you have the time and know-how, there are specific things you can do to secure some great coverage yourself.
Keywords: advertising/promotions consumer press
July 4, 2014
Customnailfiles.com is a new online service that lets salon owners and nail techs create full-color, salon-quality, promotional custom nail files in a matter of minutes.
Keywords: advertising/promotions FILES
July 1, 2014
Offering customized pedicures is a great way to gain and retain loyal clients. NAILS takes you through the process, providing you with suggestions for beverages, amenities, add-ons, and more for four fabulous pedicures.
Keywords: Cacee clients Cuccio Naturale Farmhouse Fresh pedicure products
June 10, 2014
Take a closer look at how nail techs and salons can use online video content for business growth.
Keywords: social media tutorials video training YouTube