Business > Marketing & Promotions

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Show [Us] Your…Clever Nail Art Displays

May 6, 2014  | Article

You’ve got the chops as a nail artist, now it’s time to show off that talent. Check out these clever ways to showcase what you do best.

Keywords: nail art  

Crowdsourcing: Social Media

May 6, 2014  | Article

This month we asked nail techs: What social media platform has best worked for your business?

What Is Search Engine Optimization

May 6, 2014  | Video

Don't know what search engine optimization is? This video is one of the many resources provided by Search Engine Land's "What Is SEO" page http://searchengineland.com/guide/wha... & the video was created with Common Craft, which has many other great, short explainer videos like this at http://www.commoncraft.com/

Keywords: business tools   SEO   web marketing   websites  

Crowdsourcing: All I Really Need to Know...I Learned in My First Month in the Real World.

May 3, 2014  | Article

We asked veteran nail techs to divulge their most important newbie lessons.

Keywords: business building   newbie  

Show Us Your...Clever Nail Art Display

May 1, 2014  | Photo Gallery

You’ve got the chops as a nail artist, now it’s time to show off that talent. Check out these clever ways to showcase what you do best.

Keywords: marketing/promotions   nail art   salon decor/design  

Thinking Beyond the License

May 1, 2014  | Article

A nail technician who went from working in his family-owned salon to styling nails for celebrities, Adam Tran shares his 10 tips for becoming a successful beauty professional.   

Keywords: business   business tools   education   keeping your business competitive   licensing  

Step-and-Repeat-Style Backgrounds for Nail Art

April 30, 2014  | Photo Gallery

Check out this gallery of step-and-repeat-style photos for your nail art. It's a chic and simple way to brand your salon and show off your work at the same time!

Keywords: branding   Instagram   marketing/promotions   nail art   photographing nails  

Photograph, Post, Repeat

April 30, 2014  | Article

More and more salons are making use of step-and-repeat-style backgrounds when photographing their nail art for the web. Take a look at why these chic and simple advertising tools are catching on and how you can join the party.  

Keywords: branding   Instagram   marketing/promotions   nail art   photographing nails  

Go Old School: Distribute Business Cards

April 26, 2014  | Article

While the value of using social media to gain clients is a steady drumbeat these days, don’t discount the power of handing out business cards to your favorite customers.

Keywords: business cards   referrals  

Prom Promotion

April 25, 2014  | Article

Prom is expensive. That’s why Khai Nguyen, owner of Koi Nails in Ellicott City, Md., has had such success with the salon’s $30 prom package.

Keywords: advertising/promotions   prom  

Making the Most of Mother’s Day

April 14, 2014  | Article

Mother’s Day is just a flip of the calendar away, and what mom couldn’t use a little TLC for her special day? We contacted a few spas to see how they plan to pamper moms.  

Keywords: Mother's Day   Mother's Day promotions  

Be Your Own Number-One Fan

March 30, 2014  | Article

“Have you ever noticed that women tend to downplay their accomplishments, while men routinely highlight their achievements and use them to advance?” asks Vickie Milazzo, author of Wicked Success Is Inside Every Woman.

Keywords: marketing/promotions  

Crowdsourcing: Specialties vs. a Wide-Ranging Menu

March 6, 2014  | Article

This month we asked nail techs: Is it best to offer a wide-ranging salon menu or to hone in on a specialty or two?

Keywords: add-on services   crowdsourcing   Reader to Reader   salon menus  

An iPhone App for Manicure Lovers

March 4, 2014  | Article

For your clients who are nail nuts, Mani Diaries is a free iPhone application that allows them to track, manage, and share pictures and details about their manicures and pedicures.

Keywords: smartphone apps   social media  

The New Facebook Hashtag

March 3, 2014  | Article

This useful new marketing tool may leave you looking at the popular social networking site in a whole new way.

Keywords: business building   hashtags   marketing/promotions  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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