January 5, 2016
When you’re trying to lure back clients you haven’t seen in a while, what kind of offers prove most tempting?
Keywords: building your clientele client retention
January 5, 2016
Not only does Essie regularly create striking nail art looks using its seasonal collections, the company also provides tent cards to display them to your clients.
Keywords: Essie nail art nail art displays
December 10, 2015
Jason Olsen, co-founder of Utah-based Image Studios 360, offers salon professionals tips on how to use Instagram most effectively.
Keywords: Instagram social media web marketing
December 9, 2015
In celebration of the entrepreneurial spirit of the beauty industry, the Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) debuted the inaugural Beauty Pitch event at PBA Beauty Week 2015 in July.
Keywords: Cosmoprof North America PBA
December 9, 2015
A Fashionable Fête: If you’re a nail salon owner, there are certain occasions when a party is absolutely necessary. A grand opening usually sits at the top of that list. If, however, your business is located in an area where there are other nail salons, the challenge becomes throwing a different kind of celebration that will make yours stand out.
Keywords: business management fashion hosting events nail art party nails
October 23, 2015
Get a custom-made self-portrait logo to brand your nail business.
Keywords: branding nail art Ryoko Garcia social media
October 13, 2015
The husband and wife team behind Velvet Nail Lounge in Troy, Mich., came up with a brilliant marketing idea after reading fashion magazines.
Keywords: Etsy jewelry marketing/promotions social media
October 5, 2015
Part symbol of pride, part advertisement on wheels, nail-related license plates are like mini mobile billboards.
Keywords: marketing/promotions nail technician
September 30, 2015
Crystal Nails invites you to become a Crystal Nails Master Educator to represent its innovative, next-generation product line!
Keywords: continuing education Crystal Nails manufacturers educators
Take the next step in your career, join this six-day intensive educator training in Orlando, Fla. on Nov. 3-8, 2015.
September 29, 2015
We live in the age of the entrepreneur, where you are no longer an individual — you are a company! Everything you do — or don’t do — communicates the value of your personal brand.
Keywords: branding niche marketing self-marketing social media
August 31, 2015
In June, A.I.I. presented three of the company’s partner distributors with the keys to their own customized vans as part of the A.I.I. Partner Sales Incentive Program.
Keywords: American International Industries distributor news
August 4, 2015
Online education company Salon Gurus has released a new program taught by nail tech and marketing expert Millie Haynam. Titled “Build Your Business…Build You!”
Keywords: marketing/promotions online education
July 15, 2015
How you name your business can pave the way for how successful you become. So choosing wisely is important. Find out from the experts exactly how to go about it.
Keywords: naming your salon
July 14, 2015
A group of veteran nail technicians ask the NMC its stand on vital issues facing today’s nail industry.
Keywords: nail education nail tech issues NMC Sunny Stinchcombe
July 8, 2015
The Painted Lady keeps a chalkboard sign out in front to capture the attention of passersby and changes the messages weekly.
Keywords: international marketing/promotions signage