Business > Marketing & Promotions

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Best Tips to Upsell Services

March 11, 2015  | Article

Learn to increase your paycheck by making an extra sale or booking an unexpected appointment.

Keywords: business   customer service   marketing/promotions   salon services  

How To Do A Tajik (Persian) Style Henna Design

March 6, 2015  | Video

Heather Caunt-Nulton demonstrates how to do a Tajik (Persian) style henna design, an intricate and original mehndi pattern. Visit her website at


Keywords: add-on services   henna  

StyleSeat CEO Sits for Questions

February 25, 2015  | Article

In 2011, Melody McCloskey co-founded StyleSeat with business partner Dan Levine to simplify the appointment-booking process.

Keywords: online booking   web marketing  

Tech Pays for Help From Yelp

February 24, 2015  | Article

For the past year and a half, salon owner Rachael Waggoner has been investing precious marketing funds in pay-per-click advertising on Yelp.

Keywords: consumer advertising   Yelp  

A Nail Tech's Guide to Shooting, Editing Video

February 16, 2015  | Article

Learn fundamental terminology and look through a typical editing process to get one step closer to making movie magic.

Keywords: doing nails for photo shoots   video training  

Bizzy App for E-mail Marketing

January 30, 2015  | Video

Bizzy mobile app helps small businesses send timed and targeted e-mail marketing campaigns. Bring customers back without the cost of a marketing department!

Keywords: business   marketing/promotions   smartphone apps  

Websites Worth Watching:

January 29, 2015  | Article

The website’s unique vintage Hawaiian Tiki motif is adorable.

Keywords: salon decor/design   website marketing   websites to watch  

Nailing the Right Hashtag

January 21, 2015  | Article

New Orleans-base nail tech credits her social media fan base of 40,000 followers to detailed hashtags. Get her tips here. 

Keywords: hashtags   nail art   social media   step-by-step  

Five Ways to Ensure Your Marketing Video Will Suck

December 30, 2014  | Article

Jennifer Santoro of InVidz Smart Video Technology outlines five factors that will destine your video for failure.

Keywords: marketing/promotions   web marketing  

Fancy Schmancy Menu

December 30, 2014  | Article

V.I.P. Salon & Spa owner Reneé Borowy ordered her specialty menus online from a restaurant menu company and had them embossed with the salon’s logo.

Keywords: salon menus   service menus  

9 Ways to Winterize Your Services

December 4, 2014  | Article

NAILS spoke to nail techs across the country to find out what they’re doing to entice customers during this season.

Keywords: cold weather promotions   manicures   paraffin   pedicures   Signature Services  

Click Here:

November 29, 2014  | Article

Weebly site builder allows you to start a website, blog, or online store easily and affordably.

Keywords: websites   websites to watch  

On My Mind: Where Are Your (Virtual) Manners?

November 5, 2014  | Article

Editor Hannah Lee urges us to examine our online manners.

Keywords: etiquette   Facebook   Hannah Lee   Instagram   On My Mind  

7 Tips for Better Tweeting

October 28, 2014  | Article

Bernard Perrine, CEO of social media marketing company HipLogiq, offers tips for composing ideal Tweets that will boost business.

Keywords: social media   Twitter  

Longer Nails, Higher Price Tag

October 28, 2014  | Article

If stylists can charge more to trim long hair, then why can’t nail techs charge more to fill longer nails? Actually, some do.

Keywords: service pricing  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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