Business > Marketing & Promotions

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Make Clients an Offer They Can’t Refuse

January 5, 2016  | Article

When you’re trying to lure back clients you haven’t seen in a while, what kind of offers prove most tempting?

Keywords: building your clientele   client retention  

Essie Tent Cards Make Marketing Easy

January 5, 2016  | Article

Not only does Essie regularly create striking nail art looks using its seasonal collections, the company also provides tent cards to display them to your clients.

Keywords: Essie   nail art   nail art displays  

How to Showcase Your Work on Instagram

December 10, 2015  | Article

Jason Olsen, co-founder of Utah-based Image Studios 360, offers salon professionals tips on how to use Instagram most effectively.

Keywords: Instagram   social media   web marketing  

PBA and Cosmoprof North America Debut Beauty Pitch Event

December 9, 2015  | News

In celebration of the entrepreneurial spirit of the beauty industry, the Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) debuted the inaugural Beauty Pitch event at PBA Beauty Week 2015 in July.

Keywords: Cosmoprof North America   PBA  

How to Host Your Own Fashion Event

December 9, 2015  | Article

A Fashionable Fête: If you’re a nail salon owner, there are certain occasions when a party is absolutely necessary. A grand opening usually sits at the top of that list. If, however, your business is located in an area where there are other nail salons, the challenge becomes throwing a different kind of celebration that will make yours stand out.

Keywords: business management   fashion   hosting events   nail art   party nails  

Watermarks With Signature Style

October 23, 2015  | Article

Get a custom-made self-portrait logo to brand your nail business.

Keywords: branding   nail art   Ryoko Garcia   social media  

Marketing With a Nice Ring to It

October 13, 2015  | Article

The husband and wife team behind Velvet Nail Lounge in Troy, Mich., came up with a brilliant marketing idea after reading fashion magazines.

Keywords: Etsy   jewelry   marketing/promotions   social media  

Six Nail-Related License Plates for Nail Techs

October 5, 2015  | Article

Part symbol of pride, part advertisement on wheels, nail-related license plates are like mini mobile billboards.

Keywords: marketing/promotions   nail technician  

Crystal Nails Educator Program

September 30, 2015  | Video

Crystal Nails invites you to become a Crystal Nails Master Educator to represent its innovative, next-generation product line!
Take the next step in your career, join this six-day intensive educator training in Orlando, Fla. on Nov. 3-8, 2015.

Keywords: continuing education   Crystal Nails   manufacturers educators  

Branding You — 4 Steps to Developing Your Personal Brand

September 29, 2015  | Article

We live in the age of the entrepreneur, where you are no longer an individual — you are a company! Everything you do — or don’t do — communicates the value of your personal brand.  

Keywords: branding   niche marketing   self-marketing   social media  

A.I.I. Presents Customized Vans to Distributors

August 31, 2015  | News

In June, A.I.I. presented three of the company’s partner distributors with the keys to their own customized vans as part of the A.I.I. Partner Sales Incentive Program.

Keywords: American International Industries   distributor news  

Salon Gurus Site Launches Business-Building Program

August 4, 2015  | Article

Online education company Salon Gurus has released a new program taught by nail tech and marketing expert Millie Haynam. Titled “Build Your Business…Build You!”

Keywords: marketing/promotions   online education  

What’s in a Name?

July 15, 2015  | Article

How you name your business can pave the way for how successful you become. So choosing wisely is important. Find out from the experts exactly how to go about it.

Keywords: naming your salon  

The NMC Celebrates Its Fifth Year In Action

July 14, 2015  | Article

A group of veteran nail technicians ask the NMC its stand on vital issues facing today’s nail industry.

Keywords: nail education   nail tech issues   NMC   Sunny Stinchcombe  

Sidewalk Selling

July 8, 2015  | Article

The Painted Lady keeps a chalkboard sign out in front to capture the attention of passersby and changes the messages weekly.

Keywords: international   marketing/promotions   signage  

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