Business > Marketing & Promotions

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Everything You Need to Know About SEO

July 10, 2014  | Article

The Internet is the source for a lot of fun (Pinterest, Facebook, eBay, Etsy, Buzzfeed, etc.) but if you are a salon owner with a website, it can be a scary place too. Sure, clients can find you by Googling (which accounts for sending 91% of traffic to a particular site according to Moz.com), but they can also find your competitors or DIY tutorials as well. You’ve spent the time and resources on running a salon and building a website, so here’s how to make sure your business gets found and not lost in the shuffle.

Keywords: SEO  

How to Gain Media Coverage Within the Industry

July 5, 2014  | Article

A good PR firm is worth its weight in gold, naturally, but what many people don’t know is that if you have the time and know-how, there are specific things you can do to secure some great coverage yourself.

Keywords: advertising/promotions   consumer press  

Cool Custom Nail Files

July 4, 2014  | Article

Customnailfiles.com is a new online service that lets salon owners and nail techs create full-color, salon-quality, promotional custom nail files in a matter of minutes.

Keywords: advertising/promotions   FILES  

How to Offer Your Clients the Ultimate Pedicure

July 1, 2014  | Article

Offering customized pedicures is a great way to gain and retain loyal clients. NAILS takes you through the process, providing you with suggestions for beverages, amenities, add-ons, and more for four fabulous pedicures.

Keywords: Cacee   clients   Cuccio Naturale   Farmhouse Fresh   pedicure products  

Zooming in on YouTube

June 10, 2014  | Article

Take a closer look at how nail techs and salons can use online video content for business growth.

Keywords: social media   tutorials   video training   YouTube  

Ask a Hairstylist for Help

May 29, 2014  | Article

Just starting out? “Get hairstylists in your area to wear your nails or at least refer their clients to you,” says Sharon Frenz, owner of The Nail Boutique in Tomah, Wis., and the newly opened Next Step Nails Training.

Keywords: building your clientele   business building   referrals   working with hairstylists  

Services for Dear Old Dad

May 15, 2014  | Article

This Father’s Day, invite men into your salon with Foot Details and Man-icures they will love. These businesses prove that you can bring guys in on June 15 (and year round).  

Keywords: Father's Day   men's services  

Show [Us] Your…Clever Nail Art Displays

May 6, 2014  | Article

You’ve got the chops as a nail artist, now it’s time to show off that talent. Check out these clever ways to showcase what you do best.

Keywords: nail art  

Crowdsourcing: Social Media

May 6, 2014  | Article

This month we asked nail techs: What social media platform has best worked for your business?

What Is Search Engine Optimization

May 6, 2014  | Video

Don't know what search engine optimization is? This video is one of the many resources provided by Search Engine Land's "What Is SEO" page http://searchengineland.com/guide/wha... & the video was created with Common Craft, which has many other great, short explainer videos like this at http://www.commoncraft.com/

Keywords: business tools   SEO   web marketing   websites  

Crowdsourcing: All I Really Need to Know...I Learned in My First Month in the Real World.

May 3, 2014  | Article

We asked veteran nail techs to divulge their most important newbie lessons.

Keywords: business building   newbie  

Show Us Your...Clever Nail Art Display

May 1, 2014  | Photo Gallery

You’ve got the chops as a nail artist, now it’s time to show off that talent. Check out these clever ways to showcase what you do best.

Keywords: marketing/promotions   nail art   salon decor/design  

Thinking Beyond the License

May 1, 2014  | Article

A nail technician who went from working in his family-owned salon to styling nails for celebrities, Adam Tran shares his 10 tips for becoming a successful beauty professional.   

Keywords: business   business tools   education   keeping your business competitive   licensing  

Step-and-Repeat-Style Backgrounds for Nail Art

April 30, 2014  | Photo Gallery

Check out this gallery of step-and-repeat-style photos for your nail art. It's a chic and simple way to brand your salon and show off your work at the same time!

Keywords: branding   Instagram   marketing/promotions   nail art   photographing nails  

Photograph, Post, Repeat

April 30, 2014  | Article

More and more salons are making use of step-and-repeat-style backgrounds when photographing their nail art for the web. Take a look at why these chic and simple advertising tools are catching on and how you can join the party.  

Keywords: branding   Instagram   marketing/promotions   nail art   photographing nails  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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