July 8, 2015
The Painted Lady keeps a chalkboard sign out in front to capture the attention of passersby and changes the messages weekly.
Keywords: international marketing/promotions signage
June 19, 2015
| Photo Gallery
A.I.I. presented Beauty Zone, Kashi Beauty, and Nails West with keys to customized vans as part of the A.I.I. Partner Sales Incentive Program.
Keywords: American International Industries Business distribution distributor news
June 17, 2015
In our fourth installment of our new series, NAILS explores services you can add to your menu to increase your revenue and offer your clients convenience. This month, we take a look at permanent makeup.
Keywords: add-on services business building makeup
June 5, 2015
“The wedding industry is a green business, meaning it’s rarely hit by economic downturns,” says Erica Carr, a San Francisco- and Maui-based makeup and hair artist who has created bridal looks for more than 1,000 weddings.
Keywords: bridal business bridal services wedding services
May 12, 2015
In the third installment of our new series, NAILS explores services you can easily add to your menu to increase your revenue and offer your clients convenience. This month, we take a look at spray tanning.
Keywords: adding new services add-on services spray tanning tanning
May 6, 2015
In February, the Professional Beauty Association (PBA) received the Public Affairs Council’s 2015 Grassroots Innovation Award for Social Media Innovation for its “I Am Licensed” campaign.
Keywords: licensing PBA Professional Beauty Association
April 13, 2015
In the second installment of our new series, NAILS explores services you can easily add to your menu to increase your revenue and offer your clients convenience. This month, we take a look at henna tattoos.
Keywords: customer service henna upselling
April 10, 2015
Looking for ways to help your client switch it up and try something new? An easy way is to make suggestions based on what she already likes. Here are a few popular services along with alternate or complementary ones that she just might make a permanent part of her routine — and will add more money to your bottom line.
Keywords: eyelash foils Lavette Cephus Lexi Martone moon manicures
March 31, 2015
Modern manicure studio Paintbox offers more than curated nail art to their clients; they also produce a highly editorial blog that’s updated weekly.
Keywords: blogs websites to watch
March 11, 2015
Learn to increase your paycheck by making an extra sale or booking an unexpected appointment.
Keywords: Business customer service marketing/promotions salon services
March 6, 2015
Heather Caunt-Nulton demonstrates how to do a Tajik (Persian) style henna design, an intricate and original mehndi pattern. Visit her website at www.hennabyheather.com.
Keywords: add-on services henna
February 25, 2015
In 2011, Melody McCloskey co-founded StyleSeat with business partner Dan Levine to simplify the appointment-booking process.
Keywords: online booking web marketing
February 24, 2015
For the past year and a half, salon owner Rachael Waggoner has been investing precious marketing funds in pay-per-click advertising on Yelp.
Keywords: consumer advertising Yelp
February 16, 2015
Learn fundamental terminology and look through a typical editing process to get one step closer to making movie magic.
Keywords: doing nails for photo shoots video training
January 30, 2015
Bizzy mobile app helps small businesses send timed and targeted e-mail marketing campaigns. Bring customers back without the cost of a marketing department!
Keywords: Business marketing/promotions smartphone apps