Business > Marketing & Promotions

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Point of View: Do you think it’s beneficial to target niche clientele?

December 1, 2007  | Article

Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?

Keywords: building your clientele   business building   marketing/promotions   niche marketing  

A Taste of Southern Hospitality — in Seattle

December 1, 2007  | Article

In a bustling, shop-filled area of Seattle, Julep Nail Parlor offers an oasis of a space where girlfriends, moms and daughters, and couples can reconnect, celebrate, and be themselves.

Keywords: salon atmosphere   salon profiles  

Be the “Best of” Your Town

November 1, 2007  | Article

Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.

Keywords: business   keeping your business competitive   marketing/promotions   public relations   web marketing  

Oops, He Did It Again!

September 1, 2007  | Article

Veteran competitor Trang Nguyen finishes first for the second year in a row on the NAILS Top 25 list. John Hauk, another former number-one finisher, comes in second. And relative newcomer Rachel Mouritsen makes a big jump from her 2006 23rd place finish to round out the top three. Just who are these top competitors?

Keywords: competitions   Top 25 Competitors  

Websites That Work for You

August 1, 2007  | Article

Clients can’t come to you if they can’t find you. With a little know-how, you can greatly improve your salon’s ranking on popular search engines like Google and Yahoo. Learn what easy steps you can take so these search engines help to build your business for you.

Keywords: marketing/promotions   web marketing  

Keeping the Salon Experience Fresh and Fun

July 1, 2007  | Article

Clients come in for the beautiful nails, but they sure do enjoy the extra touches you provide. With a little flair you can make hospitality part of your client care program. The key to keeping your clients entertained in the salon is to give them plenty to think about — new services, local art and culture, and multimedia are a few examples.

Keywords: marketing/promotions   salon atmosphere   salon decor/design  

The Big Bang: Surefire Ideas for a Successful Launch

June 1, 2007  | Article

If you’re ready to introduce a new product or service, you’ll want to do all you can to make sure it explodes onto the scene and into your clients’ consciousness. Keep reading to learn how your peers successfully launched a new product line or service offering.

Keywords: marketing/promotions   open house  

Welcome New Neighbors with Gift Certificate Mailers

June 1, 2007  | Article

Build your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.

Keywords: building your clientele   business building   direct mail   marketing/promotions  

How to Get the Guy(s) in 10 Ways

April 1, 2007  | Article

You’re finally ready to hit the male-client-recruiting scene, but which guy is right for you and your salon? Here are four common male clients…and tips on how to get them for good.

Keywords: male clients   men's services   niche marketing  

Home Nail Care Declines as Salon Attendance Is Up

February 1, 2007  | Article

The nails industry is one business segment that is not seeing a shift toward “DIY” (doing it yourself) to save money. Instead, sales for store-bought polishes and removers have declined and the purchase of professional nail salon services has gone up.

Keywords: industry research  

Building Your Winter Pedicure Business: 5 Case Studies

November 1, 2006  | Article

Between the winter blues and covered shoes, you may think pedicures are reserved for the lazy, hazy, crazy days of summer. But, we’ll show you five salons that still sizzle even when it’s freezing.

Keywords: business building   pedicures   salon profiles   seasonal services   winter pedicures  

How to Create a Buzz About Your Salon

October 1, 2006  | Article

Ready to snag publicity for yourself and your salon? Armed with effective PR tools and a lot of determination, you can create a media buzz that helps draw new clientele.

Keywords: marketing/promotions   Valentine's Day services  

Are They There Yet?

September 1, 2006  | Article

There’s no arguing that kids these days are growing up faster than they did 25 years ago. But just because they want to be older faster, does that mean you should help them? Manufacturers, experts, and techs discuss just how young is too young for various nail services and how to perform services on and attract younger clients.

Keywords: youth marketing   youth services  

Bridal Party

September 1, 2006  | Article

According to TheWeddingReport.com, the average American wedding costs between $22,000 and $26,000. Is your salon getting its piece of the wedding cake, er, pie? It takes targeted advertising, smart scheduling and retailing, superior service, and a referral program, and you’ll be on your way to salon-wedded bliss.

Keywords: bridal nail art   marketing/promotions   niche marketing   salon parties  

VIP Programs: Keep Clients Coming Back

August 1, 2006  | Article

To reward good customers and increase client loyalty, some salons are implementing VIP programs where members pay a yearly fee in exchange for special privileges. A well-implemented VIP program will increase your salon’s bottom line as well.

Keywords: customer service   loyalty programs   marketing/promotions  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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