July 1, 2008
Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.
Becoming a household name is important for any business -- salons included. The winner and finalists in our Best Salon Brand contest prove they have what it takes to build a strong brand. From interesting logos to unique promotional materials such as pocket mirrors and brushes, these salons prove that consistency can build brand loyalty.
June 1, 2008
Gathering with like-minded or neighboring businesses to mail your fliers together is just one of the ideas from "101 Media & Marketing Tips For Salon Owners, Stylists and Managers."
The lunch hour presents a unique time slot for you to draw in new customers who can try your salon “with no strings attached.” It’s also a time for regulars to pop in for a quick treat between their regularly scheduled appointments. Here are some great service ideas that’ll tempt clients.
With the country facing an economic slowdown of mass proportions, many in the industry are having to adjust the way they do business. But how much of our financial concerns can be blamed on the economy — and how much is simply the result of a change in the industry?
In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.
May 1, 2008
Direct mail company Money Mailer offers tips that make sure your coupon gets noticed.
It costs a lot more to gain a new client than to keep an old one.
For many techs, taking pictures of your work allows you to create portfolios for your clients, advertise themselves on Internet sites like MySpace, or share your work with peers on forums and websites. Here are some tips from techs who have made a habit of photographing nails.
April 1, 2008
Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.
NAILS readers share the salon promotions that got new and existing clients clamoring for their services.
Some nail techs have taken YouTube’s invitation to “broadcast yourself” seriously. That opens up a world of free training for techs to access whenever they need a helping hand.
What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.
March 1, 2008
Your manufacturer can be your greatest ally when starting your salon’s own private label product line. Learn how to make the most of this important relationship, ensuring you get products that you’re proud to put your name on.
We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.
On the Road with Hannah Lee34 photos
This Season's Hottest Nail Art Products38 photos
a cream or paste that is used with a buffer to bring a shine to natural nails
Am I losing my touch applying acrylics?
Should I have a TV in my salon?
Is perfectionism on the job a blessing or a curse?
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How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
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