Business > Marketing & Promotions

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They Take Wooden Nickels

November 1, 2003  | Article

An old fashioned wooden nickel keeps the referrals coming in.

Keywords: building your clientele   referrals  

A League of Your Own

February 1, 2003  | Article

Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.

Keywords: boutique nail salon   elderly clients   men's services   natural nail care   opening a new salon  

Open for Business: Doing an Open House Right

April 1, 2002  | Article

Borrow a page from real estate marketers to increase your business’s exposure and capture the interest of many new “buyers” by holding an open house.

Keywords: customer service   open house   opening a new salon   salon parties  

How To Atrract A Man

September 1, 2000  | Article

In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.

Keywords: male clients   marketing/promotions   niche marketing  

Play Cupid for Your Customers

January 1, 1999  | Article

Salon owners fixes up clients on Valentine's Day

Keywords: seasonal services   Valentine's Day nail art   Valentine's Day services  

Make Mother’s Day Magic With Gift Certificates

April 1, 1998  | Article

Keywords: Action Bag Company   gift certificates   holidays   marketing/promotions   Mother's Day  

MSDS Intelligence

March 1, 1998  | Article

If you are a salon owner and don’t have proper MSDS (Material Safety Data Sheet) documentation, not only are you doing yourself and your clients a disservice, but you also risk getting into hot water with your local OSHA agency.

Keywords: MSDS  

Tip Of The Month

December 1, 1997  | Article

A 24-hour nail-a-thon is a great way to raise money for charity around the holidays and bring new business into the salon.

Fund-Raising the Fashionable Way

February 1, 1997  | Article

Keywords: breast cancer awareness   charity  

201 Ways to Build Your Business

February 1, 1997  | Article

We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.

Keywords: building your clientele   business building   customer service   organization   techniques  

Owner's Manual

December 1, 1996  | Article

I recommend a head-to-toe review of the salon operation — a salon “physical” to check how everything is working, to take preventive measures, and to get yourself on a financially healthier program.

Tip of the Month: Leave Your Business Card with Restaurant Tips

December 1, 1996  | Article

Keywords: building your clientele  

Indulge Them Inside and Out

December 1, 1996  | Article

Keywords: business building  

Owner's Manual

October 1, 1996  | Article

It’s not always easy to network with other salon owners, since all of us are so busy, and many of us keep our business dealings “close to the vest.”

The Nail Profession in the 90's

August 1, 1996  | Article

In their own words, and from their own experiences, nail technicians tell us how they see the nail industry in the ’90s.

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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