Business > Marketing & Promotions

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Welcome New Neighbors with Gift Certificate Mailers

June 1, 2007  | Article

Build your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.

Keywords: building your clientele   business building   direct mail   marketing/promotions  

How to Get the Guy(s) in 10 Ways

April 1, 2007  | Article

You’re finally ready to hit the male-client-recruiting scene, but which guy is right for you and your salon? Here are four common male clients…and tips on how to get them for good.

Keywords: male clients   men's services   niche marketing  

Home Nail Care Declines as Salon Attendance Is Up

February 1, 2007  | Article

The nails industry is one business segment that is not seeing a shift toward “DIY” (doing it yourself) to save money. Instead, sales for store-bought polishes and removers have declined and the purchase of professional nail salon services has gone up.

Keywords: industry research  

Building Your Winter Pedicure Business: 5 Case Studies

November 1, 2006  | Article

Between the winter blues and covered shoes, you may think pedicures are reserved for the lazy, hazy, crazy days of summer. But, we’ll show you five salons that still sizzle even when it’s freezing.

Keywords: business building   pedicures   salon profiles   seasonal services   winter pedicures  

How to Create a Buzz About Your Salon

October 1, 2006  | Article

Ready to snag publicity for yourself and your salon? Armed with effective PR tools and a lot of determination, you can create a media buzz that helps draw new clientele.

Keywords: marketing/promotions   Valentine's Day services  

Are They There Yet?

September 1, 2006  | Article

There’s no arguing that kids these days are growing up faster than they did 25 years ago. But just because they want to be older faster, does that mean you should help them? Manufacturers, experts, and techs discuss just how young is too young for various nail services and how to perform services on and attract younger clients.

Keywords: youth marketing   youth services  

Bridal Party

September 1, 2006  | Article

According to TheWeddingReport.com, the average American wedding costs between $22,000 and $26,000. Is your salon getting its piece of the wedding cake, er, pie? It takes targeted advertising, smart scheduling and retailing, superior service, and a referral program, and you’ll be on your way to salon-wedded bliss.

Keywords: bridal nail art   marketing/promotions   niche marketing   salon parties  

VIP Programs: Keep Clients Coming Back

August 1, 2006  | Article

To reward good customers and increase client loyalty, some salons are implementing VIP programs where members pay a yearly fee in exchange for special privileges. A well-implemented VIP program will increase your salon’s bottom line as well.

Keywords: customer service   loyalty programs   marketing/promotions  

I Love the Nightlife

June 1, 2006  | Article

Five o’clock isn’t necessarily quitting time for all techs, stylists, and massage therapists. Salons and spas across the country have started tapping into new markets by staying open late — and not just 7 p.m. late, but 9, 10, or even 12 a.m. late.

Keywords: boutique nail salon   marketing/promotions   salon profiles  

Chasing Mommy

May 1, 2006  | Article

Mother’s Day is coming soon and bringing with it great opportunity for salons to reach out to moms. Cross-marketing with other businesses and e-mail campaigning are just some of the ways salon owners get their gift certificates out and new clients in.

Keywords: marketing/promotions   Mother's Day   Mother's Day promotions   niche marketing  

Dear Shari Talks About Building a Clientele

March 1, 2006  | Article

How does a new graduate go about building her clientele? Veteran salon owner Shari Finger has 10 tips to get started.

Keywords: building your clientele   business building   marketing/promotions  

All the News that’s Fit to E-mail

March 1, 2006  | Article

More and more salons are discovering the benefits of e-newsletters. From featuring coupons to promoting a new product or service, they’re helping salons reach out to new and loyal clients in a fun, up-to-date way. Find out how you can get your own e-newsletter in your customers’ inboxes.

Keywords: customer service   email marketing   marketing/promotions  

Keep Them Coming Back for More

January 1, 2006  | Article

Keywords: building your clientele   customer service   marketing/promotions  

More Than Just Window Dressing

January 1, 2006  | Article

Enhancing your windows does not have to be an expensive or time-consuming ordeal. With a little imagination, you can really make your front window stand out. Use this monthly planner with plenty of practical tips to get you going.

Keywords: advertising/promotions   holiday decorating   holidays   salon decor/design  

Business Card Dos & Don'ts

July 1, 2005  | Article

Before you order a batch of cards, read these tips. It might mean the difference between a nice card and great looking one that makes a bold statement.

Keywords: business building   business cards  

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The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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