September 22, 2012
| Article
Do you ever know which way you’re supposed to go, but keep hoping to find an alternate — and easier — route? Learn how to stay on course from techs who have been down this road before.
Keywords: continuing education raising prices social media staff management time management
September 18, 2012
| Article
With so many social media outlets at your fingertips, it’s easy to market yourself these days. But you still need a plan — and it needs to be a good one. Industry coach and consultant Bryan Durocher of Durocher Enterprises offers the following bits of wisdom to make sure you’re not just spinning your wheels.
Keywords: social media web marketing
September 18, 2012
| Article
Millie Haynam, a small business strategist, trainer, speaker, and writer with more than 30 years of beauty industry experience shares her knowledge in a new book.
Keywords: books marketing/promotions
September 7, 2012
| Article
As a professional, you choose products you believe deliver the best results. Because of your careful selection, clients recognize something different about their nails when they come to you instead of doing their nails at home. Do you ever take the time to educate clients about the benefits they receive from the products? Use the handout on the next page to explain the why of your product choices.
Keywords: professional image professional-only products
September 4, 2012
| Photo Gallery
October is Breast Cancer Awareness Month, a time of year when many companies introduce lines of pink and breast cancer awareness inspired products. Most of these companies even donate a portion of their profits to help fight breast cancer.
Keywords: Aerovex Systems Backscratchers Bellissima Bio Sculpture Gel breast cancer awareness
August 29, 2012
| Article
Salon owners have more control of their online reputations than you might think. Up the interaction on consumer review sites to get the most out of social networking.
Keywords: social media Yelp
August 22, 2012
| Article
More than 20 salons in the greater Boston area participated in the first-ever Salon Week event in April, servicing hundreds of clients
Keywords: marketing/promotions
August 21, 2012
| Article
Bellacures Nail Salons, a small Southern California-based chain, had more than a dozen companies lined up as sponsors for the grand opening of its Pasadena store in June — including OPI and SpaRitual.
Keywords: open house opening a new salon
August 1, 2012
| Article
After overcoming recent economic challenges, Unity Nails and Skin Care moved into a bigger and better space with an improved menu this April. Salon owner Jeany Perez scheduled a grand reopening to celebrate its success.
Keywords: economy salon profiles
July 30, 2012
| Article
In just two years, Pinterest has amassed more than 10 million users. With a record like that, it’s a place where salons should consider developing a presence.
Keywords: marketing/promotions social media web marketing
July 30, 2012
| Photo Gallery
The runaway best-seller Fifty Shades of Grey gives us all the perfect excuse to have our nails polished in any (or more!) of these 50 shades of grey nail polish.
Keywords: BB Couture Bio Sculpture Gel China Glaze CND Cuccio Naturale
July 25, 2012
| Article
Wix is a do-it-yourself website builder for creating and customizing your own web presence — website, Facebook page, and mobile site.
Keywords: web marketing websites
July 3, 2012
| Article
With the explosion of nail art, techs are expanding their creativity into the field of photography. Here are tips on how to capture the best shot.
Keywords: photographing nails
June 29, 2012
| Article
Does your salon have its own app yet? If not, perhaps you can take inspiration from the folks at Knoxville, Tenn.-based Salon Visage, who recently released the Visage Concierge application for iPhone/Android.
Keywords: smartphone apps
June 28, 2012
| Article
At some point every salon owner is going to come face-to-face with negative online reviewers, but it does not have to be doomsday for your salon or spa.
Keywords: social media Yelp
