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Beyond the Salon: Alternative Career Paths for Nail Techs

November 29, 2017  | Article

If you want to explore options other than traditional salon work, consider these six non-salon jobs that are still all about nails.

Turn Your Clients Into Instagram Video Stars

November 28, 2017  | Article

Liven up your Instagram feed with videos featuring salon clients. Not only does this add energy and authenticity and to your web presence, it builds a bond with the clients you’ve tapped to share their experiences of your salon.

Keywords: client relationships   Instagram   social media   web marketing  

12 Tips to Make the Most of Holiday Traffic

November 21, 2017  | Article

Holiday time at the salon might mean increased stress, but it’s also an opportunity for increased earnings. With proper preparation, you can minimize the added stress while maximizing your profits. Tanisha Foster, director of Vertical Markets for Booker offers these tips to ensure a successful holiday season.

Keywords: gift certificates   holidays   staff management  

Denver Salon Collaborates With Sculptor for Cultural Event

November 20, 2017  | Article

When salon owner Castle Searcy met artist Frankie Toan during his artist-in-residence stint at Redline Contemporary Art Center in Denver, she saw a perfect opportunity for a First Friday artistic event that brought hands and art together in more ways than one.

Keywords: Facebook marketing   hosting events  

Henna Services Give Nail Salon a Unique Twist

October 30, 2017  | Article

Stephanie Jordao offers henna tattooing as a unique service alongside working on her clients' nails.

Keywords: add-on services   advertising/promotions   henna  

Join Mobile Mario and Get $20 Off

October 30, 2017  | Article

A pop-up screen on the Palatine, Ill.-based chain’s website offers visitors a $20 discount as an incentive to join its Mobile Mario club. By signing up, they agree to receive up to four promotional texts per month.

Keywords: marketing/promotions   web marketing  

Wisconsin Salon Provides Pampering After Workouts

October 25, 2017  | Article

Tiger Claws Nail Salon is housed within MadPower Training Center, which offers high-intensity fitness classes, yoga, and personal training.

Keywords: salon profiles   salon services   yoga  

LeChat Debuts Site Redesign

October 25, 2017  | Article

New features include an inspiration section with step-by-step video tutorials, nail photo gallery, FAQ section, and lifestyle blog.

Veteran Educators Launch Business Conference for Nail Salon Owners

October 19, 2017  | Article

Topics will include business planning, legal compliance, staffing and compensation, service pricing, marketing, and client relations.

Keywords: client relationships   consultants   legalities   networking event   service pricing  

How to Connect With Your Ideal Client

October 2, 2017  | Article

You can’t grow your business if you don’t know who your target market is or how to reach them. Here are tips for connecting with different types of customers through the channels they know best.

Keywords: advertising/promotions   elderly clients   men   niche marketing  

How to Pin

September 27, 2017  | Article

Pinterest: You’ve definitely heard of it — and maybe even found inspiration there — but are you using it to its full potential?    

Keywords: Pinterest   Sarah Waite   social media  

Nails and the Oncology Client

September 26, 2017  | Article

October is Breast Cancer Awareness month, so in honor of all those affected now and in the future, NAILS is reviewing the best ways for nail techs to service clients with cancer. 

Keywords: breast cancer awareness   cancer   nail diseases   skin sensitivity  

10 Tips to Make the Most of Facebook

September 23, 2017  | Article

While Facebook can be a quick and cost-effective way to market your business, these tips will ensure you get the most out of your social media presence.

Keywords: advertising/promotions   Facebook marketing   promoting your services   social media  

A Ghostly Promotion for Fall

September 19, 2017  | Article

These easy-to-make ghost lollipops are a fun way to promote your business and build new referrals during Halloween.

Keywords: building your clientele   halloween   referrals   seasonal promotions  

Premiere Comes to Columbus and Birmingham in October

September 18, 2017  | News

Beauty professionals will be given the opportunity to network and take hands-on workshops to learn about the latest trends, techniques, and products.

Keywords: Artistic Nail Design   Backscratchers   cnd   Gena   LeChat  

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