Business > Marketing & Promotions

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Is Your Website Mobile Friendly?

December 28, 2016  | Article

To check whether your salon website is usable and attracts clients on mobile devices, Salon Guru's Phil Evans has some advice. 

Keywords: advertising/promotions   communicating with customers   websites  

Young Nails Hits Milestone on YouTube

December 27, 2016  | News

Young Nails was recently honored with YouTube’s Silver Play Button to mark the fact that its channel has surpassed 100,000 subscribers.

Keywords: awards   Young nails   YouTube  

Alcohol OK at California Salons

December 22, 2016  | News

As of January 1, 2017, owners of California beauty salons and barbershops can legally offer clients one free serving of wine or beer.

Keywords: California state regulations   legislation   serving alcohol   signature services: alcohol  

ISSE Returns to Long Beach in January

December 22, 2016  | News

ISSE will feature more than 400 top salon and spa product manufacturers from around the world.

Keywords: ISSE Show   PBA   tradeshows  

Cuticle Cream for Picture Perfect Posts

December 22, 2016  | Article

With every tech vying for the perfect angle and pose to post on social media, it’s important to remember to keep cuticles looking hydrated.

Keywords: cuticle treatments   social media  

Take the Business Card Challenge

December 2, 2016  | Article

Ivan Zoot encourages salons to go old-school in their marketing, and discusses his “500 Business Card Challenge.”

Keywords: business building   business cards   promoting your services  

Doing Good While Boosting Your Business

November 2, 2016  | Article

Spa parties can be a great revenue booster, but partnering with a local charity can bring in new clients and set your business apart from the pack.  

Keywords: business building   charity   marketing/promotions   nail techs doing good  

What Nail Techs Need to Know About Spray Tanning

October 25, 2016  | Article

Spray tanning can be a great add-on service for nail techs, making salons a one-stop spot for customers.

Keywords: adding new services   add-on services   tanning  

6 Habits That Will Get Clients to Rebook Every Time

October 25, 2016  | Article

Building your book requires hard work, consistency — and asking the right questions to get clients to prebook. Don’t worry, you can still talk about the weather, or what you’re watching on Netflix, but you’ll want to squeeze a few of these questions into the conversation from here on out.

Keywords: building your clientele   clients   communicating with customers   customer service   Milady  

Websites Worth Watching: Gel II, La Palm, and Pure Organics

October 18, 2016  | Article

Gel II, La Palm, and Pure Organics all got web facelifts for a more user-friendly buying experience.

Keywords: Gel II   La Palm Products   websites  

Make the Most of Your Yelp Listing

September 13, 2016  | Article

Like it or not, Yelp is here to stay — your best bet is to make the most of this powerful marketing tool.

Keywords: marketing/promotions   Yelp  

Make a PR Push With Salon Selfies

September 13, 2016  | Article

Selfie opportunities help build content for salons' social media efforts and foster client interaction.

Keywords: marketing/promotions   public relations   Robert Nguyen   social media  

Beauties Talking Business Q&A with Holly Schippers

September 8, 2016  | Video

CND Education Ambassador Holly Schippers aka FingerNail Fixer talks with vloggers AnDrea and Jenny of Beauties Talking Business about her career and she gives back to the nail industry.

Keywords: FingerNailFixer   Holly Schippers  

10 Things You Can Do to Be Holiday Ready

September 8, 2016  | Article

Every year the holidays seem to approach faster and faster. Don’t get caught off guard. Take these tips from your peers to be prepared for a profitable holiday season.

Keywords: holidays   stress-free holidays  

On the Road: Sherri's Nails

September 7, 2016  | Article

Minutes after landing at Kauai’s Lihue Airport, tourists and Hawaiians alike can enjoy laid back island living by visiting Sherri’s Nails. 

Keywords: CND   Gel II   gel-polish   nail art   On The Road  

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