Business > Marketing & Promotions

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SalonBooker’s “Promote” Automates Customer Loyalty

February 27, 2014  | Article

SalonBooker, a provider of web-based salon management software, recently launched Promote. With Promote, salons automatically book more appointments from existing clients by offering them smart discounts based on the customer’s last visit.

Keywords: online booking   salon software  

How to Build a Successful Nail Business After Graduating: Part One

January 13, 2014  | Article

This week, Nail School News brings you part one of a two-part story from guest editor Royan Williams on how to start a successful nail business. Roy has been a licensed nail technology educator, nail school operator, and continuing education instructor for over 20 years. His experience as a school operator has helped him understand the needs of nail technicians, especially those of new students breaking into the nail industry.

Keywords: building your clientele   business building   education   web marketing  

Online Review Fakers Get Caught

January 3, 2014  | Article

A day spa and two med spas were among 19 companies cited by New York Attorney General Eric T. Schneiderman for posting fake consumer reviews online — a practice called “astroturfing.”

Keywords: social media   Yelp  

Best Foot Forward: Pedicure Upgrade

December 30, 2013  | Article

CJ Murray has learned plenty of tricks in her 26 years as a licensed nail tech. Chief among them was her wine-and-dine promotion that successfully upgraded clients from a $25 to a $45 pedicure, while also boosting retail sales.

Keywords: Footlogix   pedicures   upselling  

Opting In — A Second Look at E-mail Marketing Campaigns

November 28, 2013  | Article

E-mail marketing is one of the best, most cost-effective ways to help spas and salons grow. When properly utilized, e-mail marketing campaigns can be an effective tool to promote products and services, increase client retention, and bring in new clients.

Keywords: client relationships   client retention   email marketing   web marketing  

Retail Boutique: Gift Wrap Items

November 28, 2013  | Photo Gallery

Keep your clients out of the crowded stores and in your salon this holiday season by selling gift wrap and boxes topped with ribbon and bows.

Keywords: client gift ideas   gift bags   holiday retailing   retail boutique items   retailing  

Show [Us] Your… Private Label Logos

November 27, 2013  | Article

Your logo not only says who you are, but is used to brand your products and merchandise. 

Keywords: marketing/promotions   private labeling  

Pop Goes the Gift Card

November 25, 2013  | Article

Your salon gift cards are probably on everyone’s wish-lists this year.

Keywords: Action Bag Company   client gift ideas  

Did You Get Your Copy of The Big Book?

November 21, 2013  | Article

NAILS’ 2013-2014 Big Book is the ultimate resource for those in the nail industry. With information on the latest statistics and trends, this annual issue also contains a state board directory, salon safety guidelines, and a marketers directory.

Keywords: marketing/promotions   salon safety   state licensing  

Nail Art Without Limits

November 20, 2013  | Article

“Our motto is ‘nails with endless possibilities.’ We do whatever we can to live up to that,” says Tanaya Middleton, who owns Treasure Nothing Better Nail Studio in Baltimore, Md., along with her partner Sheena Smith.

Keywords: nail art   service pricing  

Nail Tips for Nail Techs: A Facebook Group for the Pros

October 9, 2013  | Article

“For me, being part of the group has resulted in improved skill level and a nail art portfolio, which means more money in my pocket, improved salon standards, and a bunch of great friends who just happen to be nail professionals,” says site member Raji Venugopal of Kelly’s Country Cutter in Grand Blanc, Mich.

Keywords: Facebook   nail technician   networking   social media  

Organize Nail Art by Price Point

October 1, 2013  | Article

“It’s a good idea to organize your nail art designs by the cost to the client,” says Tess Walters, owner of Puttin’ on the Nails in Logansport, Ind. 

Keywords: product costs  

Retail Boutique: Thanksgiving Table Settings

October 1, 2013  | Photo Gallery

Create a Thanksgiving table display in your salon complete with all the necessities for dinner — minus the turkey and yams — that your clients are able to purchase.

Keywords: holiday retailing   retail boutique items   retailing  

Bumper Sticker to Get Behind

September 19, 2013  | Article

Here’s a message that sticks.

Keywords: Empower Nail Art  

Hashtag 101

September 18, 2013  | Article

Before you upload your next Tweet or Instagram pic, check out this primer on the dos and don’ts of this useful social tool.

Keywords: social media   web marketing  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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