Business > Marketing & Promotions

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Clientele Makes the Switch to Long-Lasting Polish

May 24, 2017  | Article

Returning clients were impressed to see their polish lasting for several weeks with little-to-no wear at the free edge, yet unlike with gel-polish, they could remove it easily.

Keywords: clients   long-lasting nail polish   natural nails  

Nail Nation Expo & Competition Debuts in Edmonton

May 16, 2017  | Article

This new global competition, organized and cofounded by Sammi “Sparkles” Newell, was created so competitors could have a place to grow and expand their boundaries. 

Keywords: canada   nail art   nail competitions  

2017 NAHA Finalists: Nail Professional

May 10, 2017  | News

See the beautiful entries from Nail Professional finalists at the North American Hairstyling awards. 

Keywords: competitions   NAHA  

What You Need to Know Before Competing in a Nail Contest

April 27, 2017  | Article

Competing is one of the best ways to hone your craft and get noticed. In the world of nails, there are many opportunities to showcase your talents and grow as a result. We talked to some regulars on the competition circuit to find out what you’ll need to know if you want to compete — and possibly win big.  

Keywords: Celebrity Face Off Contest   competitions   Cover Tech Contest   NAHA   nail art contests  

Orchard Nails: Loyal Clients, Loyal Techs

April 27, 2017  | Article

For most people, the 2007 subprime mortgage crisis was anything but a blessing. But for Orchard Nails owner Thomas Kent Irwin, there was an unexpected opportunity hidden in the chaos.

Keywords: marketing/promotions   salon profiles  

Nail Stars Cruise Sets Sail in September

April 26, 2017  | Article

Sail along with John Hauk and a talented group of nail stars on a seven-day adventure to the Western Caribbean.

Keywords: nail education  

Industry Pro Shares Pricing Formula

April 19, 2017  | Article

“I created the Service Pricing Toolkit because so many beauty professionals were receiving terrible advice about pricing from fellow professionals who had never been taught the necessary math to calculate appropriate, sustainable prices,” says creator, cosmetologist and beauty industry advocate Tina Alberino.

Keywords: service pricing  

Texas Salon Puts the "Bar" in Nail Bar

April 18, 2017  | Article

Two Texan sisters created a nail bar modeled after an actual bar, complete with free drinks, bartenders, and karaoke.

Keywords: serving alcohol   signature services: alcohol   Texas salons  

Transparent Swatches Allow Clients to Play with Polish Choices

March 27, 2017  | Article

Nail techs incorporate the color swatches into their pre-service routine, and help clients narrow their polish choices.

Keywords: expanding your services   MiniLuxe   nail polish  

Support Your Techs With a Photo Shoot

March 20, 2017  | Article

A Colorado nail salon produces their own photo shoots for their nail stylists, drawing from local businesses for wardrobe and props.

Keywords: photographing nails  

On My Mind: Milestone Makers

March 16, 2017  | Article

I worry sometimes that the nail community and those outside of it put too much of a premium on the numbers on a profile.

Keywords: Instagram   NAILS Next Top Nail Artist   On My Mind   social media  

#HappierNails Promo Targets Other Salons’ Unhappy Clients

March 16, 2017  | Article

“Did another salon ruin your manicure?” That question plays a central role in Images Luxury Nail Lounge’s outreach to potential new clients.

Keywords: marketing/promotions   nail repairs   social media  

JOIFUL App To Recruit Beauty Professionals at IBS New York

March 9, 2017  | News

The on-demand beauty app offers customers a full suite of salon and spa services, and seeks to add New York-based hair, make up, and nail professionals to their expanding team.

Keywords: IBS   Joiful   smartphone apps   tradeshows  

Why Celina Ryden "Fakes" Nail Photos

March 9, 2017  | Video

In the first of an upcoming video series about nail photography, Celina Ryden explains why it's important to put time and effort into your nail photos, how good editing can make sure the image reflects the real-life look of the nails, and why photography is an important part of business branding.

Keywords: Business   marketing/promotions   photographing nails  

How to Start Your Own Polish Line

February 24, 2017  | Article

The beauty industry may be one in which you can allow your creativity to flow, but if your goal is to launch your own polish line, you’ll need a roadmap to get you to from conception to finished product. Here’s some advice from an indie polish maker who has successfully made the journey from nail tech to entrepreneur.   

Keywords: branding   Diamond Cosmetics   how-to guides   starting your own business  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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