May 6, 2015
In February, the Professional Beauty Association (PBA) received the Public Affairs Council’s 2015 Grassroots Innovation Award for Social Media Innovation for its “I Am Licensed” campaign.
Keywords: licensing PBA Professional Beauty Association
April 13, 2015
In the second installment of our new series, NAILS explores services you can easily add to your menu to increase your revenue and offer your clients convenience. This month, we take a look at henna tattoos.
Keywords: customer service henna upselling
April 10, 2015
Looking for ways to help your client switch it up and try something new? An easy way is to make suggestions based on what she already likes. Here are a few popular services along with alternate or complementary ones that she just might make a permanent part of her routine — and will add more money to your bottom line.
Keywords: eyelash foils Lavette Cephus Lexi Martone moon manicures
March 31, 2015
Modern manicure studio Paintbox offers more than curated nail art to their clients; they also produce a highly editorial blog that’s updated weekly.
Keywords: blogs websites to watch
March 11, 2015
Learn to increase your paycheck by making an extra sale or booking an unexpected appointment.
Keywords: Business customer service marketing/promotions salon services
March 6, 2015
Heather Caunt-Nulton demonstrates how to do a Tajik (Persian) style henna design, an intricate and original mehndi pattern. Visit her website at www.hennabyheather.com.
Keywords: add-on services henna
February 25, 2015
In 2011, Melody McCloskey co-founded StyleSeat with business partner Dan Levine to simplify the appointment-booking process.
Keywords: online booking web marketing
February 24, 2015
For the past year and a half, salon owner Rachael Waggoner has been investing precious marketing funds in pay-per-click advertising on Yelp.
Keywords: consumer advertising Yelp
February 16, 2015
Learn fundamental terminology and look through a typical editing process to get one step closer to making movie magic.
Keywords: doing nails for photo shoots video training
January 30, 2015
Bizzy mobile app helps small businesses send timed and targeted e-mail marketing campaigns. Bring customers back without the cost of a marketing department!
Keywords: Business marketing/promotions smartphone apps
January 29, 2015
The website’s unique vintage Hawaiian Tiki motif is adorable.
Keywords: salon decor/design website marketing websites to watch
January 21, 2015
New Orleans-base nail tech credits her social media fan base of 40,000 followers to detailed hashtags. Get her tips here.
Keywords: hashtags nail art social media step-by-step
December 30, 2014
Jennifer Santoro of InVidz Smart Video Technology outlines five factors that will destine your video for failure.
Keywords: marketing/promotions web marketing
December 30, 2014
V.I.P. Salon & Spa owner Reneé Borowy ordered her specialty menus online from a restaurant menu company and had them embossed with the salon’s logo.
Keywords: salon menus service menus
December 4, 2014
NAILS spoke to nail techs across the country to find out what they’re doing to entice customers during this season.
Keywords: cold weather promotions manicures paraffin pedicures Signature Services