November 21, 2013
NAILS’ 2013-2014 Big Book is the ultimate resource for those in the nail industry. With information on the latest statistics and trends, this annual issue also contains a state board directory, salon safety guidelines, and a marketers directory.
Keywords: marketing/promotions salon safety state licensing
November 20, 2013
“Our motto is ‘nails with endless possibilities.’ We do whatever we can to live up to that,” says Tanaya Middleton, who owns Treasure Nothing Better Nail Studio in Baltimore, Md., along with her partner Sheena Smith.
Keywords: nail art service pricing
October 9, 2013
“For me, being part of the group has resulted in improved skill level and a nail art portfolio, which means more money in my pocket, improved salon standards, and a bunch of great friends who just happen to be nail professionals,” says site member Raji Venugopal of Kelly’s Country Cutter in Grand Blanc, Mich.
Keywords: Facebook nail technician networking social media
October 1, 2013
“It’s a good idea to organize your nail art designs by the cost to the client,” says Tess Walters, owner of Puttin’ on the Nails in Logansport, Ind.
Keywords: product costs
October 1, 2013
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Create a Thanksgiving table display in your salon complete with all the necessities for dinner — minus the turkey and yams — that your clients are able to purchase.
Keywords: holiday retailing retail boutique items retailing
September 19, 2013
Here’s a message that sticks.
Keywords: Empower Nail Art
September 18, 2013
Before you upload your next Tweet or Instagram pic, check out this primer on the dos and don’ts of this useful social tool.
Keywords: social media web marketing
September 16, 2013
Hosting a party can be stressful, but ultimately rewarding.
Keywords: breast cancer awareness hosting events
September 15, 2013
Keywords: public relations
September 10, 2013
Via Google Maps' Business Photos program, you can give potential clients a virtual 360-degree tour of your salon space. Results appear on Google Maps, Google Places, and Google search. Visit www.maps.google.com/businessphotos to learn more.
Keywords: online booking salon decor/design
September 6, 2013
Bloom.com offers digital portfolios and resumes for beauty school students and beauty schools via its Premium School Program.
Keywords: cosmetology schools creating a portfolio finding a job
August 21, 2013
Nobody knows better than Las Vegas and San Francisco-based nail tech Sindy Mark the value of a photo when it comes to inspiring clients to try something new.
August 15, 2013
Wondering how you can make more of your website as an important marketing tool? Locu provides tools to manage, edit, design, and publish your service menu-wherever it shows up-from one place.
Keywords: customer service marketing/promotions web marketing websites
August 14, 2013
Va-Va Varnish salon in San Diego, Calif., offers active military members and their spouses a 15% discount on all services, add-ons, and retail.
Keywords: business military nail techs niche marketing
August 13, 2013
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A round-up of gift certificates from seven stylish salons.
Keywords: gift certificates