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Texas Salon Puts the "Bar" in Nail Bar

April 18, 2017  | Article

Two Texan sisters created a nail bar modeled after an actual bar, complete with free drinks, bartenders, and karaoke.

Keywords: serving alcohol   signature services: alcohol   Texas salons  

Transparent Swatches Allow Clients to Play with Polish Choices

March 27, 2017  | Article

Nail techs incorporate the color swatches into their pre-service routine, and help clients narrow their polish choices.

Keywords: expanding your services   MiniLuxe   nail polish  

Support Your Techs With a Photo Shoot

March 20, 2017  | Article

A Colorado nail salon produces their own photo shoots for their nail stylists, drawing from local businesses for wardrobe and props.

Keywords: photographing nails  

On My Mind: Milestone Makers

March 16, 2017  | Article

I worry sometimes that the nail community and those outside of it put too much of a premium on the numbers on a profile.

Keywords: Instagram   NAILS Next Top Nail Artist   On My Mind   social media  

#HappierNails Promo Targets Other Salons’ Unhappy Clients

March 16, 2017  | Article

“Did another salon ruin your manicure?” That question plays a central role in Images Luxury Nail Lounge’s outreach to potential new clients.

Keywords: marketing/promotions   nail repairs   social media  

JOIFUL App To Recruit Beauty Professionals at IBS New York

March 9, 2017  | News

The on-demand beauty app offers customers a full suite of salon and spa services, and seeks to add New York-based hair, make up, and nail professionals to their expanding team.

Keywords: IBS   Joiful   smartphone apps   tradeshows  

Why Celina Ryden "Fakes" Nail Photos

March 9, 2017  | Video

In the first of an upcoming video series about nail photography, Celina Ryden explains why it's important to put time and effort into your nail photos, how good editing can make sure the image reflects the real-life look of the nails, and why photography is an important part of business branding.

Keywords: Business   marketing/promotions   photographing nails  

How to Start Your Own Polish Line

February 24, 2017  | Article

The beauty industry may be one in which you can allow your creativity to flow, but if your goal is to launch your own polish line, you’ll need a roadmap to get you to from conception to finished product. Here’s some advice from an indie polish maker who has successfully made the journey from nail tech to entrepreneur.   

Keywords: branding   Diamond Cosmetics   how-to guides   starting your own business  

4 Ways to Build Your Email List

February 23, 2017  | Article

John Rigo, a content marketer with small business technology platform Booker, offers these four tips for building your client email list.

Keywords: business building   email marketing  

Nail Tech Sells Unique Umbrellas via Facebook Live

February 21, 2017  | Article

They say that sex sells, but nail tech Lynnette Diaz-Madden might argue that enthusiasm sells — specifically, it sells umbrellas.

Keywords: retail boutique items   web marketing  

New On-Demand Beauty App Seeks Nail Techs

January 30, 2017  | Article

Mobile beauty app Joiful is inviting nail techs, hairstylists, makeup pros, massage therapists, and estheticians to join its community of world-class artists. 

Keywords: smartphone apps   technology  

Discussing Women and the Economy with OPI's Co-Founder

January 27, 2017  | News

She went from doing everything at OPI (including cleaning the floors) to being deemed the “First Lady of Nails.”

Keywords: OPI   Suzi Weiss-Fischmann  

Person * Place * Thing: Yuliya Normand

January 27, 2017  | Article

Ukrainian-born nail tech Yuliya Normand shares the inspiration behind her success as a Entity Beauty Global Artist Educator. 

Keywords: Entity Beauty   Person*Place*Thing  

VBP President Believes in Personal Interactions

January 27, 2017  | Article

If you’ve ever purchased a product from VBP Worldwide, you might just get a visit from the company’s president, David Anthony.

Keywords: client relationships   networking  

Should You Use Emojis in Your Marketing Emails?

January 26, 2017  | Article

Using emojis in your email subject lines seems like a simple thing — and it is, as long as you use them wisely.

Keywords: communicating with customers   email marketing  

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