Business > Marketing & Promotions

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Having Fun and Raising Funds

September 16, 2013  | Article

Hosting a party can be stressful, but ultimately rewarding.

Keywords: breast cancer awareness   hosting events  

Get PR in a Jar

September 15, 2013  | Article

Keywords: public relations  

Google Virtual Tours for Businesses

September 10, 2013  | Video

Via Google Maps' Business Photos program, you can give potential clients a virtual 360-degree tour of your salon space. Results appear on Google Maps, Google Places, and Google search. Visit www.maps.google.com/businessphotos to learn more.

Keywords: online booking   salon decor/design  

Digital Student Portfolios at Bloom.com

September 6, 2013  | Video

Bloom.com offers digital portfolios and resumes for beauty school students and beauty schools via its Premium School Program.

Keywords: cosmetology schools   creating a portfolio   finding a job  

Just Look at That! A Picture's Worth 1,000 Words When It Comes to Nails

August 21, 2013  | Article

Nobody knows better than Las Vegas and San Francisco-based nail tech Sindy Mark the value of a photo when it comes to inspiring clients to try something new.

Keywords: Kupa  

Capture Customers With Your Website

August 15, 2013  | Article

Wondering how you can make more of your website as an important marketing tool? Locu provides tools to manage, edit, design, and publish your service menu-wherever it shows up-from one place.

Keywords: customer service   marketing/promotions   web marketing   websites  

A Perk for Military Members

August 14, 2013  | Article

Va-Va Varnish salon in San Diego, Calif., offers active military members and their spouses a 15% discount on all services, add-ons, and retail.

Keywords: business   military nail techs   niche marketing  

Gifting in Style: Gift Certificates

August 13, 2013  | Photo Gallery

A round-up of gift certificates from seven stylish salons.

Keywords: gift certificates  

Stroke of Marketing Genius

August 5, 2013  | Article

Salon owner Jae'tte Burneo found a clever way to introduce herself and her salon by creating nail art masterpieces based on the business cards of neighboring businesses.

Keywords: marketing/promotions   product displays  

Press Release Writing for the Non-PR Pro

July 9, 2013  | Article

If you’ve ever seen a nail salon mentioned in your city magazine or on the local TV news and thought, “I wish they’d feature my salon,” we think it’s time to make your wish come true. Use this template to e-mail out a salon announcement that will have the media shouting “Extra! Extra! Check out this unique salon!” 

Keywords: consumer press   public relations  

On My Mind: Is It a Social Burden?

June 13, 2013  | Article

My advice: Find out from your clients what sites they are active on before adding these sites to your lineup. Set up your accounts across the platforms where the majority of your clients already are.

Keywords: Facebook   Hannah Lee   On My Mind   Pinterest   social media  

Run a Contest, Get a Logo

June 12, 2013  | Article

An online marketplace for graphic design, 99designs uses “crowd-sourcing” to get your graphic design needs met, whether it’s a logo, website design, or branded T-shirt.

Keywords: logo  

Father’s Day Nail Services

June 3, 2013  | Article

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

Keywords: male clients   men's services   niche marketing  

Bridal Ready

June 1, 2013  | Article

It’s the biggest day of your client’s life. It could also mean big business for you, as you prepare to do the nails of the bride, her party, and possibly even those of the groom. Helping your client nail her big day is a process that could begin months in advance. Learn what you have to do to prepare yourself and your bride for nails that will live on in photos happily ever after.

She Sells Gel Overlays

May 29, 2013  | Article

The fact that all her clients have their own nails is the direct result of a marketing decision Walters made a few years ago.

Keywords: gel overlays  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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