August 31, 2014
Orly’s “It All Started With Pink” campaign won this year’s ICMAD Cosmetic Innovator of the Year (CITY) Award for Marketing/Advertising Innovation: Print Ad Marketing. Kallista Daily Moisturizing Cream for Creative Hands won the award for Product Innovation in the Bath & Body category.
Keywords: advertising/promotions Kallista Orly
August 27, 2014
Salon owner Shari Finger designed a simple menu just for her older clientele.
Keywords: elderly clients service menus
August 25, 2014
The Rendezvous Appointment Book for the iPad presents a simpler way to create and manage appointments. The app is intentionally a very uncluttered and limited featured utility. It’s sole purpose is to replace the paper appointment book for specific business segments for virtually anyone who provides services to many clients a day, including nail techs.
Keywords: appointment tracking online booking
August 4, 2014
Cross-marketing is your most effective marketing tool, if handled properly.
Keywords: cross-marketing gift certificates
August 1, 2014
Girls love nails — and many do their own manis and pedis instead of visiting the salon. But there are things you can do to bring them in and keep them coming back for more.
Keywords: children's services nail art teens web marketing
July 21, 2014
Your service menu is often a client’s first impression of your salon. Does yours give an accurate picture of who you are or is it time to tweak this powerful marketing tool?
Keywords: salon menus
July 10, 2014
The Internet is the source for a lot of fun (Pinterest, Facebook, eBay, Etsy, Buzzfeed, etc.) but if you are a salon owner with a website, it can be a scary place too. Sure, clients can find you by Googling (which accounts for sending 91% of traffic to a particular site according to Moz.com), but they can also find your competitors or DIY tutorials as well. You’ve spent the time and resources on running a salon and building a website, so here’s how to make sure your business gets found and not lost in the shuffle.
July 5, 2014
A good PR firm is worth its weight in gold, naturally, but what many people don’t know is that if you have the time and know-how, there are specific things you can do to secure some great coverage yourself.
Keywords: advertising/promotions consumer press
July 4, 2014
Customnailfiles.com is a new online service that lets salon owners and nail techs create full-color, salon-quality, promotional custom nail files in a matter of minutes.
Keywords: advertising/promotions files
July 1, 2014
Offering customized pedicures is a great way to gain and retain loyal clients. NAILS takes you through the process, providing you with suggestions for beverages, amenities, add-ons, and more for four fabulous pedicures.
Keywords: Cacee clients Cuccio Naturale Farmhouse Fresh pedicure products
June 10, 2014
Take a closer look at how nail techs and salons can use online video content for business growth.
Keywords: social media tutorials video training YouTube
May 29, 2014
Just starting out? “Get hairstylists in your area to wear your nails or at least refer their clients to you,” says Sharon Frenz, owner of The Nail Boutique in Tomah, Wis., and the newly opened Next Step Nails Training.
Keywords: building your clientele business building referrals working with hairstylists
May 15, 2014
This Father’s Day, invite men into your salon with Foot Details and Man-icures they will love. These businesses prove that you can bring guys in on June 15 (and year round).
Keywords: Father's Day men's services
May 6, 2014
You’ve got the chops as a nail artist, now it’s time to show off that talent. Check out these clever ways to showcase what you do best.
Keywords: nail art
May 6, 2014
This month we asked nail techs: What social media platform has best worked for your business?