Business > Marketing & Promotions

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VBP President Believes in Personal Interactions

January 27, 2017  | Article

If you’ve ever purchased a product from VBP Worldwide, you might just get a visit from the company’s president, David Anthony.

Keywords: client relationships   networking  

Should You Use Emojis in Your Marketing Emails?

January 26, 2017  | Article

Using emojis in your email subject lines seems like a simple thing — and it is, as long as you use them wisely.

Keywords: communicating with customers   email marketing  

Salon Gives Clients Personalized Welcome Sign

January 26, 2017  | Article

At Elan Hair Studio, a full-service salon located in Sea Girt, N.J., they’ve learned that a little personalization goes a long way in keeping clients happy.

Keywords: client relationships   customer service  

Google Creates Virtual Tour for Tenessee Salon

January 26, 2017  | News

he online tour gives potential visitors the ability to take Google’s Street View right into the salon, allowing them to see every inch of it.

Keywords: online networking   technology  

Nail Art Competition Held in Nigeria

January 25, 2017  | News

More than 200 nail artists from Nigeria and neighboring West African countries applied, and 20 applicants were then chosen to compete.

Keywords: competitions   international   nail art contests  

On My Mind: Share the Love

January 20, 2017  | Article

This is the month more than any other when the word “love” gets thrown around, so I say embrace the sentiment and look for ways to spread the affection among your clients, coworkers, and peers.

Keywords: dealing with coworkers   On My Mind   Valentine's Day nail art  

5 Ways to Turn Your Salon into a Competitive Brand

January 9, 2017  | Article

The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.

Keywords: branding   business building   how-to guides   marketing/promotions  

The Nail Hub Podcast: Incentivize the Good, Don't Just Punish the Bad

January 5, 2017  | Video

Incentivizing clients to stay isn't just about charging cancellation fees. Elizabeth Morris explains that you also need to provide rewards for good behaviors.

Keywords: Business   client issues   client relationships   client scheduling  

Social Media Showdown: Instagram vs. Snapchat

December 30, 2016  | Article

Which social media platform reigns supreme?

Keywords: Instagram   marketing/promotions   snapchat   social media  

Is Your Website Mobile Friendly?

December 28, 2016  | Article

To check whether your salon website is usable and attracts clients on mobile devices, Salon Guru's Phil Evans has some advice. 

Keywords: advertising/promotions   communicating with customers   websites  

Young Nails Hits Milestone on YouTube

December 27, 2016  | News

Young Nails was recently honored with YouTube’s Silver Play Button to mark the fact that its channel has surpassed 100,000 subscribers.

Keywords: awards   Young Nails   YouTube  

Alcohol OK at California Salons

December 22, 2016  | News

As of January 1, 2017, owners of California beauty salons and barbershops can legally offer clients one free serving of wine or beer.

Keywords: California state regulations   legislation   serving alcohol   signature services: alcohol  

ISSE Returns to Long Beach in January

December 22, 2016  | News

ISSE will feature more than 400 top salon and spa product manufacturers from around the world.

Keywords: ISSE Show   PBA   tradeshows  

Cuticle Cream for Picture Perfect Posts

December 22, 2016  | Article

With every tech vying for the perfect angle and pose to post on social media, it’s important to remember to keep cuticles looking hydrated.

Keywords: cuticle treatments   social media  

Take the Business Card Challenge

December 2, 2016  | Article

Ivan Zoot encourages salons to go old-school in their marketing, and discusses his “500 Business Card Challenge.”

Keywords: business building   business cards   promoting your services  

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