Business > Marketing & Promotions

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Nail Tips for Nail Techs: A Facebook Group for the Pros

October 9, 2013  | Article

“For me, being part of the group has resulted in improved skill level and a nail art portfolio, which means more money in my pocket, improved salon standards, and a bunch of great friends who just happen to be nail professionals,” says site member Raji Venugopal of Kelly’s Country Cutter in Grand Blanc, Mich.

Keywords: Facebook   nail technician   networking   social media  

Organize Nail Art by Price Point

October 1, 2013  | Article

“It’s a good idea to organize your nail art designs by the cost to the client,” says Tess Walters, owner of Puttin’ on the Nails in Logansport, Ind. 

Keywords: product costs  

Retail Boutique: Thanksgiving Table Settings

October 1, 2013  | Photo Gallery

Create a Thanksgiving table display in your salon complete with all the necessities for dinner — minus the turkey and yams — that your clients are able to purchase.

Keywords: holiday retailing   retail boutique items   retailing  

Bumper Sticker to Get Behind

September 19, 2013  | Article

Here’s a message that sticks.

Keywords: Empower Nail Art  

Hashtag 101

September 18, 2013  | Article

Before you upload your next Tweet or Instagram pic, check out this primer on the dos and don’ts of this useful social tool.

Keywords: social media   web marketing  

Having Fun and Raising Funds

September 16, 2013  | Article

Hosting a party can be stressful, but ultimately rewarding.

Keywords: breast cancer awareness   hosting events  

Get PR in a Jar

September 15, 2013  | Article

Keywords: public relations  

Google Virtual Tours for Businesses

September 10, 2013  | Video

Via Google Maps' Business Photos program, you can give potential clients a virtual 360-degree tour of your salon space. Results appear on Google Maps, Google Places, and Google search. Visit www.maps.google.com/businessphotos to learn more.

Keywords: online booking   salon decor/design  

Digital Student Portfolios at Bloom.com

September 6, 2013  | Video

Bloom.com offers digital portfolios and resumes for beauty school students and beauty schools via its Premium School Program.

Keywords: cosmetology schools   creating a portfolio   finding a job  

Just Look at That! A Picture's Worth 1,000 Words When It Comes to Nails

August 21, 2013  | Article

Nobody knows better than Las Vegas and San Francisco-based nail tech Sindy Mark the value of a photo when it comes to inspiring clients to try something new.

Keywords: Kupa  

Capture Customers With Your Website

August 15, 2013  | Article

Wondering how you can make more of your website as an important marketing tool? Locu provides tools to manage, edit, design, and publish your service menu-wherever it shows up-from one place.

Keywords: customer service   marketing/promotions   web marketing   websites  

A Perk for Military Members

August 14, 2013  | Article

Va-Va Varnish salon in San Diego, Calif., offers active military members and their spouses a 15% discount on all services, add-ons, and retail.

Keywords: business   military nail techs   niche marketing  

Gifting in Style: Gift Certificates

August 13, 2013  | Photo Gallery

A round-up of gift certificates from seven stylish salons.

Keywords: gift certificates  

Stroke of Marketing Genius

August 5, 2013  | Article

Salon owner Jae'tte Burneo found a clever way to introduce herself and her salon by creating nail art masterpieces based on the business cards of neighboring businesses.

Keywords: marketing/promotions   product displays  

Press Release Writing for the Non-PR Pro

July 9, 2013  | Article

If you’ve ever seen a nail salon mentioned in your city magazine or on the local TV news and thought, “I wish they’d feature my salon,” we think it’s time to make your wish come true. Use this template to e-mail out a salon announcement that will have the media shouting “Extra! Extra! Check out this unique salon!” 

Keywords: consumer press   public relations  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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