October 1, 2013
“It’s a good idea to organize your nail art designs by the cost to the client,” says Tess Walters, owner of Puttin’ on the Nails in Logansport, Ind.
Keywords: product costs
October 1, 2013
| Photo Gallery
Create a Thanksgiving table display in your salon complete with all the necessities for dinner — minus the turkey and yams — that your clients are able to purchase.
Keywords: holiday retailing retail boutique items retailing
September 19, 2013
Here’s a message that sticks.
Keywords: Empower Nail Art
September 18, 2013
Before you upload your next Tweet or Instagram pic, check out this primer on the dos and don’ts of this useful social tool.
Keywords: social media web marketing
September 16, 2013
Hosting a party can be stressful, but ultimately rewarding.
Keywords: breast cancer awareness hosting events
September 15, 2013
Keywords: public relations
September 10, 2013
Via Google Maps' Business Photos program, you can give potential clients a virtual 360-degree tour of your salon space. Results appear on Google Maps, Google Places, and Google search. Visit www.maps.google.com/businessphotos to learn more.
Keywords: online booking salon decor/design
September 6, 2013
Bloom.com offers digital portfolios and resumes for beauty school students and beauty schools via its Premium School Program.
Keywords: cosmetology schools creating a portfolio finding a job
August 21, 2013
Nobody knows better than Las Vegas and San Francisco-based nail tech Sindy Mark the value of a photo when it comes to inspiring clients to try something new.
August 15, 2013
Wondering how you can make more of your website as an important marketing tool? Locu provides tools to manage, edit, design, and publish your service menu-wherever it shows up-from one place.
Keywords: customer service marketing/promotions web marketing websites
August 14, 2013
Va-Va Varnish salon in San Diego, Calif., offers active military members and their spouses a 15% discount on all services, add-ons, and retail.
Keywords: business military nail techs niche marketing
August 13, 2013
| Photo Gallery
A round-up of gift certificates from seven stylish salons.
Keywords: gift certificates
August 5, 2013
Salon owner Jae'tte Burneo found a clever way to introduce herself and her salon by creating nail art masterpieces based on the business cards of neighboring businesses.
Keywords: marketing/promotions product displays
July 9, 2013
If you’ve ever seen a nail salon mentioned in your city magazine or on the local TV news and thought, “I wish they’d feature my salon,” we think it’s time to make your wish come true. Use this template to e-mail out a salon announcement that will have the media shouting “Extra! Extra! Check out this unique salon!”
Keywords: consumer press public relations
June 13, 2013
My advice: Find out from your clients what sites they are active on before adding these sites to your lineup. Set up your accounts across the platforms where the majority of your clients already are.
Keywords: Facebook Hannah Lee On My Mind Pinterest social media