December 27, 2012
Nail techs must think outside of the box to do business in 2013 and beyond. One way we’ve done this is by opening up the salon to hold different events.
Keywords: hosting events Maisie Dunbar
December 17, 2012
“I had the purses made as a way to advertise and start conversations,” says Geneva Holcomb of Imagio Salon and Spa in League City, Texas, who created two custom Miche Bags that boldly proclaim her love of the nail industry.
December 17, 2012
Wellx is the latest online hub for spa professionals to connect with other wellness experts and their clients.
December 5, 2012
Buff&Go is expanding and it’s looking for extraordinarily talented beauty professionals to join its team.
Keywords: products for mobile techs
November 16, 2012
The House of Rush's glamorous design includes a custom wallcovering of newspaper clippings and reviews of this full-service salon.
Keywords: international salon decor/design
November 7, 2012
Sweet Nail’s video testimonials make stars of the salon’s clients while they sell the services in a low-key yet professional way.
Keywords: web marketing websites to watch
November 5, 2012
Michelle Phoenix, owner of Wet Paint Nail Spa in Cambridge, Mass., sent out the following announcement to her clients: “While we all enjoy a little quality ‘me-time,’ sometimes our kids need to join us in our daily rounds. To alleviate the fear of interrupting the relaxation of your fellow spa-goers, we are introducing Mothers’ Hours. Wednesdays and Thursdays from 10 a.m. to 4 p.m., while open to anyone, are times that your munchkins are welcome to join you at your nail appointment.”
Keywords: children in the salon
November 2, 2012
I tell the client that I have something to show her, and that if she doesn’t like it, I can wipe it off.
Keywords: beginner nail art
October 31, 2012
This I <3 My Nails oval sticker from Kami Nails is a great way to promote your business.
October 30, 2012
Lina Dinh of Ly-nah’s Nail Designz in Beloit, Wis., turned her rolodex into a mini nail design album, which has increased her nail art sales.
Keywords: organization product displays
October 25, 2012
Whether you’re gearing up for a holiday shindig, want to throw your first (or 10th) client appreciation party, or will be welcoming clients to your new salon with an open house, we’ve got you covered with these ideas to be the best hostess ever.
Keywords: Facebook marketing networking event opening a new salon promoting your services salon parties
September 22, 2012
Do you ever know which way you’re supposed to go, but keep hoping to find an alternate — and easier — route? Learn how to stay on course from techs who have been down this road before.
Keywords: continuing education raising prices social media staff management time management
September 18, 2012
With so many social media outlets at your fingertips, it’s easy to market yourself these days. But you still need a plan — and it needs to be a good one. Industry coach and consultant Bryan Durocher of Durocher Enterprises offers the following bits of wisdom to make sure you’re not just spinning your wheels.
Keywords: social media web marketing
September 18, 2012
Millie Haynam, a small business strategist, trainer, speaker, and writer with more than 30 years of beauty industry experience shares her knowledge in a new book.
Keywords: books marketing/promotions
September 7, 2012
As a professional, you choose products you believe deliver the best results. Because of your careful selection, clients recognize something different about their nails when they come to you instead of doing their nails at home. Do you ever take the time to educate clients about the benefits they receive from the products? Use the handout on the next page to explain the why of your product choices.
Keywords: professional image professional-only products