Business > Marketing & Promotions

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On My Mind: Is It a Social Burden?

June 13, 2013  | Article

My advice: Find out from your clients what sites they are active on before adding these sites to your lineup. Set up your accounts across the platforms where the majority of your clients already are.

Keywords: Facebook   Hannah Lee   On My Mind   Pinterest   social media  

Run a Contest, Get a Logo

June 12, 2013  | Article

An online marketplace for graphic design, 99designs uses “crowd-sourcing” to get your graphic design needs met, whether it’s a logo, website design, or branded T-shirt.

Keywords: logo  

Father’s Day Nail Services

June 3, 2013  | Article

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

Keywords: male clients   men's services   niche marketing  

Bridal Ready

June 1, 2013  | Article

It’s the biggest day of your client’s life. It could also mean big business for you, as you prepare to do the nails of the bride, her party, and possibly even those of the groom. Helping your client nail her big day is a process that could begin months in advance. Learn what you have to do to prepare yourself and your bride for nails that will live on in photos happily ever after.

She Sells Gel Overlays

May 29, 2013  | Article

The fact that all her clients have their own nails is the direct result of a marketing decision Walters made a few years ago.

Keywords: gel overlays  

Footlogix Reveals New Holographic Packaging

May 9, 2013  | Article

The new Footlogix packaging presents a more informative and highly efficacious look.

Keywords: Footlogix   pedicure products   retail merchandising  

Feet Stand Alone

April 19, 2013  | Demo

Foot massage can make a great addition to spa pedicures, but how does it fare as a stand-alone service?

Keywords: business   massage   New Hampshire   North Dakota   reflexology  

Cross Country Nail Road Trip: Nails Across America

April 19, 2013  | Video

Newly licensed nail tech Breanne Trammell (who graduated from TW Nail Technology Inc.) embarks on a cross-country road trip this summer, in which she'll take a canned ham trailer renovated as a mobile nail salon and do manicures all over the U.S. "This experiential project is about more than simply ail art. By transforming a 1968 Shasta Compact camper into a mobile salon, I aim to create an intimate platform to exchange ideas and conversation," Trammell says.

Keywords: manicures   mobile salons  

Create Your Own App for Free

April 14, 2013  | Article

Appsbar — a leading “create your own app” platform — is now available for free for salon owners to create their own apps even if they have no technical experience.

Keywords: smartphone apps  

Conversation Starter

April 13, 2013  | Article

Artistic Nail Design has housed its latest Artistic Colour Gloss soak-off gel-polish collection in a manicure table display so as to spark conversation.

Keywords: Artistic Nail Design   gels   polish displays  

The Writing on the Wall: Facebook Marketing

March 13, 2013  | Article

“Your Facebook wall is a conversation with your clients and should be engaging,” says Phil Evans of Salon Guru.

Keywords: Facebook marketing   networking   social media  

Cater to Media VIPs

March 13, 2013  | Article

“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.

Keywords: consumer press   marketing/promotions   public relations  

Salons Without a Storefront

March 1, 2013  | Article

Ever dream of leaving the four walls of your salon behind to forge your own path? Mobile businesses and home-based salons offer alternative career opportunities — and challenges.    

Keywords: home salons   mobile salons  

Instagram-ification

March 1, 2013  | Article

A smartphone and tablet app known for sharing pretty pictures, Instagram could be just the tool you need for furthering your business’s reach.

Keywords: Entity Beauty   hashtags   Instagram   nail art   social media  

The Theme’s the Thing: MWnails

February 25, 2013  | Article

At MWnails, a London-based nail bar with two locations, the clients are passengers, the techs are the cabin crew, and the salon’s interior is called the flight deck.

Keywords: salon decor/design  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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