Business > Marketing & Promotions

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Footlogix Reveals New Holographic Packaging

May 9, 2013  | Article

The new Footlogix packaging presents a more informative and highly efficacious look.

Keywords: Footlogix   pedicure products   retail merchandising  

Feet Stand Alone

April 19, 2013  | Demo

Foot massage can make a great addition to spa pedicures, but how does it fare as a stand-alone service?

Keywords: business   massage   New Hampshire   North Dakota   reflexology  

Cross Country Nail Road Trip: Nails Across America

April 19, 2013  | Video

Newly licensed nail tech Breanne Trammell (who graduated from TW Nail Technology Inc.) embarks on a cross-country road trip this summer, in which she'll take a canned ham trailer renovated as a mobile nail salon and do manicures all over the U.S. "This experiential project is about more than simply ail art. By transforming a 1968 Shasta Compact camper into a mobile salon, I aim to create an intimate platform to exchange ideas and conversation," Trammell says.

Keywords: manicures   mobile salons  

Create Your Own App for Free

April 14, 2013  | Article

Appsbar — a leading “create your own app” platform — is now available for free for salon owners to create their own apps even if they have no technical experience.

Keywords: smartphone apps  

Conversation Starter

April 13, 2013  | Article

Artistic Nail Design has housed its latest Artistic Colour Gloss soak-off gel-polish collection in a manicure table display so as to spark conversation.

Keywords: Artistic Nail Design   gels   polish displays  

The Writing on the Wall: Facebook Marketing

March 13, 2013  | Article

“Your Facebook wall is a conversation with your clients and should be engaging,” says Phil Evans of Salon Guru.

Keywords: Facebook marketing   networking   social media  

Cater to Media VIPs

March 13, 2013  | Article

“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.

Keywords: consumer press   marketing/promotions   public relations  

Salons Without a Storefront

March 1, 2013  | Article

Ever dream of leaving the four walls of your salon behind to forge your own path? Mobile businesses and home-based salons offer alternative career opportunities — and challenges.    

Keywords: home salons   mobile salons  

Instagram-ification

March 1, 2013  | Article

A smartphone and tablet app known for sharing pretty pictures, Instagram could be just the tool you need for furthering your business’s reach.

Keywords: Entity Beauty   hashtags   Instagram   nail art   social media  

The Theme’s the Thing: MWnails

February 25, 2013  | Article

At MWnails, a London-based nail bar with two locations, the clients are passengers, the techs are the cabin crew, and the salon’s interior is called the flight deck.

Keywords: salon decor/design  

Clever Nail Art Displays

February 22, 2013  | Photo Gallery

If you’ve got the nail art talent, flaunt it. These displays get clients talking — and purchasing — nail designs.

Keywords: product displays   promoting your services  

Marketing Magic

February 21, 2013  | Article

For busy salon owners who can’t quite find the time to put together marketing materials each month, Lisa Marie Arnold, Inc. and Social Media Proxy have partnered to bring you Ready, Set, Go Campaigns.

How to Make a Shadowbox to Display Your Nail Art

February 20, 2013  | Article

This display will make your nail art look like art fit for a museum.

Keywords: product displays   promoting your services  

In-“spa”-rational Reading

January 19, 2013  | Article

At New York City-based spa chain Bliss, they believe reading makes you a brighter and happier person. That’s why the spa is partnering with a series of authors as part of its new Paging Happiness book club.

Keywords: client relationships   hosting events  

How Do I Love Thee?

January 19, 2013  | Article

"We do throw some awesome parties with lots of food, drinks, door prizes, gifts, and discounts,” says Samantha Hanby, owner of Polished Nail Salon in Yukon, Okla., who held a Customer Appreciation Day for clients last September and plans to make it an annual event.

Keywords: client relationships   hosting events  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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