Business > Marketing & Promotions

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Online Review Fakers Get Caught

January 3, 2014  | Article

A day spa and two med spas were among 19 companies cited by New York Attorney General Eric T. Schneiderman for posting fake consumer reviews online — a practice called “astroturfing.”

Keywords: social media   Yelp  

Best Foot Forward: Pedicure Upgrade

December 30, 2013  | Article

CJ Murray has learned plenty of tricks in her 26 years as a licensed nail tech. Chief among them was her wine-and-dine promotion that successfully upgraded clients from a $25 to a $45 pedicure, while also boosting retail sales.

Keywords: Footlogix   pedicures   upselling  

Opting In — A Second Look at E-mail Marketing Campaigns

November 28, 2013  | Article

E-mail marketing is one of the best, most cost-effective ways to help spas and salons grow. When properly utilized, e-mail marketing campaigns can be an effective tool to promote products and services, increase client retention, and bring in new clients.

Keywords: client relationships   client retention   email marketing   web marketing  

Retail Boutique: Gift Wrap Items

November 28, 2013  | Photo Gallery

Keep your clients out of the crowded stores and in your salon this holiday season by selling gift wrap and boxes topped with ribbon and bows.

Keywords: client gift ideas   gift bags   holiday retailing   retail boutique items   retailing  

Show [Us] Your… Private Label Logos

November 27, 2013  | Article

Your logo not only says who you are, but is used to brand your products and merchandise. 

Keywords: marketing/promotions   private labeling  

Pop Goes the Gift Card

November 25, 2013  | Article

Your salon gift cards are probably on everyone’s wish-lists this year.

Keywords: Action Bag Company   client gift ideas  

Did You Get Your Copy of The Big Book?

November 21, 2013  | Article

NAILS’ 2013-2014 Big Book is the ultimate resource for those in the nail industry. With information on the latest statistics and trends, this annual issue also contains a state board directory, salon safety guidelines, and a marketers directory.

Keywords: marketing/promotions   salon safety   state licensing  

Nail Art Without Limits

November 20, 2013  | Article

“Our motto is ‘nails with endless possibilities.’ We do whatever we can to live up to that,” says Tanaya Middleton, who owns Treasure Nothing Better Nail Studio in Baltimore, Md., along with her partner Sheena Smith.

Keywords: nail art   service pricing  

Nail Tips for Nail Techs: A Facebook Group for the Pros

October 9, 2013  | Article

“For me, being part of the group has resulted in improved skill level and a nail art portfolio, which means more money in my pocket, improved salon standards, and a bunch of great friends who just happen to be nail professionals,” says site member Raji Venugopal of Kelly’s Country Cutter in Grand Blanc, Mich.

Keywords: Facebook   nail technician   networking   social media  

Organize Nail Art by Price Point

October 1, 2013  | Article

“It’s a good idea to organize your nail art designs by the cost to the client,” says Tess Walters, owner of Puttin’ on the Nails in Logansport, Ind. 

Keywords: product costs  

Retail Boutique: Thanksgiving Table Settings

October 1, 2013  | Photo Gallery

Create a Thanksgiving table display in your salon complete with all the necessities for dinner — minus the turkey and yams — that your clients are able to purchase.

Keywords: holiday retailing   retail boutique items   retailing  

Bumper Sticker to Get Behind

September 19, 2013  | Article

Here’s a message that sticks.

Keywords: Empower Nail Art  

Hashtag 101

September 18, 2013  | Article

Before you upload your next Tweet or Instagram pic, check out this primer on the dos and don’ts of this useful social tool.

Keywords: social media   web marketing  

Having Fun and Raising Funds

September 16, 2013  | Article

Hosting a party can be stressful, but ultimately rewarding.

Keywords: breast cancer awareness   hosting events  

Get PR in a Jar

September 15, 2013  | Article

Keywords: public relations  

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