Business > Marketing & Promotions

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Salons Without a Storefront

March 1, 2013  | Article

Ever dream of leaving the four walls of your salon behind to forge your own path? Mobile businesses and home-based salons offer alternative career opportunities — and challenges.    

Keywords: home salons   mobile salons  

Instagram-ification

March 1, 2013  | Article

A smartphone and tablet app known for sharing pretty pictures, Instagram could be just the tool you need for furthering your business’s reach.

Keywords: Entity Beauty   hashtags   Instagram   nail art   social media  

The Theme’s the Thing: MWnails

February 25, 2013  | Article

At MWnails, a London-based nail bar with two locations, the clients are passengers, the techs are the cabin crew, and the salon’s interior is called the flight deck.

Keywords: salon decor/design  

Clever Nail Art Displays

February 22, 2013  | Photo Gallery

If you’ve got the nail art talent, flaunt it. These displays get clients talking — and purchasing — nail designs.

Keywords: product displays   promoting your services  

Marketing Magic

February 21, 2013  | Article

For busy salon owners who can’t quite find the time to put together marketing materials each month, Lisa Marie Arnold, Inc. and Social Media Proxy have partnered to bring you Ready, Set, Go Campaigns.

How to Make a Shadowbox to Display Your Nail Art

February 20, 2013  | Article

This display will make your nail art look like art fit for a museum.

Keywords: product displays   promoting your services  

In-“spa”-rational Reading

January 19, 2013  | Article

At New York City-based spa chain Bliss, they believe reading makes you a brighter and happier person. That’s why the spa is partnering with a series of authors as part of its new Paging Happiness book club.

Keywords: client relationships   hosting events  

How Do I Love Thee?

January 19, 2013  | Article

"We do throw some awesome parties with lots of food, drinks, door prizes, gifts, and discounts,” says Samantha Hanby, owner of Polished Nail Salon in Yukon, Okla., who held a Customer Appreciation Day for clients last September and plans to make it an annual event.

Keywords: client relationships   hosting events  

What Nails to Wear When

January 16, 2013  | Article

Celebrity manicurist and blogger at www.lanailcoach.com Melissa Bozant shares what nail style a nail tech should be sporting for which occasion.

Keywords: celebrity nail techs   doing nails for photo shoots   interview skills  

How to Make an Extra $10 While Your Client's Nails Are Drying

January 15, 2013  | Article

If you’re looking for a quick upsell that complements the existing services in your salon without cannibalizing them, then try G The Body Art Professional’s temporary glitter tattoos.

Keywords: glitter   temporary tattoos  

You Have Our Word

January 4, 2013  | Article

In 2000, when news broke about the potential dangers of whirlpool spas, many salon owners were horrified to hear of the sanitation shortcuts happening within the industry. Today, conscientious techs find creative ways to let every client know of their pledge to provide safe services — every time.

Keywords: Dashing Diva   pedicure sanitation   salon sanitation  

Retail Boutique: Private Label Retail

December 29, 2012  | Article

Whether to use in your treatments or sell on the shelves of your retail section, private-label products are a sure way to impress customers. Peruse our collection and find something you’d be proud to put your name on. 

Keywords: private labeling   retail boutique items   retail merchandising   retailing  

Let Your Salon Be the Place to Be

December 27, 2012  | Article

Nail techs must think outside of the box to do business in 2013 and beyond. One way we’ve done this is by opening up the salon to hold different events.

Keywords: hosting events   Maisie Dunbar  

Conversation Starters

December 17, 2012  | Article

“I had the purses made as a way to advertise and start conversations,” says Geneva Holcomb of Imagio Salon and Spa in League City, Texas, who created two custom Miche Bags that boldly proclaim her love of the nail industry.

Keywords: marketing/promotions  

Where the Wellness Industry Networks

December 17, 2012  | Article

Wellx is the latest online hub for spa professionals to connect with other wellness experts and their clients.

Keywords: networking  

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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