February 1, 2012
| News
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
Keywords: marketing/promotions men's services niche marketing polish trends
January 25, 2012
| Article
NAILS editor Hannah Lee discusses the effect of the "nail polish index" and how your salon can get in on the action.
Keywords: adding new services Hannah Lee On My Mind promoting your services retailing
January 24, 2012
| Article
Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.
Keywords: loyalty programs marketing/promotions social media
January 23, 2012
| Article
Set in a charming pink and brown classic Craftsman bungalow, Venice, Calif.’s Nitespa is enticing patrons with a new loyalty program called the Nitespa Society Membership.
Keywords: loyalty programs
January 12, 2012
| Article
Katie Cazorla, reality TV star of TV Guide Network’s The Nail Files, posted photos of the seven unnamed polishes on the salon’s Facebook page, then had her fans suggest names.
Keywords: celebrity nail techs Katie Cazorla nail tech made Nubar
January 11, 2012
| Photo Gallery
The 160 characters that your salon’s Twitter profile is granted as a description can really say it all. Here are 15 salons’ self-proclaimed first impressions. How does yours stack up?
Keywords: social media Twitter
January 3, 2012
| Article
A touch of media training is just the thing to prepare you for your time in the spotlight.
Keywords: consumer press media coverage
January 3, 2012
| Article
Millie Haynam has released her “Take the Mystery Out of Marketing” strategies in an all new e-book.
Keywords: marketing/promotions
November 29, 2011
| Article
Stampt is a smartphone-based loyalty card service that rewards frequent visitors.
Keywords: loyalty programs smartphone apps
November 29, 2011
| Article
Those square barcodes designed to be read by smartphones, QR codes are really just a way to get a lot of information into a little bit of space.
Keywords: marketing/promotions web marketing
November 21, 2011
| Article
Whether you celebrate Christmas, Hanukkah, Kwanzaa, or Winter Solstice, the winter holidays are a great time to bring joy and cheer to your salon.
Keywords: holiday retailing holidays salon decor/design
October 31, 2011
| Photo Gallery
Deck your salons with the latest and greatest holiday-themed products, and celebrate the holiday season in style.
Keywords: holiday products holiday retailing retailing
October 28, 2011
| News
The CND Shellac Salon Certification program will assure salon customers across the U.S. that their Shellac services are authentic and of the highest quality.
Keywords: certification CND gel-polish Shellac
October 27, 2011
| News
The Color Me Fierce package at the St. Giles Hotel New York - The Court includes manicure services and nail art designs from the talented hands of nail tech Lisa Logan.
Keywords: celebrity nail techs
October 25, 2011
| Article
“My website coupons are the most profitable advertising I do,” says Shari Finger, owner of Finger’s Nail Studio in W. Dundee, Ill.
