Business > Marketing & Promotions

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Munchkins Welcome

November 5, 2012  | Article

Michelle Phoenix, owner of Wet Paint Nail Spa in Cambridge, Mass., sent out the following announcement to her clients: “While we all enjoy a little quality ‘me-time,’ sometimes our kids need to join us in our daily rounds. To alleviate the fear of interrupting the relaxation of your fellow spa-goers, we are introducing Mothers’ Hours. Wednesdays and Thursdays from 10 a.m. to 4 p.m., while open to anyone, are times that your munchkins are welcome to join you at your nail appointment.”

Keywords: children in the salon  

How to Sell Nail Art

November 2, 2012  | Article

I tell the client that I have something to show her, and that if she doesn’t like it, I can wipe it off.

Keywords: beginner nail art  

Kami Nails I <3 My Nails Oval Sticker

October 31, 2012  | Product

This I <3 My Nails oval sticker from Kami Nails is a great way to promote your business.

Flip & Find Nail Art Rolodex

October 30, 2012  | Article

Lina Dinh of Ly-nah’s Nail Designz in Beloit, Wis., turned her rolodex into a mini nail design album, which has increased her nail art sales.

Keywords: organization   product displays  

How to Throw Great Salon Parties

October 25, 2012  | Article

Whether you’re gearing up for a holiday shindig, want to throw your first (or 10th) client appreciation party, or will be welcoming clients to your new salon with an open house, we’ve got you covered with these ideas to be the best hostess ever.

Keywords: Facebook marketing   networking event   opening a new salon   promoting your services   salon parties  

Five Things You Know But Are Ignoring

September 22, 2012  | Article

Do you ever know which way you’re supposed to go, but keep hoping to find an alternate — and easier — route? Learn how to stay on course from techs who have been down this road before.

Keywords: continuing education   raising prices   social media   staff management   time management  

Smart Marketing Matters

September 18, 2012  | Article

With so many social media outlets at your fingertips, it’s easy to market yourself these days. But you still need a plan — and it needs to be a good one. Industry coach and consultant Bryan Durocher of Durocher Enterprises offers the following bits of wisdom to make sure you’re not just spinning your wheels.

Keywords: social media   web marketing  

Beauty Marketing Expert Releases New Book

September 18, 2012  | Article

Millie Haynam, a small business strategist, trainer, speaker, and writer with more than 30 years of beauty industry experience shares her knowledge in a new book.

Keywords: books   marketing/promotions  

Why I Use Professional Products: A Handout for Clients

September 7, 2012  | Article

As a professional, you choose products you believe deliver the best results. Because of your careful selection, clients recognize something different about their nails when they come to you instead of doing their nails at home. Do you ever take the time to educate clients about the benefits they receive from the products? Use the handout on the next page to explain the why of your product choices.

Keywords: professional image   professional-only products  

Breast Cancer Awareness Products: The Month to Think Pink

September 4, 2012  | Photo Gallery

October is Breast Cancer Awareness Month, a time of year when many companies introduce lines of pink and breast cancer awareness inspired products. Most of these companies even donate a portion of their profits to help fight breast cancer.  

Keywords: Aerovex Systems   Backscratchers   Bellissima   Bio Sculpture Gel   breast cancer awareness  

How Do You Rate?

August 29, 2012  | Article

Salon owners have more control of their online reputations than you might think. Up the interaction on consumer review sites to get the most out of social networking. 

Keywords: social media   Yelp  

Salon Week Expanding From Boston to New York and New Jersey

August 22, 2012  | Article

More than 20 salons in the greater Boston area participated in the first-ever Salon Week event in April, servicing hundreds of clients

Keywords: marketing/promotions  

Sponsors Lend Cachet to Grand Opening

August 21, 2012  | Article

Bellacures Nail Salons, a small Southern California-based chain, had more than a dozen companies lined up as sponsors for the grand opening of its Pasadena store in June — including OPI and SpaRitual.

Keywords: open house   opening a new salon  

Nail and Wellness Salon Re-Opens With Updated Service Offerings

August 1, 2012  | Article

After overcoming recent economic challenges, Unity Nails and Skin Care moved into a bigger and better space with an improved menu this April. Salon owner Jeany Perez scheduled a grand reopening to celebrate its success. 

Keywords: economy   salon profiles  

Hit Pinterest to Build Salon Interest

July 30, 2012  | Article

In just two years, Pinterest has amassed more than 10 million users. With a record like that, it’s a place where salons should consider developing a presence.

Keywords: marketing/promotions   social media   web marketing  

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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