October 15, 2011
| Article
Social Media Marketing: A Guide for Beauty Professionals is a beginner’s guide and overview of the big three social media networks: Facebook, Twitter, and LinkedIn.
Keywords: Facebook marketing web marketing
October 5, 2011
| Article
Many of you tell us you lead with a compliment. When you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech? In other words — what’s your elevator speech?
Keywords: business building clients tech-to-tech sharing
September 15, 2011
| Article
At Spa Gregorie's, a small Southern California-based chain of salons and day spas, they make it easy for their clients to raise money for their favorite causes.
Keywords: charity
September 14, 2011
| Article
Adrienne Schodtler may be too busy at the salon to reach out personally to each of her new neighbors in the town of Fuquay-Varina, N.C., but Schodtler, owner of Nails by Adrienne, employs a service called New Neighbor to do just that.
Keywords: marketing/promotions
September 9, 2011
| Article
I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.
Keywords: blogs consumer concerns consumer marketing consumer press consumer product brands
August 18, 2011
| Article
Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?
Keywords: advertising/promotions consumer advertising customer service marketing/promotions web marketing
August 3, 2011
| Article
One way to show your gratitude and give back to the community that supported you, says Tamara Jercha, is to help unemployed individuals in your area.
Keywords: charity marketing/promotions
July 21, 2011
| Article
Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.
Keywords: Facebook marketing smartphone apps smartphones social media web marketing
July 21, 2011
| Article
As a salon owner or nail technicians if you aren’t participating in some sort of social media effort, I’m afraid to say you are in danger of being left behind. Staying “linked in” online has to become part of your job as well.
Keywords: Facebook marketing On My Mind social media web marketing
July 20, 2011
| Article
A web design company specializing exclusively in the beauty industry, Stylenet.com offers salon websites starting at $59 per month.
Keywords: web marketing websites
July 7, 2011
| Article
Use this Internet marketing checklist to assess your progress toward an exceptional online marketing strategy for your salon. Follow the steps to take your business to the next level.
Keywords: Facebook marketing web marketing
June 25, 2011
| News
Linda and Jim Nordstrom, founders of Famous Names LLC and makers of Lumos Top and Bottom Coats, have announced the Famous Names Partner Program.
Keywords: Famous Names manufacturers educators
June 23, 2011
| Photo Gallery
There is no doubt that Tony Cuccio loves the nail business ... and lives it. Browse through this photo gallery of Tony through the years, at shows, at his office, and with his family.
Keywords: Cuccio Naturale Industry Source RG Shakour Star Nail Products Tony Cuccio
June 17, 2011
| Article
In The Gloss System, 5 Steps to Nail Salon Success Home Study Course, nail industry veteran Trish Rock shares expert knowledge, guidance, and proven tools to build a strong and lasting salon full of clients.
June 17, 2011
| Article
When you’re not getting any media coverage, whose fault is it? According to Jennifer Wezensky, president of JW Public Relations, a Michigan-based boutique PR firm specializing in helping small businesses garner positive media coverage, the blame may lie directly at your door.
Keywords: media coverage public relations
