Business > Marketing & Promotions

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Why Celina Ryden "Fakes" Nail Photos

March 9, 2017  | Video

In the first of an upcoming video series about nail photography, Celina Ryden explains why it's important to put time and effort into your nail photos, how good editing can make sure the image reflects the real-life look of the nails, and why photography is an important part of business branding.

Keywords: Business   marketing/promotions   photographing nails  

How to Start Your Own Polish Line

February 24, 2017  | Article

The beauty industry may be one in which you can allow your creativity to flow, but if your goal is to launch your own polish line, you’ll need a roadmap to get you to from conception to finished product. Here’s some advice from an indie polish maker who has successfully made the journey from nail tech to entrepreneur.   

Keywords: branding   Diamond Cosmetics   how-to guides   starting your own business  

4 Ways to Build Your Email List

February 23, 2017  | Article

John Rigo, a content marketer with small business technology platform Booker, offers these four tips for building your client email list.

Keywords: business building   email marketing  

Nail Tech Sells Unique Umbrellas via Facebook Live

February 21, 2017  | Article

They say that sex sells, but nail tech Lynnette Diaz-Madden might argue that enthusiasm sells — specifically, it sells umbrellas.

Keywords: retail boutique items   web marketing  

New On-Demand Beauty App Seeks Nail Techs

January 30, 2017  | Article

Mobile beauty app Joiful is inviting nail techs, hairstylists, makeup pros, massage therapists, and estheticians to join its community of world-class artists. 

Keywords: smartphone apps   technology  

Discussing Women and the Economy with OPI's Co-Founder

January 27, 2017  | News

She went from doing everything at OPI (including cleaning the floors) to being deemed the “First Lady of Nails.”

Keywords: OPI   Suzi Weiss-Fischmann  

Person * Place * Thing: Yuliya Normand

January 27, 2017  | Article

Ukrainian-born nail tech Yuliya Normand shares the inspiration behind her success as a Entity Beauty Global Artist Educator. 

Keywords: Entity Beauty   Person*Place*Thing  

VBP President Believes in Personal Interactions

January 27, 2017  | Article

If you’ve ever purchased a product from VBP Worldwide, you might just get a visit from the company’s president, David Anthony.

Keywords: client relationships   networking  

Should You Use Emojis in Your Marketing Emails?

January 26, 2017  | Article

Using emojis in your email subject lines seems like a simple thing — and it is, as long as you use them wisely.

Keywords: communicating with customers   email marketing  

Salon Gives Clients Personalized Welcome Sign

January 26, 2017  | Article

At Elan Hair Studio, a full-service salon located in Sea Girt, N.J., they’ve learned that a little personalization goes a long way in keeping clients happy.

Keywords: client relationships   customer service  

Google Creates Virtual Tour for Tenessee Salon

January 26, 2017  | News

he online tour gives potential visitors the ability to take Google’s Street View right into the salon, allowing them to see every inch of it.

Keywords: online networking   technology  

Nail Art Competition Held in Nigeria

January 25, 2017  | News

More than 200 nail artists from Nigeria and neighboring West African countries applied, and 20 applicants were then chosen to compete.

Keywords: competitions   international   nail art contests  

On My Mind: Share the Love

January 20, 2017  | Article

This is the month more than any other when the word “love” gets thrown around, so I say embrace the sentiment and look for ways to spread the affection among your clients, coworkers, and peers.

Keywords: dealing with coworkers   On My Mind   Valentine's Day nail art  

5 Ways to Turn Your Salon into a Competitive Brand

January 9, 2017  | Article

The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.

Keywords: branding   business building   how-to guides   marketing/promotions  

The Nail Hub Podcast: Incentivize the Good, Don't Just Punish the Bad

January 5, 2017  | Video

Incentivizing clients to stay isn't just about charging cancellation fees. Elizabeth Morris explains that you also need to provide rewards for good behaviors.

Keywords: Business   client issues   client relationships   client scheduling  

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