Business > Marketing & Promotions

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Five Things You Know But Are Ignoring

September 22, 2012  | Article

Do you ever know which way you’re supposed to go, but keep hoping to find an alternate — and easier — route? Learn how to stay on course from techs who have been down this road before.

Keywords: continuing education   raising prices   social media   staff management   time management  

Smart Marketing Matters

September 18, 2012  | Article

With so many social media outlets at your fingertips, it’s easy to market yourself these days. But you still need a plan — and it needs to be a good one. Industry coach and consultant Bryan Durocher of Durocher Enterprises offers the following bits of wisdom to make sure you’re not just spinning your wheels.

Keywords: social media   web marketing  

Beauty Marketing Expert Releases New Book

September 18, 2012  | Article

Millie Haynam, a small business strategist, trainer, speaker, and writer with more than 30 years of beauty industry experience shares her knowledge in a new book.

Keywords: books   marketing/promotions  

Why I Use Professional Products: A Handout for Clients

September 7, 2012  | Article

As a professional, you choose products you believe deliver the best results. Because of your careful selection, clients recognize something different about their nails when they come to you instead of doing their nails at home. Do you ever take the time to educate clients about the benefits they receive from the products? Use the handout on the next page to explain the why of your product choices.

Keywords: professional image   professional-only products  

Breast Cancer Awareness Products: The Month to Think Pink

September 4, 2012  | Photo Gallery

October is Breast Cancer Awareness Month, a time of year when many companies introduce lines of pink and breast cancer awareness inspired products. Most of these companies even donate a portion of their profits to help fight breast cancer.  

Keywords: Aerovex Systems   Backscratchers   Bellissima   Bio Sculpture Gel   breast cancer awareness  

How Do You Rate?

August 29, 2012  | Article

Salon owners have more control of their online reputations than you might think. Up the interaction on consumer review sites to get the most out of social networking. 

Keywords: social media   Yelp  

Salon Week Expanding From Boston to New York and New Jersey

August 22, 2012  | Article

More than 20 salons in the greater Boston area participated in the first-ever Salon Week event in April, servicing hundreds of clients

Keywords: marketing/promotions  

Sponsors Lend Cachet to Grand Opening

August 21, 2012  | Article

Bellacures Nail Salons, a small Southern California-based chain, had more than a dozen companies lined up as sponsors for the grand opening of its Pasadena store in June — including OPI and SpaRitual.

Keywords: open house   opening a new salon  

Nail and Wellness Salon Re-Opens With Updated Service Offerings

August 1, 2012  | Article

After overcoming recent economic challenges, Unity Nails and Skin Care moved into a bigger and better space with an improved menu this April. Salon owner Jeany Perez scheduled a grand reopening to celebrate its success. 

Keywords: economy   salon profiles  

Hit Pinterest to Build Salon Interest

July 30, 2012  | Article

In just two years, Pinterest has amassed more than 10 million users. With a record like that, it’s a place where salons should consider developing a presence.

Keywords: marketing/promotions   social media   web marketing  

50 Shades of Grey…Polish

July 30, 2012  | Photo Gallery

The runaway best-seller Fifty Shades of Grey gives us all the perfect excuse to have our nails polished in any (or more!) of these 50 shades of grey nail polish.

Keywords: BB Couture   Bio Sculpture Gel   China Glaze   CND   Cuccio Naturale  

Wix Is for Web Do-It-Yourselfers

July 25, 2012  | Article

Wix is a do-it-yourself website builder for creating and customizing your own web presence — website, Facebook page, and mobile site.

Keywords: web marketing   websites  

Hit Me With Your Best Shot

July 3, 2012  | Article

With the explosion of nail art, techs are expanding their creativity into the field of photography. Here are tips on how to capture the best shot.

Keywords: photographing nails  

Oh, App-y Day

June 29, 2012  | Article

Does your salon have its own app yet? If not, perhaps you can take inspiration from the folks at Knoxville, Tenn.-based Salon Visage, who recently released the Visage Concierge application for iPhone/Android.

Keywords: smartphone apps  

Turn a Negative Online Review Into a Positive

June 28, 2012  | Article

At some point every salon owner is going to come face-to-face with negative online reviewers, but it does not have to be doomsday for your salon or spa.

Keywords: social media   Yelp  

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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