Business > Marketing & Promotions

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Conversation Starters

December 17, 2012  | Article

“I had the purses made as a way to advertise and start conversations,” says Geneva Holcomb of Imagio Salon and Spa in League City, Texas, who created two custom Miche Bags that boldly proclaim her love of the nail industry.

Keywords: marketing/promotions  

Where the Wellness Industry Networks

December 17, 2012  | Article

Wellx is the latest online hub for spa professionals to connect with other wellness experts and their clients.

Keywords: networking  

Join the Buff&Go Team

December 5, 2012  | Article

Buff&Go is expanding and it’s looking for extraordinarily talented beauty professionals to join its team.

Keywords: products for mobile techs  

By Design: The House of Rush, London

November 16, 2012  | Article

The House of Rush's glamorous design includes a custom wallcovering of newspaper clippings and reviews of this full-service salon.

Keywords: international   salon decor/design  

Websites Worth Watching: Sweet Nail

November 7, 2012  | Article

Sweet Nail’s video testimonials make stars of the salon’s clients while they sell the services in a low-key yet professional way.

Keywords: web marketing   websites to watch  

Munchkins Welcome

November 5, 2012  | Article

Michelle Phoenix, owner of Wet Paint Nail Spa in Cambridge, Mass., sent out the following announcement to her clients: “While we all enjoy a little quality ‘me-time,’ sometimes our kids need to join us in our daily rounds. To alleviate the fear of interrupting the relaxation of your fellow spa-goers, we are introducing Mothers’ Hours. Wednesdays and Thursdays from 10 a.m. to 4 p.m., while open to anyone, are times that your munchkins are welcome to join you at your nail appointment.”

Keywords: children in the salon  

How to Sell Nail Art

November 2, 2012  | Article

I tell the client that I have something to show her, and that if she doesn’t like it, I can wipe it off.

Keywords: beginner nail art  

Kami Nails I <3 My Nails Oval Sticker

October 31, 2012  | Product

This I <3 My Nails oval sticker from Kami Nails is a great way to promote your business.

Flip & Find Nail Art Rolodex

October 30, 2012  | Article

Lina Dinh of Ly-nah’s Nail Designz in Beloit, Wis., turned her rolodex into a mini nail design album, which has increased her nail art sales.

Keywords: organization   product displays  

How to Throw Great Salon Parties

October 25, 2012  | Article

Whether you’re gearing up for a holiday shindig, want to throw your first (or 10th) client appreciation party, or will be welcoming clients to your new salon with an open house, we’ve got you covered with these ideas to be the best hostess ever.

Keywords: Facebook marketing   networking event   opening a new salon   promoting your services   salon parties  

Five Things You Know But Are Ignoring

September 22, 2012  | Article

Do you ever know which way you’re supposed to go, but keep hoping to find an alternate — and easier — route? Learn how to stay on course from techs who have been down this road before.

Keywords: continuing education   raising prices   social media   staff management   time management  

Smart Marketing Matters

September 18, 2012  | Article

With so many social media outlets at your fingertips, it’s easy to market yourself these days. But you still need a plan — and it needs to be a good one. Industry coach and consultant Bryan Durocher of Durocher Enterprises offers the following bits of wisdom to make sure you’re not just spinning your wheels.

Keywords: social media   web marketing  

Beauty Marketing Expert Releases New Book

September 18, 2012  | Article

Millie Haynam, a small business strategist, trainer, speaker, and writer with more than 30 years of beauty industry experience shares her knowledge in a new book.

Keywords: books   marketing/promotions  

Why I Use Professional Products: A Handout for Clients

September 7, 2012  | Article

As a professional, you choose products you believe deliver the best results. Because of your careful selection, clients recognize something different about their nails when they come to you instead of doing their nails at home. Do you ever take the time to educate clients about the benefits they receive from the products? Use the handout on the next page to explain the why of your product choices.

Keywords: professional image   professional-only products  

Breast Cancer Awareness Products: The Month to Think Pink

September 4, 2012  | Photo Gallery

October is Breast Cancer Awareness Month, a time of year when many companies introduce lines of pink and breast cancer awareness inspired products. Most of these companies even donate a portion of their profits to help fight breast cancer.  

Keywords: Aerovex Systems   Backscratchers   Bellissima   Bio Sculpture Gel   breast cancer awareness  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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