Business > Marketing & Promotions

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Sponsors Lend Cachet to Grand Opening

August 21, 2012  | Article

Bellacures Nail Salons, a small Southern California-based chain, had more than a dozen companies lined up as sponsors for the grand opening of its Pasadena store in June — including OPI and SpaRitual.

Keywords: open house   opening a new salon  

Nail and Wellness Salon Re-Opens With Updated Service Offerings

August 1, 2012  | Article

After overcoming recent economic challenges, Unity Nails and Skin Care moved into a bigger and better space with an improved menu this April. Salon owner Jeany Perez scheduled a grand reopening to celebrate its success. 

Keywords: economy   salon profiles  

Hit Pinterest to Build Salon Interest

July 30, 2012  | Article

In just two years, Pinterest has amassed more than 10 million users. With a record like that, it’s a place where salons should consider developing a presence.

Keywords: marketing/promotions   social media   web marketing  

50 Shades of Grey…Polish

July 30, 2012  | Photo Gallery

The runaway best-seller Fifty Shades of Grey gives us all the perfect excuse to have our nails polished in any (or more!) of these 50 shades of grey nail polish.

Keywords: BB Couture   Bio Sculpture Gel   China Glaze   CND   Cuccio Naturale  

Wix Is for Web Do-It-Yourselfers

July 25, 2012  | Article

Wix is a do-it-yourself website builder for creating and customizing your own web presence — website, Facebook page, and mobile site.

Keywords: web marketing   websites  

Hit Me With Your Best Shot

July 3, 2012  | Article

With the explosion of nail art, techs are expanding their creativity into the field of photography. Here are tips on how to capture the best shot.

Keywords: photographing nails  

Oh, App-y Day

June 29, 2012  | Article

Does your salon have its own app yet? If not, perhaps you can take inspiration from the folks at Knoxville, Tenn.-based Salon Visage, who recently released the Visage Concierge application for iPhone/Android.

Keywords: smartphone apps  

Turn a Negative Online Review Into a Positive

June 28, 2012  | Article

At some point every salon owner is going to come face-to-face with negative online reviewers, but it does not have to be doomsday for your salon or spa.

Keywords: social media   Yelp  

Soy Candles Make for Great Private Labeling

June 27, 2012  | Article

Because Soi candles are made of 100% all-natural soy oil, your clients will enjoy clean, soot-free burning that lasts 40% longer than paraffin wax candles.

Keywords: all-natural   candles   eco-friendly   private labeling   soy  

Professional Salon Locator Upgraded

May 25, 2012  | Article

Is your salon or spa listed on the Beautytech.info Professional Salon Locator?

Keywords: BeautyTech.com   salon locator  

British Beauty App Pinpoints Nearest Salon

May 25, 2012  | Article

Created by English chain salon owner Tony Teano, a new iPhone app, titled The Daily Nail, offers tourists visiting England a quick and convenient way to find the nail salon nearest to their exact location

Keywords: smartphone apps  

WebOpenings.com Helps You Fill Those Open Slots

May 23, 2012  | Article

WebOpenings.com is a marketplace that assists salon and spas in booking those open appointments that would otherwise go unused.

Keywords: appointment tracking   web marketing  

Website Template Puts a Professional Site Within Reach

May 23, 2012  | Article

If you’re frustrated by the amount of work it takes to develop and deliver an exceptional site, you can let The Nail Superstore do the work for you with its new Salon Web Template.

Keywords: The Nail Superstore   web marketing   websites  

Almond Cherry Renewal Mother's Day Pedicure

May 1, 2012  | Demo

Pamper moms and other clients with this super relaxing pedicure that features a homemade scrub, mask, and massage oil.

Keywords: Gehwol   Maxim LLC   Mother's Day   Mother's Day promotions   natural ingredients  

Advertising in the Age of Information Overload

April 27, 2012  | Article

You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?  

Keywords: advertising/promotions   Facebook marketing   loyalty programs   marketing/promotions   web marketing  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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