April 27, 2012
Learn how to create a nail identity, build relationships, let others help you, and be selective in your marketing efforts.
Keywords: branding building your clientele newbie
April 23, 2012
Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years.
Keywords: building your clientele marketing/promotions seasonal promotions teens
April 20, 2012
In January, Light Elegance Nail Products launched a new logo and tag line.
Keywords: Light Elegance
April 16, 2012
A cloud-based business management and marketing software for spas and salons, SpaBooker offers a web-based appointment book, which means you can access it from anywhere at any time.
Keywords: appointment tracking business tools client scheduling online booking salon software
March 26, 2012
With some creativity and a healthy dose of legwork, it’s possible to market yourself well even without a big advertising budget. Take these tips from techs and personalize them to work for you.
February 13, 2012
What’s the quickest way to a client’s heart? Is it through endearing nail tech personalities, attention to smile lines, or wham-bam Valentine’s Day salon specials?
Keywords: holidays marketing/promotions Valentine's Day nail art Valentine's Day services
February 3, 2012
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Turn passers-by into walk-in clients with a creative window display. Six salons share the displays that work for them.
Keywords: marketing/promotions polish displays product displays salon decor/design
February 3, 2012
Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?
Keywords: boutique nail salon consumer marketing consumer press marketing/promotions salon profiles
February 1, 2012
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
Keywords: marketing/promotions men's services niche marketing polish trends
January 25, 2012
NAILS editor Hannah Lee discusses the effect of the "nail polish index" and how your salon can get in on the action.
Keywords: adding new services Hannah Lee On My Mind promoting your services retailing
January 24, 2012
Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.
Keywords: loyalty programs marketing/promotions social media
January 23, 2012
Set in a charming pink and brown classic Craftsman bungalow, Venice, Calif.’s Nitespa is enticing patrons with a new loyalty program called the Nitespa Society Membership.
Keywords: loyalty programs
January 12, 2012
Katie Cazorla, reality TV star of TV Guide Network’s The Nail Files, posted photos of the seven unnamed polishes on the salon’s Facebook page, then had her fans suggest names.
Keywords: celebrity nail techs Katie Cazorla nail trends Nubar
January 11, 2012
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The 160 characters that your salon’s Twitter profile is granted as a description can really say it all. Here are 15 salons’ self-proclaimed first impressions. How does yours stack up?
Keywords: social media Twitter
January 3, 2012
A touch of media training is just the thing to prepare you for your time in the spotlight.
Keywords: consumer marketing consumer press media coverage