Building Clientele - NAILS Magazine

In partnership with Amex

The Golden Touch: Luxury Service Helps Drive Loyalty at J Gold Salon

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.

In partnership with Amex

Prepare for Small Business Saturday® with American Express

by Staff

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.

In partnership with Vagaro

Vagaro’s New AI Features and Communication Tool Pave the Way for a More Efficient, Profitable Business

by Staff

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.

In partnership with Amex

Success at the Top: Thriving on Madison Ave.

by Staff

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.

Business

5 Things I Won't Do as a Nail Tech

by Anne Moratto

This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.

"Establishing the foundations of the business before the beauty services is game changing. Beauty professionals can learn while taking care of their clients and making money," says Karen...

Business

5 Steps To Transition From Beauty Professional To Successful Salon Owner

by Karen Kaminski, Founder Of Allure Salon Suite Consulting & Allure Salon Group

Salon Suite expert and consultant Karen Kaminski shares her experience and understanding of the Salon Suite market.

Business

The Business Side of Beauty: Why You Aren't Making the Money

by Carlos Valenzuela

There's a business aspect to being a beauty professional that can be learned and mastered. Here are the main reasons why you might be struggling, and what to do about it.

With Genius AI, all salon and spa owners need to do is enter a few notes and let Genius AI come...

Business

GlossGenius Launches Genius AI

by Staff

GlossGenius is launching Genius AI, the industry's first generative AI-powered marketing copilot.

In partnership with Amex

Level Up Your Customer Experience

by Staff

Salon owners Jessica and Charlie opened their first location in 2011, and brought American Express on board from day one. Find out how American Express helps them get the most out of their business.

Business

How Do I Know If I'm Ready to Go Into a Salon Suite?

by Naja Dev

Many beauty pros are self sufficient, independent personality types and not really wanting a job or a boss. However, without the necessary business skills, time management know-how and a marketing plan many ‘jump out on their own’ and then fall pretty hard.

Hashtags help people find you and help you identify your business, your specialities, and your...

Business

90 Nail-Related Hashtags for Nail Technicians

by Staff

Some experts recommend using a minimum of 11 hashtags per post, while others suggest using 5-10 hashtags for optimal engagement. If you need a little help thinking beyond the traditional tag, here are 90 nail-related hashtags to spice up your next social caption.

Business

How to Build a Brand: Winning Marketing Strategies with Elyse Rox

by Nicole Johnson

Salon owner and stylist life coach Elyse Rox gives us tons of insight on how she built herself a winning brand, and how you can do the same.

Daniel Montes, Owner of Hair by Daniel M, works on a client in his Sola Salon Suite.

Business

Representation in Beauty: How this Stylist is Breaking Down Cultural Barriers

by Staff

Being unable to find bilingual stylists can be discouraging to the millions of primarily Spanish-speaking clients in the US. Here's how Daniel Montes makes them feel welcome in his salon.

Hang Nguyen, a hugely popular nail artist represented by Nailing Hollywood.

Business

Nailing Hollywood: A Dedicated Agency for On-Set Nail Artists

by Nicole Johnson

This dedicated agency, under the leadership of CEO Mazz Hanna, represents, educates, and advocates for on-set nail artists.

Jesse Linares is a master stylist and a member of the Sam Villa Artistic Team.

Business

Common Guest Challenges and How to Resolve Them

by Jesse Linares

How do you handle sore subjects with clients? See how Jesse Linares keeps client relationships top of mind when dealing with topics like price increases and lateness.

A barber inside his shop works on a client.

Business

Salon Pro Tips for a Recession

by Carlos Valenzuela

How does a recession affect a salon professional, and why should you care?

Chloe Little, lead manicurist at Woodhouse Day Spas

Business

Nail Business Basics: An Expert's Quick Take on What You Need to Know Now

by Staff

The voice of experience is always valuable. We asked Chloe Nelson, lead manicurist and coordinator for the Woodhouse Spas, to share some short answer to some very basic nail business questions. They include must-know skills, to pricing strategies, and even what's trending.

Business

Profit With Pedicures by Finding the Feet

by Naja Dev

There is a tremendous amount of money to be made in feet. Here are some ideas for getting your creative marketing juices flowing and some suggestions for how-to find the feet.

SHOP CND PROMOS

Save Up to 50% On CND Products!

Career Center

Discover Your Next Career Move

Education Center

Upcoming and On-Demand Webinars

Experiential Content

Categories

Tags

Categories

Tags