Business > Marketing & Promotions

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It’s Beginning to Look a Lot Like...

November 21, 2011  | Article

Whether you celebrate Christmas, Hanukkah, Kwanzaa, or Winter Solstice, the winter holidays are a great time to bring joy and cheer to your salon.

Keywords: holiday retailing   holidays   salon decor/design  

Tis the Season For Retail

October 31, 2011  | Photo Gallery

Deck your salons with the latest and greatest holiday-themed products, and celebrate the holiday season in style.

Keywords: holiday products   holiday retailing   retailing  

Is Your Salon Shellac Certified?

October 28, 2011  | News

The CND Shellac Salon Certification program will assure salon customers across the U.S. that their Shellac services are authentic and of the highest quality.

Keywords: certification   CND   gels   Shellac  

Giving Guests the Star Treatment

October 27, 2011  | News

The Color Me Fierce package at the St. Giles Hotel New York - The Court includes manicure services and nail art designs from the talented hands of nail tech Lisa Logan.

Keywords: celebrity nail techs  

Winning Web Coupons

October 25, 2011  | Article

“My website coupons are the most profitable advertising I do,” says Shari Finger, owner of Finger’s Nail Studio in W. Dundee, Ill.

 

Be a Social Media Success

October 15, 2011  | Article

Social Media Marketing: A Guide for Beauty Professionals is a beginner’s guide and overview of the big three social media networks: Facebook, Twitter, and LinkedIn.

Keywords: Facebook marketing   web marketing  

The Big Pitch

October 5, 2011  | Article

Many of you tell us you lead with a compliment. When you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech? In other words — what’s your elevator speech?

Keywords: business building   clients  

Spa Gregorie’s Makes Giving Easy

September 15, 2011  | Article

At Spa Gregorie's, a small Southern California-based chain of salons and day spas, they make it easy for their clients to raise money for their favorite causes.

Keywords: charity  

Jump Aboard the Welcome Wagon

September 14, 2011  | Article

Adrienne Schodtler may be too busy at the salon to reach out personally to each of her new neighbors in the town of Fuquay-Varina, N.C., but Schodtler, owner of Nails by Adrienne, employs a service called New Neighbor to do just that.

Keywords: marketing/promotions  

On My Mind: Move Over, Bloggers!

September 9, 2011  | Article

I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.

Keywords: blogs   consumer concerns   consumer marketing   consumer press   consumer product brands  

Should You Be a Groupon Groupie?

August 18, 2011  | Article

Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?    

Keywords: advertising/promotions   consumer advertising   customer service   marketing/promotions   web marketing  

They Need Professional Help

August 3, 2011  | Article

One way to show your gratitude and give back to the community that supported you, says Tamara Jercha, is to help unemployed individuals in your area.

Keywords: charity   marketing/promotions  

Making the Most of Web Check-ins

July 21, 2011  | Article

Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.

Keywords: Facebook marketing   smartphone apps   smartphones   social media   web marketing  

On My Mind: Your (Social Media) Presence Is Required

July 21, 2011  | Article

As a salon owner or nail technicians if you aren’t participating in some sort of social media effort, I’m afraid to say you are in danger of being left behind. Staying “linked in” online has to become part of your job as well.

Keywords: Facebook marketing   On My Mind   social media   web marketing  

Stylenet Sites Are Easy to Update

July 20, 2011  | Article

A web design company specializing exclusively in the beauty industry, Stylenet.com offers salon websites starting at $59 per month.

Keywords: web marketing   websites  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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