January 31, 2011
| Article
The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.
Keywords: advertising/promotions marketing/promotions public relations social media
December 1, 2010
| Article
“Within our industry there are three categories with which you can choose to align yourself: budget/economy, intermediate/midsection, and luxury/top end,” says salon consultant Maxim Titter. There is no right or wrong category, she emphasizes, only the danger of not knowing which category you belong to.
Keywords: clients marketing/promotions
December 1, 2010
| Article
If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.
Keywords: advertising/promotions business building marketing/promotions referrals
November 22, 2010
| Photo Gallery
Stitched together from the best of the web, the Franken-Web is a compilation of 17 awesome salon website features we’ve found online. Use these examples to inspire your own salon website, and watch your business come alive.
Keywords: business web marketing
November 22, 2010
| Photo Gallery
Proving that necessity is indeed the mother of invention, these nail techs have created a wide array of products that are perfect for the salon. This gallery is an expanded version of the article in the January 2010 issue of NAILS Magazine.
Keywords: aromatherapy colored acrylics colored gels competition products ergonomic products
November 22, 2010
| Photo Gallery
Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.
Keywords: marketing/promotions men's services retail merchandising
November 22, 2010
| Photo Gallery
Breast cancer has touched nearly all of our lives. This October, you can raise awareness while you raise funds to battle this powerful disease. Check out these special promotions offered by your nail manufacturers to aid in the fight.
Keywords: breast cancer awareness charity
November 17, 2010
| Article
Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.
Keywords: adding new services advertising/promotions booth rental business business tools
November 17, 2010
| Article
"Go to where the media is!” says Nanette Miner, a small-business marketing expert and co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers.
Keywords: business marketing/promotions networking promoting your services
November 17, 2010
| Article
A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.
Keywords: business business tools keeping your business competitive marketing/promotions NSI
November 4, 2010
| Product
Purse Bags from Action Bag Company are perfect for holding a gift card or small products. Available in nine colors with matching ribbon tie closure. Add your logo with our Free Art Options!
Keywords: Action Bag marketing/promotions retailing
September 1, 2010
| Article
For many potential clients, the Internet is their first stop in the search for salons. While a salon menu, contact information, and great pictures of your salon (and even your nails) are a necessity, a snazzy, snappy promo-video can really help set your salon apart from the rest.
Keywords: keeping your business competitive marketing/promotions promoting your services web marketing
September 1, 2010
| Article
Medical and beauty professionals need not be at odds with each other. Instead, techs can help create a bridge between professions, with multiple benefits to both tech and doctor.
Keywords: business tools diabetic clients nail diseases networking
September 1, 2010
| Article
With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?
Keywords: adding new services business competitive keeping your business competitive marketing/promotions
September 1, 2010
| Article
"It’s a small price to pay to help set myself apart from the rest of the salons in my area," says Melodie Hand of Nail Designs by Mel in Clayton, N.C. She’s talking about her new client gift packs, a special gesture to welcome new clients to her salon.
Keywords: Action Bag client gift ideas keeping your business competitive promoting your services
