Business > Marketing & Promotions

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Soy Candles Make for Great Private Labeling

June 27, 2012  | Article

Because Soi candles are made of 100% all-natural soy oil, your clients will enjoy clean, soot-free burning that lasts 40% longer than paraffin wax candles.

Keywords: all-natural   candles   eco-friendly   private labeling   soy  

Professional Salon Locator Upgraded

May 25, 2012  | Article

Is your salon or spa listed on the Beautytech.info Professional Salon Locator?

Keywords: BeautyTech.com   salon locator  

British Beauty App Pinpoints Nearest Salon

May 25, 2012  | Article

Created by English chain salon owner Tony Teano, a new iPhone app, titled The Daily Nail, offers tourists visiting England a quick and convenient way to find the nail salon nearest to their exact location

Keywords: smartphone apps  

WebOpenings.com Helps You Fill Those Open Slots

May 23, 2012  | Article

WebOpenings.com is a marketplace that assists salon and spas in booking those open appointments that would otherwise go unused.

Keywords: appointment tracking   web marketing  

Website Template Puts a Professional Site Within Reach

May 23, 2012  | Article

If you’re frustrated by the amount of work it takes to develop and deliver an exceptional site, you can let The Nail Superstore do the work for you with its new Salon Web Template.

Keywords: The Nail Superstore   web marketing   websites  

Almond Cherry Renewal Mother's Day Pedicure

May 1, 2012  | Demo

Pamper moms and other clients with this super relaxing pedicure that features a homemade scrub, mask, and massage oil.

Keywords: Gehwol   Maxim LLC   Mother's Day   Mother's Day promotions   natural ingredients  

Advertising in the Age of Information Overload

April 27, 2012  | Article

You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?  

Keywords: advertising/promotions   Facebook marketing   loyalty programs   marketing/promotions   web marketing  

New Nail Techs: 4 Steps to Market Yourself Successfully

April 27, 2012  | Article

Learn how to create a nail identity, build relationships, let others help you, and be selective in your marketing efforts.

Keywords: branding   building your clientele   newbie  

The Promise of the Prom Set

April 23, 2012  | Article

Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years. 

Keywords: building your clientele   marketing/promotions   seasonal promotions   teens  

Light Elegance Debuts New Logo, New Look

April 20, 2012  | Article

In January, Light Elegance Nail Products launched a new logo and tag line.

Keywords: Light Elegance  

Take Advantage of SpaBooker’s Many Tools

April 16, 2012  | Article

A cloud-based business management and marketing software for spas and salons, SpaBooker offers a web-based appointment book, which means you can access it from anywhere at any time.

Keywords: appointment tracking   business tools   client scheduling   online booking   salon software  

25 Ways to Market on a Budget

March 26, 2012  | Article

With some creativity and a healthy dose of legwork, it’s possible to market yourself well even without a big advertising budget. Take these tips from techs and personalize them to work for you.

Nail Salons Are For Lovers

February 13, 2012  | Article

What’s the quickest way to a client’s heart? Is it through endearing nail tech personalities, attention to smile lines, or  wham-bam Valentine’s Day salon specials?

Keywords: holidays   marketing/promotions   Valentine's Day nail art   Valentine's Day services  

Salon Window Displays: 6 Examples

February 3, 2012  | Photo Gallery

Turn passers-by into walk-in clients with a creative window display. Six salons share the displays that work for them.

Keywords: marketing/promotions   polish displays   product displays   salon decor/design  

Out of Sight: Attracting Clients to Your Hidden Salon

February 3, 2012  | Article

Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?  

Keywords: boutique nail salon   consumer marketing   consumer press   marketing/promotions   salon profiles  

Encyclopedia

Over 30 years ago, Barielle introduced "Nail Strengthener Cream" as the first product of its kind. Originally formulated to condition the hooves of mi...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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