May 23, 2012
WebOpenings.com is a marketplace that assists salon and spas in booking those open appointments that would otherwise go unused.
If you’re frustrated by the amount of work it takes to develop and deliver an exceptional site, you can let The Nail Superstore do the work for you with its new Salon Web Template.
May 1, 2012
Pamper moms and other clients with this super relaxing pedicure that features a homemade scrub, mask, and massage oil.
April 27, 2012
You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?
Learn how to create a nail identity, build relationships, let others help you, and be selective in your marketing efforts.
April 23, 2012
Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years.
April 20, 2012
In January, Light Elegance Nail Products launched a new logo and tag line.
April 16, 2012
A cloud-based business management and marketing software for spas and salons, SpaBooker offers a web-based appointment book, which means you can access it from anywhere at any time.
March 26, 2012
With some creativity and a healthy dose of legwork, it’s possible to market yourself well even without a big advertising budget. Take these tips from techs and personalize them to work for you.
February 13, 2012
What’s the quickest way to a client’s heart? Is it through endearing nail tech personalities, attention to smile lines, or wham-bam Valentine’s Day salon specials?
February 3, 2012
| Photo Gallery
Turn passers-by into walk-in clients with a creative window display. Six salons share the displays that work for them.
February 3, 2012
Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?
February 1, 2012
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
January 25, 2012
NAILS editor Hannah Lee discusses the effect of the "nail polish index" and how your salon can get in on the action.
January 24, 2012
Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.
Remembering Vicki Peters51 photos
Succulent Scrubs8 photos
Should I have a TV in my salon?
What low-cost extras do you provide that clients perceive as having a high value?
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How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.
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