Business > Marketing & Promotions

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Marketed-to-Men Nail Polish

February 1, 2012  | News

According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."

Keywords: marketing/promotions   men's services   niche marketing   polish   trends  

On My Mind: Use the “Nail Polish Index” to Your Advantage

January 25, 2012  | Article

NAILS editor Hannah Lee discusses the effect of the "nail polish index" and how your salon can get in on the action.

Keywords: adding new services   Hannah Lee   On My Mind   promoting your services   retailing  

Mobile Marketing Best Practices

January 24, 2012  | Article

Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.

Keywords: loyalty programs   marketing/promotions   social media  

Monthly Memberships Mean Discounts

January 23, 2012  | Article

Set in a charming pink and brown classic Craftsman bungalow, Venice, Calif.’s Nitespa is enticing patrons with a new loyalty program called the Nitespa Society Membership.

Keywords: loyalty programs  

Fan-tastic Colors: The Painted Nail by Nubar Chose Polish Names from Fans' Suggestions

January 12, 2012  | Article

Katie Cazorla, reality TV star of TV Guide Network’s The Nail Files, posted photos of the seven unnamed polishes on the salon’s Facebook page, then had her fans suggest names.

Keywords: celebrity nail techs   Katie Cazorla   nail trends   Nubar  

Tweet Talk Your Clients

January 11, 2012  | Photo Gallery

The 160 characters that your salon’s Twitter profile is granted as a description can really say it all. Here are 15 salons’ self-proclaimed first impressions. How does yours stack up?

Keywords: social media   Twitter  

Get Ready to Make Headlines

January 3, 2012  | Article

A touch of media training is just the thing to prepare you for your time in the spotlight.

Keywords: consumer marketing   consumer press   media coverage  

Haynam Shares Her Marketing Smarts

January 3, 2012  | Article

Millie Haynam has released her “Take the Mystery Out of Marketing” strategies in an all new e-book.

Keywords: marketing/promotions  

Stampt Your Clients

November 29, 2011  | Article

Stampt is a smartphone-based loyalty card service that rewards frequent visitors.

Keywords: loyalty programs   smartphone apps  

Know the Code

November 29, 2011  | Article

Those square barcodes designed to be read by smartphones, QR codes are really just a way to get a lot of information into a little bit of space.

Keywords: marketing/promotions   web marketing  

It’s Beginning to Look a Lot Like...

November 21, 2011  | Article

Whether you celebrate Christmas, Hanukkah, Kwanzaa, or Winter Solstice, the winter holidays are a great time to bring joy and cheer to your salon.

Keywords: holiday retailing   holidays   salon decor/design  

Tis the Season For Retail

October 31, 2011  | Photo Gallery

Deck your salons with the latest and greatest holiday-themed products, and celebrate the holiday season in style.

Keywords: holiday products   holiday retailing   retailing  

Is Your Salon Shellac Certified?

October 28, 2011  | News

The CND Shellac Salon Certification program will assure salon customers across the U.S. that their Shellac services are authentic and of the highest quality.

Keywords: certification   CND   gels   shellac  

Giving Guests the Star Treatment

October 27, 2011  | News

The Color Me Fierce package at the St. Giles Hotel New York - The Court includes manicure services and nail art designs from the talented hands of nail tech Lisa Logan.

Keywords: celebrity nail techs  

Winning Web Coupons

October 25, 2011  | Article

“My website coupons are the most profitable advertising I do,” says Shari Finger, owner of Finger’s Nail Studio in W. Dundee, Ill.

 

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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