August 1, 2010
| Article
Get the down low for how to cater to four common client types — the glamour girl, control freak, escapist, and eco-conscious client — with nail styles, colors, services, and more that are fine-tuned to the needs of each.
July 1, 2010
| Article
Clients who come back to redeem their pre-sold service usually purchase something else as well.
Keywords: building your clientele client retention loyalty programs marketing/promotions pre-selling services
July 1, 2010
| Article
Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.
Keywords: business business tools marketing/promotions web marketing
June 1, 2010
| Article
“I have found in recessionary times people will find the money to spend on their children more then they will on themselves,” says Carolyn McNairn, the owner of a mobile spa business who started offering kids spa parties two years ago in response to a growing demand. McNairn shares all she’s learned in her new guide, “How To Start a Kids Mobile Spa Business.”
Keywords: mobile salons mommy and me manicures Mother's Day youth marketing
May 1, 2010
| Article
Whether you decide to add a new service, or completely rethink how you’ve set up your salon, commit to making at least one change in your business this year.
Keywords: adding new services building your clientele continuing education expanding your services Hannah Lee
May 1, 2010
| Article
Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.
Keywords: business marketing/promotions networking social media
May 1, 2010
| Article
Veteran nail techs have seen significant changes in the nail industry, and they may fear the best years are over. However, growth is still possible when you stretch yourself and your business to meet the demands of the new customer. It’s never too late to reinvent yourself.
Keywords: adding new services customer service keeping your business competitive motivation
May 1, 2010
| Article
About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.
Keywords: bridal styles business building clients marketing/promotions nails-only salons
April 1, 2010
| Article
In this economy, nail techs have to find creative ways to do direct marketing.
Keywords: building your clientele business building direct mail email marketing marketing/promotions
April 1, 2010
| Article
Today, more than ever, your clients use the Internet as extensions of their everyday lives.
Keywords: consumer marketing Hannah Lee On My Mind web marketing websites
April 1, 2010
| Demo
Even just the service names sound enticing — coconut milk pedicure, eucalyptus manicure, cosmopolitan mani-pedi — but how do you come up with these ideas? Brainstorming experts and salon owners share how to turn even a small idea into a big nail service that will liven up your menu.
Keywords: adding new services business building customer service service recipes Valentine's Day services
March 15, 2010
| Video
See what a typical Networking day entails.. lots of hands on, one-on-one, products demos, speaking to some of the top educators in the industry, up close and personal.. get to know other local techs and discuss business ideas with them.
Keywords: Debbie Doerrlamm networking tradeshows
March 1, 2010
| Article
From cafés to pharmacies, customer loyalty programs are earning people points that translate into savings. Some salons have taken advantage of these programs as a creative way to expand their customer base. “Loyalty programs open an opportunity to develop relationships with your clients, and they create repeat business because there is an incentive to return to your salon,” says Nicole Leinbach Reyhle, founder of Retail Minded in Chicago.
Keywords: loyalty programs marketing/promotions
March 1, 2010
| Article
Recently, Groupon’s New York City website featured a $25 Hot Lavender Cream Manicure at Sweet Lily Natural Nail Spa for just $12. When the day was over, Sweet Lily had sold 1,661 Groupons, far surpassing its 200-purchase minimum.
Keywords: advertising/promotions marketing/promotions web marketing
March 1, 2010
| Article
In the world of salon and spa brochures, what separates the good from the great? While there is no one-size-fits-all formula, here are nine tips for better brochures to get you going in the right direction.
Keywords: advertising/promotions marketing/promotions promoting your services salon menus
