Business > Marketing & Promotions

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The Promise of the Prom Set

April 23, 2012  | Article

Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years. 

Keywords: building your clientele   marketing/promotions   seasonal promotions   teens  

Light Elegance Debuts New Logo, New Look

April 20, 2012  | Article

In January, Light Elegance Nail Products launched a new logo and tag line.

Keywords: Light Elegance  

Take Advantage of SpaBooker’s Many Tools

April 16, 2012  | Article

A cloud-based business management and marketing software for spas and salons, SpaBooker offers a web-based appointment book, which means you can access it from anywhere at any time.

Keywords: appointment tracking   business tools   client scheduling   online booking   salon software  

25 Ways to Market on a Budget

March 26, 2012  | Article

With some creativity and a healthy dose of legwork, it’s possible to market yourself well even without a big advertising budget. Take these tips from techs and personalize them to work for you.

Nail Salons Are For Lovers

February 13, 2012  | Article

What’s the quickest way to a client’s heart? Is it through endearing nail tech personalities, attention to smile lines, or  wham-bam Valentine’s Day salon specials?

Keywords: holidays   marketing/promotions   Valentine's Day nail art   Valentine's Day services  

Salon Window Displays: 6 Examples

February 3, 2012  | Photo Gallery

Turn passers-by into walk-in clients with a creative window display. Six salons share the displays that work for them.

Keywords: marketing/promotions   polish displays   product displays   salon decor/design  

Out of Sight: Attracting Clients to Your Hidden Salon

February 3, 2012  | Article

Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?  

Keywords: boutique nail salon   consumer marketing   consumer press   marketing/promotions   salon profiles  

Marketed-to-Men Nail Polish

February 1, 2012  | News

According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."

Keywords: marketing/promotions   men's services   niche marketing   polish   trends  

On My Mind: Use the “Nail Polish Index” to Your Advantage

January 25, 2012  | Article

NAILS editor Hannah Lee discusses the effect of the "nail polish index" and how your salon can get in on the action.

Keywords: adding new services   Hannah Lee   On My Mind   promoting your services   retailing  

Mobile Marketing Best Practices

January 24, 2012  | Article

Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.

Keywords: loyalty programs   marketing/promotions   social media  

Monthly Memberships Mean Discounts

January 23, 2012  | Article

Set in a charming pink and brown classic Craftsman bungalow, Venice, Calif.’s Nitespa is enticing patrons with a new loyalty program called the Nitespa Society Membership.

Keywords: loyalty programs  

Fan-tastic Colors: The Painted Nail by Nubar Chose Polish Names from Fans' Suggestions

January 12, 2012  | Article

Katie Cazorla, reality TV star of TV Guide Network’s The Nail Files, posted photos of the seven unnamed polishes on the salon’s Facebook page, then had her fans suggest names.

Keywords: celebrity nail techs   Katie Cazorla   nail trends   Nubar  

Tweet Talk Your Clients

January 11, 2012  | Photo Gallery

The 160 characters that your salon’s Twitter profile is granted as a description can really say it all. Here are 15 salons’ self-proclaimed first impressions. How does yours stack up?

Keywords: social media   Twitter  

Get Ready to Make Headlines

January 3, 2012  | Article

A touch of media training is just the thing to prepare you for your time in the spotlight.

Keywords: consumer marketing   consumer press   media coverage  

Haynam Shares Her Marketing Smarts

January 3, 2012  | Article

Millie Haynam has released her “Take the Mystery Out of Marketing” strategies in an all new e-book.

Keywords: marketing/promotions  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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