July 1, 2010
| Article
Clients who come back to redeem their pre-sold service usually purchase something else as well.
Keywords: building your clientele client retention loyalty programs marketing/promotions pre-selling services
May 1, 2010
| Article
Scams in at least two states make it clear that nail and cosmetology licensees should be on the alert to avoid being defrauded.
Keywords: California state regulations licensing state boards
April 1, 2010
| Article
In this economy, nail techs have to find creative ways to do direct marketing.
Keywords: building your clientele business building direct mail email marketing marketing/promotions
March 1, 2010
| Article
Part art, part science, pricing your services is one of the most important and delicate tasks you’ll undertake in the salon. And no two salon owners approach it quite the same. We asked readers: How do you decide how much to charge for a particular service?
Keywords: add-on services business economy keeping your business competitive money
February 1, 2010
| Article
Fill those slow days with a once-a-week special.
Keywords: marketing/promotions
February 1, 2010
| Article
Train your staff — and yourself — to answer this sensitive question so you’re able to respond quickly and confidently to clients’ concerns.
Keywords: discount salons keeping your business competitive service pricing
January 1, 2010
| Article
A little keychain card can encourage client retention in a big way.
Keywords: client retention loyalty programs pre-selling services
January 1, 2010
| Article
Mobile nail tech Sherry Baro wasn’t sure how the economy would affect her target market — seniors and adults with disabilities. So two years ago she instituted several measures to keep supply costs low.
Keywords: economy foot soaks product costs recession service pricing
December 21, 2009
| Article
Kyle Simonson, founder and CEO of Minneapolis-based Simonson’s Salon and Spas, found a down economy was no obstacle to the continued growth of her four-location enterprise. Simonson’s Salon and Spa is one of three small businesses that have come together to build a new retail development in Maple Grove, Minn., as a result of a federal stimulus bill which enables the U.S. Small Business Administration to reduce or eliminate fees on 504 loans.
Keywords: 2010 Project business building recession
December 1, 2009
| Article
Are you looking to make improvements to your salon, catch up on bills, or bring in inventory, but can’t get access to cash? Merchant Capital Source (MCS) provides working capital to salons that are either unable to obtain a traditional bank loan or have “maxed out” their available credit.
Keywords: money salon finances
November 23, 2009
| Article
Are you are a busy nail technician or salon owner in desperate need of making more money? Do you feel that you are really close to grabbing the “brass ring” only to find yourself unable to reach it yet again? If you answered yes to one or both of these questions then take a moment, kick your feet up and read about the 80/20 Rule and how you can immediately apply it to work LESS and make MORE.
Keywords: 2010 Project business building recession
October 6, 2009
| Article
Ultimate Beauty Companies, a Southern Calif.-based beauty distributorship, wants to make a difference in the world — and within the beauty industry — by “paying it forward.” So UBC recently created the Pay It Forward contest to encourage beauty professionals to nominate an industry friend in need, and the chosen finalist will receive $5,000 cash.
October 1, 2009
| Article
Reneé Borowy of VIP Salon & Spa says renegotiating has been key to keeping costs under control.
Keywords: economy money recession Renee Borowy
September 1, 2009
| Article
Shari Finger, owner of Finger’s Nail Studio, suggests cutting payroll hours, inventory, supplies, and insurance costs to make a dollar go farther.
Keywords: money salon finances Shari Finger staff management
