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Get, Give, Help Through PBA | NCA Disaster Relief Fund

September 1, 2010  | Article

Salon professionals who have been affected by the recent flooding in Tennessee or tornados in Mississippi can apply for assistance from the PBA | NCA Disaster Relief Fund by filling out the Application for Aid available at www.ncacares.org in the Resources section.

Keywords: charity  

Pre-Selling Makes Loyal Clients

July 1, 2010  | Article

Clients who come back to redeem their pre-sold service usually purchase something else as well.

Keywords: building your clientele   client retention   loyalty programs   marketing/promotions   retailing  

Watch Out for Licensing Scams

May 1, 2010  | Article

Scams in at least two states make it clear that nail and cosmetology licensees should be on the alert to avoid being defrauded.

Keywords: California state regulations   licensing   state licensing  

In-Salon Events Build Clientele, Up Income

April 1, 2010  | Article

In this economy, nail techs have to find creative ways to do direct marketing.

Keywords: building your clientele   business building   direct mail   email marketing   marketing/promotions  

The Pricing Problem

March 1, 2010  | Article

Part art, part science, pricing your services is one of the most important and delicate tasks you’ll undertake in the salon. And no two salon owners approach it quite the same. We asked readers: How do you decide how much to charge for a particular service?

Keywords: add-on services   business   economy   keeping your business competitive   money  

Slow No More

February 1, 2010  | Article

Fill those slow days with a once-a-week special.

Keywords: marketing/promotions  

Why Do You Charge More? Responding to Client Questions About Discount Salons.

February 1, 2010  | Article

Train your staff — and yourself — to answer this sensitive question so you’re able to respond quickly and confidently to clients’ concerns.

Keywords: discount salons   keeping your business competitive   service pricing  

VIP Keychain Cards Have Clients Coming Back

January 1, 2010  | Article

A little keychain card can encourage client retention in a big way.

Keywords: client retention   loyalty programs  

How to Stretch a Buck in the Salon

January 1, 2010  | Article

Mobile nail tech Sherry Baro wasn’t sure how the economy would affect her target market — seniors and adults with disabilities. So two years ago she instituted several measures to keep supply costs low.

Keywords: economy   foot soaks   product costs   recession   service pricing  

Just My Opinion: Step Up, Show Up, and Speak Up!

January 1, 2010  | Article

Keywords: adding new services   competitions   continuing education   Just My Opinion   keeping your business competitive  

Week 21: One Salon Dreams Big — And Gets a Little Help From Uncle Sam

December 21, 2009  | Article

Kyle Simonson, founder and CEO of Minneapolis-based Simonson’s Salon and Spas, found a down economy was no obstacle to the continued growth of her four-location enterprise. Simonson’s Salon and Spa is one of three small businesses that have come together to build a new retail development in Maple Grove, Minn., as a result of a federal stimulus bill which enables the U.S. Small Business Administration to reduce or eliminate fees on 504 loans.

Keywords: 2010 Project   business building   recession  

Need Cash?

December 1, 2009  | Article

Are you looking to make improvements to your salon, catch up on bills, or bring in inventory, but can’t get access to cash? Merchant Capital Source (MCS) provides working capital to salons that are either unable to obtain a traditional bank loan or have “maxed out” their available credit.

Keywords: money   salon finances  

Week 17: Applying the 80/20 Rule to Your Business — It’s Not Rocket Science

November 23, 2009  | Article

Are you are a busy nail technician or salon owner in desperate need of making more money? Do you feel that you are really close to grabbing the “brass ring” only to find yourself unable to reach it yet again? If you answered yes to one or both of these questions then take a moment, kick your feet up and read about the 80/20 Rule and how you can immediately apply it to work LESS and make MORE.

Keywords: 2010 Project   business building   recession  

Week 10: Pay It Forward: Win $5,000 for a Friend

October 6, 2009  | Article

Ultimate Beauty Companies, a Southern Calif.-based beauty distributorship, wants to make a difference in the world — and within the beauty industry — by “paying it forward.” So UBC recently created the Pay It Forward contest to encourage beauty professionals to nominate an industry friend in need, and the chosen finalist will receive $5,000 cash.

How to Stretch a Buck in the Salon

October 1, 2009  | Article

Reneé Borowy of VIP Salon & Spa says renegotiating has been key to keeping costs under control.

Keywords: economy   money   recession   Renee Borowy  

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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