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Keeping the College Crowd Polished

November 1, 2003  | Article

Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.

Keywords: advertising/promotions   business   keeping your business competitive   marketing/promotions   niche marketing  

Seche: One Syllable or Two?

November 1, 2003  | Article

Confusion over the pronunciation of Seche, a favorite nail treatment product, is clarified.

Keywords: Seche   top coats  

NAILS Salutes Artists & Visionaries

October 1, 2003  | Article

This year’s Nail Technician of the Year finalists wowed us with their expertise and dedication to the nail industry. On the next few pages, you’ll get to meet all six of them and find out why they’re among the best in the industry has to offer.

Keywords: Amy Becker   AVA Awards   CND   Darlene Feric   John Hauk  

A Day in the Life of Webmaster Debbie Doerrlamm

July 1, 2003  | Article

By my count, this month’s column is the 40th I have written for NAILS. To mark the occasion, NAILS publisher Cyndy Drummey suggested it might be fun to let readers peek over my shoulder for a day.

Keywords: Debbie Doerrlamm  

Behind the Scenes: Naoko Takano

July 1, 2003  | Article

Naoko, who has been doing nails for eight years, learned how to run a nail business during her three years as a manager at a Tokyo nail salon.

Keywords: Behind the Scenes   Japanese nail industry   Nadine Galli   OPI products  

Ann Spilo Leaves Mark on Beauty Industry

July 1, 2003  | Article

Traveling the world with her husband searching out new products and initiating long-lasting customer and vendor relationships was Ann Spilo’s forté.

Keywords: Charles G. Spilo   Marc Spilo   Spilo  

My Other Life: Yasue Nakao, artist

July 1, 2003  | Article

Whether she’s creating nail art for salon clients or murals for homeowners, her incredible eye for detail ensures remarkable work.

Keywords: international   My Other Life  

Don’t Settle for First Place in a Second-Class Field

June 1, 2003  | Article

Some nail techs are reluctant, apparently, to compete at all because they feel they have no chance if the top competitors are participating.

Keywords: competitions  

Old School, Take 2: A Look Back at the Origins of Top Manufacturers

June 1, 2003  | Article

Last month we talked to three manufacturers who have been around for the last two decades. This month, three more manufacturers give us their take on how the industry has change and where it is headed.

Keywords: George Schaeffer   history of nail care   Jeff Pink   OPI products   Orly  

On the Road in Paris

June 1, 2003  | Article

Keywords: European nail industry   French salons   international  

The Women Behind the Man at Star Nail Products

June 1, 2003  | Article

While Star Nail president is out in the field, several key women on his staff help the company grow one of the largest nail manufacturers in the world. Here's a little behind the scenes look at them. 

Keywords: Christina Jahn   Cuccio Naturale   Roby Cuccio   Star Nail Products   Tony Cuccio  

Kupa Is Environmentally Correct

June 1, 2003  | Article

Instead of producing waste, Kupa is now a recycler. 

Keywords: carbide bits   how products are made   Kupa   recycling  

Perfect Timing

June 1, 2003  | Article

After 16 years in the nail business, Anna Maria Paty finally set up her own shop. The opening of The Perfect 10 Spa in Indiana Harbour Beach, Fla., was the result of perfect timing.

Keywords: Florida   Florida salons   salon profiles  

The Nail Lady Is In

May 1, 2003  | Article

After a stint managing a salon in Boston, Sallyanne Austine decided to return to her native Nantucket, Mass., to open her own salon, where she’s now known as The Nail Lady.

Keywords: Massachusetts   Massachusetts salons   salon profiles  

Beauty Irish Style

March 1, 2003  | Article

This Irish salon is a thriving and state of the art.

Keywords: international  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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