November 1, 2003
Frustrations with nail product distribution have led to manufacturers to refocus on the "little guy."
November 1, 2002
If these kiosks salespeople can sell three-way buffers, why can't you?
October 1, 2002
Discover new methods for increasing retail sales in this article packed with suggestions.
August 1, 2002
Booth renters need to know he rules if they are going to retail effectively. Understanding the terms of your lease and the law governing retail sales is essential. Applying commonsense marketing strategies allows you to maximize profits.
"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.
August 1, 2001
March 1, 2001
Before you start ordering products to sell in your salon, do the math. You'll need to determine how much room you can devote to a retail area, how to track inventory, and know when it's time to restock. Here are some rules of thumb to follow.
February 1, 2001
September 1, 2000
July 1, 2000
August 1, 1999
Why are nail fashion trends being set by retail companies and consumer beauty editors instead of professional manufacturers and nail technicians?
August 1, 1997
Don’t make your lobby look and feel like a living room,” writes California Tan in its Heliotherapy newsletter, not if successful retailing is your goal.
Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.
December 1, 1996
NAILS Team Celebrates Industry Award Together8 photos
Clever Nail Art Displays6 photos
The practice of combining either different nail polishes, paints, or acrylic powders to create a unique color or look for a client.
How do you track your sales and other records throughout the year?
Is there a business-related New Year’s resolution you find yourself making every year?
Do your clients ask about polish being “three-free”?
Reader to Reader: Are you still loyal to the product brands you learned with in nail school?
Reader to Reader: What solutions do you have for handling extremely obese clients respectfully?
Featured Products & Promotions | Advertisement
NAILS Career Handbook 2012
NAILS Magazine - April 2013
How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.
Get a free preview issue and a Free Gift