Business > Retail

Marketers Say Selling Nail Products Is As Hard As Buying

November 1, 2003  | Article

Frustrations with nail product distribution have led to manufacturers to refocus on the "little guy."

Selling Ice to Eskimos: Why Can't Nail Techs Retail?

November 1, 2002  | Article

If these kiosks salespeople can sell three-way buffers, why can't you?

25 Simple Ways to Promote Your Retail

October 1, 2002  | Article

Discover new methods for increasing retail sales in this article packed with suggestions.

A Booth Renter’s Guide to Retail

August 1, 2002  | Article

Booth renters need to know he rules if they are going to retail effectively. Understanding the terms of your lease and the law governing retail sales is essential. Applying commonsense marketing strategies allows you to maximize profits.

Learn What Retail Clients Really Want

August 1, 2002  | Article

"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.

Natural – Born Retailer

August 1, 2001  | Article

Breaking into Retail

March 1, 2001  | Article

Before you start ordering products to sell in your salon, do the math. You'll need to determine how much room you can devote to a retail area, how to track inventory, and know when it's time to restock. Here are some rules of thumb to follow.

Enhance the Service by Retailing

February 1, 2001  | Article

Retail: The Most Misunderstood Word in the Nail Industry

February 1, 2001  | Article

As I See It: A Memo to Beauty Distributors RE: Selling Nails

September 1, 2000  | Article

As I See It: Retailing Redux

July 1, 2000  | Article

The Professional Nail Industry Is Following Instead of Leading

August 1, 1999  | Article

Why are nail fashion trends being set by retail companies and consumer beauty editors instead of professional manufacturers and nail technicians?

Relaxation Wrecks Retailing

August 1, 1997  | Article

Don’t make your lobby look and feel like a living room,” writes California Tan in its Heliotherapy newsletter, not if successful retailing is your goal.

Editor's note: Focus on Yourself and Your Clients, Not on the Local Drugstore

August 1, 1997  | Article

Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.

Editor's Note:You Don't Need Hard Candy to Sell Retail Polish

December 1, 1996  | Article