Business > Retail

Upselling: Not an Option but a Must

December 27, 2012  | Article

As a nail professional, my goal is to get the guest to come back — over and over again. How do I do that, you ask?  My strategy is simple: service, experience, and education.

Pretty Crafty

December 17, 2012  | Article

Have you ever accidentally washed and dried a wool sweater and been astounded at the results? Well, nail tech and salon owner Kathy Dent of Salon Glow in Reno, Nev., shrinks 100% wool sweaters and skirts on purpose to make adorable purses and hats she sells in her salon’s retail section.

Retail Boutique: Calendars

November 30, 2012  | Article

Mark your calendars — 2013 is just around the corner. Kick off the New Year by offering clients a handy (and stylish) way to keep track of the time and stay organized. Maybe you’ll even avoid last-minute cancellations too!

Janska MocSocks

November 17, 2012  | Product

MocSocks are softer than slippers and more durable than socks and are ideal for cozy nights in or keeping warm on a plane.

Cute Holiday Salon Retail Bags

November 7, 2012  | Video

Action Bag Co. shares its 2012 holiday bag assortment. Find the perfect bag to package your salon's holiday retail products in from this video or from the catalog.

Retail Boutique: Purse Essentials

November 5, 2012  | Article

If we could carry the world in our purses, we would. But since we can’t, here’s an assortment of bag-friendly products — from mini mints to compact mirrors — that clients won’t be able to resist.

Tweezerman Tweezers Designed by Cynthia Rowley

October 30, 2012  | Product

Fashion designer Cynthia Rowley has added sporty and graphic prints to this year’s designer series collection for Tweezerman, bringing her colorful chic aesthetic to the beauty tools.

Serving the Masses

October 24, 2012  | Article

The consumer retail pie is growing, and nail techs are claiming their slice. Fed by bloggers, celebrities, and technological improvements, the nail care industry offers opportunities beyond the salon to nail tech branded product lines and consulting work.

Retail Boutique: Halloween Accessories

October 8, 2012  | Article

Reserve a corner of your boutique for a few fashionable, spooky, or just plain charming Halloween items in celebration of the autumn season. Or better yet, adorn your salon with these festive decorations, and let customers know they’re for sale. Don’t forget to leave them out for Thanksgiving, too!

8 Lessons in Beauty Retail to Bet On

September 25, 2012  | Article

Back from a trip to Las Vegas, NAILS’ managing editor brings you advice on stocking your salon’s shelves, maximizing your space, and how to entice customers to buy.

Maisie Dunbar on BluffaJo Cosmetics

September 22, 2012  | Video

Nail tech and salon owner Maisie Dunbar discusses her skin and make-up line, BluffaJo Cosmetics.

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Polish Is Big Money

September 21, 2012  | Article

Consumers are spending like crazy on polish — are you getting your fair share of this growing market?

Minx Retail Kit Will Wow Clients

September 18, 2012  | Article

Minx has created a collection of six designs that can be applied by consumers at home and is offering them only to trained beauty professionals to sell in their salons.

Retail Boutique: Gifts for Guys

September 5, 2012  | Article

Don’t wait for Father’s Day to stock your retail boutique with cool gifts for men. Make male clients more at home by giving them a place to peruse between services, and turn your salon into a hotspot for product trends. (Your female clients will thank you too.)

Breast Cancer Awareness: The Month to Think Pink

September 4, 2012  | Photo Gallery

October is Breast Cancer Awareness Month, a time of year when many companies introduce lines of pink and breast cancer awareness inspired products. Most of these companies even donate a portion of their profits to help fight breast cancer.