December 27, 2012
As a nail professional, my goal is to get the guest to come back — over and over again. How do I do that, you ask? My strategy is simple: service, experience, and education.
Keywords: communicating with customers retailing
December 17, 2012
Have you ever accidentally washed and dried a wool sweater and been astounded at the results? Well, nail tech and salon owner Kathy Dent of Salon Glow in Reno, Nev., shrinks 100% wool sweaters and skirts on purpose to make adorable purses and hats she sells in her salon’s retail section.
November 30, 2012
Mark your calendars — 2013 is just around the corner. Kick off the New Year by offering clients a handy (and stylish) way to keep track of the time and stay organized. Maybe you’ll even avoid last-minute cancellations too!
Keywords: recycled materials retail boutique items retail merchandising retailing
November 17, 2012
MocSocks are softer than slippers and more durable than socks and are ideal for cozy nights in or keeping warm on a plane.
Keywords: retail boutique items
November 7, 2012
Action Bag Co. shares its 2012 holiday bag assortment. Find the perfect bag to package your salon's holiday retail products in from this video or from the catalog.
Keywords: Action Bag Company holiday retailing holidays
November 5, 2012
If we could carry the world in our purses, we would. But since we can’t, here’s an assortment of bag-friendly products — from mini mints to compact mirrors — that clients won’t be able to resist.
Keywords: retail boutique items retail merchandising retailing
October 30, 2012
Fashion designer Cynthia Rowley has added sporty and graphic prints to this year’s designer series collection for Tweezerman, bringing her colorful chic aesthetic to the beauty tools.
October 24, 2012
The consumer retail pie is growing, and nail techs are claiming their slice. Fed by bloggers, celebrities, and technological improvements, the nail care industry offers opportunities beyond the salon to nail tech branded product lines and consulting work.
Keywords: celebrity nail techs consumer product brands nail trends trends
October 8, 2012
Reserve a corner of your boutique for a few fashionable, spooky, or just plain charming Halloween items in celebration of the autumn season. Or better yet, adorn your salon with these festive decorations, and let customers know they’re for sale. Don’t forget to leave them out for Thanksgiving, too!
Keywords: Halloween nail art retail boutique items retailing
September 25, 2012
Back from a trip to Las Vegas, NAILS’ managing editor brings you advice on stocking your salon’s shelves, maximizing your space, and how to entice customers to buy.
Keywords: client consultation CosmoProf retail boutique items salon decor/design shelf life
September 22, 2012
Nail tech and salon owner Maisie Dunbar discusses her skin and make-up line, BluffaJo Cosmetics.
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Keywords: Bluffa Jo Cosmetics Maisie Dunbar
September 21, 2012
Consumers are spending like crazy on polish — are you getting your fair share of this growing market?
Keywords: consumer product brands nail trends
September 18, 2012
Minx has created a collection of six designs that can be applied by consumers at home and is offering them only to trained beauty professionals to sell in their salons.
Keywords: full-coverage nail coatings Minx retail merchandising retailing
September 5, 2012
Don’t wait for Father’s Day to stock your retail boutique with cool gifts for men. Make male clients more at home by giving them a place to peruse between services, and turn your salon into a hotspot for product trends. (Your female clients will thank you too.)
Keywords: men's services retail boutique items retail merchandising
September 4, 2012
| Photo Gallery
October is Breast Cancer Awareness Month, a time of year when many companies introduce lines of pink and breast cancer awareness inspired products. Most of these companies even donate a portion of their profits to help fight breast cancer.
Keywords: Aerovex Systems Backscratchers Bellissima Bio Sculpture Gel breast cancer awareness