March 1, 1999
Keywords: As I See It associations
January 1, 1999
There are a couple of practices found in most discount salons that I think all nail salons could learn from.
Keywords: As I See It discount salons keeping your business competitive
December 1, 1998
As a "subscriber" to the Masters Program, you get a monthly tape, hosted by Winn Claybaugh and Kitty Victor and delivered by some of the professional salon industry's leaders.
Keywords: As I See It motivation
November 1, 1998
If you aren't online yet chatting with other nail techs, you're missing a unique opportunity.
Keywords: As I See It BeautyTech.com Debbie Doerrlamm web marketing websites
May 1, 1998
There have been times when I haven’t been happy about running certain ads. But I think it’s important that readers understand the difference between paid advertising and editorial provided by the editors of NAILS.
Keywords: As I See It
January 1, 1998
We decided that we’d not only solicit the input of our readers, their quotes and commentary, but we’d turn over this issue to our readers to write in their own voices.
Keywords: As I See It reader written issue
November 1, 1997
I have learned one thing about nail technicians: They want the truth about the products they use and they can tell when they're getting it.
Keywords: As I See It chemical safety chemicals EMA MMA
September 1, 1997
It's a distressing fact that for the last few years there has been relatively little movement in salon service prices.
Keywords: As I See It raising prices service pricing
August 1, 1997
Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.
Keywords: As I See It consumer product brands retailing
July 1, 1997
NAILS show ’97 is a show for every exhibitor or attendee who ever said they were “showed out.” T
Keywords: As I See It tradeshows
March 1, 1997
The nail industry is not the place it used to be: frankly, it's harder than ever to keep a business growing and competing in today's market, not just for salons, but for manufacturers, distributors, schools, and everyone else serving the professional nail salon industry.
Keywords: As I See It Vietnamese salon industry
December 1, 1996
Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.
Keywords: As I See It polish retailing
August 1, 1996
We have redesigned our magazine, almost from cover to cover, starting with our logo. We set out to develop a logo that was contemporary, elegant, and bold, and still said it all perfectly succinctly: NAILS.
Keywords: As I See It
June 1, 1996
I think the balance of scoring should be even between shaping and product control.
Keywords: As I See It competitions