Business - Topic : As I See It

Editor's Note:You Don't Need Hard Candy to Sell Retail Polish

December 1, 1996  | Article

Nail Salons Make the Best Natural Sales Outlets

December 1, 1996  | Article

Why aren't nail salons selling greater amounts of nail polish themselves during this period of time that has seen such an increase in consumer awareness?

Because they’re not trying.

Editor's Note: the Salon of the Year Awards

September 1, 1996  | Article

Look at Us Now: NAILS Redesigns Magazine, Launches New Logo

August 1, 1996  | Article

Editor's Note: What About A National Standard for Competitions?

June 1, 1996  | Article

I think the balance of scoring should be even between shaping and product control.

Day Spa Or Discount Salon? There's Lots Of Room In Between

May 1, 1996  | Article

United They Stand: NIA and NNTG Merge

April 1, 1996  | Article

May The Next Vamp Come From the Professional Industry!

March 1, 1996  | Article

On the one hand, Chanel's Vamp polish did wonders for nails by getting everybody talking about it and by getting people looking at nails and wearing color. On the other hand, it should have come from one of our own professional manufacturers first.

Are Your Ears Burning? I’ve Been Talking About You

January 1, 1996  | Article

I’ve been talking to several editors at the big consumer beauty magazines. They all seem to ask the same questions, like "What should someone look for in a good nail salon?"

Change Someone's Life

October 1, 1995  | Article

Keeping your clients happy is crucial but don't forget about your novice nail technicians.

A Client on the Books Is Worth Two in the Wings

August 1, 1995  | Article

Editor's Note: Beautifying Baby Boomers

June 1, 1995  | Article

As this group of women (and men, too) aged, they would spend millions of their considerable disposable in­come on beauty products and services in an effort to hang on to their youth.

The Nail Technician's Bill Of Rights

May 1, 1995  | Article

Ideas on how to protect and support the nail technicians.

Salon Of The Year Awards Honored Few, Inspired Many

February 1, 1995  | Article

Aliens Land On Earth And Other New Year's Predictions

January 1, 1995  | Article

Get ready! Predictions on where the nail industry is headed!