Business - Topic : As I See It

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Nails Industry Association Gone, But Its Mission Endures

March 1, 1999  | Article

Keywords: As I See It   associations  

Lessons From the Discount Salon Front

January 1, 1999  | Article

There are a couple of practices found in most discount salons that I think all nail salons could learn from.

Keywords: As I See It   discount salons   keeping your business competitive  

As I See It: Hooked on "Masters"

December 1, 1998  | Article

As a "subscriber" to the Masters Program, you get a monthly tape, hosted by Winn Claybaugh and Kitty Victor and delivered by some of the professional salon industry's leaders.

Keywords: As I See It   motivation  

Get With It … On-Line

November 1, 1998  | Article

If you aren't online yet chatting with other nail techs, you're missing a unique opportunity.

Keywords: As I See It   BeautyTech.com   Debbie Doerrlamm   web marketing   websites  

Editor's Note: Make Your Own Decisions About Truth in Advertising

May 1, 1998  | Article

There have been times when I haven’t been happy about running certain ads. But I think it’s important that readers understand the difference between paid advertising and editorial provided by the editors of NAILS.

Keywords: As I See It  

This Month: As YOU See It! First All Reader-Written Issue

January 1, 1998  | Article

We decided that we’d not only solicit the input of our readers, their quotes and commentary, but we’d turn over this issue to our readers to write in their own voices.

Keywords: As I See It   reader written issue  

All the News That's Fit to Print [Understanding EMA Safety Issues]

November 1, 1997  | Article

I have learned one thing about nail technicians: They want the truth about the products they use and they can tell when they're getting it.

Keywords: As I See It   chemical safety   chemicals   EMA   MMA  

Manicures Prices Up, Acrylics Prices Down

September 1, 1997  | Article

It's a distressing fact that for the last few years there has been relatively little movement in salon service prices.

Keywords: As I See It   raising prices   service pricing  

Editor's note: Focus on Yourself and Your Clients, Not on the Local Drugstore

August 1, 1997  | Article

Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.

Keywords: As I See It   consumer product brands   retailing  

Meet Me in San Francisco

July 1, 1997  | Article

NAILS show ’97 is a show for every exhibitor or attendee who ever said they were “showed out.” T

Keywords: As I See It   tradeshows  

Editor's Note: It is Not an “Us/Them” Situation

March 1, 1997  | Article

The nail industry is not the place it used to be: frankly, it's harder than ever to keep a business growing and competing in today's market, not just for salons, but for manufacturers, distributors, schools, and everyone else serving the professional nail salon industry.

Keywords: As I See It   Vietnamese salon industry  

Editor's Note:You Don't Need Hard Candy to Sell Retail Polish

December 1, 1996  | Article

Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.

Keywords: As I See It   polish   retailing  

Editor's Note: the Salon of the Year Awards

September 1, 1996  | Article

Keywords: As I See It   Debbie Doerrlamm   Debbie Krakalovich   NAILS Salon of the Year Awards  

Look at Us Now: NAILS Redesigns Magazine, Launches New Logo

August 1, 1996  | Article

We have redesigned our magazine, almost from cover to cover, starting with our logo. We set out to develop a logo that was contemporary, elegant, and bold, and still said it all perfectly succinctly: NAILS.

Keywords: As I See It  

Editor's Note: What About A National Standard for Competitions?

June 1, 1996  | Article

I think the balance of scoring should be even between shaping and product control.

Keywords: As I See It   competitions  

Encyclopedia

An inflammation somewhere in the nail; the tissue at the base of the nail may be red and swollen and pus may form; it is often caused by improperly di...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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