Business - Topic : As I See It

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Editor's Note:You Don't Need Hard Candy to Sell Retail Polish

December 1, 1996  | Article

Keywords: As I See It   polish   retailing  

Nail Salons Make the Best Natural Sales Outlets

December 1, 1996  | Article

Why aren't nail salons selling greater amounts of nail polish themselves during this period of time that has seen such an increase in consumer awareness?

Because they’re not trying.

Keywords: As I See It   polish   retailing  

Editor's Note: the Salon of the Year Awards

September 1, 1996  | Article

Keywords: As I See It   Debbie Doerrlamm   Debbie Krakalovich   NAILS Salon of the Year Awards  

Look at Us Now: NAILS Redesigns Magazine, Launches New Logo

August 1, 1996  | Article

Keywords: As I See It  

Editor's Note: What About A National Standard for Competitions?

June 1, 1996  | Article

I think the balance of scoring should be even between shaping and product control.

Keywords: As I See It   competitions  

Day Spa Or Discount Salon? There's Lots Of Room In Between

May 1, 1996  | Article

Keywords: As I See It   discount salons   keeping your business competitive  

United They Stand: NIA and NNTG Merge

April 1, 1996  | Article

Keywords: As I See It   licensing   NNTG   state licensing  

May The Next Vamp Come From the Professional Industry!

March 1, 1996  | Article

On the one hand, Chanel's Vamp polish did wonders for nails by getting everybody talking about it and by getting people looking at nails and wearing color. On the other hand, it should have come from one of our own professional manufacturers first.

Keywords: As I See It   polish preview  

Are Your Ears Burning? I’ve Been Talking About You

January 1, 1996  | Article

I’ve been talking to several editors at the big consumer beauty magazines. They all seem to ask the same questions, like "What should someone look for in a good nail salon?"

Keywords: As I See It   consumer concerns   consumer press  

Change Someone's Life

October 1, 1995  | Article

Keeping your clients happy is crucial but don't forget about your novice nail technicians.

Keywords: As I See It   mentoring   preventing burnout   staff management  

A Client on the Books Is Worth Two in the Wings

August 1, 1995  | Article

Keywords: As I See It   building your clientele   client retention   marketing/promotions  

Editor's Note: Beautifying Baby Boomers

June 1, 1995  | Article

As this group of women (and men, too) aged, they would spend millions of their considerable disposable in­come on beauty products and services in an effort to hang on to their youth.

Keywords: As I See It   elderly clients   niche marketing  

The Nail Technician's Bill Of Rights

May 1, 1995  | Article

Ideas on how to protect and support the nail technicians.

Keywords: As I See It   legislation   working safely   workplace safety  

Salon Of The Year Awards Honored Few, Inspired Many

February 1, 1995  | Article

Keywords: As I See It   NAILS Salon of the Year Awards  

Aliens Land On Earth And Other New Year's Predictions

January 1, 1995  | Article

Get ready! Predictions on where the nail industry is headed!

Keywords: As I See It   customer service   keeping your business competitive   staff management  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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