August 1, 1996
We have redesigned our magazine, almost from cover to cover, starting with our logo. We set out to develop a logo that was contemporary, elegant, and bold, and still said it all perfectly succinctly: NAILS.
Keywords: As I See It
June 1, 1996
I think the balance of scoring should be even between shaping and product control.
Keywords: As I See It competitions
March 1, 1996
On the one hand, Chanel's Vamp polish did wonders for nails by getting everybody talking about it and by getting people looking at nails and wearing color. On the other hand, it should have come from one of our own professional manufacturers first.
Keywords: As I See It polish preview
January 1, 1996
I’ve been talking to several editors at the big consumer beauty magazines. They all seem to ask the same questions, like "What should someone look for in a good nail salon?"
Keywords: As I See It consumer concerns consumer press
October 1, 1995
Keeping your clients happy is crucial but don't forget about your novice nail technicians.
Keywords: As I See It mentoring preventing burnout staff management
August 1, 1995
This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.
Keywords: As I See It building your clientele client retention marketing/promotions
June 1, 1995
As this group of women (and men, too) aged, they would spend millions of their considerable disposable income on beauty products and services in an effort to hang on to their youth.
Keywords: As I See It elderly clients niche marketing
May 1, 1995
Ideas on how to protect and support the nail technicians.
Keywords: As I See It legislation working safely workplace safety
February 1, 1995
Reading the stories about why these exceptional people got into the nail business and what keeps them going reminded us all what we love about the nail business: It’s about working with people, doing something you love, and making other people feel good.
Keywords: As I See It Nailco NAILS Salon of the Year Awards
January 1, 1995
Get ready! Predictions on where the nail industry is headed!
Keywords: As I See It customer service keeping your business competitive staff management
June 1, 1994
On one hand, we are excited to finally have these detailed industry statistics, which include the employment benefits nail technicians receive, how much they spend on supplies, and what they earn in tips, among many other factors. On the other hand, it was discouraging to see that the average weekly income of professional nail technicians has dropped.
Keywords: As I See It income service pricing
April 1, 1994
Setting a deadline for yourself not only fuels the fire in you to get the thing done, it allows you to set smaller, interim goals that will help you achieve the bigger one.
Keywords: As I See It goal setting
August 1, 1993
Although nail technician income has risen steadily, at least keeping pace with inflation, prices on most services have barely budged upward in two years, and some service prices have dropped.
Keywords: As I See It keeping your business competitive service pricing