March 1, 1996
On the one hand, Chanel's Vamp polish did wonders for nails by getting everybody talking about it and by getting people looking at nails and wearing color. On the other hand, it should have come from one of our own professional manufacturers first.
Keywords: As I See It polish preview
January 1, 1996
I’ve been talking to several editors at the big consumer beauty magazines. They all seem to ask the same questions, like "What should someone look for in a good nail salon?"
Keywords: As I See It consumer concerns consumer press
October 1, 1995
Keeping your clients happy is crucial but don't forget about your novice nail technicians.
Keywords: As I See It mentoring preventing burnout staff management
June 1, 1995
As this group of women (and men, too) aged, they would spend millions of their considerable disposable income on beauty products and services in an effort to hang on to their youth.
Keywords: As I See It elderly clients niche marketing
May 1, 1995
Ideas on how to protect and support the nail technicians.
Keywords: As I See It legislation working safely workplace safety
January 1, 1995
Get ready! Predictions on where the nail industry is headed!
Keywords: As I See It customer service keeping your business competitive staff management
June 1, 1994
On one hand, we are excited to finally have these detailed industry statistics, which include the employment benefits nail technicians receive, how much they spend on supplies, and what they earn in tips, among many other factors. On the other hand, it was discouraging to see that the average weekly income of professional nail technicians has dropped.
Keywords: As I See It income service pricing
November 1, 1992
NIA stands for Nail Industry Association. It is a professional association developed by NAILS Magazine and Bobit Publishing Company to represent nail technicians.
Keywords: As I See It associations Nails Industry Association NIA
April 1, 1992
This issue will hit the streets on the first day of the Midwest Beauty Show, smack in the middle of a very busy show season for salon industry professionals. It seems the perfect opportunity to encourage nail technicians to get to tradeshows.
Keywords: As I See It tradeshows