November 1, 2008
| Article
The kiddie and teen demographic for money-making potential is anything by tiny.
Keywords: building your clientele children's services mommy and me manicures niche marketing party themes
October 1, 2008
| Article
Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.
Keywords: building your clientele gift certificates holidays marketing/promotions web marketing
October 1, 2008
| Article
Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.
Keywords: building your clientele business tools keeping your business competitive logo marketing/promotions
July 1, 2008
| Article
Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.
Keywords: building your clientele business education educational materials retail merchandising
June 1, 2008
| Article
Clients ages 8 to 80 enjoy salon services, but how techs handle an 8-year-old client will be different from how they handle her senior counterpart. Techs can develop a reputation for being the go-to girl among this expanding demographic by understanding the needs of an older client — and taking the time to meet those needs.
Keywords: building your clientele customer service elderly clients fungus healthy working
June 1, 2008
| Article
In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.
Keywords: add-on services blogs building your clientele marketing/promotions networking
April 1, 2008
| Article
What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.
Keywords: building your clientele business building niche marketing
February 1, 2008
| Article
Heather, meet Adrienne, a mother of two who just moved with her husband to North Carolina, where she must rebuild her nail business from scratch. Adrienne, meet Heather, a certified salon success coach whose job is to help you succeed.
Keywords: blogs building your clientele business building
January 1, 2008
| Article
As an overachiever in the realm of education, I wonder how many techs feel the same way I do.
Keywords: As I See It building your clientele continuing education educating clients manufacturers educators
December 1, 2007
| Article
Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?
Keywords: building your clientele business building marketing/promotions niche marketing
November 1, 2007
| Article
Home-based salons offer techs flexibility, tax relief, and independence. We asked new and seasoned techs who took the plunge how they handled issues that are particular to home-based salons.
Keywords: building your clientele business building home salons opening your own salon
June 1, 2007
| Article
Build your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.
Keywords: building your clientele business building direct mail marketing/promotions
January 1, 2007
| Article
Never underestimate the importance of building client relationships. Ultimately, it separates us from the guys down the street — which is critical in today's nail industry.
Keywords: building your clientele business building client relationships
October 1, 2006
| Article
Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.
Keywords: building your clientele business building male clients
