December 1, 2007
Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?
Keywords: building your clientele business building marketing/promotions niche marketing
November 1, 2007
Home-based salons offer techs flexibility, tax relief, and independence. We asked new and seasoned techs who took the plunge how they handled issues that are particular to home-based salons.
Keywords: building your clientele business building home salons opening a new salon
June 1, 2007
Build your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.
Keywords: building your clientele business building direct mail marketing/promotions
January 1, 2007
Never underestimate the importance of building client relationships. Ultimately, it separates us from the guys down the street — which is critical in today's nail industry.
Keywords: building your clientele business building client relationships
October 1, 2006
Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.
Keywords: building your clientele business building male clients
April 1, 2006
Whether you're jump-starting your career or re-energizing your business, nail industry veteran Debbie Doerrlamm has some ideas for you.
Keywords: building your clientele keeping your business competitive preventing burnout promoting your services
March 1, 2006
How does a new graduate go about building her clientele? Veteran salon owner Shari Finger has 10 tips to get started.
Keywords: building your clientele business building marketing/promotions
February 1, 2006
While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.
Keywords: building your clientele client relationships client retention customer service
November 1, 2005
Should you list your salon on the Internet? With free listings you have nothing to lose, but the jury’s still out on the benefit of paying for online advertising.
Keywords: advertising/promotions building your clientele web marketing
July 1, 2005
Anyone can create a good business card, but with a little design knowledge and tips from design professionals, you’ll be able to turn those good cards into great cards.
Keywords: building your clientele business cards
May 1, 2005
You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.
Keywords: building your clientele business tools consultants keeping your business competitive marketing/promotions
December 1, 2003
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
Keywords: building your clientele client gift ideas coupons email marketing gift certificates
November 1, 2003
An old fashioned wooden nickel keeps the referrals coming in.
Keywords: building your clientele referrals
September 1, 2003
You have only one chance to make a great first impression on new clients.
Keywords: building your clientele client relationships first impressions