November 1, 2003
An old fashioned wooden nickel keeps the referrals coming in.
September 1, 2003
You have only one chance to make a great first impression on new clients.
March 1, 2003
These days, quality work isn’t always enough to get clients into your salon. Advertising your wares can help attract new business and keep your existing customer base aware of new offerings on your service menu.
December 1, 2002
Graduating from cosmetology school is only the beginning of what can be a fulfilling career in the nail industry — provided you take a step in the right direction. Knowing where and how to look for the perfect job and keeping up to date with trends are only a few things you can do to be successful right from the start.
August 1, 2002
"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.
July 1, 2001
Nail techs respond: What do you know now that you wish you had when you started as a nail tech?
April 1, 2000
Finding a good doctor is like finding a good nail technician – people want a personal referral from someone they trust. If you’re still looking for Dr. Right, here are some suggestions from physicians and nail techs who’ve made referral relationships work.
August 1, 1998
Do today's nail techs know what it takes to build a full book? If not, as a veteran you should lend a hand.
June 1, 1997
Franchise salon owner makes recommendations for other owners considering adding nails to the service menu.
February 1, 1997
We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.
December 1, 1996
August 1, 1995
This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.
September 1, 1994
July 1, 1992
InternatioNAILS: Japan Gallery14 photos
ISSE Long Beach 2016104 photos
The spice obtained from the bark of a tree, used for flavoring food and drink.
How do I announce to my clients that I will be moving to a new salon?
The new products I’m using are adding time to each appointment. How do I adjust my schedule?
Why isn’t my Gelish application curing properly?
What’s the cause of the pinkish-red oval area on the pad of my client’s toes?
Am I losing my touch applying acrylics?
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How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
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