Business - Topic : business building

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At the Top of Your Game

July 19, 2011  | Article

You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?

Keywords: building your clientele   business building   business tools   client retention   clients  

Build Your Nail Department Now

May 24, 2011  | Article

Jill Wilson shares what she learned in a new CD set titled “Building a Nail Department, featuring the Nail Associate Program.”

Keywords: business building   retailing  

The Great Nail Tech Challenge

April 28, 2011  | Article

We at NAILS Magazine strive to help nail technicians become better on many levels. Better at running your business. Better at your technical craft. Better at maintaining sanity in your life. We've created this set of challenges to help you push yourself and break through some of your boundaries. We challenge you to get outside of your comfort zone and accept the tasks at hand. Do you accept this challenge?

Keywords: business building   career handbook   keeping your business competitive   learning new techniques  

On the Move: Relocating Your Salon

April 19, 2011  | Article

Moving your salon to a new location doesn’t have to be a logistical nightmare. Lean on the experience of fellow salon owners whether relocating down the street or across the globe.

Keywords: business building   keeping your business competitive   opening a new salon  

On My Mind: Neighbors: Strangers or Friends?

March 25, 2011  | Article

It’s savvy to make the effort to cultivate relationships with your salon’s business neighbors. That can mean literally the store on the other side of the wall or it can mean the retail boutique two miles down the road that targets a similar demographic as your business.

Keywords: business building   coaching   marketing/promotions   networking   On My Mind  

Financing the Dream

March 15, 2011  | Article

For some nail techs, the dedication in their nail services is fueled by the dream of one day opening a salon of their own. But it can take more than just perseverance and savings to get started. Procuring financing in today’s economy can test the wits of even the most business- savvy techs.

Keywords: booth rental   business building   business tools   finance   opening a new salon  

Networking to Grow Your Business

January 1, 2011  | Article

Let's face it, there seems to be a nail salon on every corner and some in between.  So what's a salon owner or nail tech to do to build her business these days?  How about networking with other local businesses?

Keywords: business building   career handbook   networking   newbie  

Just My Opinion: Nail Technicians, Our Time Has Come!

January 1, 2011  | Article

Salon owner Renee Borowy talks about the positive outlook for nail techs.

Keywords: business building   continuing education   Renee Borowy  

Engage in Shameless Self Promotion

December 1, 2010  | Article

If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.

Keywords: advertising/promotions   business building   marketing/promotions   referrals  

Offer Gift Wrapping, Make Friends

December 1, 2010  | Article

“While it’s not a product or service that you can make money from, offering gift-wrapping is a wonderful way to thank your loyal customers for their patronage throughout the year and to make their stress-filled holiday time just a little bit easier,” says small-business marketing expert Nanette Miner.

Keywords: business building   customer service   gift bags   holiday retailing   networking  

On My Mind: The Recession Is Over, Sort Of

November 1, 2010  | Article

A sign that lifts my spirits is that as I write this, the September issues of all of the consumer fashion magazines just came out and they are bigger than I’ve seen them in the last few years.

Keywords: business building   consumer advertising   economy   Hannah Lee   recession  

33 Ways to Work Smarter, not Harder

June 1, 2010  | Article

From saving money on products to developing an efficient schedule, salon coaches offer practical advice behind the cliché.

Keywords: business building   career handbook   learning new techniques   marketing/promotions   money  

Party Crashers

May 1, 2010  | Article

About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.

Keywords: bridal nail art   business building   clients   marketing/promotions   nails-only salons  

In-Salon Events Build Clientele, Up Income

April 1, 2010  | Article

In this economy, nail techs have to find creative ways to do direct marketing.

Keywords: building your clientele   business building   direct mail   email marketing   marketing/promotions  

You’re the Inspiration

April 1, 2010  | Demo

Even just the service names sound enticing — coconut milk pedicure, eucalyptus manicure, cosmopolitan mani-pedi — but how do you come up with these ideas? Brainstorming experts and salon owners share how to turn even a small idea into a big nail service that will liven up your menu.

Keywords: adding new services   business building   customer service   service recipes   Valentine's Day services  

Encyclopedia

Comes from the leaves of the Camellia Sinesis plant and contains the highest concentration of powerful antioxidants called polyphenols.
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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