Business - Topic : business building

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Attracting the Busy Client

October 3, 2013  | Article

Bursting the “Too Busy” Bubble: Employees these days aren’t taking their vacation days... or even their lunch breaks. How can nail salons capture this time-strapped clientele?

Keywords: building your clientele   business building   client scheduling   clients   consumer marketing  

30 Timeless Tips for Thriving in the Nail Industry

February 20, 2013  | Article

NAILS Magazine has made it to our 30th anniversary — and we want to help you get to your 30th career anniversary too! We present 30 timeless tips, culled from our three decades of experience, to help you build your book, run your nail salon, and, dare we say it, retire.

Keywords: 30th Anniversary   adding new services   building your clientele   business building   client retention  

My True Love

November 5, 2012  | Article

Have you ever dreamed of leaving the industry to get a “real job”? Techs who have tried it share their stories of how they came to realize their first love is their true love. They also share the challenges they encountered when they returned after an absence.  

Keywords: business building   California   Florida   nail technician   Nebraska  

Nail Care is a Smart Biz

September 4, 2012  | News

Modern Salon's September 2012 issue discusses why the nail business, which has grown significantly since last year, is a smart one for hair salons to be in.

Keywords: business building   consumer press   Dashing Diva   gels   hair care  

Client Consultations by the Numbers

March 19, 2012  | Article

The consultation is your first opportunity to educate your new client and impress her with your professionalism.

Keywords: business building   client consultation   communicating with customers   customer service  

The Big Pitch

October 5, 2011  | Article

Many of you tell us you lead with a compliment. When you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech? In other words — what’s your elevator speech?

Keywords: business building   clients  

Glossing Over the Block

September 28, 2011  | Article

With style and dedication to “no-chip” services, Gloss Nail Spa was the first business to open in a newly developed Milwaukee neighborhood, and it has no plans to leave.  

Keywords: business building   salon profiles   Wisconsin  

At the Top of Your Game

July 19, 2011  | Article

You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?

Keywords: building your clientele   business building   business tools   client retention   clients  

Build Your Nail Department Now

May 24, 2011  | Article

Jill Wilson shares what she learned in a new CD set titled “Building a Nail Department, featuring the Nail Associate Program.”

Keywords: business building   retailing  

The Great Nail Tech Challenge

April 28, 2011  | Article

We at NAILS Magazine strive to help nail technicians become better on many levels. Better at running your business. Better at your technical craft. Better at maintaining sanity in your life. We've created this set of challenges to help you push yourself and break through some of your boundaries. We challenge you to get outside of your comfort zone and accept the tasks at hand. Do you accept this challenge?

Keywords: business building   career handbook   keeping your business competitive   learning new techniques  

On the Move: Relocating Your Salon

April 19, 2011  | Article

Moving your salon to a new location doesn’t have to be a logistical nightmare. Lean on the experience of fellow salon owners whether relocating down the street or across the globe.

Keywords: business building   keeping your business competitive   opening a new salon  

On My Mind: Neighbors: Strangers or Friends?

March 25, 2011  | Article

It’s savvy to make the effort to cultivate relationships with your salon’s business neighbors. That can mean literally the store on the other side of the wall or it can mean the retail boutique two miles down the road that targets a similar demographic as your business.

Keywords: business building   coaching   marketing/promotions   networking   On My Mind  

Financing the Dream

March 15, 2011  | Article

For some nail techs, the dedication in their nail services is fueled by the dream of one day opening a salon of their own. But it can take more than just perseverance and savings to get started. Procuring financing in today’s economy can test the wits of even the most business- savvy techs.

Keywords: booth rental   business building   business tools   finance   opening a new salon  

Networking to Grow Your Business

January 1, 2011  | Article

Let's face it, there seems to be a nail salon on every corner and some in between.  So what's a salon owner or nail tech to do to build her business these days?  How about networking with other local businesses?

Keywords: business building   career handbook   networking   newbie  

Just My Opinion: Nail Technicians, Our Time Has Come!

January 1, 2011  | Article

Salon owner Renee Borowy talks about the positive outlook for nail techs.

Keywords: business building   continuing education   Renee Borowy  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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