Business - Topic : business tools

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Social Networking for Nail Techs

September 1, 2009  | Article

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.

Keywords: advertising/promotions   business   business tools   Facebook marketing   marketing/promotions  

Why Would I Need a Coach?

August 1, 2009  | Article

You’re a fearless entrepreneur with the skills to provide clients with excellent customer service. But if you haven’t hired a coach, you could be making a costly mistake.

Keywords: business tools   consultants   professional consultants  

Let’s Do Launch

June 1, 2009  | Article

Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.

Keywords: business tools   marketing/promotions   opening a new salon   professional image   promoting your services  

Mobile Marketing

June 1, 2009  | Article

How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.

Keywords: alternative careers   business tools   marketing/promotions   mobile salons   promoting your services  

Here Today, Gone Tomorrow

May 1, 2009  | Article

Don’t get caught off guard by a planned or sudden staff absence. With a bit of thought and planning, extended leaves won’t negatively impact clients or salon income.

Keywords: business tools   customer service   staff management  

The ABCs and 123s of Customer Service

May 1, 2009  | Article

Sometimes we feel so much pressure to be more and do more for clients we overlook the elementary principles of customer service. But instead of fretting about what to do next, try going back to the basics.

Keywords: business tools   career handbook   customer service   keeping your business competitive   newbie  

Clearing Out the Clutter ... From Your Life

April 1, 2009  | Article

Learn to say “no thank you” to things that don’t match your goals or you just don’t enjoy. And start saying “yes” to things that are more fun, rewarding, and interesting.

Keywords: business tools   keeping your business competitive   marketing/promotions   promoting your services   work life balance  

Clearing Out the Clutter ... From Your Salon

April 1, 2009  | Article

Having problems getting that bottom drawer shut all the way? Do you have boxes, plastic bins, and show bags filled with unused goodies sitting in odd corners? Do you have a cupboard filled to overflowing with nail products and supplies? If so, it’s time to reorganize.

Keywords: business tools   keeping your business competitive   marketing/promotions   organization   promoting your services  

Clearing Out the Clutter ... From Your Books

April 1, 2009  | Article

Clean up the book? Update client files? Isn’t that like cleaning out the attic — a good idea, but not something you actually get around to? It’s a matter of setting aside the time — your clients will notice and your retention rate might improve.

Keywords: business tools   keeping your business competitive   marketing/promotions   promoting your services   work life balance  

Build a Customer Service Machine That Delivers

March 1, 2009  | Article

Book details 10 commandments to provide a world-class customer service experience.

Keywords: books   business tools   customer service  

In Their Sites

March 1, 2009  | Article

You’ve got your place on the web. Now… how do you get people to go there? Using smart search-engine optimization (SEO) techniques, such as using common keywords, and updating your site are two good places to start.

Keywords: business tools   promoting your services   web marketing  

The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009  | Article

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.

Keywords: advertising/promotions   business tools   keeping your business competitive   marketing/promotions   Mother's Day  

Bridging the Gap: Getting Where You Want to Go

February 1, 2009  | Article

Have you fallen short of achieving your goals? You can move forward, create clarity, and put realistic steps in place to bridge the gaps in your life.

Keywords: business tools   preventing burnout   professional image  

With Our Compliments

February 1, 2009  | Article

Clients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.

Keywords: add-on services   business tools   customer service   keeping your business competitive   marketing/promotions  

What Color Is Your Salon?

February 1, 2009  | Article

“Getting to really know your team can make all the difference,” says salon coach Heather Goodwin. “One book I strongly recommend to salon owners is What Color Is Your Personality? by Carol Ritberger, Ph.D. The exercises are fun and can truly put your team over the top on working together, handling challenges, and developing goals.”

Keywords: business tools  

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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