April 1, 2009
| Article
Having problems getting that bottom drawer shut all the way? Do you have boxes, plastic bins, and show bags filled with unused goodies sitting in odd corners? Do you have a cupboard filled to overflowing with nail products and supplies? If so, it’s time to reorganize.
Keywords: business tools keeping your business competitive marketing/promotions organization promoting your services
April 1, 2009
| Article
Clean up the book? Update client files? Isn’t that like cleaning out the attic — a good idea, but not something you actually get around to? It’s a matter of setting aside the time — your clients will notice and your retention rate might improve.
Keywords: business tools keeping your business competitive marketing/promotions promoting your services work life balance
March 1, 2009
| Article
Book details 10 commandments to provide a world-class customer service experience.
Keywords: books business tools customer service
March 1, 2009
| Article
You’ve got your place on the web. Now… how do you get people to go there? Using smart search-engine optimization (SEO) techniques, such as using common keywords, and updating your site are two good places to start.
Keywords: business tools promoting your services web marketing
March 1, 2009
| Article
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
Keywords: advertising/promotions business tools keeping your business competitive marketing/promotions Mother's Day
February 1, 2009
| Article
Have you fallen short of achieving your goals? You can move forward, create clarity, and put realistic steps in place to bridge the gaps in your life.
Keywords: business tools preventing burnout professional image
February 1, 2009
| Article
Clients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.
Keywords: add-on services business tools customer service keeping your business competitive marketing/promotions
February 1, 2009
| Article
“Getting to really know your team can make all the difference,” says salon coach Heather Goodwin. “One book I strongly recommend to salon owners is What Color Is Your Personality? by Carol Ritberger, Ph.D. The exercises are fun and can truly put your team over the top on working together, handling challenges, and developing goals.”
Keywords: business tools
January 26, 2009
| Article
Once you've switched to a computerized system of scheduling clients, tracking sales and managing inventory, there's no going back to a manual system.
Keywords: business tools keeping your business competitive Reader to Reader retailing staff management
January 1, 2009
| Article
Editor’s Note: In this occasional series, we follow along as -Adrienne, a mother of two who moved last year with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first two installments, see NAILS’ -February and June 2008 issues or visit The Coaching Chronicles blog at http://blogs.nailsmag.com/coach.
Keywords: blogs business tools finding/retaining staff marketing/promotions networking
January 1, 2009
| Article
History has proved that even during economic downturns, people will continue to pay for a little bit of “feel good.” Here are some ideas to make sure your salon can maintain a thriving clientele even in tough times.
Keywords: business building business tools customer service keeping your business competitive
December 1, 2008
| Article
’Tis the season for giving. Use your salon’s clout and expertise to give back to the community with these easy ideas.
Keywords: business tools charity marketing/promotions professional image
November 1, 2008
| Article
One way of enhancing your clients’ overall experience is to increase their convenience by offering alternate forms of payment. Here are some things you need to know if you accept credit cards.
Keywords: business tools customer service keeping your business competitive
November 1, 2008
| Article
Of the many decisions salon owners are faced with every day, one that is often overlooked or put off is the issue of insurance. Worker’s comp, disability, liability, life, and medical are just the beginning. You name it, it’s out there. So how does a salon remain protected while staying above the bottom line?
Keywords: business tools consultants finance insurance
October 1, 2008
| Article
It’s easy to see the benefits of a partner in our personal and social lives — but are there benefits to a partner in business? An LLC might be a better way to structure your business.
Keywords: business tools finance opening a new salon staff management
