Business - Topic : client retention

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Create Welcome Packets for New Salon Clients

September 6, 2016  | Article

Nothing Beats a Warm Welcome: Salon owner Tammy Dennis advises nail techs to create an awesome first impression by providing new clients with a formal welcome packet. 

Keywords: client retention  

Take a Monthly Measure of Your Clients’ Devotion

April 6, 2016  | Article

A monthly review of your client retention numbers is important because every client has the potential to provide income.

Keywords: client retention  

Find Out What First-Time Clients Really Think

February 22, 2016  | Article

Milady educational trainer Patti Wanamaker recommends using customer surveys to gather key insights to what your customers think about you and your services.

Keywords: client retention   client surveys  

Make Clients an Offer They Can’t Refuse

January 5, 2016  | Article

When you’re trying to lure back clients you haven’t seen in a while, what kind of offers prove most tempting?

Keywords: building your clientele   client retention  

Opting In — A Second Look at E-mail Marketing Campaigns

November 28, 2013  | Article

E-mail marketing is one of the best, most cost-effective ways to help spas and salons grow. When properly utilized, e-mail marketing campaigns can be an effective tool to promote products and services, increase client retention, and bring in new clients.

Keywords: client relationships   client retention   email marketing   web marketing  

Why I Choose a Salon

August 15, 2013  | Article

We asked clients what little details make a big difference in determining which salon they pick over another. Their answers may surprise you!

Keywords: client relationships   client retention   customer service  

30 Timeless Tips for Thriving in the Nail Industry

February 20, 2013  | Article

NAILS Magazine has made it to our 30th anniversary — and we want to help you get to your 30th career anniversary too! We present 30 timeless tips, culled from our three decades of experience, to help you build your book, run your nail salon, and, dare we say it, retire.

Keywords: 30th Anniversary   adding new services   building your clientele   business building   client retention  

How Far Will Clients Travel For You?

January 15, 2013  | Article

For some nail clients, there just seems to be no distance wide enough to keep them from getting a great nail service from their favorite tech. We asked our readers to tell us about some clients who regularly travel great lengths to come in for their nail fix.

Keywords: building your clientele   client relationships   client retention   clients  

On My Mind: Practice Makes Perfect

June 28, 2012  | Article

Editor Hannah Lee explains what nail techs should practice, outside of just doing nails, that can help their careers.

Keywords: client retention   client scheduling   Hannah Lee   marketing/promotions   On My Mind  

Nails to Fly For

April 18, 2012  | Article

Almost 300 miles of arid desert isn’t enough to keep Noelle Bellinghausen away from her nail tech Sindy Mark.

Keywords: 3D nail art   client retention   floral nail art  

For Starters, Keep It Clean

September 14, 2011  | Article

Don’t forget the fundamentals of making a good first impression on new clients.

Keywords: client retention   customer service  

At the Top of Your Game

July 19, 2011  | Article

You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?

Keywords: building your clientele   business building   business tools   client retention   clients  

Pre-Selling Makes Loyal Clients

July 1, 2010  | Article

Clients who come back to redeem their pre-sold service usually purchase something else as well.

Keywords: building your clientele   client retention   loyalty programs   marketing/promotions   retailing  

Why They Come Back

July 1, 2010  | Article

What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.

Keywords: Business   client retention   clients   customer service  

VIP Keychain Cards Have Clients Coming Back

January 1, 2010  | Article

A little keychain card can encourage client retention in a big way.

Keywords: client retention   loyalty programs  
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