Business - Topic : clients

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Her Cancellations Are Pure Poetry

August 31, 2015  | Article

When she can’t make her standing appointment, one longtime client notifies her nail tech with poetry.

Keywords: client relationships   client scheduling   clients  

Glitz for a Glamorous Guest: The Tooth Fairy Drops By

December 31, 2014  | Article

Nail tech Rachael Waggoner of Dazzlin’ Digits 3D Nails in Lakewood, Colo., is lucky to count Mirealla Chavez, a professional tooth fairy, among her clientele.

Keywords: clients  

Walk-ins or No Walk-ins?

July 2, 2014  | Article

Do you give walk-ins the red light, yellow light, or green-light-go? Consider which of these salon policies will help you increase client traffic.

Keywords: client issues   clients   walk-in clients  

How to Offer Your Clients the Ultimate Pedicure

July 1, 2014  | Article

Offering customized pedicures is a great way to gain and retain loyal clients. NAILS takes you through the process, providing you with suggestions for beverages, amenities, add-ons, and more for four fabulous pedicures.

Keywords: Cacee   clients   Cuccio Naturale   Farmhouse Fresh   pedicure products  

Is a No-Tipping Policy Right for You?

November 30, 2013  | Article

If tomorrow morning you posted a sign that said “no tips please,” what do you think would be the impact? No-tipping policies in salons, spas, and waxing studios are slowly but surely changing the way clients not only pay, but view their nail service professionals.

Keywords: client issues   clients   tipping   tips  

Reader to Reader: How do you show your clients you are thankful for them?

November 28, 2013  | Article

Around the holidays it can be a good idea to show extra customer appreciation.

Keywords: client relationships   clients   Reader to Reader  

Attracting the Busy Client

October 3, 2013  | Article

Bursting the “Too Busy” Bubble: Employees these days aren’t taking their vacation days... or even their lunch breaks. How can nail salons capture this time-strapped clientele?

Keywords: building your clientele   business building   client scheduling   clients   consumer marketing  

How Far Will Clients Travel For You?

January 15, 2013  | Article

For some nail clients, there just seems to be no distance wide enough to keep them from getting a great nail service from their favorite tech. We asked our readers to tell us about some clients who regularly travel great lengths to come in for their nail fix.

Keywords: building your clientele   client relationships   client retention   clients  

Easy Solution to Advising Clients on Polish Colors

November 7, 2011  | News

If customers ever want to know which colors compliment their skin tones, point them in OPI's direction!

Keywords: client relationships   clients   Essie   OPI Products   polish  

The Big Pitch

October 5, 2011  | Article

Many of you tell us you lead with a compliment. When you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech? In other words — what’s your elevator speech?

Keywords: business building   clients  

At the Top of Your Game

July 19, 2011  | Article

You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?

Keywords: building your clientele   business building   business tools   client retention   clients  

Determine Your Target Market

December 1, 2010  | Article

“Within our industry there are three categories with which you can choose to align yourself: budget/economy, intermediate/midsection, and luxury/top end,” says salon consultant Maxim Titter. There is no right or wrong category, she emphasizes, only the danger of not knowing which category you belong to.

Keywords: clients   marketing/promotions  

On My Mind: Why I'm Your Least-Favorite Client

September 1, 2010  | Article

I’m the perfect example of do as I say, not as I do. So as such a lackadaisical client, what does it take for me to come back for repeat visits?

Keywords: building your clientele   client issues   clients   customer service   Hannah Lee  

Why They Come Back

July 1, 2010  | Article

What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.

Keywords: Business   client retention   clients   customer service  

Party Crashers

May 1, 2010  | Article

About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.

Keywords: bridal nail art   business building   clients   marketing/promotions   nails-only salons  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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