October 25, 2016
Building your book requires hard work, consistency — and asking the right questions to get clients to prebook. Don’t worry, you can still talk about the weather, or what you’re watching on Netflix, but you’ll want to squeeze a few of these questions into the conversation from here on out.
Keywords: building your clientele clients communicating with customers customer service Milady
October 23, 2016
Gayla Snell, a nail tech and massage therapist at Salons on 407 in Highland Village, Texas, recently learned how a manicurist can touch others’ lives when they need it most.
Keywords: client health client relationships clients
August 31, 2015
When she can’t make her standing appointment, one longtime client notifies her nail tech with poetry.
Keywords: client relationships client scheduling clients
December 31, 2014
Nail tech Rachael Waggoner of Dazzlin’ Digits 3D Nails in Lakewood, Colo., is lucky to count Mirealla Chavez, a professional tooth fairy, among her clientele.
July 2, 2014
Do you give walk-ins the red light, yellow light, or green-light-go? Consider which of these salon policies will help you increase client traffic.
Keywords: client issues clients walk-in clients
July 1, 2014
Offering customized pedicures is a great way to gain and retain loyal clients. NAILS takes you through the process, providing you with suggestions for beverages, amenities, add-ons, and more for four fabulous pedicures.
Keywords: Cacee clients Cuccio Naturale Farmhouse Fresh pedicure products
November 30, 2013
If tomorrow morning you posted a sign that said “no tips please,” what do you think would be the impact? No-tipping policies in salons, spas, and waxing studios are slowly but surely changing the way clients not only pay, but view their nail service professionals.
Keywords: client issues clients tipping tips
November 28, 2013
Around the holidays it can be a good idea to show extra customer appreciation.
Keywords: client relationships clients Reader to Reader
October 3, 2013
Bursting the “Too Busy” Bubble: Employees these days aren’t taking their vacation days... or even their lunch breaks. How can nail salons capture this time-strapped clientele?
Keywords: building your clientele business building client scheduling clients consumer marketing
January 15, 2013
For some nail clients, there just seems to be no distance wide enough to keep them from getting a great nail service from their favorite tech. We asked our readers to tell us about some clients who regularly travel great lengths to come in for their nail fix.
Keywords: building your clientele client relationships client retention clients
November 7, 2011
If customers ever want to know which colors compliment their skin tones, point them in OPI's direction!
Keywords: client relationships clients Essie OPI Products polish
October 5, 2011
Many of you tell us you lead with a compliment. When you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech? In other words — what’s your elevator speech?
Keywords: business building clients
July 19, 2011
You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?
Keywords: building your clientele business building business tools client retention clients
December 1, 2010
“Within our industry there are three categories with which you can choose to align yourself: budget/economy, intermediate/midsection, and luxury/top end,” says salon consultant Maxim Titter. There is no right or wrong category, she emphasizes, only the danger of not knowing which category you belong to.
Keywords: clients marketing/promotions
September 1, 2010
I’m the perfect example of do as I say, not as I do. So as such a lackadaisical client, what does it take for me to come back for repeat visits?
Keywords: building your clientele client issues clients customer service Hannah Lee