Business - Topic : consumer press

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As I See It: Don't Be Defensive About the NYT Story, Be Proactive

July 10, 2015  | Article

The NYT story on exploited nail techs got the industry talking about how to enforce fair wages. Is new legislation the answer or should we just be better at following laws already on the books?

Keywords: business management   consumer press   New York Times article on nail salons   professionalism   salon sanitation  

NAILS Magazine Shares Outrage Over Labor Abuses in New York Salons

May 12, 2015  | Article

NAILS Magazine and VietSALON Magazine applaud the New York Times exposé of the appalling exploitation of nail salon workers in certain communities and urge increased consumer awareness and enforcement efforts.

Keywords: consumer concerns   consumer press   New York   New York nail techs   New York Times article on nail salons  

How to Gain Media Coverage Within the Industry

July 5, 2014  | Article

A good PR firm is worth its weight in gold, naturally, but what many people don’t know is that if you have the time and know-how, there are specific things you can do to secure some great coverage yourself.

Keywords: advertising/promotions   consumer press  

Press Release Writing for the Non-PR Pro

July 9, 2013  | Article

If you’ve ever seen a nail salon mentioned in your city magazine or on the local TV news and thought, “I wish they’d feature my salon,” we think it’s time to make your wish come true. Use this template to e-mail out a salon announcement that will have the media shouting “Extra! Extra! Check out this unique salon!” 

Keywords: consumer press   public relations  

L.A. Hair: Season 2 Sneak Peek (Now with a Nail Tech)

June 6, 2013  | Video

Season 2 of L.A. Hair welcomes nail tech Naja Rickette to the boisterous mix at celebrity hairstylist Kim Kimble's Los Angeles salon. Catch the season premiere June 6 at 10 p.m. on WeTV.

Keywords: celebrities   celebrity nail techs   consumer press  

L.A. Hair — Now With Nails

May 13, 2013  | Article

Celebrity manicurist Naja Rickette joins reality show L.A. Hair.

Keywords: consumer press   media coverage   television  

Cater to Media VIPs

March 13, 2013  | Article

“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.

Keywords: consumer press   marketing/promotions   public relations  

Nail Care is a Smart Biz

September 4, 2012  | News

Modern Salon's September 2012 issue discusses why the nail business, which has grown significantly since last year, is a smart one for hair salons to be in.

Keywords: business building   consumer press   Dashing Diva   gels   hair care  

Logan Honored at Essence “Best in Black Beauty Awards”

July 26, 2012  | Article

Celebrity manicurist Lisa Logan was honored at Essence Magazine’s first annual “Best in Black Beauty Awards” in May.

Keywords: consumer press  

Out of Sight: Attracting Clients to Your Hidden Salon

February 3, 2012  | Article

Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?  

Keywords: boutique nail salon   consumer marketing   consumer press   marketing/promotions   salon profiles  

Get Ready to Make Headlines

January 3, 2012  | Article

A touch of media training is just the thing to prepare you for your time in the spotlight.

Keywords: consumer marketing   consumer press   media coverage  

The Original: NAILS Readers’ Choice Awards 2011

December 1, 2011  | Photo Gallery

NAILS announces 2011 Readers' Choice Award winners and finalists.

Keywords: Aerovex Systems   Air Impurities Removal Systems   ASP Aspire   Backscratchers   Belava  

On My Mind: Move Over, Bloggers!

September 9, 2011  | Article

I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.

Keywords: blogs   consumer concerns   consumer marketing   consumer press   consumer product brands  

Grow Your Business With Media Coverage

April 21, 2011  | Article

A press release is one of the easiest and most cost-effective ways of getting your message out when you have a business announcement.  

Keywords: consumer marketing   consumer press   marketing/promotions   media coverage  

And the Hoodie Goes to...

December 11, 2009  | News

The third time was the charm for A Finer Touch Nail Spa in Grandview, Mo. After being nominated for the past three years as best nail salon by “The Steve Harvey Morning Show,” A Finer Touch finally brought home this national award. 

Keywords: awards   consumer press  
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