July 10, 2015
The NYT story on exploited nail techs got the industry talking about how to enforce fair wages. Is new legislation the answer or should we just be better at following laws already on the books?
Keywords: business management consumer press New York Times article on nail salons professionalism salon sanitation
May 12, 2015
NAILS Magazine and VietSALON Magazine applaud the New York Times exposé of the appalling exploitation of nail salon workers in certain communities and urge increased consumer awareness and enforcement efforts.
Keywords: consumer concerns consumer press New York New York nail techs New York Times article on nail salons
July 5, 2014
A good PR firm is worth its weight in gold, naturally, but what many people don’t know is that if you have the time and know-how, there are specific things you can do to secure some great coverage yourself.
Keywords: advertising/promotions consumer press
July 9, 2013
If you’ve ever seen a nail salon mentioned in your city magazine or on the local TV news and thought, “I wish they’d feature my salon,” we think it’s time to make your wish come true. Use this template to e-mail out a salon announcement that will have the media shouting “Extra! Extra! Check out this unique salon!”
Keywords: consumer press public relations
June 6, 2013
Season 2 of L.A. Hair welcomes nail tech Naja Rickette to the boisterous mix at celebrity hairstylist Kim Kimble's Los Angeles salon. Catch the season premiere June 6 at 10 p.m. on WeTV.
Keywords: celebrities celebrity nail techs consumer press
May 13, 2013
Celebrity manicurist Naja Rickette joins reality show L.A. Hair.
Keywords: consumer press media coverage television
September 4, 2012
Modern Salon's September 2012 issue discusses why the nail business, which has grown significantly since last year, is a smart one for hair salons to be in.
Keywords: business building consumer press Dashing Diva gels hair care
July 26, 2012
Celebrity manicurist Lisa Logan was honored at Essence Magazine’s first annual “Best in Black Beauty Awards” in May.
Keywords: consumer press
February 3, 2012
Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?
Keywords: boutique nail salon consumer marketing consumer press marketing/promotions salon profiles
January 3, 2012
A touch of media training is just the thing to prepare you for your time in the spotlight.
Keywords: consumer marketing consumer press media coverage
December 1, 2011
| Photo Gallery
NAILS announces 2011 Readers' Choice Award winners and finalists.
Keywords: Aerovex Systems Air Impurities Removal Systems ASP Aspire Backscratchers Belava
September 9, 2011
I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.
Keywords: blogs consumer concerns consumer marketing consumer press consumer product brands
April 21, 2011
A press release is one of the easiest and most cost-effective ways of getting your message out when you have a business announcement.
Keywords: consumer marketing consumer press marketing/promotions media coverage
December 11, 2009
The third time was the charm for A Finer Touch Nail Spa in Grandview, Mo. After being nominated for the past three years as best nail salon by “The Steve Harvey Morning Show,” A Finer Touch finally brought home this national award.
Keywords: awards consumer press