August 1, 2005
| Article
Ever thought your salon would be the first stop of a bachelorette party, or that your services would be a hot commodity for an office party? Group appointments that have traditionally been reserved for bridal parties have exploded into a must-have indulgence for a myriad of celebrations.
Keywords: customer service spa parties
April 1, 2005
| Article
Learn the basic building blocks of customer service to establish a lasting rapport and make clients feel like friends. Whether on the phone or in person, learn what to say and what to do to cast yourself and your business in a positive light.
Keywords: customer service staff management
March 1, 2005
| Article
First-ever survey of nail salon patrons shows that clients are not too worried about sanitation, are less loyal to individual nail technicians, and favor convenience above most other salon features. Among our other key findings is they start getting their nails done at a young age (almost half say they started manicures before they reached age 25). That's good to know for those of you cultivating teens and college students now.
Keywords: consumer press customer service industry research
February 1, 2005
| Article
We're always trying to improve ... to make YOUR life and work easier.
Keywords: As I See It customer service keeping your business competitive motivation
October 1, 2004
| Article
What are clients saying about their salon visit after they leave? We took that question to several frequent nail salon clients to find out what’s on their minds and see what they really think about you, your salon, and your services.
Keywords: clients customer service reader surveys
August 1, 2004
| Article
Do you ever look across the table and feel the urge to ask your clients, “Do you like me? Do you really, really like me?” Of course you do. And it’s only natural. We all need some positive feedback from time to time. So we conducted a little survey to find out what attracts clients to your salon and why they love you
Keywords: client relationships clients customer service
June 1, 2004
| Article
Every spring and summer a tide of overwrought brides makes a mad dash to salons and spas looking for some much-needed relaxation, pampering, and primping. Some savvy salons have already made a healthy business of catering to their needs and princess fantasies. Here we show you what they are doing and how you can make your salon a destination spot for the marrying kind.
Keywords: bridal styles customer service salon parties seasonal services youth marketing
May 1, 2004
| Article
Creating a salon training manual may be just what you need to reorganize your business and elevate your team to a new level of professionalism. Although creating and implementing a service manual takes time and energy, the end results are well worth the effort.
Keywords: customer service opening a new salon opening your own salon salon manual staff management
April 1, 2004
| Article
The question of who “owns” the client — the nail tech or the salon owner — is a tricky and emotional one, and in some cases, a legal question. Issues such as access to client records, who pays for advertising, and non-compete clauses only complicate matters further.
Keywords: booth rental customer service independent contractors
March 1, 2004
| Article
When clients walk through the door with their children in tow, do you cringe with disappointment or welcome them with open arms? Depending on your salon’s policy on children and the mood of your business, they can be a blessing… or a nightmare.
Keywords: children in the salon customer service policies and procedures
January 1, 2004
| Article
Looking for a sure-fire formula to make an assistant program pay in your salon? Four salon owners prove it’s as simple as meeting everyone’s needs — yours, theirs, and the salon’s.
Keywords: customer service finding a job finding/retaining staff nail tech assistants
September 1, 2002
| Article
A letter from an old friend causes me to reflect on what's changed ... and what hasn't.
Keywords: As I See It customer service
August 1, 2002
| Article
"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.
Keywords: building your clientele customer service keeping your business competitive retailing
April 1, 2002
| Article
Borrow a page from real estate marketers to increase your business’s exposure and capture the interest of many new “buyers” by holding an open house.
Keywords: customer service open house opening a new salon opening your own salon salon parties
April 1, 2002
| Article
Can nail salons remain successful if they only offer nails?
Keywords: As I See It customer service
