April 1, 2007
The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.
Keywords: customer service marketing/promotions men's services niche marketing
November 1, 2006
A career in the nail industry has its fair share of rewards, but with it can come issues that challenge even the most die-hard professional. From finding it difficult to retail products to being allergic to chemicals in the salon, it seems almost every nail tech has some concerns regarding her occupation.
Keywords: allergic reactions communicating with customers continuing education cosmetology schools customer service
August 1, 2006
To reward good customers and increase client loyalty, some salons are implementing VIP programs where members pay a yearly fee in exchange for special privileges. A well-implemented VIP program will increase your salon’s bottom line as well.
Keywords: customer service loyalty programs marketing/promotions
August 1, 2006
Don't let a visit to your salon feel stale. Liven it up with these 10 fresh ideas.
Keywords: customer service
April 1, 2006
From revisting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.
Keywords: business business tools customer service networking professional consultants
March 1, 2006
More and more salons are discovering the benefits of e-newsletters. From featuring coupons to promoting a new product or service, they’re helping salons reach out to new and loyal clients in a fun, up-to-date way. Find out how you can get your own e-newsletter in your customers’ inboxes.
Keywords: customer service email marketing marketing/promotions
February 1, 2006
While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.
Keywords: building your clientele client relationships client retention customer service
December 1, 2005
It doesn’t take a lot of effort to make your plus-size clients feel at home. All that’s required is a little awareness and sensitivity — and perhaps some minor modifications to your manicure and pedicure set-ups.
Keywords: customer service pedicures special needs clients
September 1, 2005
What are the wildest excuses you've heard from your clients?
Keywords: As I See It customer service
August 1, 2005
Ever thought your salon would be the first stop of a bachelorette party, or that your services would be a hot commodity for an office party? Group appointments that have traditionally been reserved for bridal parties have exploded into a must-have indulgence for a myriad of celebrations.
Keywords: customer service spa parties
April 1, 2005
Learn the basic building blocks of customer service to establish a lasting rapport and make clients feel like friends. Whether on the phone or in person, learn what to say and what to do to cast yourself and your business in a positive light.
Keywords: customer service staff management
March 1, 2005
First-ever survey of nail salon patrons shows that clients are not too worried about sanitation, are less loyal to individual nail technicians, and favor convenience above most other salon features. Among our other key findings is they start getting their nails done at a young age (almost half say they started manicures before they reached age 25). That's good to know for those of you cultivating teens and college students now.
Keywords: consumer press customer service industry research
February 1, 2005
We're always trying to improve ... to make YOUR life and work easier.
Keywords: As I See It customer service keeping your business competitive motivation
October 1, 2004
What are clients saying about their salon visit after they leave? We took that question to several frequent nail salon clients to find out what’s on their minds and see what they really think about you, your salon, and your services.
Keywords: clients customer service reader surveys