July 1, 2006
Tweaking common salon-speak to communicate clearly and creatively is a simple, savvy way to distinguish your salon from the masses. Here, we show you how to pump up common phrases and words in your marketing and promotional materials to make them more powerful.
Keywords: client retention customer service holiday products promoting your services
May 1, 2006
Prom season can be just as profitable as bridal season if you play your cards right and treat your guests like it's the special day they want it to be.
Keywords: customer service prom youth marketing youth services
April 1, 2006
From revisting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.
Keywords: business business tools customer service networking professional consultants
March 1, 2006
More and more salons are discovering the benefits of e-newsletters. From featuring coupons to promoting a new product or service, they’re helping salons reach out to new and loyal clients in a fun, up-to-date way. Find out how you can get your own e-newsletter in your customers’ inboxes.
Keywords: customer service email marketing marketing/promotions
February 1, 2006
While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.
Keywords: building your clientele client relationships client retention customer service
January 1, 2006
How about starting a membership program for loyal clients?
Keywords: business building customer service slow seasons
December 1, 2005
It doesn’t take a lot of effort to make your plus-size clients feel at home. All that’s required is a little awareness and sensitivity — and perhaps some minor modifications to your manicure and pedicure set-ups.
Keywords: customer service pedicures special needs clients
September 1, 2005
What are the wildest excuses you've heard from your clients?
Keywords: As I See It customer service
August 1, 2005
Ever thought your salon would be the first stop of a bachelorette party, or that your services would be a hot commodity for an office party? Group appointments that have traditionally been reserved for bridal parties have exploded into a must-have indulgence for a myriad of celebrations.
Keywords: customer service spa parties
June 1, 2005
Coach advises nail tech that to serve her primary customers, she'll have to change her hours to accommodate them.
Keywords: business customer service retailing salon coaching service hours
April 1, 2005
“As a salon owner and educator, my goal is to give nail technicians and business owners the tools they need to succeed,” says salon owner Erin Snyder Dixon.
Keywords: customer service Erin Snyder Dixon
April 1, 2005
Learn the basic building blocks of customer service to establish a lasting rapport and make clients feel like friends. Whether on the phone or in person, learn what to say and what to do to cast yourself and your business in a positive light.
Keywords: customer service staff management
March 1, 2005
First-ever survey of nail salon patrons shows that clients are not too worried about sanitation, are less loyal to individual nail technicians, and favor convenience above most other salon features. Among our other key findings is they start getting their nails done at a young age (almost half say they started manicures before they reached age 25). That's good to know for those of you cultivating teens and college students now.
Keywords: consumer press customer service industry research
February 1, 2005
We're always trying to improve ... to make YOUR life and work easier.
Keywords: As I See It customer service keeping your business competitive motivation