March 1, 2005
First-ever survey of nail salon patrons shows that clients are not too worried about sanitation, are less loyal to individual nail technicians, and favor convenience above most other salon features. Among our other key findings is they start getting their nails done at a young age (almost half say they started manicures before they reached age 25). That's good to know for those of you cultivating teens and college students now.
Keywords: consumer press customer service industry research
February 1, 2005
We're always trying to improve ... to make YOUR life and work easier.
Keywords: As I See It customer service keeping your business competitive motivation
October 1, 2004
What are clients saying about their salon visit after they leave? We took that question to several frequent nail salon clients to find out what’s on their minds and see what they really think about you, your salon, and your services.
Keywords: clients customer service reader surveys
August 1, 2004
Do you ever look across the table and feel the urge to ask your clients, “Do you like me? Do you really, really like me?” Of course you do. And it’s only natural. We all need some positive feedback from time to time. So we conducted a little survey to find out what attracts clients to your salon and why they love you
Keywords: client relationships clients customer service
June 1, 2004
Every spring and summer a tide of overwrought brides makes a mad dash to salons and spas looking for some much-needed relaxation, pampering, and primping. Some savvy salons have already made a healthy business of catering to their needs and princess fantasies. Here we show you what they are doing and how you can make your salon a destination spot for the marrying kind.
Keywords: bridal nail art customer service salon parties seasonal services youth marketing
May 1, 2004
Creating a salon training manual may be just what you need to reorganize your business and elevate your team to a new level of professionalism. Although creating and implementing a service manual takes time and energy, the end results are well worth the effort.
Keywords: customer service opening a new salon staff management
April 1, 2004
The question of who “owns” the client — the nail tech or the salon owner — is a tricky and emotional one, and in some cases, a legal question. Issues such as access to client records, who pays for advertising, and non-compete clauses only complicate matters further.
Keywords: booth rental customer service independent contractors
March 1, 2004
When clients walk through the door with their children in tow, do you cringe with disappointment or welcome them with open arms? Depending on your salon’s policy on children and the mood of your business, they can be a blessing… or a nightmare.
Keywords: children in the salon customer service policies and procedures
January 1, 2004
Looking for a sure-fire formula to make an assistant program pay in your salon? Four salon owners prove it’s as simple as meeting everyone’s needs — yours, theirs, and the salon’s.
Keywords: customer service finding a job finding/retaining staff nail tech assistants
July 1, 2003
Look no further for low-cost, high-return, business-building ideas. Look beyond the obvious and cross-market with unlikely allies to double your exposure with minimal expense.
Keywords: bartering business building cross-marketing customer service keeping your business competitive
July 1, 2003
No one likes to hear complaints from clients, but they go hand in hand with working in a salon. Thankfully, there’s a way to deal with customer dissatisfaction that will keep both you and your client content.
Keywords: client complaints communicating with customers customer service
February 1, 2003
Even a serious subject can spawn a festive event. For a recent breast cancer “fun-raiser," Christine Turner, owner of Body & Sol in New Westminster, British Columbia, decorated the salon inside and out with bras.
Keywords: Christine Turner customer service fundraising salon parties
September 1, 2002
A letter from an old friend causes me to reflect on what's changed ... and what hasn't.
Keywords: As I See It customer service
August 1, 2002
"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.
Keywords: building your clientele customer service keeping your business competitive retailing
April 1, 2002
This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.
Keywords: client referral systems communicating with customers customer service little extras marketing/promotions