April 20, 2016
For Mother's Day we pay tribute to the aging hands that cared for us -- and that you see every day at the manicure table.
Keywords: elderly clients Mother's Day
February 25, 2015
We’ve all had those mortifying moments in (and out of) the salon. A few brave techs shared their most embarrassing at-work situations with us and experts weighed in on how to do proper damage control. Don’t let the following happen to you.
Keywords: client health educating clients elderly clients
August 27, 2014
Salon owner Shari Finger designed a simple menu just for her older clientele.
Keywords: elderly clients service menus
January 18, 2011
In addition to salons, nail techs ply their trade in a range of locations — from military bases to senior homes — targeting different clientele across the world and bringing nail services to new markets.
Keywords: alternative careers elderly clients international military nail techs salon profiles
December 1, 2010
San Diego-based nail tech Monica Leiper sums up her career in four words: “been there, done that.”
Keywords: alternative careers elderly clients
November 1, 2009
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
Keywords: elderly clients keeping your business competitive Mother's Day niche marketing special needs clients
August 1, 2009
Philadelphia nail tech Lisa Bautista-Sellers penned this touching letter to honor her first salon -— with its wonderful clients and caring coworkers.
Keywords: customer service elderly clients salon profiles
June 1, 2008
These clients are especially grateful for at-home manicures by Holly Schippers, but she's the one who says they provide something very special for her.
Keywords: alternative careers CND elderly clients manufacturers educators mobile salons
June 1, 2008
Clients ages 8 to 80 enjoy salon services, but how techs handle an 8-year-old client will be different from how they handle her senior counterpart. Techs can develop a reputation for being the go-to girl among this expanding demographic by understanding the needs of an older client — and taking the time to meet those needs.
Keywords: building your clientele customer service elderly clients fungus healthy working
November 1, 2004
Older clients require extra care to keep their hands and feet in good condition. Give them the attention they deserve by creating services just for them, adding extras that will benefit them such as paraffin dips, and keeping them educated on at-home care.
Keywords: allergic reactions elderly clients special needs clients
February 1, 2003
Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.
Keywords: boutique nail salon elderly clients men's services natural nail care opening a new salon
March 1, 2001
Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.
Keywords: arthritic clients circulation disorders elderly clients hammertoes niche marketing
June 1, 1995
As this group of women (and men, too) aged, they would spend millions of their considerable disposable income on beauty products and services in an effort to hang on to their youth.
Keywords: As I See It elderly clients niche marketing
February 1, 1994
Providing pedicures to an elderly client requires special knowledge and skill and the ability to look beyond infirmity.
Keywords: client health elderly clients foot care
March 1, 1993
As the average age of Americans increases, so too does the average age of your clientele. There’s none of the indecisiveness of youth with these clients – they know exactly what they want and you’d better be ready to give it to them if you want their business.
Keywords: diabetic clients elderly clients special needs clients