Business - Topic : keeping your business competitive

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Universal Companies Helps Spas Advance with Education

October 1, 2010  | Article

Universal Companies’ education program — Advance with Education — offers targeted topics to cover the needs of industry personnel, from business owner/manager to nail technician, skin care professional, or massage therapist. Spas may choose from a wide range of webinar classes or workshops held across the U.S.

Keywords: Business   business tools   continuing education   keeping your business competitive  

A Video Can Make Your Salon a Star

September 1, 2010  | Article

For many potential clients, the Internet is their first stop in the search for salons. While a salon menu, contact information, and great pictures of your salon (and even your nails) are a necessity, a snazzy, snappy promo-video can really help set your salon apart from the rest.

Keywords: keeping your business competitive   marketing/promotions   promoting your services   social media   video training  

Catch the Momentum

September 1, 2010  | Article

With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?

Keywords: adding new services   Business   keeping your business competitive   marketing/promotions   social media  

Client Appreciation

September 1, 2010  | Article

"It’s a small price to pay to help set myself apart from the rest of the salons in my area," says Melodie Hand of Nail Designs by Mel in Clayton, N.C. She’s talking about her new client gift packs, a special gesture to welcome new clients to her salon.

Keywords: Action Bag Company   client gift ideas   keeping your business competitive   promoting your services  

Is It Time for a Change? It's the Best Way to Stay Motivated

May 1, 2010  | Article

Veteran nail techs have seen significant changes in the nail industry, and they may fear the best years are over. However, growth is still possible when you stretch yourself and your business to meet the demands of the new customer. It’s never too late to reinvent yourself.

Keywords: adding new services   customer service   keeping your business competitive   motivation  

At ISSE 2010, Manufacturers Answer: How is 2010 looking so far?

March 23, 2010  | Article

From Jan. 30 through Feb. 1, beauty manufacturers showed their latest wares and chatted with their clients about the industry. In light of the economic recession, NAILS asked: How is 2010 looking so far? Have you made any changes to the way you do business?

Keywords: Atwood Industries   BB Couture   Bio Sculpture Gel   keeping your business competitive   kupa  

The Pricing Problem

March 1, 2010  | Article

Part art, part science, pricing your services is one of the most important and delicate tasks you’ll undertake in the salon. And no two salon owners approach it quite the same. We asked readers: How do you decide how much to charge for a particular service?

Keywords: add-on services   Business   economy   keeping your business competitive   money  

Why Do You Charge More? Responding to Client Questions About Discount Salons.

February 1, 2010  | Article

Train your staff — and yourself — to answer this sensitive question so you’re able to respond quickly and confidently to clients’ concerns.

Keywords: discount salons   keeping your business competitive   service pricing  

Just My Opinion: Step Up, Show Up, and Speak Up!

January 1, 2010  | Article

Keywords: adding new services   competitions   continuing education   Just My Opinion   keeping your business competitive  

Motivating Across the Generational Divide

December 1, 2009  | Article

Recognizing what’s important to our employees and clients is more than knowing their favorite shade of polish or the names of their children; it’s about understanding that they embrace the things they do, in part, because of what the world looked like as they grew up.

Keywords: business tools   customer service   keeping your business competitive   marketing/promotions   staff management  

Seven Ways to Market to Seniors

November 1, 2009  | Article

When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.

Keywords: elderly clients   keeping your business competitive   Mother's Day   niche marketing   special needs clients  

Survival Tips:Staying Afloat in a Sinking Economy

August 1, 2009  | Article

Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.

Keywords: business building   keeping your business competitive   marketing/promotions   recession  

On My Mind: What Is Your Stimulus Package?

May 1, 2009  | Article

It might be time to offer a short term "stimulus package" to keep your clients' business in this uncertain economy.

Keywords: keeping your business competitive   marketing/promotions   On My Mind   sustainable business  

The ABCs and 123s of Customer Service

May 1, 2009  | Article

Sometimes we feel so much pressure to be more and do more for clients we overlook the elementary principles of customer service. But instead of fretting about what to do next, try going back to the basics.

Keywords: business tools   career handbook   customer service   keeping your business competitive   newbie  

Clearing Out the Clutter ... From Your Life

April 1, 2009  | Article

Learn to say “no thank you” to things that don’t match your goals or you just don’t enjoy. And start saying “yes” to things that are more fun, rewarding, and interesting.

Keywords: business tools   keeping your business competitive   marketing/promotions   promoting your services   work life balance  

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