November 1, 2008
| Article
With Bonnie Waters at its helm, Changes Salon & Day Spa in Walnut Creek, Calif., transformed from an unassuming nail spa to an awarding-winning, full-service luxury spa. Waters just received the prestigious title Salon Entrepreneur of the Year for the Western United States at the 2008 Global Salon Business Awards. Here’s her advice on taking your salon to the next level.
Keywords: day spa keeping your business competitive
October 1, 2008
| Article
To organize a networking event for nail techs takes an enormous amount of work and discipline, but the rewards are worth it. Learn the steps to make your event go off without a hitch.
Keywords: business tools keeping your business competitive networking tradeshows
October 1, 2008
| Article
Whether your aim is to compete professionally, or simply provide confident, skilled services, you must commit to practicing your craft.
Keywords: continuing education keeping your business competitive professional image
October 1, 2008
| Article
Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.
Keywords: building your clientele business tools keeping your business competitive logo marketing/promotions
July 1, 2008
| Article
Salon success handbook advises it is important to develop a working relationship with trainers in the industry.
Keywords: books business tools keeping your business competitive sustainable business
June 1, 2008
| Article
Expert business advice given on a weekly basis and delivered right to your inbox.
Keywords: business tools coaching keeping your business competitive resources
June 1, 2008
| Article
Gathering with like-minded or neighboring businesses to mail your fliers together is just one of the ideas from "101 Media & Marketing Tips For Salon Owners, Stylists and Managers."
Keywords: advertising/promotions business building keeping your business competitive marketing/promotions
June 1, 2008
| Article
The lunch hour presents a unique time slot for you to draw in new customers who can try your salon “with no strings attached.” It’s also a time for regulars to pop in for a quick treat between their regularly scheduled appointments. Here are some great service ideas that’ll tempt clients.
Keywords: adding new services alternative services keeping your business competitive marketing/promotions promoting your services
June 1, 2008
| Article
With the country facing an economic slowdown of mass proportions, many in the industry are having to adjust the way they do business. But how much of our financial concerns can be blamed on the economy — and how much is simply the result of a change in the industry?
Keywords: business economy keeping your business competitive marketing/promotions recession
May 1, 2008
| Article
Neil Ducoff, CEO of Strategies, gives a little economic advice.
Keywords: business building business tools economy keeping your business competitive service pricing
March 1, 2008
| Article
NSI's Risé Carter offers some tips on saving money in the salon.
Keywords: keeping your business competitive money NSI salon finances
February 1, 2008
| Article
Owner exercises good business sense by treating her employees to sample services at other salons.
Keywords: customer service keeping your business competitive
February 1, 2008
| Article
Three business-savvy spa consultants offer support to Star and Cuccio Naturalé customers.
Keywords: business building consultants Cuccio Naturale keeping your business competitive marketing/promotions
January 1, 2008
| Article
Two brave techs traded spaces — and clients and product lines — for one day. Here’s their account of what happened…
Keywords: business building clients customer service keeping your business competitive salon decor/design
November 1, 2007
| Article
Educator and nail tech, Dawn Bassett, shares her tips on successful marketing, promotions and networking.
Keywords: books business business building keeping your business competitive
