November 1, 2007
| Article
Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.
Keywords: business keeping your business competitive marketing/promotions public relations web marketing
October 1, 2007
| Article
Always trying to think of new ways to help differentiate your salon from the pack? Here’s a compilation of truly unique ideas from other salons to inspire and excite you.
Keywords: customer service keeping your business competitive
October 1, 2007
| Article
This is what you’ve been waiting for. You have a full book and clients waiting. So, what’s the problem? The problem is you need more space for nail tables, a way to manage a heavier workload, and capital to fund the expansion. Fortunately, solutions are near at hand.
Keywords: business business building consultants keeping your business competitive staff management
August 1, 2007
| Article
When NAILS polled its readers about their top salon challenges, competition from discount salons ranked second on the list, just behind attracting and retaining new clients. But for every tech feeling the sting of low-priced competitors popping up on nearly every street corner, there are many who have made peace with the problem; some have even used the competition to spur them to adopt higher levels of customer service and more stringent sanitation standards.
Keywords: customer service discount salons keeping your business competitive service pricing
August 1, 2007
| Article
Bartenders have barbacks, helping to keep glasses clean and bars well-stocked, and hair stylists have assistants, helping to clean and prep the hair for styling, so what about nail techs? Can hiring cosmetology students or new graduates as assistants help your salon make more money?
Keywords: business keeping your business competitive money nail tech assistants recruiting
April 1, 2006
| Article
Whether you're jump-starting your career or re-energizing your business, nail industry veteran Debbie Doerrlamm has some ideas for you.
Keywords: building your clientele keeping your business competitive preventing burnout promoting your services
May 1, 2005
| Article
You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.
Keywords: building your clientele business tools consultants keeping your business competitive marketing/promotions
February 1, 2005
| Article
We're always trying to improve ... to make YOUR life and work easier.
Keywords: As I See It customer service keeping your business competitive motivation
February 1, 2005
| Article
Whether it’s revamping your current location or conquering uncharted territory in a new salon, how well you prepare for the renovation could be the difference between high hopes or high stress. While the most exciting part may be seeing it all come together, the most important part is done before you ever lift a finger.
Keywords: business keeping your business competitive salon decor/design
November 1, 2003
| Article
Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.
Keywords: advertising/promotions business keeping your business competitive marketing/promotions niche marketing
November 1, 2003
| Article
You may not look around your salon or nail station and think "spa." And you may not look in the mirror and see a publicist. But chances are your services are just as luxurious, relaxing, and satisfying as those at the spa down the street-your clients just wouldn't know it by reading your menu. Here we show you how to spruce up the language to make your services sound as good as they are.
Keywords: all-natural keeping your business competitive promoting your services vegan services
November 1, 2003
| Article
How a salon chooses to pay its staff can make all the difference in employee retention, quality of service, profitability, and your ability to compete. After payroll, salon owners are often left only with their own tip money and revenue from services they've performed. Should you abandon the traditional commission structure for a pay system that rewards behaviors that are key to the salon's overall success?
Keywords: business keeping your business competitive money service pricing staff management
December 1, 2002
| Article
By understanding and committing to the principles of good management, your business can succeed and even flourish. Are you doing all you can do when it comes to smart scheduling, customer relations, employee management, and analyzing the numbers behind your business decisions?
Keywords: business tools computer systems consultants finance keeping your business competitive
October 1, 2002
| Article
As competition and tough economic times keep service prices flat, salon owners and booth renters need to look elsewhere to increase profits. Learn ways to cut your overhead costs — without sacrificing customer service.
Keywords: keeping your business competitive salon finances taxes
August 1, 2002
| Article
SWOT means you should ask yourself: What are your Strengths, Weaknesses, Oppportunities, and Threats?
Keywords: As I See It business building keeping your business competitive
