July 1, 2003
Look no further for low-cost, high-return, business-building ideas. Look beyond the obvious and cross-market with unlikely allies to double your exposure with minimal expense.
Keywords: bartering business building cross-marketing customer service keeping your business competitive
December 1, 2002
By understanding and committing to the principles of good management, your business can succeed and even flourish. Are you doing all you can do when it comes to smart scheduling, customer relations, employee management, and analyzing the numbers behind your business decisions?
Keywords: business tools computer systems consultants finance keeping your business competitive
October 1, 2002
As competition and tough economic times keep service prices flat, salon owners and booth renters need to look elsewhere to increase profits. Learn ways to cut your overhead costs — without sacrificing customer service.
Keywords: keeping your business competitive salon finances taxes
August 1, 2002
SWOT means you should ask yourself: What are your Strengths, Weaknesses, Oppportunities, and Threats?
Keywords: As I See It business building keeping your business competitive
August 1, 2002
"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.
Keywords: building your clientele customer service keeping your business competitive retailing
August 1, 2001
Taking a cue from Steven Covey, author of “The 7 Habits of Highly Effective people”, the NAILS editorial team identified seven characteristics, or habits, of the highly successful nail technicians we’ve met over the past 18 years.
Keywords: continuing education Debbie Krakalovich Diana Bonn industry activism keeping your business competitive
January 1, 1999
There are a couple of practices found in most discount salons that I think all nail salons could learn from.
Keywords: As I See It discount salons keeping your business competitive
October 1, 1998
As a salon owner for more than 10 years, I have found myself in some uncomfortable situations—from confronting an employee with poor workmanship to taking a customer to small claims court to recover money form a bad check. But nothing unnerves me more than when a competitor walks through my salon door.
Keywords: keeping your business competitive
December 1, 1997
his year, state boards took a beating, especially in California. Several other states scrutinized whether they even need licensing at all.
Keywords: California state regulations EMA keeping your business competitive licensing MMA
April 1, 1997
As competition increases, the gap between Asian salons and the rest of the industry is actually getting smaller. To keep their English-speaking clientele, Asian nail technicians are making efforts to learn the language and expand their salon services, while non-Asian salons are discovering the value of quick service and client convenience.
Keywords: discount salons international keeping your business competitive licensing promoting your services
April 1, 1996
Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.
Keywords: Debbie Doerrlamm finding/retaining staff keeping your business competitive marketing/promotions Paula Gilmore
November 1, 1995
What is the most important requirement in being successful in the nail industry?
Keywords: keeping your business competitive professional image
January 1, 1995
Get ready! Predictions on where the nail industry is headed!
Keywords: As I See It customer service keeping your business competitive staff management