Business - Topic : keeping your business competitive

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Keeping the College Crowd Polished

November 1, 2003  | Article

Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.

Keywords: advertising/promotions   business   keeping your business competitive   marketing/promotions   niche marketing  

Spa Spin: How To Amp Up Your Menu

November 1, 2003  | Article

You may not look around your salon or nail station and think "spa." And you may not look in the mirror and see a publicist. But chances are your services are just as luxurious, relaxing, and satisfying as those at the spa down the street-your clients just wouldn't know it by reading your menu. Here we show you how to spruce up the language to make your services sound as good as they are.

Keywords: all-natural   keeping your business competitive   promoting your services   vegan services  

Is Your Pay Structure The Problem?

November 1, 2003  | Article

How a salon chooses to pay its staff can make all the difference in employee retention, quality of service, profitability, and your ability to compete. After payroll, salon owners are often left only with their own tip money and revenue from services they've performed. Should you abandon the traditional commission structure for a pay system that rewards behaviors that are key to the salon's overall success?

Keywords: business   keeping your business competitive   money   service pricing   staff management  

Grab a Partner and Cross-Market Your Services

July 1, 2003  | Article

Look no further for low-cost, high-return, business-building ideas. Look beyond the obvious and cross-market with unlikely allies to double your exposure with minimal expense.

Keywords: bartering   business building   cross-marketing   customer service   keeping your business competitive  

Keep Your Delusions Alive

May 1, 2003  | Article

Although there are nail technicians who tell us business has been hurt by the sluggish economy and fears of war, most tell us that things are good.

Keywords: keeping your business competitive   recession  

What Worries You?

April 1, 2003  | Article

What concerns you most about your business right now?

Keywords: continuing education   Diana Bonn   diversion   economy   finding/retaining staff  

Grow Through Good Management

December 1, 2002  | Article

By understanding and committing to the principles of good management, your business can succeed and even flourish. Are you doing all you can do when it comes to smart scheduling, customer relations, employee management, and analyzing the numbers behind your business decisions?

Keywords: business tools   computer systems   consultants   finance   keeping your business competitive  

Cut Your Cost to Boost Your Profits

October 1, 2002  | Article

As competition and tough economic times keep service prices flat, salon owners and booth renters need to look elsewhere to increase profits. Learn ways to cut your overhead costs — without sacrificing customer service.

Keywords: keeping your business competitive   salon finances   taxes  

SWOT: Analyze Your Business

August 1, 2002  | Article

SWOT means you should ask yourself: What are your Strengths, Weaknesses, Oppportunities, and Threats?

Keywords: As I See It   business building   keeping your business competitive  

Learn What Retail Clients Really Want

August 1, 2002  | Article

"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.

Keywords: building your clientele   customer service   keeping your business competitive   retailing  

The 7 Habits of Highly Successful Nail Technicians

August 1, 2001  | Article

Taking a cue from Steven Covey, author of “The 7 Habits of Highly Effective people”, the NAILS editorial team identified seven characteristics, or habits, of the highly successful nail technicians we’ve met over the past 18 years.

Keywords: continuing education   Debbie Krakalovich   Diana Bonn   industry activism   keeping your business competitive  

As I See It: Do Your Own Thing and Do It Well.

March 1, 2000  | Article

Keywords: As I See It   keeping your business competitive   Larry Gaynor  

Lessons From the Discount Salon Front

January 1, 1999  | Article

There are a couple of practices found in most discount salons that I think all nail salons could learn from.

Keywords: As I See It   discount salons   keeping your business competitive  

When Your Competition Comes Calling

October 1, 1998  | Article

As a salon owner for more than 10 years, I have found myself in some uncomfortable situations—from confronting an employee with poor workmanship to taking a customer to small claims court to recover money form a bad check. But nothing unnerves me more than when a competitor walks through my salon door.

Keywords: keeping your business competitive  

Editor's note: 1997: A Year of Controversy

December 1, 1997  | Article

his year, state boards took a beating, especially in California. Several other states scrutinized whether they even need licensing at all.

Keywords: California state regulations   EMA   keeping your business competitive   licensing   MMA  

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