April 1, 1997
As competition increases, the gap between Asian salons and the rest of the industry is actually getting smaller. To keep their English-speaking clientele, Asian nail technicians are making efforts to learn the language and expand their salon services, while non-Asian salons are discovering the value of quick service and client convenience.
Keywords: discount salons international keeping your business competitive licensing promoting your services
September 1, 1996
Try as we might, the staff of NAILS does not know everything there is to know about nails. The daily ins and outs of the business are something only professionals working in the field can really know. That’s why NAILS invited a prestigious group of individuals-salon owners, nail technicians, and educators-to act as our Editorial Advisory Board. Members of the board will suggest article ideas, provide expert counsel, and keep us up-to-date on trends, salons, and people worth noticing. By way of introducing them to you, we’ve asked them to share their own professional achievements and their thoughts on the biggest challenges facing the industry.
Keywords: customer service keeping your business competitive
April 1, 1996
Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.
Keywords: Debbie Doerrlamm finding/retaining staff keeping your business competitive marketing/promotions Paula Gilmore
March 1, 1996
Whether you take Pucci Salon and Day Spa’s slogan, “The Salon of Choice,” to mean a salon with many choices, or the salon to choose, you’d be right. Between the salon’s full menu of services and owner Debra Capaldi’s unflagging dedication, Pucci is the place.
Keywords: keeping your business competitive profiles salon management salon profiles
November 1, 1995
What is the most important requirement in being successful in the nail industry?
Keywords: keeping your business competitive professional image
January 1, 1995
Get ready! Predictions on where the nail industry is headed!
Keywords: As I See It customer service keeping your business competitive staff management
December 1, 1993
Ten seasoned salon professionals offer their best advice for making it in the nail industry today.
Keywords: keeping your business competitive
December 1, 1993
Nail technicians and salon owners must stop fretting over the low price salons and either appeal to the bargain hunters or ignore them.
Keywords: discount salons keeping your business competitive
August 1, 1993
Although nail technician income has risen steadily, at least keeping pace with inflation, prices on most services have barely budged upward in two years, and some service prices have dropped.
Keywords: As I See It keeping your business competitive service pricing
April 1, 1993
Besides other salons, who else is a competitor to you? You have to know who (and what) your competitors are so that you can best meet and serve your customers’ needs.
Keywords: keeping your business competitive retailing
September 1, 1992
I know a person in business has to guard secrets in order to stay competitive, but I’ve seen this problem in the extreme, where professionals would rather suffer in silence than ask for help from another nail technician.
Keywords: keeping your business competitive mentoring networking
August 1, 1991
You could charge whatever you wanted, do business however you pleased, work only as long as you cared to---because you were the only person who could do nails. Sound interesting?
Keywords: business management keeping your business competitive
April 1, 1991
Start by giving clients know-'em'dead service instead of lowering your prices.
Keywords: customer service discount salons keeping your business competitive
February 1, 1991
How to woo customers, wow them, and then win them back. A list of reasons that clients leave you and how to overcome each one.
Keywords: communicating with customers customer service discount salons keeping your business competitive