Business - Topic : keeping your business competitive

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Asian Influence: Building A Bridge

April 1, 1997  | Article

As competition increases, the gap between Asian salons and the rest of the industry is actually getting smaller. To keep their English-speaking clientele, Asian nail technicians are making efforts to learn the language and expand their salon services, while non-Asian salons are discovering the value of quick service and client convenience.

Keywords: discount salons   international   keeping your business competitive   licensing   promoting your services  

We Aim to Serve You Better

September 1, 1996  | Article

Try as we might, the staff of NAILS does not know everything there is to know about nails. The daily ins and outs of the business are something only professionals working in the field can really know. That’s why NAILS invited a prestigious group of individuals-salon owners, nail technicians, and educators-to act as our Editorial Advisory Board. Members of the board will suggest article ideas, provide expert counsel, and keep us up-to-date on trends, salons, and people worth noticing. By way of introducing them to you, we’ve asked them to share their own professional achievements and their thoughts on the biggest challenges facing the industry.


Keywords: customer service   keeping your business competitive  

Day Spa Or Discount Salon? There's Lots Of Room In Between

May 1, 1996  | Article

Keywords: As I See It   discount salons   keeping your business competitive  

Sharing Is Succeeding

April 1, 1996  | Article

Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.


Keywords: Debbie Doerrlamm   finding/retaining staff   keeping your business competitive   marketing/promotions   Paula Gilmore  

The Salon of Choice

March 1, 1996  | Article

Whether you take Pucci Salon and Day Spa’s slogan, “The Salon of Choice,” to mean a salon with many choices, or the salon to choose, you’d be right. Between the salon’s full menu of services and owner Debra Capaldi’s unflagging dedication, Pucci is the place.

Keywords: keeping your business competitive   profiles   salon management   salon profiles  

Editor's Note: First, Do Great Nails

November 1, 1995  | Article

What is the most important requirement in being successful in the nail industry?

Keywords: keeping your business competitive   professional image  

Aliens Land On Earth And Other New Year's Predictions

January 1, 1995  | Article

Get ready! Predictions on where the nail industry is headed!

Keywords: As I See It   customer service   keeping your business competitive   staff management  

Business Advice From The Pros

December 1, 1993  | Article

Ten seasoned salon professionals offer their best advice for making it in the nail industry today.

Keywords: keeping your business competitive  

Editor's note: Ignore Discount Salons and Do What You Do Best

December 1, 1993  | Article

Nail technicians and salon owners must stop fretting over the low price salons and either appeal to the bargain hunters or ignore them.

Keywords: discount salons   keeping your business competitive  

Editor's Note: Take a Risk and Raise Prices

August 1, 1993  | Article

Although nail technician income has risen steadily, at least keeping pace with inflation, prices on most services have barely budged upward in two years, and some service prices have dropped.

Keywords: As I See It   keeping your business competitive   service pricing  

Editor's note: Who Are Your Competitors?

April 1, 1993  | Article

Besides other salons, who else is a competitor to you? You have to know who (and what) your competitors are so that you can best meet and serve your customers’ needs.

Keywords: keeping your business competitive   retailing  

Editor’s Note: Don’t Be Afraid to Share

September 1, 1992  | Article

I know a person in business has to guard secrets in order to stay competitive, but I’ve seen this problem in the extreme, where professionals would rather suffer in silence than ask for help from another nail technician.

Keywords: keeping your business competitive   mentoring   networking  

You Already Have a Monopoly

August 1, 1991  | Article

You could charge whatever you wanted, do business however you pleased, work only as long as you cared to---because you were the only person who could do nails. Sound interesting?

Keywords: business management   keeping your business competitive  

Customer Service Ideas for Battling Discount Salons

April 1, 1991  | Article

Start by giving clients know-'em'dead service instead of lowering your prices.

Keywords: customer service   discount salons   keeping your business competitive  

Turn Lost Customers Into New Clients

February 1, 1991  | Article

How to woo customers, wow them, and then win them back. A list of reasons that clients leave you and how to overcome each one.

Keywords: communicating with customers   customer service   discount salons   keeping your business competitive  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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