Business - Topic : male clients

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Texas Salon Targets Athletic Clientele

March 7, 2018  | Article

Athletes may not be the stereotypical salon client, but there still is a market for sports lovers in the nail world!

Keywords: athlete's foot   deluxe pedicures   male clients   sports pedicures   Texas salons  

Bring the Little Ones to Lacquered Nail Lounge

February 27, 2018  | Article

Owner Jen Carr offers families a place to spend time together with two new salon add-ons:
a supervised play area for children and a section just for men. 

Keywords: business building   charity   children in the salon   male clients   men's services  

9 Salon and Spa Trends to Look for This Year

February 26, 2018  | Article

Salon software manufacturer Millennium Systems International has gathered the top salon and spa trends they expect to see on the rise in 2018.

Keywords: continuing education   Instagram   male clients   trends  

Something to Talk About: Turning Male Clients Into Regulars

June 5, 2017  | Article

You know how to convert female clients into loyal customers, but do you have the same success with men? 

Keywords: building your clientele   male clients   Something to Talk About  

Crowdsourcing: How do you encourage male clients to come into your salon?

May 17, 2016  | Article

This month we asked nail techs:How do you encourage male clients to come into your salon and become regulars?

Keywords: crowdsourcing   male clients   marketing/promotions  

Crowdsourcing: Do you encourage your male clients to wear polish (clear or color)? Why or why not?

October 22, 2015  | Article

This month we asked nail techs: Do you encourage your male clients to wear polish (clear or color)? Why or why not?

Keywords: crowdsourcing   male clients  

Buzzfeed Shows Men Getting Manicures for the First Time

August 13, 2015  | Video

Buzzfeed documents men getting their nails done for the very first time.

Keywords: male clients  

7 Ways to Get Men Into the Salon

June 3, 2015  | Article

The number of men receiving nail services may be on the decline, but fear not: We’ve got seven tweaks to help you ease them back through the salon doors. Here are some clever ways to appeal to those elusive male clients and keep them coming back for more.

Keywords: male clients   men's services   niche marketing  

Father’s Day Nail Services

June 3, 2013  | Article

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

Keywords: male clients   men's services   niche marketing  

Retail Boutique: Gifts for Father’s Day

June 3, 2013  | Article

Let customers say happy Father’s Day with everything from beef jerky to leather goods. Whether practical or sentimental, these gifts are sure to brighten up any dad’s day.

Keywords: holiday retailing   male clients   retail boutique items   retail merchandising  

On the Road: Metro for Men, Irvine, Calif.

May 1, 2008  | Article

Tim Crowley visits a California salon designed just for men.

Keywords: full-service salons   male clients   men's services   niche marketing   On The Road  

12 Things You Can Do to Attract the Manly Market

April 1, 2008  | Article

Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.

Keywords: couples services   male clients   marketing/promotions   men's services   niche marketing  

Does Your Salon Need New Man-Scaping?

April 1, 2007  | Article

The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.

Keywords: customer service   male clients   marketing/promotions   men's services   niche marketing  

How to Get the Guy(s) in 10 Ways

April 1, 2007  | Article

You’re finally ready to hit the male-client-recruiting scene, but which guy is right for you and your salon? Here are four common male clients…and tips on how to get them for good.

Keywords: male clients   men's services   niche marketing  

7 Not-so-Sticky Salon Situations [Real Life Solutions to Issues with Men]

April 1, 2007  | Article

Bringing more men into the client-mix may mean facing some unique situations. How we handle sticky or potentially uncomfortable situations can mean the difference between keeping and losing clients. We went to Tammi Regan, Daphney Schaffer, Kelly Williamson, and Nyree Matthews for some practical, expert advice about some awkward situations that happen all too frequently.

Keywords: male clients   men's services  

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