Business - Topic : marketing/promotions

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10 Marketing Ideas You Should Be Trying

July 10, 2018  | Article

Figuring out which marketing tactics are best for your business sometimes requires some experimentation. Here are 10 suggestions to get you started.

Keywords: Facebook marketing   marketing/promotions   public relations   social media   web marketing  

Atlanta Tech Self-Publishes Nail Art Magazine

July 5, 2018  | Article

 Nail tech Marlette Robinson launched her own self-published nail magazine, Nail Design 101, six years ago.

Keywords: marketing/promotions   nail art   networking  

How to Be Crowned “Best Nail Salon” in Your City

May 21, 2018  | Article

For small local businesses, being selected as “best of” in a community newspaper or magazine can increase customer loyalty, attract new clients, and secure your spot as a staple of the community, and salons are no exception.

Keywords: marketing/promotions   public relations  

How to Host a Facebook Live Broadcast

May 18, 2018  | Article

Wondering how to get started with Facebook Live? This guide will take you from preparation to sign-off. 

Keywords: Facebook   Facebook marketing   marketing/promotions   Sarah Waite   social media  

Young Nails Biz Talk: The Reason Nail Techs Fail

May 16, 2018  | Video

Young Nails' Habib Salo and Tracey Reierson discuss how to avoid common mistakes so you stick around in the nail business.

Keywords: Business   business management   marketing/promotions   new nail techs   Young Nails  

Young Nails Biz Talk: Social Media Part 1: Why and How

February 27, 2018  | Video

Young Nails' Habib Salo and Tracey Reierson discuss why and how to use social media to market your salon.

Keywords: Business   marketing/promotions   social media   web marketing   Young Nails  

Be a Show Off: Add Nail Photos to Your Business Card

November 30, 2017  | Article

Sarah Petersen has featured photos of her nail work on her business cards for years.

Keywords: business cards   marketing/promotions   nail art  

Join Mobile Mario and Get $20 Off

October 30, 2017  | Article

A pop-up screen on the Palatine, Ill.-based chain’s website offers visitors a $20 discount as an incentive to join its Mobile Mario club. By signing up, they agree to receive up to four promotional texts per month.

Keywords: marketing/promotions   web marketing  

Orchard Nails: Loyal Clients, Loyal Techs

April 27, 2017  | Article

For most people, the 2007 subprime mortgage crisis was anything but a blessing. But for Orchard Nails owner Thomas Kent Irwin, there was an unexpected opportunity hidden in the chaos.

Keywords: marketing/promotions   salon profiles  

#HappierNails Promo Targets Other Salons’ Unhappy Clients

March 16, 2017  | Article

“Did another salon ruin your manicure?” That question plays a central role in Images Luxury Nail Lounge’s outreach to potential new clients.

Keywords: marketing/promotions   nail repairs   social media  

Why Celina Ryden "Fakes" Nail Photos

March 9, 2017  | Video

In the first of an upcoming video series about nail photography, Celina Ryden explains why it's important to put time and effort into your nail photos, how good editing can make sure the image reflects the real-life look of the nails, and why photography is an important part of business branding.

Keywords: Business   marketing/promotions   photographing nails  

5 Ways to Earn More Money As a Nail Tech

March 9, 2017  | Video

Celina Ryden shares her top five ways for nail techs to increase their earnings. 

Keywords: Business   Celina Ryden   marketing/promotions   money  

5 Ways to Turn Your Salon into a Competitive Brand

January 9, 2017  | Article

The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.

Keywords: branding   business building   how-to guides   marketing/promotions  

Social Media Showdown: Instagram vs. Snapchat

December 30, 2016  | Article

Which social media platform reigns supreme?

Keywords: Instagram   marketing/promotions   snapchat   social media  

Doing Good While Boosting Your Business

November 2, 2016  | Article

Spa parties can be a great revenue booster, but partnering with a local charity can bring in new clients and set your business apart from the pack.  

Keywords: business building   charity   marketing/promotions   nail techs doing good  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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