November 2, 2016
Spa parties can be a great revenue booster, but partnering with a local charity can bring in new clients and set your business apart from the pack.
Keywords: business building charity marketing/promotions nail techs doing good
September 13, 2016
Like it or not, Yelp is here to stay — your best bet is to make the most of this powerful marketing tool.
Keywords: marketing/promotions Yelp
September 13, 2016
Selfie opportunities help build content for salons' social media efforts and foster client interaction.
Keywords: marketing/promotions public relations Robert Nguyen social media
August 16, 2016
This month we asked nail techs: If you could open a nail salon anywhere in the world, where would you open your salon and why?
Keywords: marketing/promotions salon decor/design
July 19, 2016
At Coatroom — a new nails and waxing salon in Arlington, Va. — salon staffers are called upon to write and produce their very own magazine.
June 21, 2016
Offering discounts can sometimes turn out to be more trouble than it’s worth, but if done correctly, discounting can translate into increased loyalty, bigger service tickets, and more retail sales. Learn the right and wrong ways to offer special pricing.
May 18, 2016
Sometimes the best advice for marketing your nail salon begins with what not to do. Whether you are revamping your marketing plan, planning for an upcoming event, or just beginning your business, a review of the potential trouble spots can help you avoid costly mistakes that eat up your time and money.
Keywords: client referral systems marketing/promotions
May 17, 2016
This month we asked nail techs:How do you encourage male clients to come into your salon and become regulars?
Keywords: crowdsourcing male clients marketing/promotions
October 13, 2015
The husband and wife team behind Velvet Nail Lounge in Troy, Mich., came up with a brilliant marketing idea after reading fashion magazines.
Keywords: Etsy jewelry marketing/promotions social media
October 5, 2015
Part symbol of pride, part advertisement on wheels, nail-related license plates are like mini mobile billboards.
Keywords: marketing/promotions nail technician
August 4, 2015
Online education company Salon Gurus has released a new program taught by nail tech and marketing expert Millie Haynam. Titled “Build Your Business…Build You!”
Keywords: marketing/promotions online education
July 8, 2015
The Painted Lady keeps a chalkboard sign out in front to capture the attention of passersby and changes the messages weekly.
Keywords: international marketing/promotions signage
July 8, 2015
Popular blogger Tina Alberino (“This Ugly Beauty Business” and “Nail Tech Reality Check”) has written the ultimate guide to navigating our industry.
Keywords: books building your clientele marketing/promotions salon finances work life balance
June 22, 2015
NAILS asked Rosie Herman, the founder of One Minute Manicure, to give us a glimpse into the nitty-gritty details of growing a beauty business from scratch.
Keywords: Business marketing/promotions scrubs
March 11, 2015
Learn to increase your paycheck by making an extra sale or booking an unexpected appointment.
Keywords: Business customer service marketing/promotions salon services