Business - Topic : marketing/promotions

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How to Grow a Beauty Business

June 22, 2015  | Article

NAILS asked Rosie Herman, the founder of One Minute Manicure, to give us a glimpse into the nitty-gritty details of growing a beauty business from scratch.

Keywords: business   marketing/promotions   scrubs  

Best Tips to Upsell Services

March 11, 2015  | Article

Learn to increase your paycheck by making an extra sale or booking an unexpected appointment.

Keywords: business   customer service   marketing/promotions   salon services  

Nail Those Profits At Sea Round Table

February 6, 2015  | Video

Nail Talk Radio hosts a nail round table at the Vicki Peters "Nail Those Profits at Sea" Cruise featuring Brandy Coull, Jessica Hoel, AthenA Elliott, Karen Hodges, Alex Fox, and Holly Schippers.

Keywords: Athena Elliott   building your clientele   business building   gloves   Holly Schippers  

Bizzy App for E-mail Marketing

January 30, 2015  | Video

Bizzy mobile app helps small businesses send timed and targeted e-mail marketing campaigns. Bring customers back without the cost of a marketing department!

Keywords: business   marketing/promotions   smartphone apps  

Five Ways to Ensure Your Marketing Video Will Suck

December 30, 2014  | Article

Jennifer Santoro of InVidz Smart Video Technology outlines five factors that will destine your video for failure.

Keywords: marketing/promotions   web marketing  

Best Social Marketing Tips

September 3, 2014  | Article

We asked, you answered. What’s your best social media marketing tip?

Keywords: business building   Facebook marketing   Instagram   marketing/promotions   smartphone apps  

Action Bag Company Spring/Summer 2014 New Releases

May 13, 2014  | Product

Action Bag Company released four new bags for spring/summer 2014 that can be used for anything from promotions to retail and customized with your salon’s logo for additional brand building.

Keywords: Action Bag Company   marketing/promotions   retailing  

Show Us Your...Clever Nail Art Display

May 1, 2014  | Photo Gallery

You’ve got the chops as a nail artist, now it’s time to show off that talent. Check out these clever ways to showcase what you do best.

Keywords: marketing/promotions   nail art   salon decor/design  

Step-and-Repeat-Style Backgrounds for Nail Art

April 30, 2014  | Photo Gallery

Check out this gallery of step-and-repeat-style photos for your nail art. It's a chic and simple way to brand your salon and show off your work at the same time!

Keywords: branding   Instagram   marketing/promotions   nail art   photographing nails  

Photograph, Post, Repeat

April 30, 2014  | Article

More and more salons are making use of step-and-repeat-style backgrounds when photographing their nail art for the web. Take a look at why these chic and simple advertising tools are catching on and how you can join the party.  

Keywords: branding   Instagram   marketing/promotions   nail art   photographing nails  

Be Your Own Number-One Fan

March 30, 2014  | Article

“Have you ever noticed that women tend to downplay their accomplishments, while men routinely highlight their achievements and use them to advance?” asks Vickie Milazzo, author of Wicked Success Is Inside Every Woman.

Keywords: marketing/promotions  

Once Was Enough: Things Nail Techs Say They Will Never Try Again

March 28, 2014  | Article

We all make mistakes. These salon owners shared things they tried once and will never try again. Consider these cautionary tales before making your next business decision.

Keywords: marketing/promotions  

The New Facebook Hashtag

March 3, 2014  | Article

This useful new marketing tool may leave you looking at the popular social networking site in a whole new way.

Keywords: business building   Facebook   hashtags   marketing/promotions  

Show [Us] Your… Private Label Logos

November 27, 2013  | Article

Your logo not only says who you are, but is used to brand your products and merchandise. 

Keywords: marketing/promotions   private labeling  

Did You Get Your Copy of The Big Book?

November 21, 2013  | Article

NAILS’ 2013-2014 Big Book is the ultimate resource for those in the nail industry. With information on the latest statistics and trends, this annual issue also contains a state board directory, salon safety guidelines, and a marketers directory.

Keywords: marketing/promotions   salon safety   state licensing  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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