March 30, 2014
“Have you ever noticed that women tend to downplay their accomplishments, while men routinely highlight their achievements and use them to advance?” asks Vickie Milazzo, author of Wicked Success Is Inside Every Woman.
March 28, 2014
We all make mistakes. These salon owners shared things they tried once and will never try again. Consider these cautionary tales before making your next business decision.
March 3, 2014
This useful new marketing tool may leave you looking at the popular social networking site in a whole new way.
Keywords: business building hashtags marketing/promotions
November 27, 2013
Your logo not only says who you are, but is used to brand your products and merchandise.
Keywords: marketing/promotions private labeling
November 21, 2013
NAILS’ 2013-2014 Big Book is the ultimate resource for those in the nail industry. With information on the latest statistics and trends, this annual issue also contains a state board directory, salon safety guidelines, and a marketers directory.
Keywords: marketing/promotions salon safety state licensing
August 15, 2013
Wondering how you can make more of your website as an important marketing tool? Locu provides tools to manage, edit, design, and publish your service menu-wherever it shows up-from one place.
Keywords: customer service marketing/promotions web marketing websites
August 5, 2013
Salon owner Jae'tte Burneo found a clever way to introduce herself and her salon by creating nail art masterpieces based on the business cards of neighboring businesses.
Keywords: marketing/promotions product displays
March 13, 2013
“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.
Keywords: consumer press marketing/promotions public relations
December 17, 2012
“I had the purses made as a way to advertise and start conversations,” says Geneva Holcomb of Imagio Salon and Spa in League City, Texas, who created two custom Miche Bags that boldly proclaim her love of the nail industry.
September 18, 2012
Millie Haynam, a small business strategist, trainer, speaker, and writer with more than 30 years of beauty industry experience shares her knowledge in a new book.
Keywords: books marketing/promotions
August 22, 2012
More than 20 salons in the greater Boston area participated in the first-ever Salon Week event in April, servicing hundreds of clients
July 30, 2012
In just two years, Pinterest has amassed more than 10 million users. With a record like that, it’s a place where salons should consider developing a presence.
Keywords: marketing/promotions social media web marketing
June 28, 2012
Editor Hannah Lee explains what nail techs should practice, outside of just doing nails, that can help their careers.
Keywords: client retention client scheduling Hannah Lee marketing/promotions On My Mind
April 27, 2012
You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?
Keywords: advertising/promotions Facebook marketing loyalty programs marketing/promotions web marketing
April 23, 2012
Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years.
Keywords: building your clientele marketing/promotions seasonal promotions teens