Business - Topic : marketing/promotions

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From the Pros: Do-It-Yourself PR Kits

January 31, 2011  | Article

The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.

Keywords: advertising/promotions   marketing/promotions   public relations   social media  

Determine Your Target Market

December 1, 2010  | Article

“Within our industry there are three categories with which you can choose to align yourself: budget/economy, intermediate/midsection, and luxury/top end,” says salon consultant Maxim Titter. There is no right or wrong category, she emphasizes, only the danger of not knowing which category you belong to.

Keywords: clients   marketing/promotions  

Engage in Shameless Self Promotion

December 1, 2010  | Article

If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.

Keywords: advertising/promotions   business building   marketing/promotions   referrals  

Make It a Man's World

November 22, 2010  | Photo Gallery

Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.

Keywords: marketing/promotions   men's services   retail merchandising  

25 Business-Building Tips for Booth Renters

November 17, 2010  | Article

Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.

Keywords: adding new services   advertising/promotions   booth rental   business   business tools  

Turn That Frown Upside Down

November 17, 2010  | Article

For clients of Salon Riviera in Redondo Beach, Calif., receiving a traffic or parking ticket has an unexpected upside: Bring the ticket to the salon and new clients will receive 50% off their service.

Keywords: customer service   marketing/promotions   social media  

Meet the Media at Community Events

November 17, 2010  | Article

"Go to where the media is!” says Nanette Miner, a small-business marketing expert and co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers.

Keywords: business   marketing/promotions   networking   promoting your services  

NSI Launches Business Development E-Book

November 17, 2010  | Article

A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.

Keywords: business   business tools   keeping your business competitive   marketing/promotions   NSI  

You Can Benefit From Her Success

November 17, 2010  | Article

Not only is Megan DiMartino the creator of the Novita Clinicals line of skin care and spa manicure/pedicure products, she’s the proud owner of Georgetown, Texas-based Novita Spa on the Square, a thriving day spa.

Keywords: business   marketing/promotions   spas  

Action Bag Company Purse Bags

November 4, 2010  | Product

Purse Bags from Action Bag Company are perfect for holding a gift card or small products. Available in nine colors with matching ribbon tie closure. Add your logo with our Free Art Options!

Keywords: Action Bag Company   marketing/promotions   retailing  

A Video Can Make Your Salon a Star

September 1, 2010  | Article

For many potential clients, the Internet is their first stop in the search for salons. While a salon menu, contact information, and great pictures of your salon (and even your nails) are a necessity, a snazzy, snappy promo-video can really help set your salon apart from the rest.

Keywords: keeping your business competitive   marketing/promotions   promoting your services   social media   video training  

Catch the Momentum

September 1, 2010  | Article

With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?

Keywords: adding new services   business   keeping your business competitive   marketing/promotions   social media  

Pre-Selling Makes Loyal Clients

July 1, 2010  | Article

Clients who come back to redeem their pre-sold service usually purchase something else as well.

Keywords: building your clientele   client retention   loyalty programs   marketing/promotions   retailing  

The Benefits of Being the “Best of”

July 1, 2010  | Article

“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?

Keywords: marketing/promotions   professional image   promoting your services   web marketing  

Online Press Releases Get the Word Out

July 1, 2010  | Article

Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.

Keywords: business   business tools   marketing/promotions   web marketing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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