April 27, 2011
“I don’t charge for nail art,” says Sharon Frenz, owner of The Nail Boutique in Tomah, Wis. “Of all the services we can offer, it’s the least expensive for us. Nail art paint and polish is inexpensive and application only involves a little bit of our time.”
Keywords: handpainted nail art marketing/promotions nail art
April 21, 2011
A press release is one of the easiest and most cost-effective ways of getting your message out when you have a business announcement.
Keywords: consumer marketing consumer press marketing/promotions media coverage
April 20, 2011
Take advantage of the increased demand for double services and your salon could gain the reputation of being the go-to place to meet for coffee, drinks, even dinner and a movie.
Keywords: couples services marketing/promotions mommy and me manicures Mother's Day Mother's Day promotions
April 19, 2011
One of the best holidays to entice clients in the door, Mother’s Day offers special opportunities for not only pampered mothers but maybe even doting sons and daughters as well.
Keywords: marketing/promotions Mother's Day Mother's Day promotions nail art seasonal nail art
March 29, 2011
There are more than 500 million people on Facebook. Increase awareness of your salon and get new clients in your doors with smartly written Facebook advertising campaigns. We’ll show you how.
Keywords: Facebook marketing marketing/promotions web marketing
March 25, 2011
It’s savvy to make the effort to cultivate relationships with your salon’s business neighbors. That can mean literally the store on the other side of the wall or it can mean the retail boutique two miles down the road that targets a similar demographic as your business.
Keywords: business building coaching marketing/promotions networking On My Mind
March 20, 2011
With Action Bag Company’s Custom Stationery line, nail techs can create their own sophisticated, professional-looking marketing materials.
Keywords: business cards business tools marketing/promotions
March 19, 2011
Peekaboo Mobile is a free smartphone app that enables the user to pull up a map on her screen that shows all businesses within 50 miles of her current location that are offering some type of immediate offer.
February 25, 2011
As many techs struggle to get clients to take the plunge and dare to wear art on their nails, Tara Deck, owner of Tara Lea Esthetics in Chetwynd, British Columbia, Canada, can boast that 85% of her clientele wear nail art all the time. She credits her success with creating unique designs for each individual.
Keywords: handpainted nail art marketing/promotions nail art winter promotions
February 25, 2011
Choose one day a week or one day a month for a do-it-yourself workshop — facials, manicures, pedicures, makeup application, cut your own bangs — you get the idea
January 31, 2011
The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.
Keywords: advertising/promotions marketing/promotions public relations social media
December 1, 2010
“Within our industry there are three categories with which you can choose to align yourself: budget/economy, intermediate/midsection, and luxury/top end,” says salon consultant Maxim Titter. There is no right or wrong category, she emphasizes, only the danger of not knowing which category you belong to.
Keywords: clients marketing/promotions
December 1, 2010
If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.
Keywords: advertising/promotions business building marketing/promotions referrals
November 22, 2010
| Photo Gallery
Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.
Keywords: marketing/promotions men's services retail merchandising
November 17, 2010
Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.
Keywords: adding new services advertising/promotions booth rental business business tools