September 1, 2010
| Article
With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?
Keywords: adding new services business competitive keeping your business competitive marketing/promotions
July 1, 2010
| Article
Clients who come back to redeem their pre-sold service usually purchase something else as well.
Keywords: building your clientele client retention loyalty programs marketing/promotions pre-selling services
July 1, 2010
| Article
“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?
Keywords: competitive marketing/promotions professional image promoting your services web marketing
July 1, 2010
| Article
Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.
Keywords: business business tools marketing/promotions web marketing
June 1, 2010
| Article
From saving money on products to developing an efficient schedule, salon coaches offer practical advice behind the cliché.
Keywords: business building career handbook learning new techniques marketing/promotions money
June 1, 2010
| Article
A good way to up your income without actually raising prices is to have a list of a la carte options in your service arsenal, says Kelley Killop-Marble of Opalized Designs Studio Salon in Shelby Township, Mich. “I’m not talking about having a bare-bones menu and nickel and diming folks ... that is just plain aggravating,” she says. What she is talking about is differentiating yourself by giving true personal services.
Keywords: add-on services customer service marketing/promotions
May 1, 2010
| Article
Whether you decide to add a new service, or completely rethink how you’ve set up your salon, commit to making at least one change in your business this year.
Keywords: adding new services building your clientele continuing education expanding your services Hannah Lee
May 1, 2010
| Article
Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.
Keywords: business marketing/promotions networking social media
May 1, 2010
| Article
About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.
Keywords: bridal styles business building clients marketing/promotions nails-only salons
April 1, 2010
| Article
In this economy, nail techs have to find creative ways to do direct marketing.
Keywords: building your clientele business building direct mail email marketing marketing/promotions
April 1, 2010
| Article
Don’t let valuable seconds go to waste. Connect with clients using on-hold messaging.
Keywords: customer service marketing/promotions on-hold messaging
March 1, 2010
| Article
From cafés to pharmacies, customer loyalty programs are earning people points that translate into savings. Some salons have taken advantage of these programs as a creative way to expand their customer base. “Loyalty programs open an opportunity to develop relationships with your clients, and they create repeat business because there is an incentive to return to your salon,” says Nicole Leinbach Reyhle, founder of Retail Minded in Chicago.
Keywords: loyalty programs marketing/promotions
March 1, 2010
| Article
Recently, Groupon’s New York City website featured a $25 Hot Lavender Cream Manicure at Sweet Lily Natural Nail Spa for just $12. When the day was over, Sweet Lily had sold 1,661 Groupons, far surpassing its 200-purchase minimum.
Keywords: advertising/promotions marketing/promotions web marketing
March 1, 2010
| Article
In the world of salon and spa brochures, what separates the good from the great? While there is no one-size-fits-all formula, here are nine tips for better brochures to get you going in the right direction.
Keywords: advertising/promotions marketing/promotions promoting your services salon menus
February 1, 2010
| Article
Fill those slow days with a once-a-week special.
Keywords: marketing/promotions
