January 1, 2010
| Article
Log onto www.nailsmag.com/2010project for business building and winning marketing ideas.
Keywords: 2010 Project business building marketing/promotions salon parties
January 1, 2010
| Article
Despite having been in business just six months, San Jose, Calif.-based That’s So Pedi Nail Salon beat out well established salons to be voted #1 for manicures and #2 for pedicures in the Metro newspaper’s 2009 Best of Silicon Valley reader survey.
Keywords: contests customer service marketing/promotions
January 1, 2010
| Article
To advertise his salon, Robbie Schaeffer, owner of ROB|B: An OPI Concept Salon, wrapped up a couple of Smart Cars with reflective graphics of OPI bottles and his salon logo.
Keywords: advertising/promotions business building marketing/promotions OPI Products
December 1, 2009
| Article
Four easy opportunities to show clients that you care and also attract back clients who have not returned recently.
Keywords: client relationships marketing/promotions
December 1, 2009
| Article
Create a 30 second elevator speech and use it.
Keywords: business cards marketing/promotions
December 1, 2009
| Article
Recognizing what’s important to our employees and clients is more than knowing their favorite shade of polish or the names of their children; it’s about understanding that they embrace the things they do, in part, because of what the world looked like as they grew up.
Keywords: business tools customer service keeping your business competitive marketing/promotions staff management
November 1, 2009
| Article
Here are some ideas on how to make your salon the "IT" place to party.
Keywords: Hannah Lee marketing/promotions niche marketing On My Mind salon parties
November 1, 2009
| Article
The Paris-inspired salon The Pampered Girl is co-owned by friends and former coworkers Christina Yang and Alexandra Armstead. In divvying up the responsibilities and bringing new ideas to the table, they’re finding that two heads are better than one.
Keywords: marketing/promotions salon decor/design salon profiles
October 1, 2009
| Article
Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.
Keywords: advertising/promotions marketing/promotions web marketing websites
September 29, 2009
| Article
As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:
Keywords: 2010 Project business building marketing/promotions recession
September 4, 2009
| Article
If you’re looking to build your clientele, there’s no need to discount your services, but you can run specials and use some creative marketing, says Sharon Frenz, co-owner of Fusion Hair and Nail Studio in Tomah, Wis. “I’ve gone from a so-so book to a completely full book in less than a year,” says Frenz, who shares these tips.
Keywords: 2010 Project building your clientele business building marketing/promotions
September 1, 2009
| Article
Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.
Keywords: advertising/promotions business business tools Facebook marketing marketing/promotions
August 12, 2009
| Article
Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.
Keywords: 2010 Project building your clientele business building marketing/promotions youth marketing
August 1, 2009
| Article
Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.
Keywords: business building keeping your business competitive marketing/promotions recession
July 1, 2009
| Product
Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.
Keywords: building your clientele business building marketing/promotions networking promoting your services
