Business - Topic : marketing/promotions

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Take a Tip From ... Bio Creative Laboratories' Frania Garcia

April 1, 2009  | Article

Personal and systemic treatment can make for a better connection with customers.

Keywords: Bio Creative Labs   marketing/promotions   retail merchandising  

Clearing Out the Clutter ... From Your Life

April 1, 2009  | Article

Learn to say “no thank you” to things that don’t match your goals or you just don’t enjoy. And start saying “yes” to things that are more fun, rewarding, and interesting.

Keywords: business tools   keeping your business competitive   marketing/promotions   promoting your services   work life balance  

Clearing Out the Clutter ... From Your Salon

April 1, 2009  | Article

Having problems getting that bottom drawer shut all the way? Do you have boxes, plastic bins, and show bags filled with unused goodies sitting in odd corners? Do you have a cupboard filled to overflowing with nail products and supplies? If so, it’s time to reorganize.

Keywords: business tools   keeping your business competitive   marketing/promotions   organization   promoting your services  

Clearing Out the Clutter ... From Your Books

April 1, 2009  | Article

Clean up the book? Update client files? Isn’t that like cleaning out the attic — a good idea, but not something you actually get around to? It’s a matter of setting aside the time — your clients will notice and your retention rate might improve.

Keywords: business tools   keeping your business competitive   marketing/promotions   promoting your services   work life balance  

The Place to Be

April 1, 2009  | Article

In the glitzy entertainment destination of South Beach, Fla., a former model’s salons — Lace Nail Lab and Lace Beauty Lab — become high-end neighborhood hangouts.

Keywords: celebrities   Essie   marketing/promotions   salon decor/design   salon profiles  

The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009  | Article

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.

Keywords: advertising/promotions   business tools   keeping your business competitive   marketing/promotions   Mother's Day  

A Quick Guide to Getting PR

February 1, 2009  | Article

Nail salons need to harness the power of the press to help build their businesses.

Keywords: doing nails for photo shoots   marketing/promotions   On My Mind   public relations  

With Our Compliments

February 1, 2009  | Article

Clients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.

Keywords: add-on services   business tools   customer service   keeping your business competitive   marketing/promotions  

She's Got the Nicest Nails in NASCAR

January 1, 2009  | Article

Julie Catalano gets her salon's logo placed on the No. 99 Office Depot Ford driven by NASCAR star Carl Edwards.

Keywords: advertising/promotions   marketing/promotions  

The Coaching Chronicles: Installment #3, Retail and Staff Management

January 1, 2009  | Article

Editor’s Note: In this occasional series, we follow along as -Adrienne, a mother of two who moved last year with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first two installments, see NAILS’ -February and June 2008 issues or visit The Coaching Chronicles blog at http://blogs.nailsmag.com/coach.

Keywords: blogs   business tools   finding/retaining staff   marketing/promotions   networking  

Be Your Own Web Guy

December 1, 2008  | Article

SalonBuilder.com can help you have a fully functioning website running in no time.

Keywords: customer service   gift certificates   marketing/promotions   web marketing   websites  

Eight Steps to Building a Successful Brand

December 1, 2008  | Article

Help your business flourish with these must-do tips for instilling your brand in the market place.

Keywords: branding   coaching   marketing/promotions   professional image  

Your Salon Can Make a Difference This Holiday Season

December 1, 2008  | Article

’Tis the season for giving. Use your salon’s clout and expertise to give back to the community with these easy ideas.

Keywords: business tools   charity   marketing/promotions   professional image  

They Do the Marketing, You Get the Business

October 1, 2008  | Article

Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.

Keywords: building your clientele   gift certificates   holidays   marketing/promotions   web marketing  

Site Offers Personalized E-Mail Marketing

October 1, 2008  | Article

Through its website, SignatureB Communications works with salon and spa owners to create customized, branded stationery that serves as the basis for a wide variety of marketing activities, including client newsletters.

Keywords: communicating with customers   marketing/promotions   web marketing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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