Business - Topic : marketing/promotions

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With Our Compliments

February 1, 2009  | Article

Clients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.

Keywords: add-on services   business tools   customer service   keeping your business competitive   marketing/promotions  

She's Got the Nicest Nails in NASCAR

January 1, 2009  | Article

Julie Catalano gets her salon's logo placed on the No. 99 Office Depot Ford driven by NASCAR star Carl Edwards.

Keywords: advertising/promotions   marketing/promotions  

The Coaching Chronicles: Installment #3, Retail and Staff Management

January 1, 2009  | Article

Editor’s Note: In this occasional series, we follow along as -Adrienne, a mother of two who moved last year with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first two installments, see NAILS’ -February and June 2008 issues or visit The Coaching Chronicles blog at http://blogs.nailsmag.com/coach.

Keywords: blogs   business tools   finding/retaining staff   marketing/promotions   networking  

Be Your Own Web Guy

December 1, 2008  | Article

SalonBuilder.com can help you have a fully functioning website running in no time.

Keywords: customer service   gift certificates   marketing/promotions   web marketing   websites  

Eight Steps to Building a Successful Brand

December 1, 2008  | Article

Help your business flourish with these must-do tips for instilling your brand in the market place.

Keywords: branding   coaching   marketing/promotions   professional image  

Your Salon Can Make a Difference This Holiday Season

December 1, 2008  | Article

’Tis the season for giving. Use your salon’s clout and expertise to give back to the community with these easy ideas.

Keywords: business tools   charity   marketing/promotions   professional image  

They Do the Marketing, You Get the Business

October 1, 2008  | Article

Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.

Keywords: building your clientele   gift certificates   holidays   marketing/promotions   web marketing  

Site Offers Personalized E-Mail Marketing

October 1, 2008  | Article

Through its website, SignatureB Communications works with salon and spa owners to create customized, branded stationery that serves as the basis for a wide variety of marketing activities, including client newsletters.

Keywords: communicating with customers   marketing/promotions   web marketing  

Tech Has a Gift for Graphic Design

October 1, 2008  | Article

When Colleen VanDurme designed business cards for her own nail business, another venture designing salon marketing materials for others took off.

Keywords: advertising/promotions   business cards   business tools   marketing/promotions  

Graphic Design 101

October 1, 2008  | Article

Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.

Keywords: building your clientele   business tools   keeping your business competitive   logo   marketing/promotions  

Beyond Polish [Selling Boutique Items Successfully]

October 1, 2008  | Article

We know that selling retail can increase our bottom line, but for so many of us, selling retail — particularly non-nail items — is a foreboding hurdle. The question to ask is not should I sell retail, but how do I sell retail.

Keywords: customer service   marketing/promotions   professional consultants   retail boutique items   retailing  

Help Wanted? Put It in a Postcard

September 1, 2008  | Article

“The award-winning M&M Nails and Wellness Center is currently holding auditions for a dream team member,” reads salon owner Maisie Dunbar’s recruitment postcard. “I send it out to schools as well as names I get from beauty business search engines,” she says.

Keywords: hiring nail technicians   Maisie Dunbar   marketing/promotions   recruiting  

Press Release Yields Big Bookings

September 1, 2008  | Article

To announce her new neighborhood salon, owner found that a newspaper article that included pictures of her "older" staff was the best advertising!

Keywords: advertising/promotions   marketing/promotions   opening a new salon  

Learn the Keys to Reinventing Yourself

August 1, 2008  | Article

What do Madonna, Steve Jobs, and Vicki Peters all have in common? They continue to be at the top of their field and the top of their game by constantly reinventing themselves. What could you have in common with these movers and shakers? More than you might think!

Keywords: business   combatting burnout   marketing/promotions   preventing burnout  

A Winning [Brand] Combination

July 1, 2008  | Article

Becoming a household name is important for any business -- salons included. The winner and finalists in our Best Salon Brand contest prove they have what it takes to build a strong brand. From interesting logos to unique promotional materials such as pocket mirrors and brushes, these salons prove that consistency can build brand loyalty.

Keywords: business   marketing/promotions  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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