June 1, 2008
| Article
Gathering with like-minded or neighboring businesses to mail your fliers together is just one of the ideas from "101 Media & Marketing Tips For Salon Owners, Stylists and Managers."
Keywords: advertising/promotions business building keeping your business competitive marketing/promotions
June 1, 2008
| Article
The lunch hour presents a unique time slot for you to draw in new customers who can try your salon “with no strings attached.” It’s also a time for regulars to pop in for a quick treat between their regularly scheduled appointments. Here are some great service ideas that’ll tempt clients.
Keywords: adding new services alternative services keeping your business competitive marketing/promotions promoting your services
June 1, 2008
| Article
With the country facing an economic slowdown of mass proportions, many in the industry are having to adjust the way they do business. But how much of our financial concerns can be blamed on the economy — and how much is simply the result of a change in the industry?
Keywords: business economy keeping your business competitive marketing/promotions recession
June 1, 2008
| Article
In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.
Keywords: add-on services blogs building your clientele marketing/promotions networking
May 1, 2008
| Article
It costs a lot more to gain a new client than to keep an old one.
Keywords: client retention gift certificates marketing/promotions sustainable business
April 1, 2008
| Article
Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.
Keywords: couple services male clients marketing/promotions men's services niche marketing
April 1, 2008
| Article
NAILS readers share the salon promotions that got new and existing clients clamoring for their services.
Keywords: advertising/promotions business building gift certificates marketing/promotions
February 1, 2008
| Article
Three business-savvy spa consultants offer support to Star and Cuccio Naturalé customers.
Keywords: business building consultants Cuccio Naturale keeping your business competitive marketing/promotions
February 1, 2008
| Article
Ready to take salon communication to the next level? Want to make it even easier for current clients to recommend you to others? Want more traffic on your website? It's time for a salon e-newsletter. We've road tested some of the e-newsletter options available and found it's easier than you think to get started.
Keywords: marketing/promotions promoting your services web marketing
December 1, 2007
| Article
Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?
Keywords: building your clientele business building marketing/promotions niche marketing
November 1, 2007
| Article
Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.
Keywords: business keeping your business competitive marketing/promotions public relations web marketing
August 1, 2007
| Article
Clients can’t come to you if they can’t find you. With a little know-how, you can greatly improve your salon’s ranking on popular search engines like Google and Yahoo. Learn what easy steps you can take so these search engines help to build your business for you.
Keywords: marketing/promotions web marketing
August 1, 2007
| Article
M&M Nails & Wellness Center wins 2007 Salon of the Year award. Owner Maisie Dunbar calls it "the pinnacle of my nail career."
Keywords: CND continuing education customer service marketing/promotions private labeling
July 1, 2007
| Article
Clients come in for the beautiful nails, but they sure do enjoy the extra touches you provide. With a little flair you can make hospitality part of your client care program. The key to keeping your clients entertained in the salon is to give them plenty to think about — new services, local art and culture, and multimedia are a few examples.
Keywords: marketing/promotions salon atmosphere salon decor/design
June 1, 2007
| Article
If you’re ready to introduce a new product or service, you’ll want to do all you can to make sure it explodes onto the scene and into your clients’ consciousness. Keep reading to learn how your peers successfully launched a new product line or service offering.
Keywords: marketing/promotions open house
