Business - Topic : men's services

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7 Ways to Get Men Into the Salon

June 3, 2015  | Article

The number of men receiving nail services may be on the decline, but fear not: We’ve got seven tweaks to help you ease them back through the salon doors. Here are some clever ways to appeal to those elusive male clients and keep them coming back for more.

Keywords: male clients   men's services   niche marketing  

Services for Dear Old Dad

May 15, 2014  | Article

This Father’s Day, invite men into your salon with Foot Details and Man-icures they will love. These businesses prove that you can bring guys in on June 15 (and year round).  

Keywords: Father's Day   men's services  

Father’s Day Nail Services

June 3, 2013  | Article

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

Keywords: male clients   men's services   niche marketing  

Retail Boutique: Gifts for Guys

September 5, 2012  | Article

Don’t wait for Father’s Day to stock your retail boutique with cool gifts for men. Make male clients more at home by giving them a place to peruse between services, and turn your salon into a hotspot for product trends. (Your female clients will thank you too.)

Keywords: men's services   retail boutique items   retail merchandising  

Marketed-to-Men Nail Polish

February 1, 2012  | News

According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."

Keywords: marketing/promotions   men's services   niche marketing   polish   trends  

Make It a Man's World

November 22, 2010  | Photo Gallery

Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.

Keywords: marketing/promotions   men's services   retail merchandising  

In-Salon Events Build Clientele, Up Income

April 1, 2010  | Article

In this economy, nail techs have to find creative ways to do direct marketing.

Keywords: building your clientele   business building   direct mail   email marketing   marketing/promotions  

On the Road: Saffore's, Hollywood, Calif.

December 1, 2009  | Article

Check out a salon that specifically caters to men, including an NBA star or two.

Keywords: men's services   On The Road   salon profiles  

Old Rule/New Rule: 12 New Ways of Looking at Our Industry

February 1, 2009  | Article

Take a fun walk down memory lane as NAILS chronicles some of the biggest changes in the nail industry's unwritten rules from the past two decades.

Keywords: add-on services   French manicures   history of nail care   men's services   natural nail care  

On the Road: Metro for Men, Irvine, Calif.

May 1, 2008  | Article

Tim Crowley visits a California salon designed just for men.

Keywords: full-service salons   male clients   men's services   niche marketing   On The Road  

12 Things You Can Do to Attract the Manly Market

April 1, 2008  | Article

Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.

Keywords: couples services   male clients   marketing/promotions   men's services   niche marketing  

His First Pedicure

April 1, 2007  | Article

A man’s first pedicure brings up a slew of issues. Will his feet be completely disgusting?

Keywords: men's services   VietSALON  

Does Your Salon Need New Man-Scaping?

April 1, 2007  | Article

The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.

Keywords: customer service   male clients   marketing/promotions   men's services   niche marketing  

Get Him in the Door & Keep Him Coming Back for More

April 1, 2007  | Article

The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.

Keywords: customer service   marketing/promotions   men's services   niche marketing  

No Girls Allowed

April 1, 2007  | Article

A salon exclusively for men may seem like a far-fetched idea, but ManKind in Fort Lauderdale, Fla., proves it can be done with flair. In a setting of beers and big-screen TVs, men get tuned up with an array of beauty services.

Keywords: men's services   salon profiles  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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