Business - Topic : Mother's Day

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Celebrating Aging Hands of Moms and Clients

April 20, 2016  | Article

For Mother's Day we pay tribute to the aging hands that cared for us -- and that you see every day at the manicure table.

Keywords: elderly clients   Mother's Day  

Following in Mom's Footsteps

May 8, 2015  | Article

It’s not uncommon for nail technicians to have a family member who also shares the same trade. For several of these nail techs, they remember a part of their childhood spent in salons. Whether they initially planned on another profession or knew right away they would follow in their mother’s footsteps, these women share how their mothers played a specific role in finding their way into the nail industry.   

Keywords: Mother's Day  

Retail Boutique: Mom-to-Be Gifts

April 21, 2014  | Article

Your clients can shower the expectant mothers in their lives with some serious love. Whether trying to stay sane and organized or just in need of some personal pampering, moms-to-be will appreciate these must-have items.

Keywords: Mother's Day   retail boutique items   retail merchandising   retailing  

Making the Most of Mother’s Day

April 14, 2014  | Article

Mother’s Day is just a flip of the calendar away, and what mom couldn’t use a little TLC for her special day? We contacted a few spas to see how they plan to pamper moms.  

Keywords: Mother's Day   Mother's Day promotions  

Retail Boutique: Mother’s Day Gifts

April 15, 2013  | Article

Stock your salon with new products that could double as Mom’s Day gifts this May. Elegance, usability, and luxury are key features to look out for.

Keywords: Mother's Day   retail boutique items   retail merchandising   retailing  

Almond Cherry Renewal Mother's Day Pedicure

May 1, 2012  | Demo

Pamper moms and other clients with this super relaxing pedicure that features a homemade scrub, mask, and massage oil.

Keywords: gehwol   Maxim LLC   Mother's Day   Mother's Day promotions   natural ingredients  

Double the Fun

April 20, 2011  | Article

Take advantage of the increased demand for double services and your salon could gain the reputation of being the go-to place to meet for coffee, drinks, even dinner and a movie.

Keywords: couples services   marketing/promotions   mommy and me manicures   Mother's Day   Mother's Day promotions  

Mother’s Day Promotions

April 19, 2011  | Article

One of the best holidays to entice clients in the door, Mother’s Day offers special opportunities for not only pampered mothers but maybe even doting sons and daughters as well.   

Keywords: marketing/promotions   Mother's Day   Mother's Day promotions   Nail art   seasonal nail art  

On My Mind: A Personal Story About Personal Touch

April 19, 2011  | Article

As service providers in the beauty industry, you have the opportunity to touch your clients' (and their familes') lives. Editor Hannah Lee shares her personal story.

Keywords: cancer   client health   customer service   Mother's Day   On My Mind  

Retail Boutique: Princess Accessories

March 2, 2011  | Article

Adorable princess party items are not only smart retail options for little mani/pedi parties, but they also serve as add-on sales for mommy-daughter visits to the salon. Try showcasing these cute costumes and accessories on a princess-themed display.

Keywords: mommy and me manicures   Mother's Day   retail boutique items   retail merchandising   youth marketing  

How to Bring the Party to the Kids

June 1, 2010  | Article

“I have found in recessionary times people will find the money to spend on their children more then they will on themselves,” says Carolyn McNairn, the owner of a mobile spa business who started offering kids spa parties two years ago in response to a growing demand. McNairn shares all she’s learned in her new guide, “How To Start a Kids Mobile Spa Business.”

Keywords: mobile salons   mommy and me manicures   Mother's Day   youth marketing  

Seven Ways to Market to Seniors

November 1, 2009  | Article

When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.

Keywords: elderly clients   keeping your business competitive   Mother's Day   niche marketing   special needs clients  

Retail Boutique: Bath Goodies

June 1, 2009  | Article

Most women juggle a lot of responsibilities, and a soak in the tub may be the only time they’ve got to unwind. These great-smelling goodies are for throwing in bath water, and whether they steep, fizzle, or melt, they’re guaranteed to make downtime more enjoyable. Stock them in the retail area for those clients who need some extra pampering.

Keywords: bath salts   Mother's Day   organic products   retail boutique items   retailing  

The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009  | Article

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.

Keywords: advertising/promotions   business tools   keeping your business competitive   marketing/promotions   Mother's Day  

Tiny Tootsies: Grow Your Base With Kids

November 1, 2008  | Article

The kiddie and teen demographic for money-making potential is anything by tiny.

Keywords: building your clientele   children's services   mommy and me manicures   Mother's Day   niche marketing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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