June 14, 2012
With the sudden rise of brush-on gel-polish bringing many new customers into salons, it seems nail techs are seeing fewer tried-and-true acrylic customers. With new products on the market, traditional acrylic users now have more options to choose from, but there is still a seat at the manicure table for them.
Keywords: CND colored acrylics consumer marketing Gelish gels
June 13, 2012
This is no ordinary Walgreens. Enter the two-story flagship at State and Randolph and smell fresh-baked cinnamon rolls, witness a sushi chef masterfully create a custom order, and, of course, get your nails done at its Nail Bar by Essie & OPI.
Keywords: Essie manicures On The Road OPI Products salon profiles
March 23, 2012
Nail polish can sometimes go to waste if the entire bottle isn't utilized in time. However, Cosmopolitan, in its March 2012 issue, has a solution to this problem.
Keywords: OPI Products sustainable business
March 19, 2012
Schaeffer’s personal goal is to raise and donate over $5 million to help City of Hope continue to advance their mission. He will personally match up to $2.5 million raised for the George W. Schaeffer Endowment for Innovation in Diabetes Research.
Keywords: charity George Schaeffer OPI Products
February 10, 2012
| Photo Gallery
The 2012 International Salon & Spa Expo Long Beach (ISSE Long Beach) saw an energetic crowd of over 40,000 beauty professionals (up slightly from 2011) from around the world attend the show.
Keywords: CND Famous Names gehwol INM Katie Cazorla
February 6, 2012
Gorgeous nails, good composition, and a photogenic reptile — those are what earned Rolla, Mo.-based nail tech Sarah Petersen a coveted spot on this issue’s cover.
Keywords: Behind the Scenes learning new techniques nail art OPI Products
January 11, 2012
Lucky magazine, in its January 2012 issue, suggested turning a client's favorite outfit into a manicure. Elizabeth Monson, a Lucky blogger, was inspired by Prabal Gurung's pop-art floral blouse.
Keywords: Color Club fashion floral nail art handpainted nail art manicures
December 27, 2011
OPI's Shatter topcoat in gold was listed in Redbook Mag's December 2011 list of cute and fashionable things under $10.
Keywords: crackle polish gold nail trends OPI Products polish
December 1, 2011
Cosmopolitan, in its December 2011 issue, had a brilliant idea. When nail tips start to chip, simply top tips with glitter-packed polish.
Keywords: client issues glitter OPI Products
December 1, 2011
| Photo Gallery
NAILS announces 2011 Readers' Choice Award winners and finalists.
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November 7, 2011
If customers ever want to know which colors compliment their skin tones, point them in OPI's direction!
Keywords: client relationships clients Essie OPI Products polish
October 29, 2011
Just a reminder that OPI is still selling its I Love DKMS Nail Lacquer, in which OPI will donate $20,000 from sales directly to DKMS, the world's largest bone marrow donor center.
Keywords: charity OPI Products polish
October 21, 2011
While everyone else is spending their money on this season's new nail polish shades, Lisa Logan, Beyoncé’s manicurist, is mixing last year's hues to make new ones.
Keywords: fashion learning new techniques manicures nail trends OPI Products
October 20, 2011
Every year, beauty magazines such as SELF, Glamour, and Elle round up the latest pink beauty products to benefit breast cancer causes. Spread awareness this month by using or selling them in your salon.
Keywords: breast cancer awareness Enhance the Service: Retail! OPI Products
October 5, 2011
For fall 2011, OPI takes to the open road with 12 stunning new shades that bring a fresh spirit of classic American style to life.
Keywords: OPI Products polish retail merchandising