Business - Topic : OPI products

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On My Mind: Fear Factor Doesn't Fly With Us

February 1, 2010  | Article

Risé Carter of NSI, Doug Schoon of CND, Paul Bryson of OPI, and numerous other manufacturers and nail techs have sent letters to Dr. Oz. I encourage you to do the same. Go watch the video and then click on the Contact Us link at the bottom of the page.

Keywords: acetone/removal products   chemical safety   Doug Schoon   industry research   nail biting  

Car Wraps: An Advertisement on Wheels

January 1, 2010  | Article

To advertise his salon, Robbie Schaeffer, owner of ROB|B: An OPI Concept Salon, wrapped up a couple of Smart Cars with reflective graphics of OPI bottles and his salon logo.

Keywords: advertising/promotions   business building   marketing/promotions   OPI products  

Five Ways to Market Your Green Salon

September 1, 2009  | Article

You offer services using natural products, and you and your staff make earth-friendly choices for your salon whenever you can. How do you let your clients know about your commitment to going green? Below are five ways to spread your message

Keywords: advertising/promotions   educating clients   networking   OPI products   public relations  

The Secret of My Success (in 100 Words or Less)

July 1, 2009  | Article

Nail product manufacturers tell us their story in the space of a cocktail napkin.

Keywords: American International Industries   Backscratchers   CND   Duri   Essie  

Re-register for OPI’s Salon Referral System

May 12, 2009  | News

As of June 30, OPI is closing its salon referral system to open a new one.

Keywords: OPI products  

Pedicure by OPI: Setting the Stage

August 27, 2008  | Video

Setting the stage.

Keywords: manicures   OPI products   pedicures  

Giving Back, OPI-style

August 1, 2008  | Article

OPI held essay contest for children of employees and awarded $1000 scholarships and flatscreen computers to winners.

Keywords: charity   George Schaeffer   OPI products  

Retail Boutique: Lip Wear

August 1, 2008  | Article

It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. This month, we’re featuring lip wear. From tasty lip glosses to exfoliating lip scrubs, and even some lipstick shades, these products will keep your clients puckered up.

Keywords: Color Club   Essie   LCN   OPI products   retail boutique items  

Retail Boutique: SPF Products

July 1, 2008  | Article

The sun-drenched days of summer are here, and along with them, harsh UV rays. This month, we lay out an assortment of SPF products that clients can use while they enjoy the outdoors.

Keywords: Gigi   LCN   OPI products   skin care   SPF  

8 Ways to Keep Polish from Smudging

July 1, 2008  | Article

Techs share their tried-and-true methods for avoiding “Oops, I dinged my polish.”

Keywords: CND   INM   OPI products   polish-drying products   Seche  

L.A. Mayor Applauds OPI

May 1, 2008  | News

Los Angeles Mayor Antonio Villaraigosa recognized OPI for its “great corporate citizenship,” saying that the 400 jobs the company has created are a model for the rest of Los Angeles.

Keywords: awards   George Schaeffer   OPI products   Suzi Weiss-Fischmann  

What's New on Retail Shelves

March 1, 2008  | Article

We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.

Keywords: CND   cuticle treatments   Entity Beauty   Essie   FILES  

Around Asia in Many Manicures

November 1, 2007  | Article

In this travel journal, former NAILS associate editor Jayna Rust goes to Asia. From China to South Korea, Thailand, Laos, Vietnam, and Cambodia, she finds nail services everywhere (and happily tries them all out in order to report back to you).

Keywords: CND   international   LCN   nail art   OPI products  

My Other Life: John Hauk, tennis player

October 1, 2007  | Article

John Hauk, salon owner, OPI technical advisor. In his other life: tennis player.

Keywords: John Hauk   My Other Life   OPI products  

Blueprint of a First Year [Installment #2]

June 1, 2007  | Article

Opening your first salon can be the most exciting time of your life — and the most challenging. Follow along as salon owner blogger Robbie Schaeffer applies for construction permits, decides of design details, and starts the hiring process.

Keywords: hiring nail technicians   opening a new salon   OPI products   salon decor/design  

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Market Research

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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