Business - Topic : OPI Products

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On the Road: Sugar & Spice, San Diego

March 18, 2011  | Article

After three successful years owning and operating a waxing studio in Banker’s Hill, Deven Taylor and Amber Lively relocated their business to nearby tourist mecca Old Town San Diego, introducing the neighborhood’s only nail, waxing, and skin care studio.

Keywords: CND   On The Road   OPI Products   salon decor/design   salon profiles  

Here Come the Holidays - Gift Ideas and Giveaways for the 2008 Season

November 22, 2010  | Photo Gallery

From nail polish to pumice files, your favorite nail manufacturers have offered up cute and celebratory ways to increase your bottom line -- while spreading holiday cheer.

Keywords: Backscratchers   Beech Sandals   China Glaze   CND   Cuccio Naturale  

The Boutique: Cool Retail Items

November 22, 2010  | Photo Gallery

This gallery showcases unique goods available for retailing in your salon.  General information and website links give you the scoop on cool items to enliven your retail business.

Keywords: aromatherapy   LCN   OPI Products   retail boutique items   retail merchandising  

What Sells (Besides Polish)

August 1, 2010  | Article

If our admittedly unscientific poll of NAILS Facebook fans tells us anything, it’s that cuticle oil — and CND’s SolarOil in particular — is flying off your retail shelves. Strengtheners and antifungals made a good showing as well. But those are not the only home-care products that have the cash registers ringing. We asked techs to show us their biggest selling retail

Keywords: base coats   CND   Duri   files   lotions  

OPI Gets On Board with Beauty Bus Foundation

July 6, 2010  | News

Beauty Bus Foundation is a non-profit organization that provides free in-home beauty and grooming treatments to empower homebound, terminally, and chronically ill people and their primary caregivers. OPI lent its support to the Beauty Bus Foundation as a sponsor of the first annual Beauty Drive fundraising event on April 25 in Los Angeles. The Beauty Drive highlighted beauty treatments from professional makeup artists, as well as manicurists from ROB|B, the nation’s first OPI Concept Salon.

Keywords: charity   OPI Products  

Go Greige

July 1, 2010  | Article

Gray-beige polishes — also known as the “greige,” “taupe,” or “putty” trend — are showing up all over runways and adorning celebrities’ nails. Get the look in your salon this summer with these professional shades.

Keywords: China Glaze   CND   Color Club   Essie   fashion  

Fashion trends forecast with OPI's Suzi Weiss-Fischmann

March 15, 2010  | Video

OPI executive VP and artistic director Suzi Weiss-Fischmann talks to NAILStv's Sree Roy about fashion trends, the naming of polish colors, and her beauty blog.

Keywords: fashion   OPI Products   seasonal nail art   Suzi Weiss-Fischmann   trends  

On My Mind: Fear Factor Doesn't Fly With Us

February 1, 2010  | Article

Risé Carter of NSI, Doug Schoon of CND, Paul Bryson of OPI, and numerous other manufacturers and nail techs have sent letters to Dr. Oz. I encourage you to do the same. Go watch the video and then click on the Contact Us link at the bottom of the page.

Keywords: acetone/removal products   chemical safety   Doug Schoon   industry research   nail biting  

Car Wraps: An Advertisement on Wheels

January 1, 2010  | Article

To advertise his salon, Robbie Schaeffer, owner of ROB|B: An OPI Concept Salon, wrapped up a couple of Smart Cars with reflective graphics of OPI bottles and his salon logo.

Keywords: advertising/promotions   business building   marketing/promotions   OPI Products  

Five Ways to Market Your Green Salon

September 1, 2009  | Article

You offer services using natural products, and you and your staff make earth-friendly choices for your salon whenever you can. How do you let your clients know about your commitment to going green? Below are five ways to spread your message

Keywords: advertising/promotions   educating clients   networking   OPI Products   public relations  

The Secret of My Success (in 100 Words or Less)

July 1, 2009  | Article

Nail product manufacturers tell us their story in the space of a cocktail napkin.

Keywords: American International Industries   Backscratchers   CND   Duri   Essie  

Re-register for OPI’s Salon Referral System

May 12, 2009  | News

As of June 30, OPI is closing its salon referral system to open a new one.

Keywords: OPI Products  

Pedicure by OPI: Setting the Stage

August 27, 2008  | Video

Setting the stage.

Keywords: manicures   OPI Products   pedicures  

Giving Back, OPI-style

August 1, 2008  | Article

OPI held essay contest for children of employees and awarded $1000 scholarships and flatscreen computers to winners.

Keywords: charity   George Schaeffer   OPI Products  

Retail Boutique: Lip Wear

August 1, 2008  | Article

It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. This month, we’re featuring lip wear. From tasty lip glosses to exfoliating lip scrubs, and even some lipstick shades, these products will keep your clients puckered up.

Keywords: Color Club   Essie   LCN   OPI Products   retail boutique items  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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