January 1, 2010
To advertise his salon, Robbie Schaeffer, owner of ROB|B: An OPI Concept Salon, wrapped up a couple of Smart Cars with reflective graphics of OPI bottles and his salon logo.
Keywords: advertising/promotions business building marketing/promotions OPI Products
September 1, 2009
You offer services using natural products, and you and your staff make earth-friendly choices for your salon whenever you can. How do you let your clients know about your commitment to going green? Below are five ways to spread your message
Keywords: advertising/promotions educating clients networking OPI Products public relations
July 1, 2009
Nail product manufacturers tell us their story in the space of a cocktail napkin.
Keywords: AII Backscratchers CND Duri Essie
May 12, 2009
As of June 30, OPI is closing its salon referral system to open a new one.
Keywords: OPI Products
August 27, 2008
Setting the stage.
Keywords: manicures OPI Products pedicures
August 1, 2008
OPI held essay contest for children of employees and awarded $1000 scholarships and flatscreen computers to winners.
Keywords: charity George Schaeffer OPI Products
August 1, 2008
It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. This month, we’re featuring lip wear. From tasty lip glosses to exfoliating lip scrubs, and even some lipstick shades, these products will keep your clients puckered up.
Keywords: Color Club Essie LCN OPI Products Retail Boutique
July 1, 2008
The sun-drenched days of summer are here, and along with them, harsh UV rays. This month, we lay out an assortment of SPF products that clients can use while they enjoy the outdoors.
Keywords: Gigi LCN OPI Products skin care SPF
July 1, 2008
Techs share their tried-and-true methods for avoiding “Oops, I dinged my polish.”
Keywords: CND INM OPI Products polish-drying products Seche
May 1, 2008
Los Angeles Mayor Antonio Villaraigosa recognized OPI for its “great corporate citizenship,” saying that the 400 jobs the company has created are a model for the rest of Los Angeles.
Keywords: awards George Schaeffer OPI Products Suzi Weiss-Fischmann
March 1, 2008
We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.
Keywords: CND cuticle treatments Entity Beauty Essie files
November 1, 2007
In this travel journal, former NAILS associate editor Jayna Rust goes to Asia. From China to South Korea, Thailand, Laos, Vietnam, and Cambodia, she finds nail services everywhere (and happily tries them all out in order to report back to you).
Keywords: CND international LCN nail art OPI Products
October 1, 2007
John Hauk, salon owner, OPI technical advisor. In his other life: tennis player.
Keywords: John Hauk My Other Life OPI Products
June 1, 2007
Opening your first salon can be the most exciting time of your life — and the most challenging. Follow along as salon owner blogger Robbie Schaeffer applies for construction permits, decides of design details, and starts the hiring process.
Keywords: hiring nail technicians opening a new salon OPI Products salon decor/design
January 1, 2007
Opening your first salon can be the most exciting time of your life — but it can also be the most challenging. Robbie Schaeffer lets you in on the trials and tribulations of opening Rob|b: An OPI Concept Salon.
Keywords: blogs opening a new salon OPI Products